Alexandra King Fashion Product and Promotion
Textiles and Surface Pattern Project.... Initial Inspiration and Research
Sketches and Colour Testing Pattern Development
Final Swatches Using Screen Printing
Final Illustrations
Branding Project - Home Wear Range for... Initial Inspiration Boards...
Pattern, Fabric and Texture...
Bag and Tags
Final Illustration
Illustration Project -Miu Miu Spring/Summer 2011
Final Collection
Photography Project...
Distort the Size of Accessories
Advertising campaign
Jewellery with Glass...
Design Development Sketch - Metal Work Inspired by Palm Leaves
Inspiration sourced from the island of Barbados
Finished ProtoypeMetal
Final Design Sketch - Glass Work Inspired by Turtles
Finished PrototypeGlass
Fashion Product Manufacturing Design Boards...
Line. Pleats. Shades. Shire. Transparent. Negative
Black and White
Dress
The New Look
games
ACCESSORIES
Audrey Hepburn
Bag Development
FILM NOIR FEMME FATALE
“Everything I learned I learned from the movies.”
Fashion Show in the Bridges Sunderland...
Model-Rebekah Turrell
Events Management Theme Heritage...
Pages from Sketchbook
Initial Inspiration and Style
On our stall we sold framed pictures, cushions , bags made from screen printing. We also sold bracelets, badges and T shirts. All profits made contributed to graduate fashion week.
Pages From Prada A3 Dossier...
PRADA was originally founded by Mario Prada in 1913, in Milan Itialy. The company was named the Prada brothers and specialised in leather based goods such as bags, shoes and suitcases. His granddaughter Miuccia Prada inherited the family business in 1978. She was an unlikely successor as she has no formal design training and had studied a PHD in political science. Despite this Miuccia transformed the Prada organisation into
In 1983 Prada opened a second store in Milan reminiscent to the original store but with a sleek and modern contrast to it. The new shop was located in the trendy and stylish shopping district of Galleria Vittoria Emanuele. The double arcade connects two of Milan’s most famous landmarks, the Duomo and the Teatro Alla Scala so this was a great location for the store. Today Prada currently have 31 flagship stores located across Europe and 284
stores worldwide under the Prada name and by 2013 the plan to expand to 550 global retail stores.
One of the most in Influential Fashion Houses in the World
In recent years Prada have expanded to the Middle East opening two new flagship stores in Dubai and Riyadh as this is an up and coming area will a rapid growing amount of tourism amongst the rich and famous who are often Prada customers. This was a move which proved to be successful as in May 2010 Prada reported a 26% increase in sales and 366 million increase in the Far East.
As the Prada brand continued to grow and become more and more successful they wanted to have a range of Luxury brands under their label like rivals the Gucci group and LVMH. In the nineties The Prada group bought shares in: Hemlut Lang, Jill Sander and Church and Company. A joint eyewear venture was also formed called The De Ringo group to produce Prada eye wear. Then Prada joined with The Gucci group and LVMH to buy shares in Fendi, however Prada took debts from Fendi and the group struggled to cope financially.
The way Prada
visually merchandise their products is an important factor in the overall experience customer’s gain from the brand. Prada inspire the customer using adverts and in store displays as well as images on the website. Visual merchandising gives the products a concept and interacts with the customers lifestyle which leads to aspiration of the products. The Prada website is continuously updated with a wide range of media which is essential to Prada as it is a Global brand which needs to be easily accessed by customers all over the world. By posting videos images and news online Prada interact with customers and add more to the overall customer
Despite a few minor difficulties Prada faced in the nineties the group slowed down their purchasing sprees and gained financial security. In the first half of 2011 the group announced a total net revenue of â‚Ź1134.3 million which is an increase of 21% compared to the same period in 2010. This success was down to the direct retail and the 53 new store which were opened throughout 2010.
Currently the four areas in the Prada group are:
Prada also include a live feed from their catwalk shows played on a screen in their flag ship stores alongside their look books which are always present in store. Both Prada and Miu Miu hold catwalk shows every spring/summer and fall/winter. Prada always show in Milan but the Miu Miu brand was relocated to Paris fashion week in an attempt to become as successful in its own right. Both brands are incredibly successful amongst Alisters and have earned many devotees in the process. Prada promote further by advertising on billboards and in high fashion magazines which reach millions of people worldwide. Other promotional techniques include posting updates to fans on social networking sites such as Facebook and
Magazine Editorial for Elle Magazine...
Street Styling Project
Trend Feature
Alexandra King alexandra_king@hotmail.co.uk 07713427757