Sustainable and Healthy Living Market by Alexandra Sebastian

sustainable and healthy living marketplace home interior design alexandra sebastian

home table of contents

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table of contents introduction 4-16 historiography 17-30 case studies 31-136 design & technical criteria 137-158 topical explorations 160-188 existing site, context, climate & zoning 189-204 program development 205-212 building analysis & codes 213- 220 conclusionď&#x20AC;ą 221-222 bibliography & appendix 223-230

home introduction goals role of the designer sustainability objectives client, users & designer socio-economic conditions & demographics works cited

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project introduction & objectives

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INTRODUCTION

Good health and living are becoming better pursuits for many across the globe. The Philadelphia department of public health collects, analyzes and reports of a wide of variety of public health data; children's health, obesity, and food safety are all listed as issues in the City of Philadelphia. Not only in Philadelphia, but across the globe these issues are growing and people are becoming aware; actively looking for healthier options. Obesity rates are at an all-time high; one in ten adults are obese and 54% of the world population is trying to lose weight and become healthier.1 Our grocery stores are all looking at becoming more sustainable and healthy for our future by adding natural, healthy foods. Philadelphia has the second lowest number of grocery stores or fresh food markets per capita in major cities in the nation.2 The health and obesity issues in our very own Philadelphia may and probably are drawn from the lack of fresh food markets in the city. Creating a market only serving healthy, natural and sustainable products will help the community with these issues and create a place where people can come for fresh or prepared food with a relaxed, healthy and enjoyable environment.

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GOALS

general design goals "To create a marketplace that provides a more sustainable, equitable, and resilient food and living system to enrich the community of Philadelphia." This Market focuses on improving the health and well-being of customers, reducing environmental impact, enhancing livelihoods, giving health exercise opportunities, and focuses on healthy sanitation and hygiene.

research goals and methods

Learning about healthy and sustainable living is the most important information to know when researching for this Market. Making sure customers get what they come for in the healthiest way is a goal to achieve in this design. Studying about the different healthy and sustainable options will help open up different parts of the market and start programing or laying out the space. Researching and learning about other markets is helpful in learning what works and doesn't work within the

design. Books and the internet are key sources while researching markets. Cookbooks can become a good source for this type of design as well; giving great input on the healthiest eating habits and foods to eat. "Remaking the North American Food System", is a book that examines the rebirth of interest in rebuilding the links between agricultural production and food consumption as a way to overcome some of the negative implications of industrial and globalizing trends in the food and agricultural systems.3 This talks about different ways farmers markets can become more sustainable and healthy to better the world on a local and global scale. Some other books written by Martin M. Pegler show and talk about different markets around the world what works for each one of them. "Eating Essential, The Digestible Diet" is a great book that talks about sprouted eating and foods to eat with each other making it easier for you to digest. What sprouted means is you can eat things like bread, muffins, pizza, pancakes, pastas and more that are digestibly delicious that use flour that digests as vegetables. Sprouted foods are an amazing and upcoming thing that would be great to provide for customers.

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Because this marketplace is for sustainable and healthy living, solving environmental and sustainability issues in the marketplace is part of the overall design. Reducing water use, waste and packaging, greenhouse gasses, and improving health, hygiene, and nutrition are ideas that will help create a sustainable and healthy environment. Not only will the design be sustainable, but a more sustainable food system is goal for this project. Supporting local farms for dairy, fresh meats and produce is healthier and helps build the community that should be supported.

sustainability objectives

Client

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The Delaware River Waterfront Corporation sponsored a park neighboring Pier 9, Race Street Pier. This was designed to connect the city back to the river, where people can come gather to just relax, or take part in the many activities that goes on throughout the year. This Pier has yoga and exercise classes, and also provides different ways to help the community take part in healthy activities. The DRWC would like to open up a market on the Pier neighboring the park to draw more members not only to Race Street Pier, but towards a healthier lifestyle. It is the perfect location for a market, where Old City and Northern Liberties, both family neighborhoods, are in close and walking distance.

role of the designer Eating healthy is a chain reaction, once you start eating better or exercising you start feeling better and happier about everyday living. As a designer, creating a healthy and sustainable space that can shift lifestyles away from unhealthy consumption and towards more sustainable living is a role this sustainable and healthy marketplace should play. From experience, eating healthy and exercising has become relevant and does make a difference in everyday living. Giving clients the opportunity to improve their health and well-being and enhance their livelihoods, all while supporting local farms and reducing environmental impact is a role that will support clients, users, and the society in one design.

Users the Sustainable and Healthy Marketplace is open to the public of Philadelphia and any tourists visiting the Penn's landing area. The market will be open all year round, selling in season, local foods to better the community and promote healthy living for its users. Old City and Northern Liberties are both family and young professional neighborhoods that are in walking distance of the market. There is also a lot of foot traffic along the Delaware River and Race Street Pier, where people from all over to see. This market has potential to be used by the whole Philadelphian community, and possibly more. Seating and Restrooms are definitely needs to be provided, as needed in all public designs. The staff of this market will be chefs, bakers, butchers, florists, exercise instructors, janitors, managers, and job opportunities for students, or people that can take care of customers, registers, or maintenance of the given areas. Offices, kitchens, a conference room, a lot of dry and wet storage, lounges and restrooms are all needs for the staff. This will not impact the overall design objectives, these are all things that will create a more organized design.

home introduction goals role of the designer sustainability objectives client, users & designer socio-economic conditions & demographics works cited

socio-economic conditions

This market is associated with all socio-economic groups, upper, middle, and lower income groups. It will not reject homeless people who are actually buying food, but loitering is not exceptional. This marketplace will have foods that are locally grown and more affordable then your typical grocery store because of it. Knowing that your money is going towards a local fund only makes it easier to spend the money as well. I want every socio-economic group to feel comfortable in seeking a healthier lifestyle; for it is all classes that are seeking healthier options. Along with supporting local farms, I would also like to select local materials giving this market a natural, industrial, rustic feel to it. ď&#x20AC;ąď&#x20AC;ś

Demographics There is no specific demographic group associated with the Sustainable and Healthy Living Marketplace. Typically anyone can come into the market, however it is a marketplace for healthy living so people who are looking to do so are targeted. The market is in an urban setting, therefore people in the area that have the ability to walk there will get the most use. Parking options are available all around the Market and Penn's Landing, where people will be able to drive

in and be able to visit as well. All age groups, genders, ethnicities, races and religions are welcome into the market. Market design can be flexible, a universal design would be appropriate, but it is not necessary. Most markets have good circulation guiding customers through the space without guidance; this is something to consider during the design process. A lot of signage and direction is very important in market design.

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works cited 1. Health Tips." Phila.Gov. Web. 2. Health Tips." Phila.Gov. 3. Hinrichs, C. Clare., and Thomas A. Lyson. Remaking the North American Food System: Strategies for Sustainability. Lincoln: U of Nebraska, 2007.

images 1.http://vickys-style.com/wp-content/uploads/2014/02/downtown-seattle-photographer-film-stylish-coffee-shop.jpg 2.http://www.cellz.com/blog/wp-content/uploads/2014/01/healthy-living.jpg 3.http://1.bp.blogspot.com/-V8DkSPn5sws/TpcKSPB9JVI/AAAAAAAAADg/upPR3uUOwrg/s1600/Life+Cycle+of+Design. jpg 4. http://www.homegue.com/wp-content/uploads/2011/06/greenwalls_by_greenworks_02-1024x768.jpg 5. http://www.lib.utexas.edu/maps/world_cities/philadelphia.jpg 6.http://healthyliving88.com/wp-content/uploads/2014/03/Healthy-lifestyle-3.jpgb 7.https://secure.static.tumblr.com/c1c3227d7bc03991593b1b7396fb713e/hsc5zf6/cmFnf0523/tumblr_static_tumblr_ static_b0hkpb8udy8kcskk4gkwsssgc_1280.jpg 8. http://woodgatesview.files.wordpress.com/2013/09/working-together.jpg

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historography

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midieval

400- 1300

Rooting back to the fifth century B.C, governments became involved in overseeing markets in Greece, where the markets were known as agorae.1 Law officers of Mayors policed medieval English markets in the name of the king, who licensed those markets to individuals, towns and church officials. European markets from 1100- 1300 became the focus of power struggles among church authorities, feudal landlords and emerging civic business alliances.2 The daily interaction and mutual respect between town and country at the marketplace encourage an unofficial popular culture. Buyers and sellers, stall holders and traveling vendors, import merchants and local artisans produced an urban "laboratory" where members of the community attempted to reunite their differences3. A second world within the official world was becoming noticed by people; a unique atmosphere of independence and openness and adopted a universal language and behavior that differed from that found in institutions such as church.4 Markets became not only a place for buys and sellers to do their jobs, but a place where people can come freely and socialize and interact within each other. The transition from "making a living" to a profit-based commercial economy began in the middle ages. It was essential to acknowledge the significance of local markets and domestic trade in the medieval economy. Agrarian economy and society in Medieval England have increasingly focused on the penetration of medieval

agriculture by market forces, seen as in patterns of peasant appreciation.5 Medieval economies inner workings - local markets and regional trade - explain the crucial shifts that had moved western society toward a capitalist economy by the end of the middle ages.6 Farmer's markets were all outdoors, where you would see farmers and vendors pull up with their wagon to sell their products out in the open with nothing but the natural sun shining down on them. Farmer's Markets were meant to link peasant towns and market towns together. Therefore the location was very important for the farmer's and the peasants because of weather. For protection of the consumer and to be able to charge taxes on trade, European markets regulate, weigh and measure the frequency, location and organization of the markets. At the time, most Europeans lived as everyday farmers, producing most of what they eat and eating most of what they produce. Therefore, the most desirable products during the medieval time was wheat, barley, oats and beans. From 1100-1300, the population of most western Europe grew dramatically, increasing productivity.7 With the climate entering a period of warming and stabilization, visible knowledge of farming was also improving across Europe. The weather and knowing how to, allowed farmers to convert seasonally by transforming high pasturelands to demanding pasturage and tilled fields, wetlands to dry lands and woodlands to farmland.8

