2567QCA Graphic Design 1 Alexander Lippold 2865450
About Me
My name is Alex Lippold, I am a second year full-time student. I study Digital Media, majoring in Graphic Design. During high school, I picked up a talent for Illustrator and Photoshop and grew to enjoy using these programs. After a chat with my IT teacher about career paths, I was further encouraged to look into a career in graphic design. After high school I studied a
diploma of Commercial Arts and Graphic Design at the Commercial Arts Training College, where I learnt a lot about being a graphic designer. Coming to Griffith to study has helped me learn new skills, but mostly consolidate that which I had already learnt. After finishing uni I hope to start work as either a freelance designer or in a small design company.
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Assessment 1
Corporate Identity Funk Fitness
In this assessment we were given the task of creating a brand identity for a local business known as Funk Fitness. The chosen business is still up and coming, and has no existing brand identity, however the owner did have a few ideas for us to work with. The client was into funky/retro type aesthetics, and was looking for a funky brand identity to go with the
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name. The following pages contain my corporate identity assessment piece. This will include branding, stationery, website, vehicle wrap, signage, clothing and promo items.
Colour
Pantone 274 C C: 100 M: 100 Y: 0 K: 28 R: 34 G: 31 B: 114 Hex:221F72
Pantone 144 C C: 0 M: 48 Y: 100 K: 0 R: 248 G: 151 B: 92 Hex: F8971D
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Logo & Process
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Final Logo
Reversed
Black and White
Initial Sketch
Secondary Elements
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Stationery
Business Cards
Swipe Cards
Letterhead
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Email Footer
Guest Sign In Form
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Website
Website Homepage
Facebook Page
Website Pages
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Vehicle & Apparel
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Reception Desk & Mood Board
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Signage
Level 3
Levels 1 & 2
Levels 4 & 5
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Promotional Items
Raglan T-Shirt
Headphones
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Gym Towel
Style Guide
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Assessment 2
Packaging The Sharp Razor
We were required to produce a packaging design for The Southern Cross Packaging Awards in this assessment piece. We were given Brief B - Society, Packaging & Consumers. The objective was to make a packaging design for a product that had issues with packaging. This was done in order for the package to answer a problem consumers in society had with packaging.
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Whether it be ease of opening, recycling, biodegradability, or to have a secondary use after the initial opening. Displayed in the following pages is a package design for a brand of disposable razors named The Sharp Razor.
Rationale
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Package Design
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Branding
EST. 2013
Final Logo
EST. 2013
EST. 2013
Single Colour
Reversed
EST. 2013
Black & White
Secondary Element
EST. 2013
EST. 2013
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Mockups
Digital Mockup
Physical Mockup
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2567QCA Graphic Design 1
Assessment: Marks & Feedback The following items were included in your portfolio: Item One: Corporate Identity: weighting 50% Criteria
Criteria weighting
Creativity and Innovation
40%
Technical Standard
30%
Presentation Quality
30%
Mark (0–10)
Feedback and comment ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________
Item Two: Packaging: weighting 50% Criteria
Criteria weighting
Creativity and Innovation
40%
Technical Standard
30%
Presentation Quality
30%
Mark (0–10)
Feedback and comment ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ Marking criteria 0 No Submission; 3 Poor; 4 Below Pass; 5 Pass; 6 Sound Performance; 7 Good Performance; 8 High Performance; 9 Very High Performance; 10 Exceptional Performance
TOTAL MARK p.22