Alexandra Legouix Presenter; Award Winning singer/songwriter, actress; Agent; Entrepreneur
With Panache Agency, Events & PR 07500 808 907 info@withpanache.co.uk
…the entrepreneur Alexandra Legouix has spent many years working in PR, Marketing and Events Management. Her events career took off when she landed the role of Marketing and PR Executive for Innerplace Concierge and VIP Service. Here she: organized guest lists for all top exclusive clubs in London, Europe and New York; was the main organiser of many VIP Events including: Boudoir PR Pre fashion Week, Hollywood TV Parties, La Dolce Vita Charity Ball (the closing F1 ball), The Cannonball Rally Ball, product launches, Pink Breast Cancer Charity functions, the Gordon Ramsey dinner, Beyoncé – private concert - to name but a few; and also arranged sponsorship, celebrity bookings, and handled all marketing and advertising (GQ, Vanity Fair, Tatler, OK! Xexec, Square Meal).
With Panache Agency, Events & PR At the young age of 24, she set up her own company – With Panache. Although ultimately seeing it as a multi-media company with big, long term event ambitions for the future, Alexandra began her enterprise with a children’s theatre school: With Panache Theatre Academy. http://www.withpanache.co.uk/home.html This was extremely successful and had a fantastic reputation, however, as the only person in the company she was (and still is in fact!) in charge of: advertising, accounts, VAT, Tax, design, distribution, hiring, promotion, sponsorship, and so on and at such a young age, this was very tough so this –combined with the nature of the arts industry - meant she did not make enough profit to keep the school open. So she closed the academy. However, not one who likes to be defeated, Alexandra set up With Panache
Agency for Children off the back of the school. Within one month, many of her clients were in films and commercials and were getting small TV parts. Over the years, the agency has developed and matured and with that came a change of clients and has now – although open to children – is essentially an adult performing agency which continues to grow and increasingly has a better and better name within the industry.
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With Panache Agency Alexandra is insistent that an agency should be devoted to only a small number of clients. Therefore she is very selective and only picks the best artists who she can push the most and feels will do the best for the agency. Current artists: Tom Ward Thomas – currently filming the new feature film adaptation of GREAT EXPECTATIONS in which he landed the featured role of ’Finch’ alongside Helena Bonham Carter, Ralph Fiennes and Jeremy Irvine. Directed by Mike Newell. Autumn 2012 release. Bryn Lucas - regular presenter on CHANNEL FIVE and often seen presenting on SKY TV too; recently completed a stage of MEDEA in which he played the male lead ‘Jason’; recently played lead male in the new feature BELLINGERS AFFAIR (2012 release) and can currently be seen playing ‘Prince Charming’ in CINDERELLA at the Theatre Royal, Winchester till Jan 2nd 2012 Ione Butler – 7 films this year! She has recently finished playing the lead girl - Maia in THE ADORED for Discovery Films. Directed by Carl Medland. NOMINATED BEST ACTRESS AT IRIS FILM FESTIVAL Dave Short – recently finished playing the lead role in THE FLANAGAN & ALLEN STORY for Nostalgia Productions directed by Johnny Barrs. He can currently be seen playing the Dame in the Rotherham pantomime Jocelyn Feld Webster – new addition to the books. Currently performing in CAMBODIA PROJECT-The Flying Seagull Project directed by Ash Perrin Amy Newton – new addition to the books. Recently played Chloe, lead girl in PAPER FORTUNES for Rogue Writers. Directed by Cameron Harris Murray Smith – new addition to the books. Recently finished playing ‘Creon’ in MEDEA; and currently performing in THE WAY OF KINDNESS playing male lead ‘Mark’ at the Wimbledon Theatre;
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PR, Marketing and Events In 2003, Alex landed the role of Events Organizer for RMA Track days. Due to her skills learnt at Innerplace VIP Concierge, Alex quickly became involved in the Marketing and PR side and helped organise track days at various locations in the UK & abroad (Thruxton, Silverstone, Spa Belgium, Donnington, Oulton Park etc.). She was also in charge of the coordination and hosting of the events. She briefed drivers before track opening and generally made sure days ran smoothly. She was also lucky enough, during the 4 years of working with RMA, to get behind the wheel as a driver herself of some extremely fast cars (Ferrari, Porsche 911, Caterham, Elise etc.!). the first circuit she drove on was Spa Francochamps in a Porsche GT3! By 2006 she gained her National B Motor Racing License at Nurburgring after training with ‘Ring Taxi’ driver and DMax presenter, Sabine Schmitz. Her knowledge of the motor industry opened new doors and she won a competition to be a Formula Una for Redbull F1 Racing. Far from being a ‘glamour’ or ‘pit girl’ position the Una’s are regarded extremely highly in the F1 circle. During this time, she was involved with various functions for the likes Alpine Stars, Mini Motos and of course Eddie Jordan. She got to interview the likes of Flavio Briatore and Jenson Button and generally had a fantastic experience - not to mention some incredible private parties, including Dhani Harrisons F1 unveil at his late father’s (George Harrisson) humble abode! That same year she also worked as freelance PR/Marketing/Events for Landrover; Mapledurham 4x4 Show; Sternberg Clarke; and Nissan before landing the role of Celebrity Marketing & Events Co-ordinator at Catalyst World Class providing celebrity speakers and entertainers for prestigious events across the World. In 2010, Alexandra worked on many one off events including: Vivacity Olympics Festival (Organiser/Sales/PR and main presenter), Sandbanks Polo (PR), Cartier Polo (PR), Prestige Polo (PR), Universe Parties at QSoho (Organiser/Sales/PR/presenter and performer), and managed club nights for some of the top London VIP/Members clubs. It was in 2010 that Alexandra decided it was time to set up:
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With Panache Events
With Panache Events organise events and parties with a theatrical twist. “With year's of experience in the entertainment industry we know what works and what doesn't. Our parties have flair, panache and a special magical something that is brought to you through performance, arts, lighting, music and atmosphere.� www.withpanache.co.uk
Through this part of her company, Alexandra has organised a number of small and larger scale events including: A Halloween Boat Party on the Thames; numerous private parties for different clients including Caversham Heath Golf Club, Aylesbury Park Golf Club; LA Entertainment to name a few; and she will soon begin organising ART-Y-ZEN - a regular showcase event for artists and performers and a concert tour for ROSIES RAINBOW FUND (see details on next page)
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WITH PANACHE EVENTS & REDROOFS THEATRE SCHOOL
SUNFLOWERS UNDER THE RAINBOW CONCERT TOUR 2012 A charity tour for Rosie’s Rainbow Fund
Starting March 2012, With Panache Events have teamed up with Redroofs Theatre School in support of Rosie’s Rainbow Fund and are putting on an 8 venue theatre concert tour. Comedians, actors, singers and celebrities – not to mention a live set with Alexandra Legouix and the Sunflowers being supported by the incredible sound of the 65 person Rosie’s Rainbow Fund Choir too - are all joining together to put on this fantastic variety show. Tour dates and venues to be finalised. http://www.rosiesrainbowfund.co.uk/ http://www.rosiesrainbowfund.co.uk/index.php?page=donate-2
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WITH PANACHE PR
In 2011 Alexandra set up another addition to her company – With Panache PR. This branch of the company has a number of functions but often operates as part of the whole:
A PR AND MARKETING COURSE FOR PERFORMERS See detail on next page
AN ARTIST DEVELOPMENT PROGRAMME as part of WITH PANACHE AGENCY and as part of ALEMAR MUSIC (see later)
YOUTUBE TV CHANNELS combined with NEW MUSIC DISCOVERY radio show, ALEMAR MUSIC and also WITH PANACHE AGENCY
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Kick start your acting career - a PR and Marketing course 'With Panache'
INTRODUCTION
Unfortunately in today's marketing-led industry, if you are waiting to be 'discovered' you may be waiting a very long time. Whether you are a presenter, actor, singer or speciality act, these days the onus is on YOU to let the world know you are ready, willing and able to take your place centre stage. After all, if you are not prepared to invest in promoting your product, your brand – YOU - how are you going to persuade anyone else to follow suit?
All businesses advertise, publicise and promote. YOU are a ‘business’. If you do not treat yourself as such, then your act - your business - cannot grow.
Fortunately your initial investment in PR and marketing does not have to involve a huge budget. With little financial input but a big personal investment of time, creativity, commitment and dedication - along with the knowledge you learn from these classes - it shouldn't be so difficult to stand out from the crowd.
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COURSE OVERVIEW The session looks at the fundamentals of marketing yourself – why it is an important asset in the current climate. What should you be doing to help you achieve your goals and get your name known We will break down PR and Marketing for you and show how a better knowledge can help you individually as a performer in terms of self-publicity and the basic ‘How to’s’. We will work on how you can achieve better results and how to promote yourself further - in the most effective way. Armed with your own PR products we will look at how to make you more of a working ‘business’ rather than just an individual; how to make the most of your assets and marketing tools; and we will also look into the financial side of your career.
Next course date: Wednesday 23rd November 2011
For more information contact: info@withpanache.co.uk
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ALEMAR MUSIC LTD
The most recent brainchild of Martyn Ellis and Alexandra Legouix is ALEMAR MUSIC. This is a RECORD LABEL, an ARTISTS DEVELOPMENT AGENCY and a PUBLISHING PITCHING AGENCY ALEMAR MUSIC have a wealth of experience and contacts within the industry. With new but successful records already released by upcoming artists the label is developed and proven. Having a good relationship with key publishers for film and tv in the UK and LA, the pitching agency is rapidly growing and when fully launched will be extremely exciting for their current and forthcoming artists. Combined with WITH PANACHE AGENCY, EVENTS and PR this will be a formidable partnership.
http://www.linkedin.com/pub/alemar-music/3a/673/46a http://companycheck.co.uk/company/07491740 Registration Date: 13/01/2011 Registration Number: 07491740 Type: Private Limited with share capital
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