Memorable Inc. Clothing Sales Promotion Advertisements: - Class Project
My responsibilities: - Create a new product: Memorable Inc. Clothing
Development of a Product Profile: - Product Description - Product Name - Consumer Benefit - Target Audience
Designed and developed advertisement for my product: - Sweepstakes Advertisement (Promotional Ad #2) - Cause-related/Charitable (Promotion Ad #3) - Sweepstakes/Giveaway (Promotional Ad #4)
Trade Promotion Development: - Objective was to obtain initial retail product distribution
Alex Abbott
12/12/16
Product Profile • Product Description: The two products are a navy blue V-neck t-shirt and a navy blue mesh snapback flex fit hat. (New styles will be featured in different ads later in the project) The navy blue V-neck t-shirt is made of O Hydrolix fabric which pull moisture away from your skin. Made from 85% Polyester and 15% cotton The navy blue mesh snapback flex fit snap back is 40% Acrylic, 20% Wool, 40% Nylon, and 20% O Hydrolix fabric • Product Name: MEMORABLE! • Consumer Benefit: Ultimate Comfortability: a clothing line that will not only keep moisture away from your skin but it will also turn heads of others around you. Also, each product features a unique design. Consumers will also be able to customize their clothing by simply downloading the “Mem Inc.” app. • Target Audience: This product is designed for those who enjoy shopping for specialty designed tshirt and hats. Clientele include: Men and women, age 15-50, of all races. Professional and nonprofessional income level. The hat will cost $25 and the t-shirt will cost $35-40. I believe my product has the ability to grab the attention of ( Brand loyalists, Competitive Loyalists, Switchers, Price-Buyers and Non-Users).
Promotional AD #1 Sales Promotion Technique: Coupon Opportunity: Consumers will save $10 off (11/112/1 ) Target audience: ( Price buyers, new users) Objectives: - To generate product trial - To introduce new product package - Expand product usage - Motivate a sales force - Build Database
Promotional AD #2 Sales promotion technique: Sweepstakes Opportunity: If consumer are picked to win they will receive $500 shopping spree on Mag Mile would also add extra value to the product. Target audience: consumer who like functional unique designed clothes. - ( Loyal users, price buyers) Objectives: Generate brand awareness/ excitement and consumer interest. - Generate purchase trail. - Generate buzz. - Build website traffic. - Build database.
Promotional Ad #3 Sales promotion technique: Cause – related promotion Opportunity: For consumer to help support a local Chicago charity and give back to those in need. Target audience: Those who like to give to charities. (loyal users, switcher) sale promotion objectives: - Increase brand sales (Memorable Inc. Clothing will donate money with every purchase made) - Generate positive brand image and message. - Lunch a new product. - Create more brand exposure by teaming up with a local non for profit. - Increase website traffic. - Attracted a new/larger target audience (female)
Promotional Ad#4 Sales Promotion Technique: Sweepstakes/ Giveaway Plus I have created an app that lets customers customize and design their clothes. Opportunities or Consumers: Interactive app features: - Customize their clothes. - GPS track their purchase. - Pay for their clothing with ease. Win Free Prizes this gives consumers more incentive to download app Target audience: ( Loyal users, switchers) Objective(s): - Drive traffic to website. - Generate Sales.
I made this slide so you could see the ad better
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Trade Promotion • Trade Promotion Objective: Obtain initial retail product distribution. Since Memorable Inc. Clothing only has an online presence obtaining retail disruption is the next step in building the brand. The amount of cases I aim to sell are on the low end because I want to test how my target audience will react to my product being sold in retail stores. • Trade Promotion Technique: Buying Allowance • 30 hats per case • 40 t-shirts per case ( S. M. L. XL.) • Trade Promotion Specifics: If a retailer buys 20 cases (10 cases of t-shirt/ 10 cases of hats) they will receive $40 off. Retailers will receive $2 off each case.