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When the European settlers came to North America they brought their own market traditions with them. Markets flourished up and down the colonial eastern seaboard. The first farmers market to continue the European model was established in 1634 in Boston by order of Governor John Winthrop.9 This market continued the European model of a market - open air-until 1662 when a wooden building was added. Markets in other cities followed.10 New York had two markets before 1686, and five more by 1731. In 1693, a market on at the time High Street that soon became Market Street in central Philadelphia began opening its markets twice a week.11 Opening a farmers' market twice a week was a big change during the Renaissance. Markets' then were the primary source of food for the growing urban population, and were products of necessity that were produced and consumed locally. Local foods traded in the marketplace were gathered or hunted from nearby forests or grown on the outskirts of the city in the fertile bottomland near the Mississippi River. This was convenient because the river also provided the means to move goods long distances. Raw materials such as seashells from the Gulf of Mexico, copper from hundreds of miles away, salt from the nearby mines, and mica from the east all made their way east through trade.13 Between the years 1315-1318 the weather was unusually cold and wet, causing widespread harvest failures and severe hunger across Western Europe. In some places as much as 15% of the population died of malnutrition in those years.14 One thing with farmers' markets doesn't change; weather is a prominent factor in the business.

renaissance

1300 - 1600

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industrial revolution Merchants and colonists carried the public market tradition - its laws, architecture, and culture - to the North American colonies, with the hope that structured public markets would defend the colonists, encourage settlement, and boost trade and agricultures.15 As a result, the Marketplace culture was as thriving in 19th century America as it was in Europe. The public market, in short, was as much of an idea as an architectural form. The western market, eastern market, and farmers markets were among twenty companies incorporated in Philadelphia from 1859 to 1861.16 The buildings were designed for large scale storage and regional distribution of food. There was a dynamic process by which markets were demolished, rebuilt, adapted and reused reflecting the active presence of the moral economy in the 19th century. The new farmers markets, designed by Samuel Sloan and built by H. Philippi, combined Modern structural techniques, such as a sheet-metal roof and a ventilator that ran the length of the building, with a "false" facade inspired by the Venetian Renaissance. The interior was laid out like a grid of the city, with six broad aisles running lengthwise and eighteen narrow cross aisles.17 De Voe's unpublished essay, after returning from a visit in 1862 states he was impressed by the beautiful market houses built,

1700 - 1800

but feared they were to " numerous and costly". De Voe predicted that market companies would fail to survive because they were overcapitalized and highly speculative. 18 Grocery stores and later supermarkets started to replace public markets at large. As places of civic pride, they remained the focal point of neighborhoods and communities; they continued to nurture direct contact between producer and consumer; and with the recent design of the streetcar, they discovered ways to attract suburban and middle-class consumers.19

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modern

1900 - present

Farmers' markets are developing in small towns and large cities in increasing numbers. Customers continue to desire fresh, high quality food from local farms. Over time, markets developed their own rules and dynamics. They began departing from producer- only markets where they would come with their own products to sell. Now, some allow farmers and other vendors to supplement their own products with produce or goods from neighboring farmers or wholesalers. Other farmers' markets in modern days have a broad range of prepared foods and crafts in addition to fresh produce, the name now may be termed public markets. Yet others, like New Orleans' French Market, have roots as farmers' markets but today sell little produce. There, atmosphere, rather than vegetables, is the attraction. Markets play an important role to the public life and image of the city. The increasing number of farmers' markets in the poorer neighborhoods of US cities give residents access to fresh produce that is simply not available in neighborhoods that rely solely on small corner shops and fast-food chains. Nowadays, consumers have an almost exclusive focus on product attributes, such as taste and nutritional value and their attention to the process. The fact that

nurturing items are being purchased as food for the table and other necessities, it enhances its qualities and role in a persons' life. The past decades have witnessed an incredible rise in the popularity of local and organic food and in direct marketing models such as farmers markets, u-picks, and community supported agriculture. Within the fast pace of life, large-scale spaces of the modern city, food venues, give us a sense of relationship. When the food we eat, grow or buy is local, we also experience a connection to the region, the seasons and the ground we live. Our connection to organic life, within all the perceptions of the modern city, is strengthened. And with the explosion of food products and meals from distant cultures, we find another kind of connection. Food in the city enriches our everyday sensations of sound, sight and smell through the ways in which it is produced, displayed and consumed. What rich sensory experiences one has walking on the streets of Chinatown in New York or visiting fresh food or fish markets anywhere. What a welcome alternative these are to the many sanitized, sterilized and essentially anaesthetizing streets and supermarkets of modern cities. Public Markets are important economic channels

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modern

1900 - present

for local food producers and processors. Cornell University Sociologist, Gilbert Gillespie, along with several coauthors, identifies farmers' markets that is to say public markets featuring direct sales between producer and consumer - as the keystone to rebuilding local food systems.20 Gillespie and his coauthors identify four ways in which to direct sales between producer and consumer serve to strengthen local food systems: by increasing the visibility of local producers; by encouraging diversification in local food production; by incubating and supporting small businesses; and by creating space for both economic and social transactions.21 In addition to these economic benefits for merchants and food producers, public markets can serve other purposes outside food sales. Although public markets ultimately became uncompetitive with newer forms of food distribution and sales, they nonetheless can be seen persisting and thriving in many cities and many forms throughout the 20th century and today. Market halls typically arrange stalls in a strict grid pattern. The handbook argues that

stall size should generally be minimized, counter to conventional leasing practices that seek to rent the largest spaces possible. Smaller stalls allow for a greater number and variety of vendors. Planning for adequate circulation among the desired number of market stalls can help estimate the size of the market facility. Adequate planning for these public spaces allows the market to live up to its burden of being truly "public". David O'Neal, in "Project for Public Spaces" suggests that designing the market around its public spaces leads to improved outcomes.22 In terms of architecture, public markets generally are practical structures that place first consideration on the needs of business owners and customers, rather than architectural statements.23 In addition to focusing on the utility of the building, another important consideration is the interplay between inside and outside. The PPS/ULI handbook suggests that the windows and doors can be configured to project market activity onto the adjoining outside spaces, as well as providing natural light.24

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images

1. http://labirdiephotography.files.wordpress.com/2014/01/seattleportland-design-product-lifestyle-photography-typeset-design-37.jpg 2. http://static.squarespace.com/static/52280019e4b041a33a9d676d/t/5 25adafde4b0e9bbe4c7fee3/1381686039386/IMG_4680.jpg 3.http://3.bp.blogspot.com/-KnUOu2MakW8/UKy6sFgTPzI/AAAAAAAAACs/ bZETbfr1y8g/s1600/ren+market.jpg 4.http://www.ellecroft.com/blog/wp-content/uploads/2010/09/MarketInterior.jpg 5.https://www.lumixgexperience.panasonic.co.uk/wpcontent/uploads/ gallery/Daveross/1006_073.jpg 6.http://www.visitcardiff.com/wp-content/uploads/2014/10/CardiffMarket-Invest.jpg 

works cited

1. Jennifer Meta Robinson, J. A. Hartenfeld. "The Farmers' Market Book. p. 12 2. Jennifer Meta Robinson, p. 12 3. Tangires, Helen. Public Markets and Civic Culture in Nineteenth-century America. Baltimore: Johns Hopkins University Press, 2002. p. 51. 4. Tangires, Helen. Public Markets and Civic Culture in Nineteenth-century America. Baltimore: Johns Hopkins University Press, 2002. p. 202 5. Maryanne Kowaleski. Local Markets and Regional Trade in Medieval Exeter. p. 46. 6. Maryanne Kowaleski. p. 46

7. Jennifer Meta Robinson, J. A. Hartenfeld. p. 18. 8. Jennifer Meta Robinson, J. A. Hartenfeld. p. 18. 9. Jennifer Meta Robinson, J. A. Hartenfeld. p. 22. 10. Vecchio, Riccardo. "European and United States Farmers' Markets: Similarities, Differences and Potential Development." 11. European and United States Farmers' Markets: Similarities, Differences and Potential Development, September/ October, 2009. p. 52. 12. Jennifer Meta Robinson, J. A. Hartenfeld. p. 22. 13. Jennifer Meta Robinson, J. A. Hartenfeld. p.22 14. Jennifer Meta Robinson, J. A. Hartenfeld. p.22 15. Vecchio, Riccardo. "European and United States Farmers' Markets: Similarities, Differences and Potential Development." 16. European and United States Farmers' Markets: Similarities, Differences and Potential Development, September/ October, 2009. Accessed September 9, 2014. p. 58. 17. Tangires, Helen. p. 115. 18. Tangires, Helen. p. 115. 19. Carr, Stephen. Public Space. Cambridge: Cambridge University Press, 1992. p. 78. 20. Carr, Stephen. p. 78. 21. Tangires, Helen. p. 115. 22. Gillespie,Gilbert Duncan L. Hilchey, C. Clare Hinrichs, and Gail Feenstra. "Farmers' Markets as Keystones in Rebuilding Local and Regional Food Systems." In Remaking the North American Food System: Strategies for Sustainability: University of Nebraska Press. 2007. P.65. 23. Gillespie,Gilbert Duncan L. Hilchey, C. Clare Hinrichs, and Gail Feenstra, p. 66.

