LOOK BOOK AW 2010 www.alexandalexa.com / +44 (0) 207 384 1505
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y P | No b d no i| i l l r atu Cava olat c o ert t Cho Petit e e ire lein n a i l e-C lvin K ours n An Ca Flav ure | t ou cha Autumn/Winter 2010 rel abric C y a F c ch ren u | | Jui MuAT ALEXANDALEXA o o | h Lau s | n a n alp ar g i e h B u sc This|yearRhas been yquite a whirlwind ob forsus here at AlexandAlexa HQ. d o d Mo leNot y only have id luxury website, but for autumn/ new Te we launched | Zaanbrand K f Ri winter y f 2010 we have added extensive range of footwear, toys and gifts S d items i repertoire, Bselecting Sonly E ttoeour our favourite of the finest quality. n O S | r has a unique B story É o | r Each brand to tell; turneto our designer ‘Highlights’ | W e |(page 4) topfind OR unt l erout more. c D H orwho a effortlessly model the a Éour little il We | uaremin love with ‘Style Heroes’ R i y B O itarcollectionMinaour exclusive | beautifulDautumn/winter d | photoshoot. Turn to y page 26 and seeH Jean Paul Gaultier’s Junior collection and Paul Smith’s a | r | e Y everychildren’s | h least not | collection torlife, our muchousefor come Nfirst s forgetting J a t d K adored brands who join yet another fantastic season. e t i & i P D K GG K aul |celebrations e on l o l h With soP many events and theU horizon, you’ll need a p l t iFrom Backim a we’ve | lFormals, le strategy! to SchoolsCool to Festive He itshopping m e t S i S e z put together r by month, in our ‘Style Calendar’ l an ultimate wish list month | L (page a58).u oda | Tor Gra loé | P | aby Ch | S eyin our cifor pret c e All the & items featured look book are exclusively available l B o u l tpurchase | l 384 1505 or Jof goingeonline; | simply +44a(0)207 ch ahead ysend ldcall us onG i e o alternatively, us an email to enquiries@alexandalexa.com detailing d c h o e like to buy.C | p Lim S thepitem(s) T youiwould e m i s l & i ed o hil h by d TRemember, c N d r | P range comprises aisbook k he only d cfull ya selective o afrom our Blook | A esothe o collection, there lots T more to come! b l N k R ti am er In Kid o | i | t| n forward lto welcoming Ba aWishing and weilook you r younagfabulousrseason a l | l r a soon. Fi ltie Natu Cav hoco Petit | C online | di Gau s | erto et C aire lein n e F ior r Kid Rob rtine e-Cl in K urs n u ste d | Ta Ann Calv lavo | | J Founders i n | of AlexandAlexa.com K Mu The ohoe ino | rel | ric F uture | | a re Don 0% L acha | Fab y Co acha e a | R my | 12 g | C eau uic uch Rar J am oom oun ouss no | | M ren | my T | am | Z lia Tr ino au eY Design by Rosy Tsai; Graphics by Yuki Ye Jia; Product Photograph by Ella Nash.
‘Style Heroes’ Page 26
On The Cover:
Blue & White Shirt | 2-12yrs £60 Red V-Neck Jumper | 9M-12yrs £54 Navy Tie | ONE SIZE £52 Navy Cords | 9M-12yrs £52 By Ralph Lauren
Contents
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A/W 2010 News
With exciting new additions at AlexandAlexa, we take a look at the latest designers to join our collection for autumn winter 2010. From high-end Italian shoes to quirky gifts and toys, enjoy the highlights from the best new range of products.
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Buyer’s Diary
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Style Heroes
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Global Trends
Take a trip to Florence with our head buyer Vanessa Benedict and her team, to visit the Pitti Bimbo show on their hunt for new designers and find out what trends they discovered for the winter season.
Explore a range of different styles in our special autumn winter campaign. With looks fit for the catwalk, our wide range of designers offer everything from imaginative prints to tailored chic for your little heroes.
Intercontinental influences merge this season, as we look at the various trend led styles from Italy to the USA. Whether it’s French luxury or paying homage to British heritage, take a style tip from our global friends.
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Style Calendar
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AlexandAlexa Loves
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Must-Haves
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Baby Essentials
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Garment Index
Our edited month-by-month style guide will keep you prepared for the endless list of events on the calendar. Keep them looking stylish through the winter months, whether it be back to school necessities or fancy formal wear.
Each season, there are a selection of looks that stand out in the fashion stakes. We love the contrast of neutral, checked and glam rock trends that are set to make waves in the kid’s world.
Everything you need to dress your boys and girls in style, from winter denims to everyday shoes; these are the absolute essentials.
From dressing newborns to tots, our range of baby accessories, rompers and attire for all occasions will have you cooing as you shop.
If you can’t find what your looking for, our comprehensive garment index will guide you back to the pieces you need.
A/W NEW BRANDS FASHION
FOOTWEAR
BOOKS, GIFTS & TOYS
Baby Graziela
Bumper
BOOKS
Junior Gaultier
Galucci
3D Encyclopedia Mythologica
Kid by Phillip Lim
GEOX
Scanimation Books
Money
Hunter
Pop-Up Books
Monnalisa
Moschino
Paul Smith
Naturino
SPECIAL GIFTS
Ray-Ban
Petites Maloles
Crocodile Creek
Rock & Republic
Ralph Lauren Shoes
English Trousseau
Sonia Rykiel
Timberland
Hello Kitty
Timberland
Tip Toey Joey
Noel Collet
UGG
Pearhead
Zoom TOYS
Hitari Steiff Teddies Tartine et Chocolat Vilac
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/ Fashion Highlights /
Dress Coat with Satin Bows | 3-9yrs £414
Kid by Phillip Lim With a focus on luxurious textures and a neutral colour palette, Phillip Lim embodies an adult New York sophistication in this season’s children’s collection, Kid by Phillip Lim. The chunky knits and comfortable smocks are refined and effortless. A girl’s only range of serious simplicity, this is kid couture at its finest.
