ALExanDER
INDUSTRIAL DESIGN PORTFOLIO
I am Alex Peck and I have just graduated in Industrial Design and Technology from Loughborough University (2.1).
H E L L O.
I was drawn to this discipline throughout school as my teachers noticed I was always sketching, no matter what subject was being taught. I am a motivated, conscientious, and determined individual who has an eye for detail and creative flair that I use whilst considering usability, ergonomics and aesthetics to innovate. I have a particular interest in conceptualisation, 3D visulation, and prototyping.
Final Year Project Live Project
T H E C O L L E C T I O N.
CAMM Project Pre- Sales project DFM Project CV
M Y P R O C E S S.
IMMERSION
IDEATION
CONCEPTUALISATION
DEVELO
OPMENT
PROPOSAL
PROTOTYPING
REFINEMENT
EVALUATION
01. FINAL YEAR PROJECT: The Junior Sailing Safety and Training Head -Protector.
1. A B Y S S.
THE BRIEF . To design and prototype a sailing specific head protector that can be used by 9-12 year olds for their three years of use. To suit the environment it must have a low profile and cope with multiple boom impacts, also facilitating 2 way communication. The head protector should allow the feeling of wind from all directions. Finally the product must be dynamically shaped to encourage children to wear it. RESEARCH.
Web
Articles
Surveys
Interviews
Existing Products
During Web and Web article research it became clear that deeper insights were crucial. Surveys and semi-structured interviews were held on a range of people from sailors who spoke on behalf of their children to Chief RYA instructors. After this primary research, radios and helmets were purchased, these were studied in detail to understand market leading competing products. KEY INFORMATION .
73K in Market
35% head injuries
Need to feel wind pressure
No sailing protectors
All helmets are too bulky
Coastal and inland
9-12 - largest demographic
Similar male/ female ratio
Constant communication issues
BS EN1385: 2012
1. A B Y S S.
GATHERED INFORMATION. Information was gathered for Ergonomic/ Anthropometric data. A handheld VHF radio was purchased (best properties for the marine environment) and the interaction for controls and internal electronics were studied. Also user testing was done on rough prototypes for button interaction.
CONCEPTS. After sketches and early prototypes it was decided to develop in CAD to validate ideas.
PLASTICINE . Plasticine modelling was carried out on the manikin head to initially view the head protector shape with a thickness of 11mm (3mm ABS shell, 8mm Brock Foam). After the initial thickness was applied, electronic components were placed to view suitable locations.
PLASTICINE CONTINUED . Plasticine was added around the components to develop and create a directional 3D form.
PROTOTYPING . To evaluate the proposal, a prototype was built. The prototype was both functional and aesthetic. To build the prototype a number of processes were needed, including: 3D printing from Creo Parametric CAD files, filler primer, sanding, wet and dry, spray painting, lathe work, milling, blue foam modelling, CAD/ CAM cutting, sawing and assembly.
EVALUATION. Functional evaluations covered padding adjustment, accessing ports, adjusting straps, testing fit for 1st to 99th percentile head sizes, overall fit and comfort, impacts on hearing, impacts on head and neck movement, felt wind pressure, VHF button interactions, speaker volume and microphone sensitivity. These evaluations had to use adults due to Loughborough University’s ethic procedures.
EVALUATION CONTINUED. Aesthetical evaluation was also carried out, this was done with club committee members, the target market user, and general sailors. All feedback was then used to make changes for DFM.
DFM. From the evaluations a number of changes were suggested, these changes were applied to the CAD model before drawings were produced. Some of the issues raised were: - More than 2 variations of accent colour wanted - 10mm and 15mm top/front neoprene pads are not required. - Applying neoprene pads is difficult when looking at Velcro strips to intersect. - Internal strap is difficult to apply to users heads when putting on the helmet. - The shell is pulled away from the back piece if the strap is overtightened. - Difficulties accessing the ports with cables as fingers are too large for the foam opening.
costs. To work out costs for the manufacture of ABYSS, quotes were received for injection moulded parts from Proto-Labs. This covered the main shell, back pieces, buttons and visor. Costs included the inital tooling costs and then the price per batch wanted. This information would proove to be critical. Other part costs were found from Alibaba, Using standard parts and also sending off engineering drawings for accurate pricing.
COSTS Continued. Once part tooling, manufacture and transportation costs had been quoted, other costs were then retrieved. Duty, VAT, packaging and shipping costs were all added as well as using calculations from the Swift and Booker book to work out assembly costs for the components. The initial potential market was found to be 72,800 sailors. so a first batch of 24,752 units was estimated. Calculating the first batch to be £21.80 to manufacture, £2.72 to assemble, and £30.79 with complete costings to produce a wholesale cost of £60, and a retail price of £120.
CONTROLS. There are 4 buttons, on the left are the volume controls. The top/ larger butter increases volume, the lower/ smaller button reduces it, this was found to be intuitive. The volume controls are also on the same side as the speaker inside the head protector - a clear indicator to the user where the controls are. On the right are the communication controls, same side as the microphone which is another clear indicator. The top/ larger button contacts the instructor (commonly used) and below is the SOS button.