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case studies

CASE STUDY 3.1 home about the market architect & designer justification owner, client, users context and site concept and style Interior design evaluation spaces and rooms diagrams works cited

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READING TERMINAL MARKET

home about the market architect & designer justification owner, client, users context and site concept and style Interior design evaluation spaces and rooms diagrams works cited

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ABOUT THE MARKET READING TERMINAL MARKET PHILADELPHIA, PENNSYLVANIA F.H KIMBALL & THE WILSON BROTHERS AND CO. RENOVATIONS BY FRIDAY ARCHITECTS 80,000 SQUARE FEET

In 1892 the Reading Terminal decided to provide a new home under the train shed for the two old markets that had previously stood on the 12th and Market Site, the railroad company opened its new "hall of victualers" before the structure even had permanent walls or a roof overhead. By the 19th century the string of market sheds had become six blocks long, making the eastern most mile of the city's main street become the place where you can find a large amount of farmers and food sources.1

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architect and designer The Architects and engineers who designed the market in 1891 were F.H Kimball and the Wilson Brothers and Co.2 Recently the Design has been renovated by a firm called Friday Architects. Friday Architects was selected to work together with the Reading Terminal Market Corporation to develop a master plan for renovations and improvements to the east end and basement of the well-known Reading Terminal Market. The goals of the project were to create more retail space, improve the customer experience by adding new toilet rooms and consolidate the management functions into a central administration area.3 The total square footage involved totaled approximately 25,000 square feet. The plan Friday Architects developed created valuable additional retail space by "re-aligning" the meandering Avenue D aisle and by relocating much of the cold storage to the basement. These two moves freed space for new vendors and allowed for a large portion of the floor area to be allocated for new toilet rooms.4

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JUSTIFICATION the reading terminal market is the largest marketplace in philadelphia and also one off the most unique. the way it holds and restored its history is something that i would like to refelct through the building and market i design. i believe the way the market runs is efficient, which will help me while programming my market.

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In 1990, the Reading Railroad sold the market to the Pennsylvania Convention Center Authority; however, it is managed by Reading Terminal Market Corporation, a nonprofit entity formed to lease and manage the market in accordance with its historic tradition.5 The Market houses over 72 different vendors and about 400 employees who become the users and clients of the Reading Terminal Market. Each client of the market is its own small business that is unique and absolutely authentic in its own certainty. More than 6 million visitors enter Philadelphia's Reading Market per year. It is a public market open to the community; the foot traffic of professionals, students, shoppers, and tourist bring in most visitors. The former train shed above the market is now used by paying convention and trade show clients.6

OWNER,CLIENT & USERS

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CONTEXT AND SITE

The building is right smack in the center of the city. The Philadelphia Convention Center, Franklin Square, China Town, City Hall and some of the main sources of transportation are surrounding the Market. The city anticipates that the recently expanded convention center generates a demand for 2000 hotel rooms, or a net increase of 1200 additional hotel rooms. This benefits the market because this creates a large impact on Market Street's street life.

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The Reading Terminal market serves as a historical design style in terms of the interior and exterior, dating back to the 1600 when the markets were outdoors. The market expresses the Italian Renaissance Design. Preserving the architectural and historical character, and function, of the Reading Terminal Market as an urban farmers' market has been a concept and style that has been carried throughout the Reading Markets existence.7 The market provides a wide variety of produce, meat, fish, baked goods, dairy products, and other raw and prepared food that have been brought to the public by farmers, growers, producers and chefs. Maintaining an environment that recognizes and celebrates the diversity of our citizens and raises their interaction is an idea that the market continues to pursue.8 Their mission is to preserve historical character and provide a wide variety of produce, meat, fish, baked goods and dairy products and other raw and prepared food, brought to a public market in the center of the city by farmers, growers and chefs. The market aims to maintain an environment that recognizes and celebrates the diversity of Philadelphia and strengthens the historic link and mutual dependency of rural and urban communities.

CONCEPT AND STYLE

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CIRCULATION & WAYFINDING The floor plan is laid out like a grid; making circulation very simple. There is a lot of signage used, serving as an easier tool to way find around the space. Usually, there is a heavy amount of traffic at every angle of the market, making it feel a slightly overwhelming, but usually the whole experience of being there and walking around makes it more about the experience; getting lost in the different cultures and senses the variety of foods trigger.

FLOOR PLAN

The Reading Terminal Market takes up three floors of the building it resides. At street level is the farmers market where most of the 78,000 square feet is open to the public. Being that almost every square foot is used for circulation or merchant space, most of the storage and private spaces are in the basement or the second floor. The basement is another 78,000 square feet of storage that is separated into 52 separate rooms, each cooled at their own temperature. In the middle of the space there is a stair case leading to a second floor

that is designated to office and conference space. Among the many restaurants, merchants and vendors represented in Reading Terminal Market, there is the Rick Nichols Room. It is a private event space on the Market floor that seats between 48 and 72 guests. The Rick Nichols Room is available for rent and has been used for school groups, corporate events and special occasions during business hours. Food and beverage service can be arranged through the market's merchants to ensure that they get the full Reading Terminal Market experience

home about the market architect & designer justification owner, client, users context and site concept and style Interior design Materials and finishes ff&e color lighting accessories

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MATERIALS & FINISHES In the market, the materials are regulated by The Tenant Design Criteria and Philadelphia Historical Commission.9 Most work well with the design because each tenant has a different theme or culture of foods. The materials and finishes express their culture through the design of their stall as well. Along with The Tenant Design Criteria picking the materials and finishes, the Philadelphia Historical Commission has a huge impact on the materials and finishes chosen. Restoring and recreating the old historic design is a very important aspect of the design concept and style. Still existing in the space is the original tile floor, wooden ceilings, and many of the fixtures and furnishing.10

FF&E, LIGHTING & ACCESSORIES A lot of seating is required for the function of the building. Having prepared food and a large amount of people wanting to sit down and eat makes this a crucial part of the design. The Reading Terminal Market has seating available in the center of the market that branches out through the space as well. Although there is a whole floor of storage in the basement, it is apparent that the Butchers have their very own walk-in storage. An Array of special pumps, compressors and other equipment are needed for the refrigeration storage in the basement. In means with each individual vendor, the equipment varies. As mentioned, there are signage used all over the market, these fixtures, along with all the artificial pendant lighting are used all day, every day. The lighting varies from stall to stall, not one vendor is completely the same as the other. Natural lighting only lights the space around the perimeter of the building.

COLOR A specific color pallet in the Reading Terminal Market is none-existent simply because every stand varies with materials and colors. Some vending stands chose an industrial steel style; where you see red bars and steel barstools with colored seats. Others may choose a more plain natural style using just woods, letting the foods provide the color. The colorful food that is in every turn your take becomes a strong focal point when seeing color. The randomness of materials and colors throughout the space for each different vendor, work very well together and form the markets decoration. This form of decoration works functionally and psychologically for the users, while still relating to the overall design.

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POST OCCUPANT SURVEY & EVALUATION During my visit to the Reading Terminal Market I met with Paul Steinke, the general manager of the market. He was very helpful and enthusiastic about answering anything he can. Through a personal interview he started off by giving me the history of the market and then we moved into the function of the market today. I found that there are many more strengths than weaknesses seen in the market. The way the market runs, the materials, the facilities, and the food create a vibrant and welcoming marketplace to all and works very well for them. The unusually dense amount of food and retail uses in such a condensed space are one of the main reasons why people choose to come to the market. They like the variety and energy of the space. What works best about this building is it is great social gathering place where plentiful business is transacted. The mix of vendors and diversity of the customers makes it a very lively place to be. Some of the few weaknesses mentioned were creating more space for loading and unloading goods. With the amount of import and export

that has grown over the years in the market, more space is desired. Each vendor is given 550 square feet of space, which is not much, but somehow they make it work. The fact that the stalls are small and there are plenty of them everywhere the orientation and sense of place in the market can become slightly confusing and overwhelming. Having the layout as a basic grid and with experience coming back, people do manage to get around. Everything Paul mentioned I highly agree upon. I feel that the market meets all the qualitive and quantitive needs a high functioning marketplace should. The atmosphere the market provides to its customers is what makes it so unique. Being in a place with the diverse foods and cultures, variety of materials and colors, cultural and historic significance, and with an exciting environment that is truly a feast for the senses is the experience

the Reading Terminal Market offers to the public. While being there I had no complaints other than the shortage of seating available to the customers. I found that most people wouldnâ&#x20AC;&#x2122; t just come to eat and then get up from their table. This was a gathering place where people would take their time, and stay awhile. One thing I really liked that the market offered was discounted parking. As we all know, parking can be crazy in the city; either you cannot find a spot or the price to park is outrageous. Reading Terminal Market has two parking lots on both sides of the market. If you go to the lot, you can park for just four dollars for two hours, as long as you bring out a receipt for a ten dollar purchase from anywhere in the market. I think this is a great idea, and helps bring in customers other than the people on their feet.