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Black & White Betty Dress With Tassels | 2-12yrs ÂŁ116
Monnalisa Italian flamboyancy comes to the forefront this season with a mixture of funky sport-luxe and cute formal wear from new brand, Monnalisa. Our favourite cartoon heroes Minnie Mouse, Wilma Flinstone and Betty Rubble are given a Milan makeover, featuring in styles embellished with crystal and lace details. An extensive range of glitzy loungewear and princess perfect dresses make this collection wearable for any occasion.
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Striped Knitted Dress | 2-12yrs ÂŁ145
Sonia Rykiel Sonia Rykiel joins the AlexandAlexa designer collective this season and there’s no missing her. The Parisian queen of knits stays true to her roots, bringing us those trademark rainbow stripes on sophisticated black in many playful combinations. Yet, the range is anything but predictable with stage-worthy sequinned numbers literally keeping us on our toes.
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Grey Coat With Pink Lining And Mittens | 9M-4yrs ÂŁ160.50
Baby Graziella With over 40 years of producing traditional children’s clothing, Baby Graziella is founded on nostalgia, inspired by the childhood memories of owner and artistic director, Graziella Total. The range is of the finest quality, using beautiful Italian-sourced materials and designed with the styles of times past in mind. Choose from a classic range of soft woollen coats, knitted jerseys and tank tops for boys and intricately embroidered dresses for girls.
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Dark Wash Slim Fit Jeans | 6-12yrs £75
Money Urban brand, Money, has quickly become one of the hottest labels to wear amongst the stars. Since launching in 2003, these cool denims have exploded on the A-list circuit, with Victoria and David Beckham, Jay-Z, Ashley Cole and Amir Kahn all fashioning the range. Be seen in the infamous ‘Dollar Bill’ style, featuring a real note sewn in the back pocket.
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Black Skinny Waistcoat | 2-12yrs ÂŁ69
Junior Gaultier The young at heart designer, Jean Paul Gaultier, seamlessly recreates his high fashion designs for the junior generation. This thoroughly considered collection is instantly recognisable as the real deal, playing on an element of rebellion, with little slick details that go against the grain.
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Lilac Flower Patterned Shirt | 2-12yrs £71
Paul Smith This season sees the first ever children’s wear collection to come out of the Paul Smith atelier. Signature floral prints and pinstripes are cut into child-friendly styles and teamed with quirky animated t-shirts, all hallmarked with the same high level of quality. With its sense of fun and wit, this collection leaves us wondering why the eccentric Brit hasn’t done this sooner!
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White High-Top Trainers | Euro 27-38 ÂŁ123
Bumper A new collection to come out of the luxury Italian footwear specialists, Andrea Montelpare Srl, (of John Galliano fame), Bumper are created with movement in mind. Jump, run, dance in this super cool collection of high-top trainers, chunky leather and snug suede boots, all expertly hand-finished.
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/ Footwear Highlights /
Grey Racing Team Trainer | Euro 23-34 ÂŁ44
GEOX With an in-house team of product engineers and patented new machinery, GEOX pursue never-done-before research and refine new technology for their range of comfortable cool footwear. Add a dose of Italian flamboyancy and we have a unique children’s shoe collection perfect for everyday wear.
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Classic Fleece Lined Fold Down Boots | Euro 20-38 ÂŁ60.50
Timberland In 1918, the founder of Timberland, Nathan Swartz, stitched his first boot. Almost a century on and the essence of craftsmanship remains, yet with a few contemporary tweaks. Almost entirely waterproof and sheepskin lined, Timberland boots are perfect winter wear for children and the colour ways of tan, chestnut and sand work with any outfit. Lumberjack shirt not compulsory!
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Classic Black Wellies | Euro 24-38 ÂŁ25.00
Hunter Developed in the U.K, these wellies have been tried and tested. Durable, practical yet undeniably stylish, Hunter remains to be the most coveted label to wear when the rain hits. This season we are proud to sell a range of colours and styles that can be worn all year round. A serious must-have for any puddle fan.
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Black Quilted Boots | Euro 20-38 ÂŁ45.50
Timberland Snow The brand that bring you the desert boot for autumn have developed the ultimate snow boots for winter. These sleek designs in chic colours, incorporate important safety functions and insulating fabrics to battle the harshest of winters.
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Black Lined Snow Boots | Euro 24-38 ÂŁ75
Diesel Renowned for their diverse denim range, Diesel know how to design for modern living. This season they bring us a gorgeous footwear range suitable for all conditions, from city trawling to trudging on the slopes.
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Gemstone Mouse Pumps | Euro 24-36 £168
Little Marc Jacobs LMJ won our hearts last season with an animated range of matching mousey pumps in neon pinks and blues. For A/W 10, the cult designer steps the footwear designs into chic overdrive. Mouse patterns are given the luxury treatment, embellished with colourful gemstones, and bright purple is toned down for autumn, with a cheeky twist on the classic brogue. With a small selection of flawless shoes, ‘less is more’ rings true here.
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Coral Slippers | Euro 21-34 ÂŁ88
Rachel Riley A traditionalist rooted in the beautiful rural idyll, Rachel Riley has a timeless take on style. Her footwear range marries English design with French handiwork, as each slipper is handcrafted from the finest soft kid leather in the Rachel Riley atelier in Loire Valley, France. Designed for bridesmaids and party princesses alike, the slippers are strictly to be worn indoors. With their glistening sheen and hugging quality, they are seemingly made to fairytale perfection.
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3D Encyclopedia Mythologica: Gods & Heroes £19
3D Encyclopedia Mythologica Authors, Matthew Reinhart and Robert Sabuda are a cut above the rest, pioneering children’s books as we know them. This beautifully crafted collection educates and entertains, unravelling tales with incredible pop-up artistry and mini books-within-abook subplots, tucked into clever folds. The box sets range from Gods & Heroes, exploring ancient history and myths, to everyone’s old favourite, Rudyard Kipling’s The Jungle Book.
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/ Gifts Highlights /
Remote Control Orange Lamborghini Murcielago ÂŁ15
Hitari These boy’s toys are the big league of little cars. The Hitari range are expertly made with complex electronic functions and slick replica bodywork, which authentically recreate famous machines in toy size. Acceleration, doughnut and reverse functions mean there is endless fun to these high performance cars. Question is, the Lamborghini or the A-Team Van? Suitable for ages 5+.
