19171 93 1
t S i j e l D Style: Simplification Grid and Rules Primary Colors Tightly Contained Creativity Heightened Sense of Control
Key Figures: Theo van Doesburg Piet Mondrian Vilmos Huszรกr Bart Van Der Leck
Typography: Imaginary Grid Baseline Content Size = Emphasis DeStijl Journal
1919193
h a u u a s b Style: Flat Color Gesamtkunstwerk Industrial Aesthetic Post WWI Germany Reductive/Geometric Feeling of Absolute Dissilution
Key Figures: Josef Albers Johannes Itten Jan Tschichold Walter Dexel Herbert Bayer Laszlo Moholy-Nagy
Typography: The New Typography Sans-Serif Minimalist *Futura
3
1934
-194 4
D e c t o r A Style: Lively, Bright Colors Sensual Shapes Humanist Type Emphasized Photos/Illustrations Celebrated Machine Aesthetic
Key Figures: Mehemed Agha Cipe Pineles Lester Beall Norman Rockwell
Typography: Clean Text Manipulation Consice Use of Type Slanted or Curved Type *Pinot *Bifur *American Broadway
1945 -196 0
t a i n o r n e al t In Style
Style: Commercial Design Focused on Client Gesamtkunstwerk Assymetrical Clean and Simple
Key Figures: Josef Muller-Brockman Armin Hoffman Ivan Chermayer Paul Rand Saul Bass Alvin Lustig
Typography: Minimal Text Sans-Serif Grid Text Set FL/RR Readability Focus
1934 -194 4
EMPOR AR T N Y CO Style: Reductive/Horror Vacui/Anything Goes Graffiti, Comics Referencing Popular Culture Struggle for Unique Voice New Medium: Motion Graphics
Key Figures: David Carson Art Chantry Chip Kidd Jonathan Barnbrook David Goines Kyle Cooper
Typography: Grunge Typography Varying Legibility Art Graffiti
Alex Contreras Anna Gagliuffi