ON/ OFF.
VOLUME.
SOS.
TRAINING.
KEY FEATURES. The Key features are listed below:
Designed for all 9-12 year old head sizes, 8 colours available for buttons, visor and logo.
SAFETY.
CUSTOM.
3mm ABS shell with an 11mm moisture repellant Brock Foam - for frequent lower force impacts.
LISTEN. Audio is heard in 1 ear, keeping the other free. Microphone placed on the opposite side. TALK.
360 SENSE.
2 Strap design - adjustable internal strap pulls the head forward and up - safer design.
LESS BULK.
P2i Dunkable technology ion-masks all electronics providing JIS7 water protection. USB and charging ports accessed internally, and connects to a PC to select frequencies.
Slots allow wind pressure to contact the user’s head, producing a 360 degree sense of wind.
FIT.
Low profile reduces the frequency of head impacts with the Boom.
VHF.
01. FINAL YEAR PROJECT: ABYSS.
02. DESIGN WEEK PROJECT: The JET-LAG REDUCING NECK-BAND.
THE PROJECT . The following was produced for Live Projects. A brief was provided, and a concept proposed on 3 boards was required for submission in 10 days. The brief was supplied by DCA; explore possible uses of wearable technology outside the remit of fitness and activity. Research was conducted for the first 4 days, moving onto concepts and development for the following 3 and leaving the rest for presentation.
RESEARCH. Web
Surveys
Interview
Circadian
6
96
% of all travellers suffer from Jet-Lag
11 million long haul bussiness flights yearly from Heathrow
45
- 54 group is the largest
demographic
87% worried about caffeine dependacy
90% take nothing to combat Jet-Lag
All interviewed wanted the device to be portable
Not placed on the temple, feet, or knees
Must not impede on users vison
Circadian Rhythm roughly 24 hours
Melatonin release is controlled by CR
Blue light is a social cue
hour flights classed as long haul in the U.K
THE PRoposition . Design a product that reduces the sleep disturbance of frequent business flight travellers, by structuring their sleep patterns (through adjustment of their Circadian Rhythms) before, during and after a long haul flights (time zones over four hours different to their home). The Product should predict sleepiness and counter the effects on the user. The Product should be portable, easily held on the user, and must not impede on the users vision.
RESET.
cues.
RESET provides social cues to alleviate and stop the feeling of sleepiness, allowing the frequent business flier to structure their sleep patterns to better cope.
An optical pulse sensor monitors to see if the heart rate falls below a user specific rate, when this occurs blue nano LED’s are activated. Blue light shines into the users eyes reducing melatonin levels and gradually making the user more aware.
The two ends are pulled apart to fit around the neck of the user, this technique ensures the device is held in place when the user is walking and sitting.
A vibration motor in the product occurs as a reminder to eat at meal times - another social cue for the Circadian Rhythm.
PREDICTIVE. Running a finger along 1 of the touch sensitive lines tells RESET the user feels sleepy, the heart rate is then recorded. Each time this occurs, RESET will build up a predicitve technology, emitting social cues before the user feels sleepy by monitoring the heart rate. HELPS BEFORE AND DURING TIREDNESS. KNOWS THE USER. Portable. DISCREET.
Modelled in Creo Parametric, rendered in KeyShot.
02. DESIGN WEEK PROJECT: RESET.
03. COMPUTER AIDED MODELLING AND MANUFACTURE PROJECT: RE-DESIGN FOR ADDITIVE MANUFACTURE.
1. A B Y S S.
THE PROJECT . The brief was to take an existing product and make changes to utalise for additive manufacture. The product had to be created within Creo Parametric and use ISDX as the main creation tool, and also exploit the copy and publish tools within an assembly to create the curvature continuous surfaces between parts. I chose the popular hand-held electronic screwdriver, Bosch IXO.
The Process. Create sketches gathered from the product
Surface created by blending the sections
ISDX used to fill in remaining area
Extrude out surface for stylistic crease
Continue curvature analysis on seperate quilts and ensure high surface quality (C2) has been applied
Front surface created by blend as well
Remove half, creating one side to mirror later
Create crease also within the style feature using a freeform curve, and run curvature analyis tools
Copy quilts into suitable parts by activating in the assembly. Continue basic modelling processes
THE PROCESS CONTINUED. Build all parts that are shown on the exterior, and mirror across central plane to finish.
Run curvature analysis on mirrored components, ensuring smooth transitions across the plane.
THE SUITABILITY The image on the left shows how the parts are merged utalising Additive Manufacture. This technique doesn’t need to account for tooling considerations, covering part extraction and draft angles. Parts within 0.4 mm will merge together and can achieve different material properties. Reducing bulk, weight, material and possibly increasing performance.
Modelled in Creo Parametric, rendered in KeyShot.
03. FINAL YEAR PROJECT: BOSCH SURFACING.
04. PLACEMENT PROJECT: ARC TABLE CREO MODELLING.
1. A B Y S S.
THE PROJECT . Foster + Partners contacted Root Solutions to see if PTC Creo could create their famous Arc Table. Foster + Partners had contacted other CAD Resellers, but none of these could create the table parametrically. Application Engineers tried and failed and so the project was passed to me due to my surfacing skills. This model was a technical benchmark, crucial in the sale of software to Foster and Partners.
