H U D S O N VA L L E Y B R E W E R Y IAR 415 Brewery Project Marcus Avendano & Alexa Russell
Hudson Valley, located in New York, is an escape from the urban lifestyle to experience an adventure in a wild world. Hudson Valley Brewery, like the place it is born in, focuses on their ingredients from Hudson Valley for their sour beer. The life blood of the brewery is all about where place it was born in. Because of this we wanted to bring that escape to Winston-Salem, NC. We want the adventurous locals to experience what Hudson Valley has to offer.
B R A N D S T R AT EG Y
Hudson Valley Brewery’s design reflects the essence of if it’s origin Hudson Valley, NY. Inspired by it’s vast fields, mountainous landscapes, and abandoned historic structures, Hudson Valley Brewery, combines these aspects with an ethereal feel pulled from the brand’s graphics. Hudson Valley wants it’s visitors to feel as though they enter a secret world; much like what people feel when they visit Hudson Valley to step away from the world around them.
C O N C E P T S TAT E M E N T
I N S P I R AT I O N & PA R T I
I N S P I R AT I O N & PA R T I
CUSTOM GLASS MURAL
ALLMODERN - IRWIN RUG
BRUSHED COPPER
ALIBABA - LED PEBBLES
CEMENT WITH FIBER OPTICS
STAINED GLASS BY ARTISTIC GLASSWORKS LOCATED IN NY PAINTED WHITE WOOD SLATES
FRANCES & SON - ODA CAPSULE FLOOR LAMP
CUSTOM TILE (ARTIST: EVAN COHEN) ARTIFORT - MARE SOFA, LEATHER SYZYGY TILE - APPLE QUASAR
MOOD BOARD
A DJACE N C Y D I AGR A M & SK E TCH E S
A
B
C
D
E
F
G
1 Stor a ge 168 SF
M a lt R o o m 90 SF
2
J a nit o r ' s R o o m 126 SF
B a t hr o o m 95 SF
3
ELEVATOR
Co o le r 346 SF
4
B a t hr o o m 131 SF P r o ductio n 1593 SF
B a t hr o o m 108 SF
K e g C o o le r 76 SF
SUNKEN LOUNGE
Ta p R o o m 3454 SF
5
O u t do o r Ar e a 2130 SF
H U D S O N VA L L E Y B R E W E R Y 1 ST F LO O R P L A N
S C A L E : 3/ 3 2 ” = 1 ’ 0 ”
DN
1'0"
0'0"
H
A
B
C
D
E
F
G
H
1 O f fi ce 138 SF
2
3
La b 100 SF
Open to Below
ELEVATOR
E m p lo y e e Lo unge 275 SF Stor a ge 188 SF
4 Stor a ge 209 SF
Open to Below
Open to Below
LADDER ACCESS
5
Open to Below
H U D S O N VA L L E Y B R E W E R Y
2 N D F L O O R P L A N S C A L E : 3/ 3 2 ” = 1 ’ 0 ”
A 1
L1
B
C
STORAGE
MALT ROOM
C-02
C-02
D
F
JANITOR'S ROOM
19' - 0"
C-04 8' - 0"
BATHROOM C-02 8' - 6"
3
L3
19' - 0"
BAR ROOM
C-02
8' - 6"
4
2'X4' ACOUSTICAL CELING TILE
C-03
GYPSUM BOARD W/MURAL DESIGN
C-04
CUSTOM METAL TILE
C-05
STAINLESS STEEL
8' - 6"
SKYLIGHT
SKYLIGHT
PRODUCTION
C-06
CONCRETE
SKYLIGHT
C-03
L3
8' - 6"
19' - 0"
BATHROOM C-02
5
NOT IN SCOPE
KEG COOLER 19' - 0"
19' - 0"
C-05
OUTDOOR AREA C-06 22' - 0"
OPEN TO SKY
H U D S O N VA L L E Y B R E W E R Y 1 ST F LO O R R C P
C-02
C-01 22' - 0"
BATHROOM
C-05
DRUM LIGHT
WHITE WOOD SLATS
