Illustration Style Guide

Page 1


Cleo is a magical unicorn who travels through space with her shooting star friends to find her lost sister Starla.


Table of Contents CHARACTERS Size Comparison chart

3

DESIGN ELEMENTS Patterns Icons Borders Colors & Fonts

9


is the bravest Lumier shooting star in the galaxy. He is very helpful when Cleo needs him to f ind her sister. He guides the way to rescue Starla.


Cleo is a fun loving and

friendly creature, who enjoyed traveling the galaxies. One day she and her dear sister Starla got seperated, and she had to travel through the galaxy to find her. Her two friends Lumier and Lumi , who are shooting stars guided her way. This was the biggest adventure of their lives.


Starla

is a spunky unicorn, who is rescued by Cleo, and her two friends. She was lost in space but knew her sister would rescue her.


Lumia is a kind-hearted star, who is always there to give guidance to her friends. She cares for her friends, and always wants to help.


Size Comparison Chart



Patterns

Galaxy Pat tern Pink

Galaxy Pat tern Purple

Galaxy Pat tern Black

Star Pat tern White


Star Pat tern Blue

Star Pat tern Black

Star Cluster Pat tern Purple

Star Cluster Pat tern Blue


Borders Rainbow Border

Starburst Border

Lumier Border

Cleo Border

Star Border

Planet Cluster Border

Starla Border

Lumia Border


Icons


Colors & Fonts

Pantone 226

Pantone 7409

Pantone 032

Pantone 389

Pantone 117

Pantone 370

Pantone 1915

Pantone 339

Pantone 1767

Pantone 3255

Pantone 1345

Pantone 298

Unicorn NF

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

Clemente P

AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz

Helvetica Neue

AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz

Pantone 100

Pantone 2613

Pantone 102

Pantone 246


Products

Cleo Backpack

T itle Hat

Starla Lunchbox


Logo



Art Approvals Because the art approval process requires several distinct and important steps, we ask that licensees submit their work as early as possible and at all stages of development. By doing this, you enable Cleo in Space to provide meaningful feedback early in the development process and avoid costly delays. Copyright Notice A trademark and copyright must appear on all Cleo in Space products, packaging, advertising and promotional materials. It must be legible and positioned adjacent to the art. Unless otherwise noted, the notice should read: TM/Š 2011Cleo in Space In addition, the letters TM should be placed next to the Cleo in Space logo (lower right) when it appears on licensed merchandise, packaging, advertising, and all promotional materials. No Unauthorized Use! All information, materials and images contained in this styleguide are strictly confidential, shall not be disclosed to any unauthorized third party and are subject to the terms and conditions contained in the nondisclosure agreement between you and Cleo in Space.


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