Heroines Process Book by Alexandra Borrelli

Process Book

Heroines! Process Book

Who says comic books are just for boys? Heroines! is an inclusive community for women writers, artists, and readers of comic books to connect, support each other, and share their love for the medium.

Heroines! Process Book

The Big Picture The world of comic books for years has been male-dominated. That is not to say that only men are reading comics or have buying power, but that menâ&#x20AC;&#x2122;s voices in the community are often the loudest. Stories about and for women are few and far between. Heroines! is an inclusive community for women writers, artists, and readers of comics to connect and share their love for the medium.

Website Objectives Heroines! is meant to encourage women to get more involved and feel welcome in the comic community. This would include getting readers to participate in online discussions, organize in real life (Ladies Night at comic book stores), and see real change in the way women are written in comics and how the industry treats them.

Unique Selling Proposition The key selling point of my brand is the content and the fact that this entire brand is maintained by women, for women. Nowhere else on the internet would there be such cultivation of contributors who are not just comic fans, but writers and artists as well. Women bloggers who already contribute independently to changing the industry would be invited to write articles and possibly be featured in video reviews. Something as organized as this brand would be able to organize its audience to use their buying power to make serious changes in the comic industry, which is the ultimate goal.

Heroines! Process Book

Brand Character The editorial voice of the website is strong, sassy, but also supportive. It isnâ&#x20AC;&#x2122;t meant to talk down to readers if they donâ&#x20AC;&#x2122;t know that much about comics, but it has a no bullshit approach to dealing with sexism. People should feel like Heroines! is a force to be reckoned with. The number one takeaway is trying to get readers to come back for the unique content and feel that they are welcome to participate in discussions.

Feature List Industry news Opinion articles by industry insiders Weekly and monthly pull list Comic reviews Calendar of exclusive members-only events Comic book store search Ladies Night search for comic book stores Daily/weekly comic strip by contributors Original video content by contributors Exposure for up-and-coming creatives

Heroines! Process Book

Audience Young New Readers Sarah, 18, may be interested in comic books, ever since watching animated cartoon shows like Teen Titans. Some of these shows had characters that Sarah identified with and may be interested in finding more stories like that. When she went to a comic book store to find the comics of those shows, she was disappointed to find oversexuaized versions of her favorite characters. She likes things that make her feel nostalgic (Sailor Moon, Rugrats, etc) and is interested in reboots of different series. It is important to keep in mind that her interest in â&#x20AC;&#x153;Nerd Cultureâ&#x20AC;? started with TV/Film and she is now hesitant to walk into a comic book store. She feels that it might be overwhelming or maybe even too expensive. In general Sarah is open to comic book culture, but is looking for a way to ease in. Looking For: New content Daily short comic strips Buzzfeed style list articles Introduction to new comics Articles on how to get more into comics

Heroines! Process Book

Long Time Fans Jenny, 35, has been reading comics her whole life. Her dad always had comics around the house and would let her read them whenever she wanted. She grew up always waiting for the next big blockbuster hit or TV show. However, as she grew up she realized that she kept seeing the same tropes in women (sexy seductress, one of the boys, cold bitch, etc) and realized that these portrayals of women werenâ&#x20AC;&#x2122;t accurate to what she had experienced in life. She started looking for stories that empowered women, but had trouble finding a community to share her disappointment, outside of the only girl who worked at the comic book store near her home. Now she has a few artists and writer that she can depend on for well written women, but is looking for more. Looking for: More independent publishers Character art and development Insider opinion Ways to get involved with larger community Weekly pull lists

Heroines! Process Book

Audience Young Professional Charlotte, 25, never had an affinity for comics when she was growing up. She simply had never been exposed to the genre. In college, Charlotte became friends with the artsy crowd and started to collaborate with visual artists to tell stories. At first she was not convinced that writing comics would be for her, butshe found the medium to be a creative way to tell stories. After writing a successful webcomic, she realized that she might have a knack for writing for comics. Charlotte is trying to pursue this new passion since graduating, but is having difficulty getting herself known in a medium so saturated with sexist content. She is hoping and waiting for her big break. Looking for: Insider opinion articles Inspiration Connections Social events Mentorship Exposure opportunities

Heroines! Process Book

Industry Insiders Kate, 40, has been a comic book writer and artist since graduating from art school. She has always loved illustration and felt that sequential art was a great way of incorporating her love of storytelling. Now Kate writes and illustrates for many independent comic book publishers and her popularity is increasing everyday. However Kate has not been immune to the sexism within comicbooks. Her first couple of years working in the industry were very difficult. Almost everyone in her office was a man and she felt that her ideas were not being heard. She felt isolated from the medium that she came to love. Looking For: Insider opinion articles Inspiration Connections Weekly pull lists Social events Ways to encourage female writers and artists Exposure opportunities

Heroines! Process Book

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