22' - 0"
COOLER
GLOBE LIGHT
C-01 TAP ROOM
2
LINEAR SUSPENSION LIGHT
H
C-02
RECESSED LIGHTING L2
G
LEGEND
19' - 0"
8' - 6"
E
S C A L E : 3/ 3 2 ” = 1 ’ 0 ”
A 1
L1
B STORAGE C-03 10' - 6"
RECESSED LIGHTING
C MALT ROOM C-02 19' - 0"
D JANITOR'S ROOM
E
F
C-02
TAP ROOM
19' - 0"
C-01
3
10' - 6"
EMPLOYEE LOUNGE
22' - 0" 22' - 0" BAR ROOM C-01
STORAGE C-04
4 GLOBE LIGHT
10' - 6" 10' - 6"
WHITE WOOD SLATS
C-02
2'X4' ACOUSTICAL CELING TILE
C-03
GYPSUM BOARD W/MURAL DESIGN
C-04
CUSTOM METAL TILE
C-05
STAINLESS STEEL
C-06
CONCRETE
13' - 6"
C-03 10' - 6"
L3
C-01
SKYLIGHTS
L2
LINEAR SUSPENSION LIGHT
H
LEGEND
LAB C-03
2
G
SKYLIGHT
SKYLIGHT
PRODUCTION
SKYLIGHT
C-04 NOT IN SCOPE
L3
19' - 0"
5
OUTDOOR AREA
DRUM LIGHT
C-04 21' - 0" OPEN TO SKY
H U D S O N VA L L E Y B R E W E R Y 2 ND F LO O R R C P
S C A L E : 3/ 3 2 ” = 1 ’ 0 ”
H U D S O N VA L L E Y B R E W E R Y AXIONOMETRIC
PRODUCTION AREA
B A R & TA P R O O M GARDEN ARE A
H U D S O N VA L L E Y B R E W E R Y AXIONOMETRIC
A
B
C
D
E
F
G
H
1
2
3 -
4
H U D S O N VA L L E Y B R E W E R Y ENTRANCE
5
-
A
B
C
D
E
F
G
H
1
2
3 -
4
H U D S O N VA L L E Y B R E W E R Y BAR
5
-
M U R A L D E S I G N O N S U B W AY TILE
ALPHABET OF LIGHT by ARTEMIDE
P E R F O R AT E D C O N C R E T E T I L E WA L L
S L O P E L E AT H E R B A R S T O O L S by WEST ELM
C U S T O M S H A D O W B O X TA P S
CUS TO M CO P P ER ACRY L I C RIVER BAR
H U D S O N VA L L E Y B R E W E R Y BAR
A
B
C
D
E
F
G
H
1
2
3 -
4
5
H U D S O N VA L L E Y B R E W E R Y PRODUCTION
-
A
B
C
D
E
F
G
H
1
2
3 -
4
5
H U D S O N VA L L E Y B R E W E R Y PRODUCTION
-
A
B
C
D
E
F
G
H
1
2
3 -
4
5
H U D S O N VA L L E Y B R E W E R Y O U TSI D E TO P R O D U C T I O N
-
A
B
C
D
E
F
G
H
1
2
3 -
4
5
H U D S O N VA L L E Y B R E W E R Y SU N K- I N LO U N G E
-
A
B
C
D
E
F
G
H
1
2
3 -
4
5
H U D S O N VA L L E Y B R E W E R Y SU N K- I N LO U N G E
-
A 1
2
3
4
5
H U D S O N VA L L E Y B R E W E R Y L E V E L 2 TA P R O O M
B
C
D
E
F
G
H
A
B
C
D
E
F
G
H
1
2
3 -
4
5
H U D S O N VA L L E Y B R E W E R Y L E V E L 1 TA P R O O M
-
A
B
C
D
E
F
G
H
1
2
3 -
4
5
H U D S O N VA L L E Y B R E W E R Y L E V E L 1 TA P R O O M
-
A
B
C
D
E
F
G
H
1
2
3 -
4
5
H U D S O N VA L L E Y B R E W E R Y L E V E L 1 TA P R O O M
-
A 1
2
3
4
5
H U D S O N VA L L E Y B R E W E R Y C AT W A L K
B
C
D
E
F
G
H
A
B
C
D
E
F
G
H
1
2
3 -
4
5
H U D S O N VA L L E Y B R E W E R Y GARDEN
-
A
B
C
D
E
F
G
H
1
2
3 -
4
5
H U D S O N VA L L E Y B R E W E R Y GARDEN
-
A
B
C
D
E
F
G
H
1
2
3 -
4
5
H U D S O N VA L L E Y B R E W E R Y GARDEN
-
A
B
C
D
E
F
G
H
1
2
3 -
4
5
H U D S O N VA L L E Y B R E W E R Y S EC T I O N P E R S P EC T I V E S
-
A
B
C
D
E
F
G
H
1
2
3 -
4
5
H U D S O N VA L L E Y B R E W E R Y S EC T I O N P E R S P EC T I V E S
-