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Ice Cream Skipping Rope ÂŁ13.50
Vilac The charm of wooden toys never goes out of fashion and for over 80 years French brand, Vilac, have been skilfully crafting the most unique pieces for toddlers and children around the world. Although the brand manufacture thousands of different designs each year, it remains humble, with its atelier lying deep in the heart of the Jura mountains, surrounded by forests and lakes. From percussion to puzzles, toys cars to tea sets, this range is truly special.
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Flower Lunchbox And Matching Water Bottle ÂŁ13
Crocodile Creek What comes first, safety or style? How about both with this gorgeous collection of lunchbox and drinking bottle sets from Crocodile Creek. All materials are 100% child safe and completely recyclable, lead-free, phthalate-free, BPA-free, cadmium-free and PVC-free, conforming to both U.S. and European safety standards. The sets get our style vote too, with cute designs that kids will love. Perfect!
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Buyer’s D
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A
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Welcoming many new designers and products to AlexandAlexa this season has meant our buying team have had a very busy schedule! Scouring the world for the best kid’s brands, our head buyer, Vanessa Benedict, takes us through a day at the Pitti Bimbo Trade Show, in the beautiful city of Florence.
Florence: Thursday 21st January 2010
10:00 am It’s a beautiful day in Florence, as we touch down. I look out of the window and see the infamous Duomo. It looks stunning, as we head to the Pitti Bimbo Trade Show, the home of over 500 gorgeous children’s brands. 11:00 am Our first appointment is with Cacharel. We also take a sneak peek at the fabulous Sonia Rykiel and Paul & Joe kid’s range. Two autumn orders placed, five to go!
Monnalisa AW10
12:30 pm A quick pit stop for a chocolate Gelato, only one scoop though... Delicious! 1:30 pm We meet the new Paul Smith Kids team. They are keen to do business with us, one of only a handful of retailers worldwide. We’re incredibly excited by the range. Full appointment booked in London. 3:00 pm Junior Gaultier catches our eye, the stand is incredibly busy. Everyone wants Gaultier for
Junior Gaultier AW10
04:00 am Time to wake up! Our flight leaves at 6:30am from Stanstead. Just enough time to have an espresso and I’m out the door!
winter 2010, so we seize the moment and place an order. 4:30 pm Late lunch - One Panini down and then on to Victoria Christmas, the fabulous luxury organic brand. Victoria herself is so lovely – we’re a big fan! 7:00 pm Off for a traditional Italian dinner with the girls from Caramel Baby & Child. The perfect end to a hectic but enjoyable day. My Must-have Shoes, shoes and more shoes! Our new autumn shoe shop is coming, with over 200 styles available at the click of a buttonhope to see you there soon.
Vanessa x
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Style
H E R O E S The world’s fashion elite bring us imaginative and aweinspiring collections, just for kids! This season its all in the detail, with funky quirks and practical tweaks cleverly designed for our little fashion stars.
Little Marc Jacobs
Ink Blue Coat | 2-12yrs £156 Bow Tights | 2-12yrs £39 By Little Marc Jacobs Coral Slippers | Euro 21-34 £88 By Rachel Riley
Juicy Couture Winter blues are swept away with glitzy playful pinks applied to practical wear and envious back to school accessories.
Pink Coat with Gold Buttons 2-12yrs ÂŁ169 By Juicy Couture
Hackett No gentleman too small for the master tailors who bring us occasion suits and grown-up casuals.
Grey Two Piece Suit | 2-12yrs £200 Pink Shirt | 2-12yrs £52.50 Tie with ‘H’ Design £20 By Hackett
Paul Smith The print fanatics bring us both a fun and mature collection inspired by the serious style of London alongside the laid-back elegance of the English countryside.
Above Left: Olive Green Jacket | 2-12yrs £137.50 Rose Print Dress | 2-12yrs £90.50 Polka Dot Tights | 2-12yrs £35 By Paul Smith Wellington Boots | Euro 24-38 £25 By Hunter
Above Right: Pin Stripe Suit | 2-12yrs £221.50 Lilac Flower Shirt | 2-12yrs £71.50 By Paul Smith
New designer
Rose Print Cardigan 2-12yrs £82 Rose Print Dress 2-12yrs £90.50 By Paul Smith
Reversible Cardigan | 3M-4yrs £100 Check Shirt | 3M-4yrs £74 Jeans with Check Turn Up | 3M-4yrs £73 By Burberry
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Burberry The kings of luxury tweak the trademark check in softened baby hues on natural cottons and jerseys.
Check Dress | 3M-4yrs ÂŁ87 By Burberry
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Black Trench Coat 4-12yrs £259.50 Nova Check Shirt 4-12yrs £79.50 Beige Jumper 4-12yrs £74 By Burberry
Burberry
The brand get serious for the older groups with comfortable classics whose quality is instantly recognisable as this much-loved label.
Beige Jumper 4-12yrs £74 Jeans with Check Detail 4-12yrs £87 Leather Red Trim Shoes Euro 27-37 £123 By Burberry
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Ralph Lauren Sport-luxe classics are revamped with candypop brights for girls and rich tones for boys.
Multi Colour Polo | 9M-12yrs £70 Reversible Gilet | 2-14yrs £94 Skinny Jeans | 2-12yrs £74.50 By Ralph Lauren
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Pink Stripe Scarf | 2-7yrs £55 Cream Cardigan | 2-14yrs £64 Pink Stripe Shirt | 2-12yrs £55 Skinny Jeans | 2-12yrs £74.50 By Ralph Lauren
Emblem Polo | 2-14yrs £66.50 Blue Stripe Shirt | 2-12yrs £61 Navy Chinos | 9M-12yrs £52.50 By Ralph Lauren
Little Marc Jacobs Designed specifically with day-to-day in mind, this gorgeous collection has Autumn events covered.
Ink Blue TrackSuit Top | 2-12yrs £96 Ink Blue TrackSuit Bottom | 2-12yrs £140 Colouring-In Tee | 2-12yrs £64.50 By Little Marc Jacobs
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Indigo Cardigan | 2-12yrs £82 Heart Design Dress | 2-12yrs £125.50 Tights | 2-12yrs £39 By Little Marc Jacobs
DKNY Luminous brights paired with distressed denims makes this range perfect for city living.