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diagrams

public vs. private

circultion

enrty points

spaces & rooms

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works cited

1. "Tracking the Light." Tracking the Light. Web. 17 Sept. 2014. 2. Grow, Lawrence. Waiting for the 5:05: Terminal, Station, and Depot in America. New York: Main Street/Universe Books, 1977. 3. "Reading Terminal Renovations." Friday ArchitectsPlanners Inc Philadelphia Architecture Firm 4. Community Recreation Office Commercial Residential. Web. 17 Sept.14 5. "Reading Terminal Renovations." Friday ArchitectsPlanners Inc Philadelphia Architecture Firm 6. Community Recreation Office Commercial Residential. "Reading Terminal Market - Great Public Spaces | Project for Public Spaces (PPS)." Reading Terminal 7. Market - Great Public Spaces | Project for Public Spaces (PPS). 8. "Reading Terminal Market." Personal interview. July 2014. 9. Highsmith, Carol M., and James L. Holton. 10. Highsmith, Carol M., and James L. Holton. 11. "Reading Terminal Market." Personal interview. July 2014. 12. "Reading Terminal Market." Personal interview. July 2014.

images

1. http://paulrutherfordcreative.files.wordpress.com/2013/03/reading-terminal-5419.jpg 2. http://quirkyberkeley.com/wp-content/uploads/2014/02/Bassetts-1.jpg 3. http://incidentaltravellers.files.wordpress.com/2013/06/philadelphia-pa-reading-terminal-market-exterior.jpg http://www.atravelbroad.com/wp-content/uploads/2012/07/DSC_1390.jpg 4. http://virginiafilms.files.wordpress.com/2010/07/dsci08222.jpg 5. http://1.bp.blogspot.com/-sf6fb04SC8Q/Ubn_QMzamnI/AAAAAAAAB24/BJVvPdupmVg/s1600/reading+terminal.jpg 6. http://edtrayes.com/trayes/files/2012/02/DSC_8540-Montage-of-signs-Reading-Terminal-Market-SignagePhiladelphia-Pennsylvania-USA.jpg 7. http://www.healthydivaeats.com/wp-content/uploads/2011/08/IMG_33361.jpg 8. http://www.healthydivaeats.com/wp-content/uploads/2011/08/IMG_33361.jpg 9. http://philadelphiaheights.files.wordpress.com/2011/04/img_1591.jpg 10. http://4.bp.blogspot.com/-ANSHTsUEWxc/T_-X4c1mAII/AAAAAAAAAnI/j9cIuLlXv2g/s1600/IMG_2432.JPG 11. http://2.bp.blogspot.com/-b6Wzx7sGKAs/TV9MJdLnpPI/AAAAAAAAGOE/E7d1SsT7iv4/s1600/2011%2B02%2B13.jpg 12. http://4.bp.blogspot.com/-25d8gc8HmS0/UP34CAD-ijI/AAAAAAAARug/YqC3qWca0D0/s1600/reading_terminal_04_ dinics_line.JPG

CASE STUDY 3.2 home about the market architect & designer justification owner, client, users context and site concept and style Interior design evaluation spaces and rooms diagrams works cited

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di bruno brothers market

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ABOUT THE MARKET di bruno brothers PHILADELPHIA, PENNSYLVANIA AGOOS/LOVERA ARCHITECTS 12,000 SQUARE FEET

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architect & designer In 2004, the property on Chestnut Street , formally an express clothing store, was bought by the Mignucci cousins who decided to completely gut and fit the store to what it is today, Di Bruno Brothers. One of the challenges facing the Mignuccis, however, as they planned the new store, had nothing to do with the selection of stock on the shelves but everything to do with ambiance. The Mignuccis wanted to preserve the "bumping elbows" appeal of the Ninth Street store, which is so narrow and packed with food that the line of customers often snakes out the door at holiday time. The cousins hired Center City architect and longtime Di Bruno's customer George Lovera, of Agoos/Lovera Architects, to design the new interior.1

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JUSTIFICATION the circulation of the di bruno brothers market is simple to navigate around. this is something that will help me when designing the path that shoppers at the market will follow. the location of the cafe and seating area on the second floor, where there are big windows connecting the interior to the exterior is something that works really well in a marketplace and i would like to incorporate this in my design as well by creating a mezzanine level .

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Di Bruno Bros was established in 1939 by Danny, Joe, and Thomas Di Bruno. Catering to their customers at the 9th Street Italian Market in Philadelphia, the brothers offered their customers a wide selection of imported cheeses, meats, olives, olive oils, and other specialty foods, all at fair prices. Today, Danny Di Bruno's grandsons-Bill, Billy and Emilio Mignucci-run the family business, and have expanded the original store, which is the anchor tenant at the Italian Market on 9th Street, to include two more locations as well as catering, mail and catalog orders.2 The building is used a retail store, cafe and catering venue & Corporate Office. Because of its location, foot traffic from the dense area brings in customers who are looking to eat, shop, cook and work. About 75 people work in Di Bruno Bros daily, and 15,000 shop here weekly.3

OWNER,CLIENT & USERS

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CONTEXT & SITE

Di Bruno Brothers Market is in the middle of a six-block stretch between Broad and 20th that is becoming known for restaurants and clothing and home-furnishing stores that cater to a trendy and affluent clientele.4 Rittenhouse Square, one of Philadelphia's best known parks and areas, is also right around the corner. The urban area is in a well-known

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CONCEPT & STYLE The store is a combination of old-world tradition and new-world ambition. The design is riding the chests of two cultural waves: the renaissance of Chestnut Street, and the growing popularity of exotic cheeses and other specialty foods.5 Agoos and Lovera went to Italy to study the markets. The arcade-like design seen in the Di Bruno market echoes the outdoor markets they saw on their tour oversees. 6

circulation and wayfinding The circulation at Di Bruno Brothers Market is very straightforward and easy to navigate. Having most of the displays around the border of the room and one central rotisserie there is one path you follow around the market. When first entering the space you have the choice to enter the market, or go up the open staircase to a cafe and seating area.

floor plan Immediately inside the doors, a large, etched marble slab announces Di Bruno Bros., a bow to the original Di Brunos' love of marble. The 6,000 square feet of floor space is bisected by a modern staircase with open risers that don't obstruct the view of the rest of the store. The store's center is dominated by a large, O-shaped counter around which are homemade chocolates and pastries, a series of stations offering antipasti and other items from Di Bruno's quick line of prepared foods, as well as a fresh meat, smoked-fish and caviar station. Shelves of dry goods line the left wall; on the right, sections for cut flowers. The centerpiece, of course, is the massive cheese section, which takes up the store's entire rear wall. White-tiled and framed above by a broad decorative

arc, the area is fronted by a long display counter and flanked by two large, glass-fronted refrigerators - the actual caves - whose temperature and humidity levels are calibrated for different cheeses. To make Di Bruno's even more of a destination, there is also a coffee bar on the first floor facing Chestnut Street, with windows that can be opened in warm weather. Upstairs, half the building is a full-service cafe and cheese bar, with wireless Internet access and international newspapers. There is also a demonstration kitchen, where Emilio, one of the cousins, will conduct seminars and tastings. The demo kitchen will also be the venue for a variety of events curated by Judy Faye, director of the Book and the Cook festival, as part of her newest venture, the Book and the Cook Cafe Society.7

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LIGHTING & ACCESSORIES Lighting is a very important aspect when it comes to markets in general. Pendant and track lighting wrap around the space, becoming the dominate way to light the market. The whiter, and cooler the temperature of the bulb, the more fresh, and delicious the food looks. The front windows bring in some natural light to the areas of the market where there is seating on both the first and second floors.

COLOR Di Bruno Brothers' is a market that mimics that of an outdoor Italian market. Where stands are made of wood, fruit is displayed in wood pallets, meat and cheeses are hung; all set on cobble stone in a piazza. The natural color palate is expressed in the interior of the market. Natural browns, ranging from very light brown to black are used with accents of both white and red/ brown that bring contrast to the market.

MATERIALS, FINISHES & FF&E The exterior of the building is made up of concrete and glass windows that open up to the street to circulate the fresh air. The materials and finishes used on the interior are the perfect choice for an Italian market. The design expresses modern, industrial materials - Glass, Steel, and Wood - which create contrast throughout the space. The glass displays, wooden framing systems and steel accents all work together to display the meats, cheeses, and assortments of food, as well as function as decoration. There is an exposed beam in the middle of the market, with columns spread about ten feet down the middle. The beam is used for more than structural purposes, hooks hang from the beam, where meats dangle

from above; a lot like you would see at a market in Italy. Wood barrels are on both sides of the store displaying the cheeses Di Bruno Brother is known for. Photography by Jason Varney is mounted on the walls on both floors; this is the only artwork you see aside from the decorative elements used, mentioned above. Jason Varney is Philadelphia based food, travel, and lifestyle photographer accepting assignments worldwide. His photography displayed in Di Bruno Brother are all images of their fresh, delicious food that make your mouth water. It is appropriate for the space, showing that the food at Di Bruno Brothers is more than something

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POST OCCUPANT SURVEY & EVALUATION Bill Mignucci, one of the three owners of Di Bruno Brothers, was helpful in answering some questions about the market at Chestnut Street. He told me that the specialty retail store worked as a café and also holds Di Bruno’ s corporate offices. Him and his three cousins came together and took over the family business, hiring Agoos and Lovera Design Studio who completely gutted and fitted the store in 2004 to what it is today, helping the markets grow. The market is used as a retail store, café and catering venue. Because of the location, Center City business district and residential Rittenhouse Square, the market is very busy with foot traffic. Bill estimated that about 75 people work in the market daily and an average of 15,000 customers shop in the market weekly. He also mentions that the market take the mood, culture and atmosphere of a European market, stating that it works

really well for them. The only he issue he has with the building was he wish it was bigger than the 27,000 square feet it already sits on. Bill and his brothers would like to expand their business more at this location. I have been to a few of the Di Bruno Markets around the area of Philadelphia and have grown to love the food and architecture of each of them. Coming from someone who studied in Europe, visiting and shopping at markets daily, I enjoy having something to walk into that reminds me of this. The market on Chestnut Street does this. I think the materials and finishes used effortlessly express what they aim to. Aside from material and finishes, the circulation throughout the market is very easy to navigate as well. The layout is very simple to understand, where one path circles around one central display and prepared food system. Everyone, including

myself, seemed to find seating; whether it was outside on the sidewalk, upstairs in the cafe, or in the windows at the front of the market. There were some people that would sit upstairs in the cafe area for a while, and then there were those who would just take the food and go or eat quickly so they can get back to work.

