Influencer Blogger Media Kit

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INFLUENCER & B L O G G E R S O C I E T Y MEDIA KIT


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Influencer and Blogger Society is a meeting point for influencers, industry experts, and digital marketers to share the best practices.


What is Influencer & Blogger Society? The Influencer & Blogger Society is a professional membership organization that was formed to assist the global blogger, influencer, and content publisher community through education, tools, insight, and exposure. In today’s digital age, one has to create engaging and relevant content; and create it continuously. People don’t want to just see static websites with information being pushed at them. As communities are created around this content, that audience now looks for an engaging conversation or some type of interaction. Brands and advertisers are placing campaigns and monetization in the hands of powerful bloggers and content publishers. As the Lifestyle Blogging industry continues to evolve, the Influencer & Blogger Society was formed to provide guidance and guidelines to elevate the standards of the sector.


About IBS The Influencer Blogger Society was formed by Andrea Adams, a Global Marketing and Business Development Executive with expertise in the corporate, digital media, and international education sectors. Ms. Adams is the creator of The Velvet Circle online fashion platform, and the co-founder of the award-winning travel platform Travelista TV, a website featuring original women’s travel programming. She has created digital content and branded entertainment for Fortune 500 companies and travel clients, encompassing 360° social media integration. Ms. Adams has worked with leading brands such as Pfizer, Ford Motor Company, Choice Hotel International, media outlets

such as BET Networks, TV One Network, Sundance Channel.com and Sundance Film Festival, AOL Huffington Post, Ebony Magazine, countless tourism boards, nationally-recognized public relations and advertising agencies, and companies within the hospitality sector. She has been featured on the Steve Harvey Show, BET’s the Mo’Nique Show, Uptown Magazine, and Pitti TV where she shares her expertise in travel, fashion, and media. Ms. Adams is joined by a team of top international bloggers, journalists, editors, influencers, advertising and business executives, photographers, producers, public relations consultants, and legal experts.

IBS is the first and only comprehensive lifestyle blogger membership association that holds its participants to high industry standards and provides professional development tools.



As an organization, we strive to provide... Credibility and accountability in the blogging industry Professional guidelines for the blogging sector Professional development Exposure and influence to Public Relation Companies, Brands, Potential Sponsors and Partners News and updates in the lifestyle blogging industry Offer a forum for qualified bloggers to exchange ideas and promote projects Access to new products, samples, exclusive invitations, press trips, and networking opportunities for bloggers Advertiser promotion and exposure to Bloggers and Content Publishers Opportunities to learn and network during blogger conferences


#FirenzeDigital Conferences

#FirenzeDigital conferences are designed to be dynamic

marketing, panelist lectures, and

online publishers. Consisting of two days, #FirenzeDigital

level. Presentations are in English and Italian.

conferences in forum settings for digital strategists and

conferences combine blogger networking, influencer

and hands-on

workshops, intended to take your blogging to the next


At a Glance: #FirenzeDigital 2015 LOCATION The two-day event occured at SRISA, in Firenze (Florence), Italy. SRISA Art and Design Institute is a private international university program in the center of Florence with courses in Visual and Fine Arts, Design, and New Media. The contemporary facilities and studio spaces make it an ideal host location for FirenzeDigital.

ATTENDEES #FirenzeDigital was attended by Social Media Influencers, Social Media Managers, Online Content Publishers, Web Agencies, Public Relations Agents, Brands, Entrepreneurs, Bloggers, and Students.

MAKING HISTORY #FirenzeDigital 2015 was the first conference in Florence, Italy dedicated to digital marketing, blogging, and online content creators. With presentations happening over 2 days, #FirenzeDigital 2015 successfully generated over 14 hours of professional development!


#FirenzeDigital 2015 PARTNERS

SOME TOPICS DISCUSSED Italiano Tavola Rotonda: Nuova Tendenze in Blogging Lo Storyteling Territorale Social Media per i Brand Collaborazione di Lusso Come Scattare Foto Migliori Per il Tuo Blog Come Abellire il Tuo Blog

English Blogging to Business Partnerships between Blogger and Brand Video and Photo Storytelling Blogging 360째 Partnering with Luxury Brands Finding Your Unique Voice


How It Works

Bloggers & Brand Influencers IBS offers bloggers, brand influencers and content publishers will become part of a professional organization that provides updates and guidelines in the blogging industry. Influencers that join the IBS are privy to the highest standards and training tools that not only allow them to perform their job better, but distinguish them from a sea of thousands of bloggers. In this sense, members are serious professionals wishing to cultivate their craft and seek out tools that aid them in continuing their education in the industry. IBS provides resources, podcasts, seminars, articles, and expert interviews. Joining IBS not only sets you apart from the pack but is a simple and efficient way to gain exposure from major decision makers from global agencies and brands. Bloggers can create a profile showing their online analytics and experience to allow firms to consider them for their campaigns.

Membership into Influencer & Blogger Society is by invitation or nomination only. Our team will contact you via invitation if you meet our standard requirements. Or, you may be nominated by a current member or trade professional. Minimum requirements include quality content, a clearly-defined niche, a dedicated following across your platform and social media channels. We are currently inviting experts in the Lifestyle vertical: Bloggers, Brand Influencers, Content Publishers, Social Media Enthusiasts, Editors of High-Quality Websites, Editors of Online Magazines, and Vloggers.


How It Works Advertisers & Brands The team at IBS has a wealth of experience in connecting brands with content publishers, bloggers, and fans. The founder of IBS has worked with leading sponsors, advertisers, PR and publicity firms, designers, and hospitality clients, and understands the importance of creating and promoting quality content in conjunction with leading brands. Through our database of dedicated lifestyle bloggers specializing in Fashion, Beauty, Travel, Luxury, Food and Wine, Entertainment, and Women’s Issues and Diversity, marketers are immediately placed in touch with tastemakers and their audience of fashionistas, trendsetters, and followers, that will help leverage your brand awareness.


@InfluencerBlogr facebook.com/InfluencerBlogger @InfluencerBlogger blogger@internationalbloggers.org


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