+ABOUT
ME
I’m an
Working alongside developers, designers and strategists, my aim is to create unique experience to turn employees into a company's strongest advocates.
Alexandria Nguyen alex.nguyen.ms@gmail.com 858-952-4321 linkedin.com
+Experience
+Career Highlights
Global Campaign Activation
Strategic Communication Planning
Digital & Print Reports
Innovation
Recommendations
Global Campaign Activation
Overview and Role AECOM's annual Global Safety Week is a chance to reenergize the company's commitment to safety and unify 90,000 employees to a shared purpose. In the past, each geography created their own campaign strategies and schedules. I was challenged to break silos, align messaging and drive a common plan. Through early coordination, I helped eliminated redundant work and drove bigger impact.
Leader Activation
Regional Activation
Global Activation
Engaged leaders to participate and share their safety pledges through video and social media.
Built all creative assets. Equipped regional teams with toolkits to activate local employee events.
Ran a global video competition to encourage employees to show “safety through their lens ,
Global Campaign Activation
Results The campaign yielded a 70% increase in participation across all planned tactics. The CSO said I "knocked it out of the park" and set new standards for how we collaborate to deliver global impact.
Leader Activation
Regional Activation
Global Activation
Videos and pledges on social media from every executive board member
150+ local events worldwide, a
Doubled video submissions from 2017.
Digital and Print Reports
Overview and Role AECOM's annual Sustainability and Safety Reports are marketing tools aimed to build reputation and attract potential new hires and clients. Building the reports requires extensive project management, coordination with experts across the globe and attention to detail. The report also suffered from low engagement marks from previous years, and needed a fresh approach to the report's traditional "look and feel."
Research industry trends
Define measurable goals
Activate stakeholders
Build, design, get creative
Monitor and conduct post launch
Digital and Print Reports
Digital and Print Reports
Strategic
Results The campaign yielded a 70% increase in participation across all planned tactics. The CSO said I "knocked it out of the park" and set new standards for how we collaborate to deliver global impact.
Strategic Communication Planning
Results The campaign yielded a 70% increase in participation across all planned tactics. The CSO said I "knocked it out of the park" and set new standards for how we collaborate to deliver global impact.
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