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SPACES & ROOMS

DIAGRAMS

CIRCULATION

PUBLIC VS. PRIVATE

enterance

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works cited 1.Slobodzian, Joseph 2. Di bruno bros. named city's retailer of the year. (2006). Gourmet News, 71(4), 10. Retrieved from http:// ezproxy.philau.edu:2048/login?url=http://search.proquest.com/ docview/224804754?accountid=2840 3.Interview. William Mignucci 4.Slobodzian, Joseph. 5.Slobodzian, Joseph. 6.Slobodzian, Joseph. 7.Slobodzian, Joseph. 8."Rittenhouse Square." - Di Bruno Bros. Web. 28 Sept. 2014. <http:// www.dibruno.com/rittenhouse-square>.

images 1.http://www.varneyphoto.com/grid-view/di-bruno-bros 2.http://www.dibruno.com/blog/wp-content/uploads/2014/05/dibruno11.jpg 3.http://www.phillyliving.com/images/blogs/2013/10/Photo-Download-2013-10-18-008.jpg 4.http://marcexplores.files.wordpress.com/2014/02/dsc_0133-46.jpg?w=2000&h=1200&crop=1 5.www.dibruno.com 6.www.dibruno.com 7.www.googlemaps.com 8.http://www.phillyliving.com/images/blogs/2013/10/Photo-Download-2013-10-18-008.jpg 9.http://afamishedfoodie.files.wordpress.com/2014/05/photo-22.jpg 10.www.dibruno.com 11.http://www.dibruno.com/blog/wp-content/uploads/2014/05/dibruno11.jpg 12.http://www.thebestoffood.com/content/businesses/di-bruno-bros-philadelphia-pa-0 13.http://www.thebestoffood.com/content/businesses/di-bruno-bros-philadelphia-pa-0 14.www.dibruno.com 15.http://www.thebestoffood.com/content/businesses/di-bruno-bros-philadelphia-pa-0 16.www.dibruno.com 17.www.dibruno.com

CASE STUDY 3.3 home about the market architect & designer justification owner, client, users context and site concept and style Interior design evaluation spaces and rooms diagrams works cited

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JAFFA P O R T MARKET

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ABOUT THE MARKET JAFFA PORT MARKET TELE AVIV, ISREAL JACOBS-YANIV ARCHITECTS 12,917 SQUARE FEET

Jaffa Port Market is a food shopping and entertainment venue for eating and lifestyles with stalls that offer a vibrant and exciting experience inspired by the historical, cultural and culinary legacy of its location at the heart of Warehouse 1 in the restored port area on the water. It is open to the port, docks, and the seafront boardwalk.1

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architect and designer Jacobs-yaniv architects is a lively designing practice with considerable project experience in England and Isreal. Each and every project is unique and precisely thought through with great care and appreciation to the clients needs. Both Tamar Jacobs and Oshri Yaniv are personally involved in every project and see it through from the initial sketches and ideas, through planning permission and construction documentation. Climatic conditions and daylight are specific studies considered to make a comfortable environment.2

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justification Jafa Port Market and Peir 9 are in similar locations. Both are old warehouses on the water in busy site in the city. Studying Jaffa Port helps determine the restoration and structural system needed for an old warehouse to meet the market code requirements. It also gives examples of ways through material and color that make connections to the water and surrounding environment.

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owners, clients, & users The owner Gustav Bauernfeind opened the market on Jaffa port expecting the heavy traffic and results that have fallen into place.The diverse mix of stalls are carefully selected to cater to a varied audience of food connoisseurs, tourists, teenagers, families and local residents. Both permanent businesses and alternating pop-up stalls are clients of the owners. Some stalls offer a culinary experience, but there are also nonfood vendors. Lifestyles and design are brought into the market as well.3

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context & site

The old Jaffa Port in isreal used to be the entrance point for all Jewish Immigration and is now one of Israel's more popular tourist attractions. On both sides of the street there are artist's quarters and their studios and little boutiques that sell their handmade jewelry, household decorations and other items. There are also art galleries featuring local artists from the area. This area has many unique restaurants, cafes, galleries, organic markets, and other activities for a family outgoing.4

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concept & style The Jaffa Port Market is a place where tradition and new trends mix with the marine breeze and brine, elements that with time will change the material palette of the complex's made of steel, wood, and bricks.5 The Market attempts to create a contemporary vibe while at the same time withholding the place's longing reminisce.6

floor plan the market takes up only a quarter of the warehouse on the river. the square shaped plan is organized The inside is set up like a racetrack, one path going through its entire length around the space with shops, restaurants and booths on either side. There is plenty of seating located around the market at the different booths and restaurants but in a quaint area around the corner there are a dozen tables for those who want to eat inside when the weather gets chillier. There is a wall of windows that open to the sea with an excessive amount of outdoor seating and a locally brewed beer cart.7 The second floor of the market is in the shape of an "H" where you see two spaces that are open to below; the Lobby and the eating area. This floor is office space, store space, and the restrooms.

circulation & wayfinding Upon entering the space there is a large wall that has signs of all the restaurant, shops, and vendors in the market with numbers that lead you in the direction you would like to go in. For those just walking around the circulation is simple. There is one single path on the first floor to follow and it takes you to or through the various stands at the market. There are two sets of stairs on both sides of the entry way leading to the second floor. The second floor has two wings of stores and office space.

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environmental systems & sustainability The port, the building and the market presented quite a complex architectural challenge. The building envelope was a hollow space with a core in the middle, with conservation and planning restrictions. The new space required a large amount of modern kitchen systems including complex ventilating shafts, individual electric infrastructure for every shop, fire safety, plumbing, sanitation etc. 8 Having seating outside on the boardwalk, and operable windows let in some fresh air connecting the market to the site.

structural systems

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materials, finishes and ff&e The materials of the market were inspired by the port the sea, fishing nets, the steel structure of the warehouse and the rundown wooden boats docking out in the water. Stainless Steel mesh, solid wood, steel sheets and grey bricks are the material palette used; materials that would weather naturally in the salty and humid location. While providing a characteristic yet neutral setting, a certain amount of freedom was allowed for each shop owner to express their personal passion for the world of food. Shop owners

who came along, were given a booklet with outlined planning guidance. The stainless steel mesh was the most prominent component: it had several functional aspects significant for the design; the strong material was stretched from the high ceilings of the warehouse defining the zoning of each stall and celebrating the height.The mesh acts as a separating device on the one hand but on the other hand it connects the different stalls together providing unique unity, passage of daylight and a clear view through the dense space.9

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lighting and accessories

a whole wall of windows on the first floor open up to the sea bringing in natural light. pendant lighting is also spread through the space to help get the perfect ambience of lighting. not all the pendant lighting matches. each vendor and restaurant has there own design and unique twist, therefore the lighting fixture changes. the wire mesh Is also intended for hanging goods and lights with hooks not just as decoration.

color

the color comes from mostly the finishes and materials used along with lighting. there is a very nuetral color palette, browns, black, grays and white. there are pops of color used around the market coming from the food, lights, random objects and signage.

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evaluation I really enjoy the design and concept of this market. the old warehouse was restored into a contemporary design while still holding historic significance to the site. This style and idea is simular to the feeling i would like to express in my market. The use of materials and finishes connect the space to the water and surrounding environment without expressing a beachy sytle; this works really well. This design is very well thought out; the circulation, wayfinding, decoration, materials, and color create a very comfortable and inviting space.

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spaces and rooms

COLOR

SPACE KITCHEN STORE ROOM RESTROOM MECHANICS MANAGEMENT OFFICE ELECTRICITY AND WATER ENTRANCE AND CIRCULATION VENDORS BAR STORAGE PRIVATE SPACE

SQUARE FOOTAGE 500 SF 480 SF 121 SF 56 SF 96 SF 50 SF 2,762 1530 SF 288 SF 5,000 SF 1,000 SF

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diagrams

entry points

balance

circulation

seating area

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1: http://arcadenw.org/images/uploads/content-media/29-3_dunn_ cylinders3.jpg 2. http://www.balueblog.com/.a/6a014e89de611e970d017c324305f797 0b-pi 3. http://www.drysoda.com/dry-recommends/wp-content/exteriorlandscape-melrose-market.jpg 4. http://2.bp.blogspot.com/_2ag3ysc_hk0/tjqabwnkdfi/ aaaaaaaaar0/-fragyjqkw8/s1600/img_3029.jpg 5.http://www.google.com/ imgres?imgurl=&imgrefurl=http%3a%2f%2fwww. melrosemarketstudios.com%2f&h=0&w=0&tbnid=m2vnk9-drpeonm&zoo m=1&tbnh=183&tbnw=275&docid=qb3dbmcdb4f7hm&tbm=isch&ei=t8s9vpf qo4uiyastxokqbq&ved=0cacqscuoaq 6. http://farm6.staticflickr.com/5541/11044344353_82faa40b68_c. jpg 7. http://perfectlyposhevents.com/uploads/images/ 8. http://www.foodandwine.com/images/sys/201105-a-market-calf-kid. 9. agoos lovera pdf