PROVIDED INFORMATION. IGES FILE Foster and Partners supplied an iges file for me to study, this file contained only visual data and therefore selection of surfaces or taking construction information from the model was not possible. Although all surafces were faceted, it was clear that C2 surface continuity was applicable across the model.
IMAGES Foster and Partners also supplied a number of photos. The photos of the Arc Table helped highlight any edges or creases, of which there were none. The original CAD model of the table was created in non parametric CAD software.
THE PROCESS. Create central axis through model
Place in 30 degrees datum planes
Create curve data on new planes - by eye
Extrude top surfaces to ensure C2 surface
Create top surface with C2 conditions
Replicate process for bottom surface
Sketch then fill ends up to datum plane
Mirror surfaces across the central datum plane
Pattern all surfaces around central axis
Patterned surfaces outcome
Merge all surafces together in 1 feature
Select the quilt (merge surfaces) and solidify
Modelled in Creo Parametric, rendered in KeyShot.
04. PLACEMENT PROJECT: FOSTER + PARTNERS ARC TABLE MODEL.
05. DESIGN FOR MANUFACTURE PROJECT: INJECTION MOULDED WIDGET .
1. A B Y S S.
THE PROJECT . The brief was to design and then manufacture an injection moulded widget for a brand or event. This project shows the work done from the beginning of the group stage. The group work included manufacturing and assembling the mould in the workshops and producing a POS. The widget designed is a key holder for Nike, to be handed out to runners to store their locker key when racing.
The Process. I was included in tasks from marking out, to using the machines and finally deburring to achieve a high quality finish. During the prototyping I was predominantly on the lathe and milling machines.
MOULD. The two halves of the mould once they had been completed, the inserts were produced from this moment on.
MOULD CONTINUED. The team moved onto injection moulding once the aluminium/ steel mould prototype had been manufactured and assembled. The settings for the machine were edited to balance flashing with quality. After repeated attempts changing the settings, successful widgets were produced.
POINT OF SALE. A point of sale was produced to finalise the project. This was created to showcaae the design, explain the widget and display the mould tools once they had been cleaned. The best injection moulded widgets were also presented on the podiums in a range of colours, showing off the possibilities for aesthetics.
05. DESIGN FOR MANUFACTURE PROJECT: WIDGET.
CV.
1. A B Y S S.
ALExanDER
SUMMARY . I am Alex Peck, an Industrial Design and Technology graduate from Loughborough University’s Design School. I am a motivated, and conscientious industrial designer who designs with a deep empathy for the user, creative flair, and attention to detail. I’m able to work productively by myself or as part of a team, throughout the entire project, from research to evaluating the proposal, to costings.
EDUCATION. LOUGHBOROUGH UNIVERSITY 2011-2015 BLOXHAM SCHOOL 2006-2011
BA Industrial Design and Technology (DPS) 2.1 Class (Hons) Degree A LEVEL Product Design and Technology (A) Art and Design (B) Geography (C) GCSE
Design and Technology: Resistant Materials (A*) Art and Design (A) Geography (A) Science 1 (A) Science 2 (B)
Mathematics (B) Religious Studies (B) French (B) English Language (B) English Literature (C)
ACHIEVEMENTS. Fully quailified RYA Sailing Instructor and Race Coach Full Safety Boat Certificate Represented in 2 world championships, and Loughborough University’s 1st Sailing Team Up to date First Aid Certificate
Bloxham School Design Scholarship 1st for Final Year Major Project Final Year sponsorship from Root Solutions (Placement Company) PTC accredited Creo Trainer Full UK Driving License
DESIGN EXPERIENCE. ROOT SOLUTIONS 2013 - 2014 / 2015 -
At PTC’s Platinum UK reseller I have been involved in support, consultancy for companies such as BOSCH and KOHLER MIRA, and pre-sales work for Foster and Partners. I deliver training to multiple organisations on a range of Creo Parametric and KeyShot Courses.
OTHER EMPLOYMENT (2010-2014). Northampton WATERSPORTS/ SAILABILITY
Instructing groups of 8 on RYA sailing stages 1-3. Frequently do charity sailing trips for the disabled.
THE TROUT (GASTRO-PUB - oxford)
Waiter, bar, and runner work at a very popular Pub.
TECHNICAL COMPETENCE . Creo Illustrator
InDesign
Photoshop
KeyShot Presenting
Sustainable
Team Work
Prototyping
Technical Branding
Timing
Detail
Office Suite
Sketching
UX
Manufacture
Research
INTERESTS.
REFERENCES.
CONTACT.
References from Loughborough University are available upon request. Please see contact details.
Email: alex.peck@ymail.com
MOBILE: 07849 260 104
LINKEDIN: https://uk.linkedin.com/in/mralexpeck
T H A N K S.
FOR SHOWING INTEREST IN MY P O R T F O L I O.
07849 260 104
https://uk.linkedin.com/in/mralexpeck
alex.peck@ymail.com