Red Windbreaker | 4-12yrs £76.50 Red 3D Tee | 4-12yrs £34 Dark Wash Jeans | 4-12yrs £63 By DKNY
D&G Junior
Above Left: White Tracksuit Top | 2-12yrs £149 White Tracksuit Bottom | 2-12yrs £144 Navy Ski Top | 2-12yrs £73 Metallic Silver Trainers | Euro 21-38 £121 Red Knitted Hat £53 By D&G Junior
Aspen resort meets Italian chic in this cosy winter range.
Above Right: Two Part Dress | 2-10yrs £180 Red Chunky Knit Scarf | 2-12yrs £84 By D&G Junior
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D&G Junior Wrap them up in the cosy ski range for late winter and Mickey inspired jersey denim for autumn.
Boy’s Baby Body | 3-24M £163 By D&G Junior
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Minnie Mouse Denim Dress | 3-24M ÂŁ185 By D&G Junior
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Junior Gaultier Playful couture rings true in this collection, which features serious cuts that work brilliantly on little tykes.
New designer
Two Piece Trench Coat | 2-12yrs ÂŁ177 By Junior Gaultier
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Shirt | 2-12yrs £77.50 Tartan Skirt | 2-12yrs £80 Leather Trousers 2-12yrs £99 Tie | 2-12yrs £35 By Junior Gaultier
Waistcoat | 2-12yrs £69 Matching Trousers | 2-12yrs £94.50 Suit Jacket | 2-12yrs £153 Boy’s Tee | 2-12yrs £42.50 By Junior Gaultier
Chloé Luxurious fabrics in buttery autumnal tones dominate this gorgeous girly collection.
Tiered Satin Dress | 4-12yrs £190 By Chloé Coral Slippers | Euro 21-34 £88 By Rachel Riley
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Antik Batik Indian inspired embellishments are reinvented into stagestealing colours and sequins.
Sequinned Sleeve Dress 2-12yrs ÂŁ105 By Antik Batik
Photographer / Annie Bundfuss Styling / Dipika Grooming / Christina Corway Photography Assistant / James Stopforth
Grey Crochet Ruffle Dress | 8-12yrs ÂŁ361.50 By Bonnie Young
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Global T R E N D S
With an international designer base, the Alex and Alexa collection encompasses a variation of styles from around the globe. Whether its eccenctric European or laid back American, we’ve compiled our favourite picks from across the continents to find something for everyone.
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British Heritage There’s nothing glamorous about the cold and rain, but the Brit pack have found inspiration. Featuring classic cuts with a practical balance, this range proves luxury never goes out of style.
Paul Smith Navy Rain Mac | 2-12yrs £129.50
Paul Smith Breakfast Face Tee | 2-12yrs £30
Paul Smith Dark Blue Jeans | 2-12yrs £63.50 52
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BRIT WIT Pillar box reds are synonymous with London landmarks - a popular motif this season. Where it with pride!
Paul Smith Union Jack Shirt | 2-12yrs £80
Caramel Baby & Child Green Venla Hat | 3-12yrs £32.50 Green Urquhart Scarf | 3-12yrs £42.50
Burberry Checked Poncho | 2-5yrs £153
Hackett Olive Paddock Padded Jacket | 2-12yrs £90
No Added Sugar White Looking After Queeny Slipper 0-18M £18
KINGS OF WELLINGTON There is no other brand more superior than Hunter to see you through your puddle-splashed walks in the country.
Hunter Classic Black Wellies Euro 24-38 £25 www.alexandalexa.com / +44 (0) 207 384 1505
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USA Cool Our popular American design collective give their versions of effortless collegiate style and glitzy, edgy urbanwear this season. We’re excited to introduce our latest additions, including Kid by Philip Lim, who applies the same adult-chic aesthetic and luxury fabrics to his beautiul children’s wear creations.
Little Marc Jacobs Grey Striped Buffalo Hat 1-12yrs £53
THE REAL MCCOY Timberland joins us this season with an all American range of lumberjack shirts, chunky knits and cool denims, just for boys.
Timberland Navy Checked Shirt 4-12yrs £49 54
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Kid by Phillip Lim Tweed Coat | 3-9yrs £438
Ralph Lauren Pink & Grey Striped Dress | 9M-14yrs £68
SCHOOL OF GLITZ The hot pink trend stands its ground spanning East to West coast.
Ralph Lauren Blue Jacket | 9M-12yrs £148
Juicy Couture Checked Bag | ONE SIZE £140
MONEY, MONEY, MONEY! These gilded jeans say it all, coming complete with a real dollar bill neatly sewn in the back pocket.
Money Dark Wash Slim Fit Jeans 6-12yrs £75
DKNY Little Marc Jacobs Graffiti Print Shoes | Euro 24-36 £156
Pink Turtle Neck | 4-12yrs £30 Dark Denim Dress | 4-12yrs £72 www.alexandalexa.com / +44 (0) 207 384 1505
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Italian Glamour Be seen, be heard is the Italian way and with our stylish range of embellished denims, luxury leather and louder than life prints, these designers keep true to their roots.
Roberto Cavalli Leopard Print Denim Jeans 2-12yrs £135
Roberto Cavalli
Fendi
Shirt | 2-12yrs £100
Shawl | 95 cm x 130 cm £235
COUTURE DENIM Back to basics is not applicable here - more is more when it comes to smart casual.
Diesel Zatiny Fashion Fit Jeans 2-10yrs £63 56
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D&G Junior Denim Dress | 2-12yrs £286
Roberto Cavalli
Roberto Cavalli
Black Leather Biker Jacket 2-12yrs £224.50
Navy 2 Piece Baby Boy Suit | 3-24M £267.50 Black Leather Belt with Cavalli Logo | 3-24M £42.50
MADE IN ITALY What could be more luxurious than Italian leather? Whether it’s baby crawlers or a biker bomber, don’t go without this winter.
