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2567QCA Graphic Design 1 Alexander Lippold 2865450



About Me

My name is Alex Lippold, I am a second year full-time student. I study Digital Media, majoring in Graphic Design. During high school, I picked up a talent for Illustrator and Photoshop and grew to enjoy using these programs. After a chat with my IT teacher about career paths, I was further encouraged to look into a career in graphic design. After high school I studied a

diploma of Commercial Arts and Graphic Design at the Commercial Arts Training College, where I learnt a lot about being a graphic designer. Coming to Griffith to study has helped me learn new skills, but mostly consolidate that which I had already learnt. After finishing uni I hope to start work as either a freelance designer or in a small design company.

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Assessment 1

Corporate Identity Funk Fitness

In this assessment we were given the task of creating a brand identity for a local business known as Funk Fitness. The chosen business is still up and coming, and has no existing brand identity, however the owner did have a few ideas for us to work with. The client was into funky/retro type aesthetics, and was looking for a funky brand identity to go with the

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name. The following pages contain my corporate identity assessment piece. This will include branding, stationery, website, vehicle wrap, signage, clothing and promo items.


Colour

Pantone 274 C C: 100 M: 100 Y: 0 K: 28 R: 34 G: 31 B: 114 Hex:221F72

Pantone 144 C C: 0 M: 48 Y: 100 K: 0 R: 248 G: 151 B: 92 Hex: F8971D

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Logo & Process

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Final Logo

Reversed

Black and White

Initial Sketch


Secondary Elements

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Stationery

Business Cards

Swipe Cards

Letterhead

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Email Footer

Guest Sign In Form

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Website

Website Homepage

Facebook Page

Website Pages

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Vehicle & Apparel

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Reception Desk & Mood Board

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Signage

Level 3

Levels 1 & 2

Levels 4 & 5

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Promotional Items

Raglan T-Shirt

Headphones

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Gym Towel


Style Guide

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Assessment 2

Packaging The Sharp Razor

We were required to produce a packaging design for The Southern Cross Packaging Awards in this assessment piece. We were given Brief B - Society, Packaging & Consumers. The objective was to make a packaging design for a product that had issues with packaging. This was done in order for the package to answer a problem consumers in society had with packaging.

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Whether it be ease of opening, recycling, biodegradability, or to have a secondary use after the initial opening. Displayed in the following pages is a package design for a brand of disposable razors named The Sharp Razor.


Rationale

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Package Design

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Branding

EST. 2013

Final Logo

EST. 2013

EST. 2013

Single Colour

Reversed

EST. 2013

Black & White

Secondary Element

EST. 2013

EST. 2013

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Mockups

Digital Mockup

Physical Mockup

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2567QCA Graphic Design 1

Assessment: Marks & Feedback The following items were included in your portfolio: Item One: Corporate Identity: weighting 50% Criteria

Criteria weighting

Creativity and Innovation

40%

Technical Standard

30%

Presentation Quality

30%

Mark (0–10)

Feedback and comment ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________

Item Two: Packaging: weighting 50% Criteria

Criteria weighting

Creativity and Innovation

40%

Technical Standard

30%

Presentation Quality

30%

Mark (0–10)

Feedback and comment ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ Marking criteria 0 No Submission; 3 Poor; 4 Below Pass; 5 Pass; 6 Sound Performance; 7 Good Performance; 8 High Performance; 9 Very High Performance; 10 Exceptional Performance

TOTAL MARK p.22




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