10. http://retailremix.com/wp-content/uploads/2011/02/gb-melrose-market-seattle-downtown-capitol-hill-diagram600pix.jpg 11.http://retailremix.com/wp-content/uploads/2011/02/gb-melrose-market-building-diagram.jpg 12. http://format-assets.com/image/private/s--5uvg2fah--/c_limit,g_center,h_65535,w_700/a_auto,fl_keep_iptc. progressive,q_95/141326-7961649-melrose_market_inside_2.jpg 13.graham baba architects pdf 14. http://1.bp.blogspot.com/_zc8zk-h94b8/tr7kmjfk0bi/aaaaaaaalo4/jqlehlm6bt4/s1600/img_7439.jpg 15. http://4.bp.blogspot.com/-qhpn6djz3ti/t9lvkb572vi/aaaaaaaabtc/aka6xlnzt-c/s1600/screen+shot+2012-0616+at+9.48.19+pm.png 17. agoos lovera pdf 18. agoos lovera pdf 19. agoos lovera pdf 20. agoos lovera pdf 21. agoos lovera pdf 22. http://1.bp.blogspot.com/-t-dvtpaftc0/uls64c7c7ji/aaaaaaaaeyq/6tuoh8m419e/s640/sitka-4.jpg 23. http://media-cache-ak0.pinimg.com/236x/4a/a0/f8/4aa0f855fe3ac8db6a8ca8c4d0597ad0.jpg 24. http://bellesqueaks.files.wordpress.com/2011/09/seattle_mkt_flowers.jpg 25. agoos lovera pdf 26. agoos lovera pdf 27. agoos lovera pdf

works cited 1.Jaffa Port Market / Jacobs-Yaniv Architects.ArchDaily. N.p., n.d. Web. 15 Oct.2014. 2.ABOUT US. Jacobs Yaniv ABOUT US Comments. N.p., n.d. Web. 16 Oct. 2014. 3.Jaffa Port Market / Jacobs-Yaniv Architects.ArchDaily. 4.Old Jaffa Port & Market - Shalom Holy Tours.Shalom Holy Tours RSS. N.p., n.d. Web. 15 Oct. 2014. 5.The Taste of the Sea: Jaffa Port Market by Jacobs-Yaniv Architects.Lancia TrendVisions. Web. 15 Oct. 2014. 6.Jaffa Port Market / Jacobs-Yaniv Architects. ArchDaily. 7.The Jaffa Port Market - Interview with One of the Founders. 8.Jaffa Port Market / Jacobs-Yaniv Architects ArchDaily. 9.Jaffa Port Market / Jacobs-Yaniv Architects.ArchDaily.

CASE STUDY 3.4 home about the market architect & designer justification owner, client, users context and site concept and style Interior design evaluation spaces and rooms diagrams works cited

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MELROSE MARKET and studio

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ABOUT THE MARKET MELROSE MARKET STUDIOS SEATTLE, WASHINGTON GRAHAM BABA ARCHITECTS BUDGET $7,500,000. At the intersections of Capitol Hill and downtown, the Melrose market shares services that are much needed in the neighborhood. The market offers a butcher shop, a flower and produce stall, a cheese vendor, a sustainable sandwich shop, a unique restaurant and a wine shop and bar. The project also features a record store, a bar, a clothing boutique and an event space.

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home about the market architect & designer justification owner, client, users context and site concept and style Interior design evaluation spaces and rooms diagrams works cited

Graham baba architects Graham Baba Architects described the ultimate goals of the project as: "historic preservation; utilization of sustainable, repurposed materials; returning transparency of original building to bring in natural light as well as engage and interact with the streetscape and pedestrian traffic." 1

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architect and designer

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home about the market architect & designer justification owner, client, users context and site concept and style Interior design evaluation spaces and rooms diagrams works cited

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justification the sustainable and environmental systems used in the restoration of this old mechanical warehouse into a market are useful guidelines for restoring a building into a market. connecting the market to the environment and community is very important and is something every market should achieve.

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owners, clients, & users Developers Liz Dunn and Scott Shapiro opened Melrose Market, housing a restaurant, some bars, an event space, and retail vendors. There are twelve spaces that have been rented with shops ranging from 300 to 5,225 square feet. Shoppers pass in and out of the restored storefronts and lunchtime crowds fill tables lined up outside. Melrose Market Studios is a creative and flexible event venue located underneath the market. The studio is perfect for any event, including but limited to weddings, receptions, corporate meetings, cultural events, fundraisers and parties. Most of the business comes from local residents and workers. Efforts from both Melrose and the community are what makes the market successful.

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context & site Melrose Market is located in Capitol Hill, Seattle, Washington on the Melrose Avenue. This urban area is a past commercial and industrial district that has developed into a residential neighborhood. Connecting the market to the neighborhood and surrounding environment is very important to the design. Downtown, a major business district in Seattle is very close to the Melrose Market, bringing in business people in for lunch, or business meetings.

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concept and style

Historic Preservation, Utilization of sustainability, repurposed materials, and returning transparency of original buildings to bring in natural light as well as engage and interact with the streetscape and pedestrian life are all goals and concepts brought to Melrose Market. The market is a version of a classic arcade or bazaar and a street-like, sheltered environment lined with vendors mostly enclosed by walls. The design was approached with an eye of urban ecology, looking for ways to enhance the neighborhood habitat without losing what makes it

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special. The triangular two-story space has exposed brick and timbers and tall vaulted ceilings, and just seems to belong in the neighborhood. Shapiro credited the success to a complementary mix of tenants, rich architecture, a strong location and a â&#x20AC;&#x153; supportive community that cares about local businesses. The interior and exterior of the building are holistic and integrated with one another. The exterior design retains the original form, massing, brick cladding and transom windows of that of the pre-existing auto garage.

plan

Melrose market is actually one of two conjoined buildings in the project. Although each has essentially one level above ground, downstairs along Minor Avenue is an event space directly under the Market. At the sharply angled corner where Melrose meets Minor, a restaurant is located, with a lively rooftop garden. The main space of the market has twelve vendors ranging from 300 feet too as much as 5,000 square feet. A sandwich shop called homegrown does brisk business right across from the Rain Shadow Meat counter, and the expensive, arcade-like space goes back from there, under a long, high, wood dome supported by heavy trusses. Anchoring the trapezoidal plan at the other end, with lots of glass, is the acclaimed restaurant Sitka and Spruce. Running the Length of the market is the original mezzanine. Now supported by

columns, the Home of Butter, a specialty dry goods store as well as storage and offices embrace the mezzanine. In good weather the market is very open. Sliding doors erase the barrier between Melrose Market and the real street. Tables inside stand next to tables outside as if it were one dining area. . In between the market and restaurant are two retail spaces: a record store and shellfish vendor. A small bar opens out to Minor Ave. The Venue underneath covers over 5,000 square feet, accommodating 250 standing and 220 sitting people. There are four bays that can be used together or split up in one or more sections to allow for prefunctions or break-out groups. The back of the house prep area is optimally designed to allow the caterer to assemble and serve their exquisite creations.

circulation and wayfinding home about the market architect & designer justification owner, client, users context and site concept and style

Working out the plan is all about circulation, stairs and entries, according to Graham. Customers following the exterior sidewalk movement come inside to the interior and travel through the market in the same natural continuation as they did outside. When entering the market there is one straight path that takes you to the different vendors on both the left and the right. There are restrooms towards the bath of the space on the left. A separate entrance leads you to the retail spaces, the restaurant, and the event space. The studio event space is directly underneath the market but you enter through a door on the far left of the building. Chalkboards are used around the market as way finding and each vendor has their own signage.

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structural systems the existing structure of the building is renovated and adapted into the market. steel, brick, and a long, high, wood dome supported by heavy trusses

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environmental systems and sustainability What was previously an auto-oriented building is now a vibrant contributor to the pedestrian life or Capitol Hill. An excellent example of adaptive reuse, the project transforms the existing building while amplifying its underlying character. It is altered just enough and not too much. To enliven the streetscape, planters march along the facade and sidewalk adding greenery to the formerly tough

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industrial sidewalk. Working with a bike-friendly city program, a large on street bike rack encourages alternative transportation methods. Sidewalk cafes provide additional seating for the market and restaurant while increasing the local neighborhood on-street activity. Future rooftop dining at the point of the triangle adds yet another unique way to experience the existing neighborhood traffic.

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home about the market architect & designer justification owner, client, users context and site concept and style Interior design Materials and finishes ff&e color lighting accessories

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materials, finishes and ff&e To accomplish the goals of adaptive reuse from a classic auto row structure in the dense Capitol Hill neighborhood into a modern, urban market; historic preservation; utilization of sustainable, repurposed materials; and returning transparency of the original building to bring in natural light as well as engage and interact with the streetscape and pedestrian traffic are taken into consideration. The auto row style was embraced and reinforced by maintaining the buildings exterior design while combining exposed brick, wood, and steel for interior; materials recycled from original and off -site structures were employed; small tenant

stalls were designed to make efficient use of space; original transparency recreated via large exterior windows to bring in light, activate streetscape from within and without; pedestrians engaged by designing buildings interior corridor to move through market as a natural continuation of exterior sidewalk flow. each vendor has there own space, and storage in one. the event space has furniture that needs proper storage for items such as tables, chairs, event decor etc. a speaker system, dimmable lighting, and wireless internet is equipment used throughout the market, restaurant, and studio event space.

home about the market architect & designer justification owner, client, users context and site concept and style Interior design

color the exterior of the builing is grey, and green grey with acsent of orange arouns the window frames. wood, steel and exposed brick create and industial, natural color pallete for the marketplace interior. white, black and random pops of color in signage are used int the market as well.