Baby Graziella Red Velvet Shoes | 3-12M £32
Monnalisa Frill Skirt with Leopard Trim 2-12yrs £108
Monnalisa Black Quilted Parker 4-12yrs £199
WILD CHILD Fun and funky, animal prints ooze star quality no surprise that they’re the print of choice of the Italian masters this season. www.alexandalexa.com / +44 (0) 207 384 1505
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French Fancy Parisians are renowned for their serious take on style, but for Autumn/Winter 2010 our French brands buck the trend. Playful and eccentric designs keep us guessing yet with super soft fabrics and luxurious detailing, that inimitable French sensibility stands its ground.
Junior Gaultier Rouge Multi Red & Blue Shaped Turtle Neck Dress 2-12yrs £102.50
Junior Gaultier Striped Top | 2-12yrs £47.50
CIRQUE DU PARIS Designer legends Jean-Paul Gaultier and Sonia Rykiel bring us stage worthy styles incorporating block colour and sparkly sequins to eccentric cuts.
Sonia Rykiel Sequinned Skirt with Braces 2-12yrs £205
Finger In The Nose Checked Trousers | 2-13yrs £75 58
www.alexandalexa.com / +44 (0) 207 384 1505
Chloé Short Knitted Cardigan 4-12yrs £85
Cacharel Fuschia Tights | 3-23M £26 Giverny Pinky Flower Print Dress | 3 – 36M £140.50 Light Blue/Grey Coat | 3-36M £166
LE BÉBÉ A classic colour palatte and stylish simplicity for babies comes from French brand Tartine et Chocolat with a range of perfectly coordinated outfits.
Cacharel Tweed Coat | 3-36M £170
Chloé Leather Bag | ONE SIZE £179
Tartine et Chocolat Navy Dungarees | 0-24M £67.50 Striped Polo | 0-24M £51 www.alexandalexa.com / +44 (0) 207 384 1505
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‘84’ Crew Neck Sweater | 4-12yrs £55 Pin Striped Trousers with Braces | 4-12yrs £72.50 By Scotch & Soda
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Style CALENDAR
With so many events on the horizon, the wish list can seem never ending. We’ve brought together a month-by-month edited guide of those key items that will see them through the winter season in style.
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September BACK TO SCHOOL COOL Make sure they look the part with these smart little luxuries that will transform uniform style.
BEST FOOT FORWARD Timberland gets it right with practical footwear in smart designs.
Paul Smith Grey Duffel Coat | 2-12yrs £184
Timberland Black Smart Shoes | Euro 20-38 £18
SPORT-LUXE The Ralph Lauren range of comfortable rugby jerseys are perfect for after school wear.
Burberry School Casual Laptop Bag | ONE SIZE £82
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Ralph Lauren
Hackett
Polo Top | 9M-12yrs £64
Grey with Navy / White V Neck Trim 2-12yrs £52.50
www.alexandalexa.com / +44 (0) 207 384 1505
Ralph Lauren
Chloé
Pink & Navy Striped Dress 2-12yrs £68
Harringbone Woollen Cape 4-12yrs £162
3 Folders, A Notebook, A Note Pad & 3 Pencils ONE SIZE | £32.50
TOP OF THE CLASS These back to school accessories by Juicy Couture will be the envy of all the girls in the class.
BOSS Kids Grey Tights 4-12yrs £24
Juicy Couture
GEOX Calculator ONE SIZE £37.50
Lunch Box with Flask | ONE SIZE £40
Jane Style Shoes with Stud Euro 29-34 £40
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October Scotch & Soda
HALF-TERM CASUALS
Belt | 4-14yrs £19
Comfort is key - choose cosy sweatshirts and smart denims paired with gorgeous accessories fit for all day activities.
Munster Grey Sweatshirt | 2-12yrs £49.50
Scotch & Soda Chunky Sweat Top 4-12yrs £72.50
Little Marc Jacobs Colouring-In Tee 2-12yrs £64.50 64
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NO GIRLS ALLOWED Scotch & Soda have cool casual pegged with an extensive range of hoodies, shirts, denim and accessories, just for boys.
Junior Gaultier Jeans | 2-12yrs £84
Ralph Lauren
Little Marc Jacobs
Pink Hooded Top | 2-14yrs £68
Montana Grape Gaby Cardigan 2-12yrs £77.50
SMARTY PANTS Woollen shorts are a great alternative to skirts and dresses. Pair with snug tights and pumps for a girly touch.
No Added Sugar Denim Skirt | 3-12yrs £37.50
Paul Smith Woollen Shorts 2-12yrs £69
Little Marc Jacobs Muchacha
Indigo Purple Doodle Shoes Euro 24-36 £144
Green Dress | 3-10yrs £87 www.alexandalexa.com / +44 (0) 207 384 1505
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November WINTER JACKETS From sophisticated peacoats to practical puffa coats, the AlexandAlexa range of winter wear has something to suit all climates.
Torres LITTLE LADY Classic peacoats look beautiful over dresses - pair with a woollen beret for sweet city chic.
Roberto Cavalli Grey Coat with Heart Print 2-12yrs £145
Grey Baby Coat with Pink Velvet Trim 3-36M £65
MISS DIVA Snuggle up in the glamorous animal print must-have coat from Finger in the Nose.
No Added Sugar Blue Coat 3-12yrs £106
Monnalisa Mickey Mouse Grey Patch Coat 2-12yrs £251 66
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Finger In The Nose Leopard Print Fur Jacket 4-13yrs £154
Scotch & Soda Leather Flight Jacket | 4-12yrs £183
No Added Sugar Ginsberg Coat | 3-12yrs £165
POSH PARKA This gorgeous coat from Junior Gaultier features a cuddly faux fur lining to keep out the chill.
Timberland Baby Nylon Parka | 3-18M £59.50
Rare The Kid Navy Wet Look Jacket | 2-12yrs £179
Junior Gaultier Water Resistant Fur Lined Jacket 2-12yrs £127 www.alexandalexa.com / +44 (0) 207 384 1505
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December FESTIVE FORMALS As the party season approaches, smart wear is a must. Choose plush velvets and sparkles for girls and tailored modern classics for boys.
Hackett White Smart Shirt | 2-12yrs £51
TINY TAILORS Italian woven and tailored in London, the Hackett 2 ply cotton shirts are finished to perfection.
BOSS Kids Grey Tweed Blazer | 4-12yrs £175.50
DISCO DOWN DKNY have many stage inspired pieces this season, including this rock ‘n’ roll reflective belt.
