‘Bring Back BRB’ by
Alexander Pain s2843750
alexander.pain@griffithuni.edu.au
Kelsea Grant s2936828
kelsea.grant@griffithuni.edu.au
Final Document For
Integrated Media Campaign: Bring Back BRB
CONTENT Campaign Branding
4
Print Advertising
6
Social Media
10
Campaign Website
14
Mobile Application
22
Endorsements
24
Campaign Apparel
26
Campaign Video
30
4
CAMPAIGN BRANDING
5
6
PRINT ADVERTISING
7
8
9
10
SOCIAL MEDIA
11
12
13
14
CAMPAIGN WEBSITE
15
+ Home Page
No navigation but just up and down scrolling for all information. Easy and understandable for all ages.
16
+ Statistics
As the user scrolls through the web page interactive content such as these phones will pop up one by one relative to the scrolling on the page.
17
+ World Statistics
Much like the phones above it the world statistics gives information in a way that users will understand and read. As the user scrolls the globe spins.
18
+ iPhone
This is another way of getting information across to a user without the use of large bulk text. Explaining why and how the campaign can help. These text messages will pop up as the user scrolls.
19
+ Mobile Application
This is simply a link to the application so that no matter if you’re on the social media or on the website you have the most exposure.
20
+ Social Media
Simply with no interactions but that users can use these icons to find and locate our social media pages to keep up to date with the campaigns progress.
21
+ BRB Apparel Store
This store is interactive and the items on the screen can be chosen which will take you through to a cart and extra options like sizes. This is also the bottom of the Web page.
22
MOBILE APPLICATION
23
24
CELEBRITY ENDORSEMENT
25
26
CAMPAIGN APPAREL
27
28
+ White On Orange
This is a specialty tee that will not be sold to the public but rather given to socialites and celebrities in the hope that they will shout out Bring Back BRB
29
+ Blue On Orange
This is a specialty tee that will not be sold to the public but rather given to socialites and celebrities in the hope that they will shout out Bring Back BRB
30
CAMPAIGN VIDEO
31
https://vimeo.com/130129516