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lighting & accesories at the market the original transparency was recreated using large exterior windows to bring in light and activate the streetscape from the exterior. bringing in as much light as possible is important to the design of the market. light wells are designed in the stairs to bring light into downstairs. in places the natural light isnt enough. pendant fixtures help light the space. a variety of different pendant fixtures are used through the market, in the basement event space, wall sconces are introduced into the space, allowing the light to dim to a customized choice. fresh flowers are displayed in the market and event space on the tables.

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evaluation The building choice of adapting and reusing materials and the space and transforming it into a market is something that I really enjoyed and appreciate from this project. Graham baba Architects did a great job capturing and reinventing the industrial feel that Capitol Hill once was. The idea of creating this communication with the exterior and neighborhood is perfect to bring the community together, which is always the goal of the market. The design has enough seating available, and the circulation seems to work well throughout all levels of the space

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spaces and rooms

COLOR

ROOM RESTROOM UTILITY CLOSET HAROLD AND MINT OYSTER BAR BAR FERNANDO CALF AND KID MEZZ BUTTER HOMGROWN SITKA AND SPRUCE RAIN SHADOW

SQUARE FOOTAGES 300 SF 150 SF 300 SF 387 SF 573 SF 381 SF ON MEZZANINE 712 SF 300 SF ON MEZZANINE 630 SF 2,335 SF 600 SF

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CIRCULATION

ENRTY POINTS

ASSYMETRY AND BALANCE

FOOD,DRINKS, AND SHOPPING

SECOND STORY

PUBLIC, PRIVATE, SEMIPRIVATE

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1: http://arcadenw.org/images/uploads/content-media/29-3_dunn_ cylinders3.jpg 2. http://www.balueblog.com/.a/6a014e89de611e970d017c324305f797 0b-pi 3. http://www.drysoda.com/dry-recommends/wp-content/exteriorlandscape-melrose-market.jpg 4. http://2.bp.blogspot.com/_2ag3ysc_hk0/tjqabwnkdfi/aaaaaaaaar0/fragyjqkw8/s1600/img_3029.jpg 5.http://www.google.com/ imgres?imgurl=&imgrefurl=http%3a%2f%2fwww.melrosemarketstudios. com%2f&h=0&w=0&tbnid=m2vnk9-drpeonm&zoom=1&tbnh=183&tbnw=275& docid=qb3dbmcdb4f7hm&tbm=isch&ei=t8s9vpfqo4uiyastxokqbq&ved=0cacq scuoaq 6. http://farm6.staticflickr.com/5541/11044344353_82faa40b68_c.jpg 7. http://perfectlyposhevents.com/uploads/images/ 8. http://www.foodandwine.com/images/sys/201105-a-market-calf-kid. 9. graham baba architects pdf 10. http://retailremix.com/wp-content/uploads/2011/02/gb-melrosemarket-seattle-downtown-capitol-hill-diagram-600pix.jpg 11.http://retailremix.com/wp-content/uploads/2011/02/gb-melrose-

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market-building-diagram.jpg 12. http://format-assets.com/image/private/s--5uvg2fah--/c_limit,g_center,h_65535,w_700/a_auto,fl_keep_iptc. progressive,q_95/141326-7961649-melrose_market_inside_2.jpg 13.graham baba architects pdf 14. http://1.bp.blogspot.com/_zc8zk-h94b8/tr7kmjfk0bi/aaaaaaaalo4/jqlehlm6bt4/s1600/img_7439.jpg 15. http://4.bp.blogspot.com/-qhpn6djz3ti/t9lvkb572vi/aaaaaaaabtc/aka6xlnzt-c/s1600/screen+shot+2012-0616+at+9.48.19+pm.png 17.graham baba architects pdf 18.graham baba architects pdf 19.graham baba architects pdf 20.graham baba architects pdf 21.graham baba architects pdf 22. http://1.bp.blogspot.com/-t-dvtpaftc0/uls64c7c7ji/aaaaaaaaeyq/6tuoh8m419e/s640/sitka-4.jpg 23. http://media-cache-ak0.pinimg.com/236x/4a/a0/f8/4aa0f855fe3ac8db6a8ca8c4d0597ad0.jpg 24. http://bellesqueaks.files.wordpress.com/2011/09/seattle_mkt_flowers.jpg 25. graham baba architects pdf 26. graham baba architects pdf 27. graham baba architects pdf 28. http://4.bp.blogspot.com/-cxfwvujtnq0/uboxo6aayli/aaaaaaaaa9m/s0p-k-texzy/s1600/img_0758.jpg 29. http://crow.wpengine.netdna-cdn.com/wp-content/uploads/2014/05/bar-ferdnand.jpg

sources 1.Melrose Market Adaptive Reuse Is a Perfect Fit." RetailRemix 2.Melrose Market Adaptive Reuse Is a Perfect Fit Comments. N.p.,n.d. Web. 06 Oct. 2014. 3.Shapiro, Scott. 4."Melrose Market Adaptive Reuse Is a Perfect Fit." RetailRe mix 5.Melrose Market Adaptive Reuse Is a Perfect Fit Comments.N.p.,n.d. Web. 06 Oct. 2014. 6."Melrose Market Studios: 1532 Minor Avenue Seattle, WA 98101."Melrose Market Studios. 7.Melrose Market Adaptive Reuse Is a Perfect Fit. 8.Shapiro, Scott. 9.Shapiro, Scott. 10."Melrose Market Studios: 1532 Minor Avenue Seattle, WA 98101.

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design and technical criteria

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In order for a market to run the appropriate furniture, fixtures and equipment need to be available to customers and employees. Each vendor needs different equipment depending on their use. Counter space, stainless steel sinks and eqipment that is easy to clean, and refrigerator storage are required at every vendor. Cashier stations can be located at each vendor if they make income separately, or all together in one general area if the market makes one income as a whole. It all depends on the market and the stands within. In the produce section there should be carts or baskets available to customers. Chairs and tables are basic components of a market; having enough seating available is a primary factor to have in the design.

FF&E

home ff&e ergonomics ANTHROMETRICS PROXIMETRICS

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ANTHROMETRICS dining chairs should be stable to maintain balance as guests seat themselves. In a market setting, chairs are always moved around, therefore chairs should be light and easy to reposition. A slight slant in the seat is recommended to transfer body weight to the back of the chair. The chair should be approximately 16" wide to allow space for customers to reposition themselves to their liking. To help guests rise and sit, chairs should have armrests 7" to 8" above the front edge of the seat. Dining tables should have a stable surface at a convenient height.2

PROXIMETRICS A market is considered a fixed-feature space. This is because it has fixed equipment and furnishes. Elements may be static, immovable, and permanent, for example in the kitchen where the sink or other equipment is designed to be. There are four social distance zones that need to be taken into consideration when designing. Intimate, personal, social, and public. All these zones have certain proximities in public spaces. Crowding happens often in markets. For some people this can be claustrophobic and drive people away. Having spaces that can cater to individuals that like to be surrounded by objects and for others who like open spaces should both be accessible.3

ERGONOMICS

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lighting

Visual comfort in a market relates to light and color. In a market, aisles of produce should pop, floral stands attract, and bakeries beckon and meat counters entice individuals. Delivering a legendary color, control, intensity, temperature and performance is important in a market.5 In areas where there is produce, natural lighting and white lighting is used to give the fruits and vegetables the full effect of color and brightness. Aisles and vending stalls should be well-lit and even throughout the market. Customers and workers are constantly circulating and moving in the space, therefore being able to see is necessary. In the past decade, developers have come to recognize lighting as more than a technical function. The creative use of lighting and effect of lighting can help give the project a competitive edge, entice shoppers, and build sales.6 The large variety and use of lighting a market needs becomes part of the decoration from stall to stall that works functionally as well.

materials

The selection of appropriate products and materials is crucial in the design of markets. If all materials are hard, such as tile, steel and wood, sound will reverberate and cause a buzzing in the ears, making the environment uncomfortable. Designers should specify resilient, soft flooring materials in the dining areas, bars, and kitchen.4 Although designers need to think about acoustics, industrial materials, such as wood steel

and brick are typically what you see in the design of the market. There are new ways of controlling noise in the space that are more appealing to the eye. Recycled or local materials can also be used in markets supporting sustainability. Choosing materials that are easy to clean are important in areas where food is made, served, and also eaten. Laminates, sealed stone, and stainless steel are good materials to use.

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Markets can be sustainable in many ways. Markets can be open or closed meaning they can easily be connected to the exterior environment. In some areas of the market, operable windows can be used aiding in ventilating the space. Mixing natural light with feature lighting results in cost and energy efficient, pleasing environment. The use of recycled paper products in the market, and encouragement of recycling will decrease a large amount of waste and gives the market a chance to reuse materials. Bringing plants or a garden in the space can increase indoor air quality. Using a refrigerator system that is enclosed will help regulate the temperature, and operable windows will help cool down hot areas where cooking will be involved.

sustainable design

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visual control

Safety and security are psychological need for customers and for vendors. They are vital for the financial well-being of businesses. Shoplifting can pose challenges to a retailer's success. Natural and formal surveillance are methods that can be used. Natural surveillance occurs through the casual observer like shoppers or vendors. Formal surveillance has security monitoring the area. The degree of complexity is generally determined by the client.7

acoustical control Music in a retail and eating environments create a special setting. However music that is too loud or inappropriate can turn customers away. Environments that exceed 85 decibels can cause headaches and reduce concentration. Some places strategically place there music at a certain level to control their clientele; some may play it loud to bring teenagers in and keep older people out. For markets, where everyone is your customer, choosing music that relates to all ages and people at an acceptable level is appropriate. In a study conducted to determine the effects of music on

responses to a university cafeteria environment background music was found to be a part of everyday activities such as driving, watching television, and dining in restaurants. It proved that music in dining areas attracted visitors and promoted positive responses to the environment. Markets can get very crowded and loud. Being able to communicate inside the market is very important because it is a social gathering space. Designers are responsible for specifying materials that will absorb noise and provide a safe healthy comfortable environment for customers and employees.