DKNY Black Belt 4-12yrs £39
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Finger In The Nose
Ralph Lauren
Chelsea Boot Euro 24-38 £95.50
Blue Striped Tie ONE SIZE £55
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Finger In The Nose Checked Pants | 2-13yrs £60
ALL THE TRIMMINGS Little velvet bows and trims add a touch of Christmas magic to these beautiful winter berry styles.
Cacharel Floral Print Dress 2-12yrs £139
Cacharel Floral Print Baby Shoes 2-12M £32
Chloé Black Pinafore Dress | 2-12yrs £83 Poplin Shirt | 2-12yrs £73.50
TWINKLE TWINKLE No party outfit is complete without some sparkle. Choose from a whole host of bejewelled items this season.
Cacharel Pink Dress with Black Bow 2-12yrs £92
Junior Gaultier
Little Marc Jacobs
Junior Gaultier
Chiffon Sequin Dress 2-12yrs £174
Gemstone Ballet Pumps Euro 24-38 £168.50
Sequin Leggings 2-12yrs £82
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Santa’s Selection Paul Smith
MINI GIFT LIST
Striped Socks 2-12yrs £11
Least we forget all the little extras that make Christmas extra special.
CHRISTMAS NO.1 Last Christmas our Calvins’ were a huge sell-out; we love the pastel box sets this season.
Calvin Klein Underwear | 4-14yrs £19
No Added Sugar Striped Baby Grow | 3-12M £31
Monnalisa Silver Sequin Leggings 2-12yrs £55
Victoria Christmas Rabbit Comforter Bag | 0-24M £62.50
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Victoria Christmas Fluffy Cream Polar Bear | ONE SIZE £40
Paul Smith Fuschia Red Hat | 2-12yrs £39 Fuschia Tie-In Red Scarf | 2-12yrs £39
CANDY APPLE Due to popular demand, Bonnie Baby bring back this sweet romper design- it’s the ultimate ‘first Christmas’ outfit!
Juicy Couture Bonnie Baby
Pencil Case with 3 Pencils & 4 Erasers ONE SIZE £22.50
Grey Baby Body | 0-12M £52
SWEET SOUND Technology can be unsightly, thankfully the Juicy girls have solved it with these gorgeous his & hers teddy bear iPod speakers, complete with cool teddy accessories of course.
Juicy Couture iPod Speakers | ONE SIZE £65
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January HIT THE SLOPES Post-party, it’s time to take a breather and get outside. Be prepared for snow fall and invest in high-quality winter gear where style isn’t compromised.
Burberry Beige Coat with Fur Hood | 1-18M £108
D & G Junior Fair Isle Print Dress 2-12yrs £183.50
ASPEN RESORT D&G Junior bring us gorgeous chunky knits and accessories designed with snow-capped mountains and log fires in mind.
Hunter Fuschia Welly Socks XXS-M | £15.00
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Paul Smith
Bumper
Striped Tights 2-12yrs | £35
Winter Leather Boots Euro 28-38 | £68
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KID IN BOOTS We’ve specially picked the best insulated and protective footwear for kids. Bumper’s ski range is stylish yet durable enough to keep toes snug.
Burberry Black Gloves 5-12yrs £40
Diesel Black Winter Boot | Euro 21-31 £75
Finger In The Nose Dark Blue Snow Ride Jacket 12M-13yrs £110
SNOW ANGEL This fur trimmed all-in-one ski suit is the perfect piece for snowman making.
D & G Junior Red Cord Bottoms | 2-12yrs £162
Burberry Black Ski Suit | 3M-4yrs £140
SHORT JOHNS These cosy leggings are designed to be worn under salopettes or just to lounge in on a cold winter’s day. www.alexandalexa.com / +44 (0) 207 384 1505
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Short Knitted Cardigan | 4-12yrs £85 Tiered Satin Dress | 4-12yrs £190 By Chloé
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AlexandAlexa
NEUTRALS / CHECKS / GLAM ROCK
L
A round-up of our favourite trends this season.
O
V
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/ Neutral Fall / Inspired by autumn’s warming glow, these cuddly designs, made from the softest fabrics, simply ooze luxury. VICTORIAN DECADENCE Possibly the most beautiful baby romper of all this season - Chloé marries simple soft cotton with an antique bronze silk bow.
Junior Gaultier Button Down Knitted Jumper 2-12yrs £99
Chloé Baby Pyjama Romper 3-18M £72.50
Timberland Tan Leather Belt 4-12yrs £40.50
Fendi Baby Grow 3-24M £77.50
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www.alexandalexa.com / +44 (0) 207 384 1505
Scotch & Soda Boy’s Straight Leg Faded Wash Jeans 4-12yrs £66
BUNNY SMALLS Japan’s finest, Muchacha, carry through their gorgeous prints from past seasons, including the trademark rabbit illustrations in beautiful hues.
Muchacha Rabbit Print Scarf | ONE SIZE £150
Bonnie Young Mohair Long Top | 8-12yrs £191
Kid by Phillip Lim Cocoon Chunky Cardigan | 3-9yrs £161.50
Bumper Lace-up Boots Euro 27-38 £77
Chloé Woollen Peg Leg Trousers (Scarf not included) 4-12yrs £77
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/ Check Mate / The most versatile and timeless print of the decade, the trusty check is everywhere this season. We love lumberjack shirts for boys and babies and smart tartan for girls.
Imps & Elfs Flannel Checked Baby Shirt 3M-3yrs £42
Monnalisa Grey Checked Dress 2-12yrs £141
KILT QUEENS Junior Gaultier applies his trademark tartans to unique mini kilts and accessories for cool girls everywhere.
Junior Gaultier Girls Tie 2-12yrs £35
Finger In The Nose Checked Shirt Dress | 2-13yrs £65
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Junior Gaultier Checked Skirt | 2-12yrs £80
BOSS Kids Black Checked Shirt | 4-12yrs £73
Scotch & Soda Shirt with detachable Jersey Hood 4-12yrs £55
SHEPHERD’S DELIGHT The traditional red and white combo is a winner this season – a great way of banishing winter blues.
