Wade and Alex go DOWN THE DONUT HOLE
FOR THE LOVE OF ST. LOUIS – What makes St. Louis special? – What makes it exciting?
St. Louis has a rich and storied history. How do we bring that to an audience and get them to engage in the storyworld?
DONUTS.
THE RESEARCH – We hopped in the car and went exploring – Four shops, four stories, a whole world of content
THE METAPHOR – It’s BIGGER THAN THE DONUTS – The shops act as microcosms of a changing city –How do we bring that to the audience?
DELIVERABLES – Deliverables that pull users in, show them the storyworld, and then allow them to play in it – Start maker controlled, move to entirely grassroots
THE POINT – St. Louis is a changing, growing city – users learn this by engaging in and exploring THE DONUT HOLE
https://www.facebook.com/DownTheDonutHole