LUXURY RETAIL DESIGN CONCEPT
LXFM740
ALE XAN D RA FAVA & JOHNNY COHEN
BRAND OVERVIEW SLATE NYC is a contemporary, minimalist, high-end women’s clothing brand. The essence of SLATE NYC revolves around capturing simplicity interlaced with luxury. The pieces within SLATE NYC are of the highest quality. SLATE NYC is based in New York City specifically in the Soho area. The brand attracts a high-end clientele from celebrities to socialites throughout the city. SLATE NYC is a minimalistic brand, focusing on the basic necessities for a woman’s wardrobe, along with other conservative and essential pieces.
CUSTOMER PROFILE D EM O G RAPH I C S Female Ages 20-40 Middle & High Class Income Level NYC & LA B EHAVI O RAL Engages in luxurious activities Buys high quality products Luxurious lifestyle, travels a lot On trend PSYC H O G RAPH I C S Independent Confident Creative
PRODUCTS
PRICE
POINTS
Dresses: $500-700 Sweaters: $400-600 Tops: $400-600 Pants & Outerwear: $500-700 Shoes: $500-900 Bags: $800-1,700
DESIGN & CONCEPT
FURNITURE & DESIGN
LOCATION
N Y C - S O H O (M E R C E R S T R E E T)
WINDOW DISPLAY
CENTER DISPLAY
CASH WRAP
HANDBAGS & SMALL LEATHER GOODS
SHOES
CLOTHING SECTION
FITTING ROOMS
FITTING ROOMS INTERIOR
FLOOR PLAN
APP EXPERIENCE
APP EXPERIENCE