Scotch & Soda Checked Shirt | 4-12yrs £46
Timberland Twill Brushed Cotton shirt 9M-4yrs £36.50
Finger In The Nose Flannel Checked Shirt | 2-13yrs £57.50
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/ Glam Rock / Luxe leather and metallic detailing brings classic rebel style up to date, making the rocker look both wearable and fun.
DKNY
Sonia Rykiel Black Carriage Top 2-12yrs £73
BIKER CHICK Stylish, on-trend and carefully crafted for growing feet, these boots are a must-have this winter.
Denim Jacket | 4-12yrs £84.50
GEOX Tall Buckle Boots Euro 29-37 £72
Bonnie Young Silver Pants | 8-12yrs £158
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DOUBLE PLATINUM Get star quality style with these gorgeous metallic trousers.
www.alexandalexa.com / +44 (0) 207 384 1505
Junior Gaultier Faux Leather Jeans | 2-12yrs £99
CROWD PLEASER Say it like it is with this cool slogan tee from Munster.
DKNY Navy Tee | 4-12yrs £34
Munster Graphic Printed Tee | 2-12yrs £33
Junior Gaultier Graphic Printed Shirt | 2-12yrs £77.50
BOSS Kids
Kids Tie | 4-12yrs £45
Money
Graphic Printed Tee | 6-12yrs £25
Finger In The Nose Slim Fit Jeans | 2-13yrs £75
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Red Blazer | 2-12yrs £102.50 Grey Minnie Mouse Dress | 2-12yrs £97.50 By Monnalisa
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www.alexandalexa.com / +44 (0) 207 384 1505
A l ex a n d A l ex a M U S T- H AV E S
Be it gorgeous denims or comfy footwear, we’ve selected our favourite everyday items we just can’t live without.
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Winter Denims | FOR BOYS / Skinny Cut /
No Added Sugar
Roberto Cavalli
Diesel
Indigo Dixie Jeans 3-12yrs £55
Grey Wash Jeans 2-12yrs £130.50
Light Wash Skinny Jeans 2-10yrs £69
/ Light Wash /
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Timberland
Rare The Kid
Classic Wash Jeans 4-12yrs £41.50
Light Wash Straight Cut Jeans 2-12yrs £100
www.alexandalexa.com / +44 (0) 207 384 1505
/ Indigo /
Junior Gaultier
Scotch & Soda
Straight Cut Jeans 2-12yrs £84
Dark Wash Slim Fit Jeans 4-12yrs £61.50
/ Dark Wash /
Rare The Kid
DKNY
BOSS Kids
Black Faded Jeans 2-12yrs £89
Black Slim Fit Jeans 4-12yrs £76
Dark Rinsed Jeans 4-12yrs £67.50
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T-Shirts & Tops | FOR BOYS / Blue /
Fabric Flavours
Little Marc Jacobs
Blue Tee | 3-10yrs £16
Mineral Blue Tee | 2-12yrs £52.50
/ Grey /
Ralph Lauren
No Added Sugar
Grey Two Tone Polo | 9M-12yrs £64.50
Grey Tee | 3-12yrs £27.50
/ Black /
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Scotch & Soda
Finger In The Nose
Limited Edition Tee | 4-12yrs £27.50
Black Tee | 3M-13yrs £39.50
www.alexandalexa.com / +44 (0) 207 384 1505
/ Jersey /
Munster
Ralph Lauren
Yellow Hoodie | 2-12yrs £55
Striped Hooded Top | 2-12yrs £81.50
/ Cardigan /
No Added Sugar
Paul Smith
Red Cardigan | 3-12yrs £53
Striped Cardigan | 2-12yrs £73
/ Pullover /
Junior Gaultier
BOSS Kids
Striped Jumper | 2-12yrs £79
Grey Knit Jumper | 4-12yrs £83
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Winter Denims | FOR GIRLS / Light Wash /
Diesel
Finger In The Nose
Light Wash Skinny Jeans 2-10yrs £69
Light Grey Skinny Jeans 2-13yrs £70
/ Faded Indigo /
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Diesel
Ralph Lauren
Indigo Wash Jeans 2-10yrs £75
Stretch Skinny Jeans 2-12yrs £57.50
www.alexandalexa.com / +44 (0) 207 384 1505
/ Dark Wash /
Little Marc Jacobs
Ralph Lauren
Straight Cut Jeans 2-12yrs £76
Black Skinny Jeans 2-12yrs £57.50
/ Fashion Jeans /
Roberto Cavalli
Juicy Couture
Leopard Print Denim Jeans 2-12yrs £131.50
Dark Denim Jeggings 2-12yrs £49.50
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Dresses & Skirts | FOR GIRLS
/ Floaty /
Antilk Batik
Kid by Phillip Lim
Haya Grey Dress 2-12yrs £89
Silk Ruffle Dress 3-9yrs £208
/ Smock /
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Paul Smith
Little Marc Jacobs
Black Dress With Falling Petals 2-12yrs £89.50
Lake Blue Dress 2-12yrs £148.50
www.alexandalexa.com / +44 (0) 207 384 1505
/ Stripes /
Sonia Rykiel Striped Mini Skirt With Sequinned Stars 2-12yrs £101
Sonia Rykiel
Striped Ruffle Dress with Sequinned Stars 2-12yrs £126.50
/ Metallic /
Bonnie Young Pleated Silver Skirt 8-12yrs £288
Bonnie Young Silver Sequin Tulle Shift Dress 8-12yrs £297.50
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/ Footwear FOR GIRLS /
Everyday Flats
GEOX
GEOX
Pink Contrast Velcro Trainers Euro 29-38 £47
Lilac Suede Heart Velcro Trainers Euro 19-23 £35
Sheepskin Boots
Diesel
Geox
Caramel Fur Boots Euro 24-38 £117.50
Tan Sheepskin Lace Up Boots Euro 26-37 £59
All Weather Styles
Bumper
Purple Suede Ankle Trainers Euro 18-27 £100
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Timberland Pink Quilted Boots Euro 20-38 £45.50
/ Footwear FOR BOYS /
Everyday Flats
GEOX
GEOX
Navy and Brown Suede Velcro Trainers Euro 23-38 £44.50
Black Velcro Smart Shoes Euro 29-38 £43.50
Desert Boots
Timberland
Timberland
Camel Classic Timberland Boots Euro 20-38 £55.50
Brown Smart Slip On Boots Euro 20-38 £50.50
All Weather Styles
Diesel
Timberland
Brown Suede Fur Lined Ankle Boots Euro 24-13 £65
Brown Lace-Up Snow Boots Euro 20-38 £50.50
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Check Dress | 3M-4yrs ÂŁ87 By Burberry
Baby ESSENTIALS
Shop the ultimate range of classic items for newborns and toddlers up to 24 months.
