INDUSTRIAL DESIGN_PORTFOLIO_2018
Welcome to my portfolio
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Hi_I’m Alexandra Dodl a twenty year old industrial design and technology student from Loughborough Univeristy looking for a placement
Inside >>
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00_Content
Design Practice_Capsule 04 Injection Moulding Project 10 Starpack_Diffuse 16 Design Week_Flect 21
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Take a look >>
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01_Design Practice
_Brief_ Using inspiration from one of three electrical kitchen appliances (toaster, kettle, mixer), identify a new product opportunity, and design and develop an idea, with a focus on making it environmentally ‘circular’. The product must not be for the kitchen, and be feasiable for high volume production, primarily using an injection moulded case. _Outcome_ Capsule is a piece of equiptment to be used by aid workers to safely, hygieneically, and thoroughly mix Oral Rehydration Solutions (ORS) for people suffering from malnutrition, or diseases like cholera, and ensure lost fluids and minerals are fully replaced. Group project 8 weeks
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Carrying out various group discussions, during which we considered multiple areas of scope for product design, we identified a key market area to explore. In areas of natural disaster, war and poor living conditions there are an extraordinary number of people suffering from malnutrition, or diseases like cholera. This causes severe diarrhoea and vomiting, resuting in dehydration, and an extreme drop in blood pressure. The most effective method of treatment is by providing patients with oral rehydration solution (ORS) to quickly replace fluids and minerals lost. Taking inspiration from an electrical kitchen mixer, we decided on an initial idea of designing and developing a device for aid workers to use, providing a sanitary, safe and effective method of thoroughly mixing ORS powder with water to ensure effective treatment.
4.3 million 760,000 93%
estimated cases of Cholera every year
children die every year of diarroheal disease
of cases could have been prevented with oral rehydration solution
“for treatment to be effective, mixing must be thorough” _NHS_
We spent the first weeks on specific research into the area, through which we identified a need for the product. We found it was common for ORS’s not to be throughly mixed, so fluids and minerals were not being fully replaced. We then moved on to producing some rough, initial sketches to explore different shapes, features, and functions, and developing potential solutions. 05
Developement sketches focusing on form identified through initial sketches. Inspiration was gathered from similar products as well as natural forms.
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Using foam modelling, we were able to further explore forms. We used our development sketches to produce a range of small models, as well as scale models. With the models we were able to visualise what the final solution could look and feel like, as well as identify and explore where specific features, which we identified as important for the function of the product, may be positioned. We were also able to identify suitable and unsuitable aspects of our design ideas by giving individuals the models to review.
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_Scenario of use
1 Aid worker unclips capsule from their bag when it is needed. 2 The strap is pushed back and the lid is unscrewed. The main chamber is then filled with local water.
3 An oral rehydration sachet, from the bottom compartment, is poured it into the main chamber containing the water.
4 The lid is then screwed back on and the mixing mechanism is used to thoroughly mix the solution.
5 The solution can then be poured into the attached cup.
6 It is then given to the individual in need of the solution. 7 Solution helps recovery for diarroheal disease.
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Capsule is an oral rehydration solution mixer, designed to be used by aid workers when travelling out to countries affected by diseases such as cholera. It is designed with a focus on a circular economy by being design to be completeley disassembled at the end of its product life, allowing every component and material to be recycled.
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02_injection moulding
_Brief_ Using a brand of your own choosing, design a small, functional, promotional item, together with the means of designing and developing its injection mould tool for mass production. Then as a group, manufacture the final mould tool, and inject with a polymer of your own choosing. The aim is to have a design capable of producing 3 million items in 13 weeks. _Outcome_ A ski pole holder which acts as a promotional item to promote the brand Scott, as well as a functioning mould tool which is capable to manufacture a total of 3,595,644 widgets over 13 weeks, using a four cavity mould. Individual and group project 5 weeks (individual) 6 weeks (group)
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The initial stage of the project was a process of individually designing and developing a promotional widget and its injection moulding tool. As a group of seven we then came to a decision over which of the seven individual designs should be taken forward to be manufactured. It was agreed that my own individual project of a ski pole holder, promoting the brand Scott, was the most appropriate project to allow progression. Using a 3D printer a prototype of the Scott ski pole holder was made to allow us to identify problems with the current design.
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In order to progress to manufacturing it was important to analyse the original design. With the use of a CAD drawing of the item, as well as its engineering drawings, we were able to explore ways in which we could make manufacture easier, and the design more feasible.
The original ‘widget’ was designed to have a mould tool requiring a total of fourteen inserts. This is due to the depth of the attachment component requiring a depth of 7.5mm to be cut at a thickness of 2.5mm. However, making the change of increasing the thickness to 3mm allowed us to remove five inserts, as a specific 3mm drill bit was able to cut to the required depth. Other changes were also made, which all helped massively reduce the amount of manufacturing required.
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The finalised mould tool needs only seven seperate inserts, rather than the original amount of fourteen. Additionally, the mould tool uses nine 6mm pins to line up, and secure the inserts and blocks.
Aim_3 million in 13 weeks We had to ensure our tool was feasible for the mass production of a minimum of 3 million widgets in 13 weeks.Using a 4 widget cavity, which has a cycle time of 8.33 seconds per injection, a total of 898,911 injections would be made over the course of 13, 160 hour manufacturing weeks. Therefore, over the course of 13 weeks it is possible to produce a total of 3,595,644 widgets. Additionally, only a total of 0.45% waste would be generated from the spru and runner.
Conclusion_3,595,644 in 13 weeks 13
This being a group project, we ensured the work was distributed equally between us. I was involved with numerous machining processes during the manufacturing of the mould blocks and inserts.