Baby BOYS / Suits /
Cacharel
Black Suit | 3-36M £123
Roberto Cavalli Navy 2 Piece Suit | 3-14M £267.50 Black Leather Belt | 3-24M £42.50
Roberto Cavalli
Grey Soft Suit | 3-24M £273
/ Jackets /
D&G Junior Navy Ski Jacket 3-24M £228
D&G Junior Navy Tracktop 3-24M £158.50
Tartine et Chocolat Navy Fur Trim Coat 3-24M £112.50
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/ Tops & Shirts /
Tartine et Chocolat Blue Sweater | 0-18M £ 79
Roberto Cavalli Grey Top | 3-24M £57.50
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Timberland Baby Blue Checked Shirt | 9M-4yrs £42
Roberto Cavalli Blue Shirtt | 3-24M £80
/ Knitwear /
Cacharel Checked Cardigan 3M-3yrs £75
Timberland Chocolate Cardigan 9M-4yrs £55
Cacharel Navy Knitted Cardigan 3M-3yrs £105
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/ Rompers /
Bonnie Baby Knitted Romper | 0-12M £43.50
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Timberland Baby Striped Romper with Teddy | 3-18M £48
Caramel Baby & Child
No Added Sugar
Grey Knitted Romper | 3-18M £80
Striped Romper | 3-12M £31
Tartine et Chocolat
Victoria Christmas
Pale Blue Romper | 3-18M £62.50
Mocha All in One | 3-6M £163.50
www.alexandalexa.com / +44 (0) 207 384 1505
/ Dungarees /
Burberry Check Dungarees (sold as set with tee) 1–18M £106
Tartine et Chocolat Pale Blue Turn Up Dungarees 3-24M £67.50
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Baby GIRLS / Jackets /
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Burberry
Roberto Cavalli
Cream Pea Coat | 3M-4yrs £129
Grey Woollen Coat | 3-24M £190
Bonnie Baby
Cacharel
Pink Cape | 0-24M £45
Pale Blue Pea Coat | 3-36M £166
www.alexandalexa.com / +44 (0) 207 384 1505
/ Tops /
Caramel Baby & Child Pink Floral Smock Top 3M-2yrs £47.50
Chloé White Bow Smock Top 3-18M £138
Bonnie Baby Cream Knit Cardigan 0-24M £41.50
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/ Knitted & Woollen Dresses /
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Baby Graziella
Bonnie Baby
Pink & Grey Knit Dress 9M-4yrs £165
Cream & Mocha Knit Dress 0-24M £45
Torres
Bonnie Baby
Grey Spotted Woollen Dress 3-36M £67.50
Pink Knit Dress 0-24M £42.50
www.alexandalexa.com / +44 (0) 207 384 1505
/ Formal Dresses /
Burberry
Roberto Cavalli
Printed Smock Dress 3M-4yrs £87
Pink Velour Party Dress 3-24M £200
Roberto Cavalli
Tartine et Chocolat
White Frilled Party Dress 3-24M £199
Navy Pleated Dress 3-18M £67.50
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/ Rompers /
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Muchacha
Bonnie Baby
Grey Rabbit Print Romper | 6-24M £83.50
Grey Star Playsuit | 0-12M £47
No Added Sugar
No Added Sugar
Striped Romper | 3-12M £30
Striped Romper | 3-12M £31
Reberto Cavalli
No Added Sugar
Pink Romper | 3-24M £130.50
Pink Romper | 3-12M £31
www.alexandalexa.com / +44 (0) 207 384 1505
/ Crawlers /
No Added Sugar
Bonnie Baby
Pink Poodle Crawlers | 0-18M £17.50
Pink Knitted Crawlers | 0-3M £25
Victoria Christmas
Baby Graziella
Grey Striped Booties | 3-18M £22.50
Grey Mary Jane Crawlers | 3-12M £36
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/ Accessories for BABY GIRLS /
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Bonnie Baby
Fendi
Pink Knitted Hat | 0-24M £23
Cream Knitted Leggings | 3-24M £90
Burberry
Cacharel
Check Grow Bag | 1-12M £108
Black Shiny Shoes | 3-12M £38.50
www.alexandalexa.com / +44 (0) 207 384 1505
/ Accessories for BABY BOYS /
Baby Graziella Striped Hat | 18M-3yrs £32 Striped Scarf | 18M-4yrs £36
Victoria Christmas Baby Cocoon | 3-6M £147.50
Roberto Cavalli
Cacharel
Blue Striped Tie | 3-24M £31.50
Navy Lace-Up Booties | 3-12M £34.50
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Campaign L
O
O
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S
1 - Little Marc Jacobs
2 - Juicy Couture
3 - Hackett
4 - Paul Smith
5 - Paul Smith
6 - Burberry
7 - Burberry
8 - Burberry
9 - Burberry
10 - Ralph Lauren
11 - Ralph Lauren
12 - Little Marc Jacobs
13 - Little Marc Jacobs
14 - DKNY
15 - D&G Junior
16 - D&G Junior
17 - D&G Junior
18 - Junior Gaultier
19 - Junior Gaultier
20 - ChloĂŠ
21 - Antik Batik
22 - Bonnie Young
23 - Scotch & Soda
24 - Monnalisa
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C O N T A C T S
Press & Marketing
Buying Enquiries
Anna Reid
Vanessa Benedict
anna@alexandalexa.com +44 (0) 207 384 1505
vanessa@alexandalexa. com +44 (0) 207 384 1505
Sales & Customer Service UK: 0845 838 1331 International: +44 (0) 207 384 1505 enquiries@alexandalexa.com
www.alexandalexa.com AlexandAlexa, Unit CW18, 1st Floor, The Cranewell Building, 2 Michael Road, London SW6 2AD, UK
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