Using the lathe, I measured and then cut pins to the correct length, and chamfered the ends of them.
Programming the CNC cutting paths to make the mould tool cavities and two of the inserts.
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Scott ski pole holder is a functional widget made to be handed out at ski equiptment stores to promote the brand Scott. It is used by slotting it onto the chair lift safety bar and then slotting the ski poles into place to hold them securely.
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03_starpack
_Brief_ Design a frangrance dispenser/bottle which blends into its environment and dispenses fragrance in a controlled way. _Outcome_ Diffuse is a reed fragrance dispenser which blends into an office environment by having a simple, sleek and sophisticated design, while being highly sustainable. Individual Project 4 weeks
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I approached this design task by firstly understanding my target market, who are individuals who work within an office environment. This good range from a casual home office to corperate. This is initial sketch ideation taking inspiration from fluid, natural forms and existing products. 17
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Diffuse is a reed fragrance dispenser intended to blend into an office environment by having a simple, sleek and sophisticated design. The internal matte black tube acts as a lid as well as a reed holder. It can be removed by pulling it up and out to allow the re-filling of fragrance. The user is then able to control the fragrance strength by having more or less reeds immersed within the fragrance, while unused reeds sit within the tube. The product is designed for ease of disposal and recyclability by being made of only polycarbonate and having no permanent joints to allow disassembly.
Diffuse considers reuse as its main sustainability feature. It has numerous fragrance scents available, therefore the intention behind its simple design is to buy the main body, keep it, and simply re-purchase the fragrance oils. This reduces the amount of waste produced as fragrance oils would come in recyclable bottles. Therefore, the whole product range is recyclable.
Using MDF I made a mould tool in the shape of half the body. This I then vacuum formed twice, and then glued both halves together to create a scale model. 19
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To display my aim within the brand, of creating a comforting and stress free setting for an office environment, I have used fluid handwritten graphics for the logo which evoke a calming and homely feel by remaining personal. Additionally the use of lowercase lettering displays a sense of informality.
Combining the logo with a colourd border, not only represents the scent it is selling. It also relates the brand back to its target market and environment of use, as it organises and structures the brand name, bringing back the formality of an office.
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04_design week
_Brief_ Design a homeware product for student accomodation, which uses a live hinge/ hinges to allow compact storage. The predominant material used must be Polypropylene (PP), with the exception of fasteners and/or special componentry. The product should not exceed a size over 500mm x 500mm x 300mm when in its state of use. _Outcome_ Flect is a laptop/tablet surface intended to make the use of your laptop/tablet easier while sat it bed. Its incorperation of live hinges allows it to be folded flat, making it ideal for students. Individual project 1 week
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“my laptop keeps overheating and shutting down when I’m sat in bed using it”
_Persona: Amy Blake
Name: Amy Blake Age: 20 English Literature Student Location: Loughborough Situation: Amy is a second year student sharing a small house with five other students. She usually studies sitting on her bed with her laptop on her lap, but often finds it annoying as it usually slips around, her charger falls out, or it overheats and shuts down. Goals: Amy wants a compact solution so that she can store it away when its not in use, as well as it being affordable. She also wants features/space to hold/organise other products such as her phone.
Initial sketch ideas, exploring the incorperation of live hinges for a compact product to make using laptops/tablets on your bed easier.
During the initial design stage I found that sketching alongside modelling worked best to generate potential solutions quickly. I used thin card to mock up various models which incorperated moving folds to represent the live hinge/hinges. I used origami as a focus to gain inspiration for a functional yet innovative hinge solution. 23
_scenario of use
1 Student uses laptop on bed which involves problems such as the laptop overheating, charging cable being bent, or the device slipping.
2 Student unfolds Flect, simply by pulling the two main surfaces apart, and sets the preferred working angle for their device.
3 Two live hinges give the student the freedom to adjust the angle at which their device is held according to personal preference.
4 Flect has additional features, including slots and overmoulded silicon grips, which tackle additional
5 When the device is needed, the live hinges allow it to be folded flat and
problems.
stored away easily.
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Flect provides a suitable surface for students to use with their laptops/tablets, ensuring the device in use is being held securely and safely. It uses two live hinges to allow freedom to adjust. It also has additional features, such as a loop for headphones.
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05_about me I am an enthusiastic and motivated Industrial Design & Technology student from Loughborough University looking for a placement to gain experience within design. Being an organised and inspired individual, I look to tackle new design challenges, take risks and innovate ideas. With a keen eye for a sustainable future, I strive towards taking approaches to reduce environmental impact or designing to tackle environmental change.
EDUCATION_
Loughborough University BA Industrial Design & Technology First Year: 1st (72.3%) 2016 - 2020
EXPERIENCE_
LumenLinks Ltd. Research and Presentation 2015
St Pauls Catholic School A-Levels Product Design_A* Extended Project _A* German_A Psychology_B 2009 - 2016
TOPSHOP Experienced Sales Assistant/Shoe Department Specialist 2014 - 2016 Choose a Challenge Ambassador for Mount Kilimanjaro Expedition 2017 - 2018
SKILLS_
Software Adobe Illustrator Adobe Photoshop Adobe InDesign Solidworks Keyshot 6 Sketchbook Pro Workshop Hand tools Various machinery Rapid prototyping Language Fluent in English Fluent in German
AWARDS_
Certificate of Innovation Transport Systems Catapult 2014 Brief E Gold Award & Certificate Student Starpack Competition 2017 Certificate of Recognition WPO WorldStar Student 2018 25
Thank you for taking the time to look at my work. Please get in touch: a.m.dodl-16@student.lboro.ac.uk +447759354627
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_contact me_ a.m.dodl-16@student.lboro.ac.uk +447759354627