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wayfinding and signage Wayfinding and signage becomes extremely significant in market design. A markets design is based on the Circulation and Wayfinding around the space. Customers are usually directed by a certain path created in a market. Signage is a major way of getting through the space. While walking down aisles in a market, people seem to look for signs giving them a

sense of direction and idea of what will be at each vendor. Signage should be legible up close and from a far and used at each vendor stand, major facilities, parking, egress, fire escapes, and restrooms. A directory or map should also be available and in clear site to anyone entering the market.8

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thermal comfort Temperature and the physical comfort of the users are important in market design. People will spend less time or not come at all if they are uncomfortable. Having open coolers reduce the room temperature within that area, and in cooking areas it may become too hot. If the entire store is to hot or too cold, shoppers may choose to shop somewhere else. Thermostats should be placed where they will not be affected by extremes in temperature and should keep the temperature at a comfortable level- 68 degrees in the winter and 73 degrees in the summer. Using closed refrigerator cases will provide a regular temperature throughout the market. Kitchen ventilation systems should be installed in the market environment. This will reduce the amount of chemicals and carcinogens commercial kitchens release into the air.9

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interior construction & building systems There are four basic construction materials used in market design; wood, masonry, concrete, and steel. Material selection is governed by both the economics of construction and what is allowed according to the building code of that particular building. Steel, as a structural material, is relevant to large structures. It is shop-fabricated and can be ordered in a variety of shapes and sizes. This is often an advantage if a design

is unique and concrete cannot be used. One issue when using steel is cost, concrete is much more cost efficient and sustainable.10 Plumbing systems include water supply, sanitary sewer, fire sprinkler, and natural gas systems. Natural gas systems include, power, telephone/cable, audiovisual, and security systems. Vertical circulation in the space is done through stairs and elevators.11

home ff&e ergonomics materials lighting sustainable design acoustical control visual control wayfinding & signage thermal comfort interior construction building systems ada works cited

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ada, universal design A variety of accessible seating should be available, suitable for large and small dining groups. Aisles serving accessible seating should be at least 3'0" wide, which typically requires a 6 foot clearance between parallel tables, or 4 foot 6 inches between rounded tables. 2'6" clear space should be available behind each seating

location. For wheelchair seating 3'0" to 3'6" aisle is necessary. Wheelchairs project about 5' further into the aisle than most chairs. To allow wheelchairs to turn around, seating arrangements should also include a 5'0" diameter circle or T-shapes clear are at dead end aisles. 12

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works cited 1. Chiara, Joseph De, Julius Panero, and Martin Zelnik. Time-saver Standards for Interior Design and Space Planning. New York: McGraw-Hill, 1991. Print. 2. Chiara, Joseph De, Julius Panero, and Martin Zelnik. 3. Nussbaumer, Linda L. Human Factors in the Built Environ ment.Print. 4. Nussbaumer, Linda L. 5. Nussbaumer, Linda L. 6. Sorcar, Prafulla C. Architectural Lighting for Commercial Interiors. New York: Wiley, 1987. Print. 7. Nussbaumer, Linda L. 8. Nussbaumer, Linda L. 9. Nussbaumer, Linda L. 10. Nussbaumer, Linda L. 11. Nussbaumer, Linda L. 12. Chiara, Joseph De, Julius Panero, and Martin Zelnik.

images 1.http://www.texturex.com/Wood-Textures/Wood+Texture+wood+grain+light+plank+maple+oak+walnut+cedar.jpg.php 2.http://www.psdgraphics.com/file/dirty-metal-surface.jpg 3.https://lh6.googleusercontent.com/-3RIAzP__z4U/TXmXChj2CLI/AAAAAAAAD4o/qcmV1ifD0VQ/s1600/Picture+20.png 4.http://worldcentric.org/images/products_by_type/pcw_paper_products.jpg continuingeducation.construction.com 5.http://www.freshpalace.com/wp-content/uploads/2014/04/Indoor-Garden-Loft-Style-Home-Terrassa-Spain. jpg?0ef489 6.http://thumbs2.ebaystatic.com/d/l225/m/mOmNrWoyBxxc5ErnkKF26sA.jpg 7.http://www.viperprotection.com/media/catalog/product/cache/1/image/9df78eab33525d08d6e5fb8d27136e95/a/x/axislow-profile-ip-security-camera.png 8.http://static.wixstatic.com/media/61c5af_d9243b73f00b0e9c493675cb9b748f1a.png_srz_700_178_75_22_0.50_1.20_0 .00_png_srz 9.http://edsexhaust.files.wordpress.com/2014/07/commercial-restaurant-kitchen-cleaning-121.png 10.http://walkinrefrigeration.com/host/Image4.gif

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topical expolorations

home human behavior behavioral values & norms physical abilities & limitations psycological & social needs

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human behavior Designing environments that fulfil the needs of the intended occupants must be carefully built for human habitation. A collaborative approach between designers and environmental psychologists can create and artistic statement as well as satisfy the needs and preferences of the intended users.1

to customers who are not bonding to particular restaurants through personal recognition, feelings of familiarity, or memorable experiences. If customers favor an eatery because it's overall service or that of a particular staff member, employee turnover can result in customer loss.3 Therefore, employees must have a comfortable work environment also.

Values People often shop as a social or recreational activity and are more likely to become consumers if a settings external attributes are compatible with their beliefs and values and stimulate the consumer behavior process by exciting potential shoppers' interests, curiosity and desires.2 When people are satisfied and comfortable in an environment, they will be less critical of the services delivered, will spend more time inside and keep coming back, increasing sales. A more prestigious atmosphere creates an impression of higher quality products. Quality of food, service, and the atmosphere are the top reasons for selecting a food service setting; expense and location are important only

Behavioral norms

Corner and wall tables are always picked first because people prefer tables that border the space. Take into consideration that people do not want to feel crowded while eating. Designing wide aisles and making ample use of wall, window and corner spaces for seating is prominent for a market environment and will alone make customers happy. Also, consider seating types and arrangements; whereas booths provide a high level of intimacy, and larger people prefer to use chairs.4

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Physical abilities & limitations Specific environmental features serve as descriptors that help us to understand and connect with or respond to our environments; these features, which include sights, sounds and scents, can provide us with instant information or stand out in our minds after we have left the environment. Retail and service environments have an image to project and the location contributes to this image. The facilities design also affects the customers environmental perceptions; the architecture, exterior design elements such as the facade, entryway, window displays, and signage, and the interior design elements, such as the layout, color scheme, organization and atmosphere, contribute to the perceived value of the items or services offered. The appearance and ambience of a markets image have both physical and psychological impacts. Image can serve not only to differentiate itself from other markets, including the competition, but also to attract and keep customers who may rely on the image to communicate information about the quality and value of products and services. The external physical attributes of a retail or service setting- the structure itself plus the street and sidewalk, landscaping, doors and windows, signage and symbols, displays and decoration, and so on- provide external stimuli that can trigger the costumer behavior process.5 Humans are attracted to sparkly things, loud sounds, soft textures, and sweet smells. Because

we are attracted to sparkly and flashy things, we tend to slow down when we see reflective surfaces or blinking lights. It is important the ambience and environment are appropriate to the food being served.

service Service delivery was once limited to face-toface interaction, but technology now allows service industries to connect with customers in many ways. Many eateries offer in-house or take-out dining, curbside and home delivery, and even catering services. Environments that allow flexibility in the delivery of services can accommodate wider range of individual preferences.6 This is a greater appeal to potential consumers that easily translates into greater sales. Everyone is drawn to stimulating environments and enjoy places that make us feel good; however, we mostly want to be in places that are more pleasurable and moderately arousing. Recycling is a component that isn't paid enough attention to in the food service industry. Discarded food can be an excellent source for composing, although necessary containers must be designed in the plan of the market. People appreciate when recycling is a factor in the design taken into consideration, this is an element that will bring customers back.

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Psychological & sociological needs of demographic groups To be successful, industries that serve the generalpublic must ensure the satisfaction of their customers and their employees. Because many services lack physical properties to which people can relate, service industries are beginning to value their physical spaces as sources for positive effects on customer behavior and satisfaction. The retail and service environment can be viewed according to three predominating factors -- ambience, layout, and signage-- each of which can influence customers' satisfaction or dissatisfaction with the service or product. For example, if a space where food is served is not clean, no matter how good the food is, the environment will foster negative perceptions.

crowding and density

Crowding is subjective, whereas density, the number of individuals per unit area, is objective. If people believe they have options to control a given

situation, they are less likely to experience the stress related to crowding. People's perception of control are influenced by the amount and quality of information available to them. Having cash registers dispersed through the market will reduce stress of customers who feel rushed, not being able to locate a register. Men are more susceptible than women to feelings of crowding in environments where social and spatial density is high; however their feelings of cognitive control can easily be enhanced with information and organization.7 Designers can optimize the male shopping experience by creating simple, well organized floor plans and large open spaces that offer maximum visual range and minimum clutter in environments.8 Men and women experience and respond to crowds and crowding differently, as do members of cultures; therefore, physical layouts and displays should be laid out to accommodate these variables. Designers should design to minimize stress and maximize customer satisfaction in retail and service environments.

home human behavior color color psychology market design

students choice works cited

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color

Color is at the center of our strongest sense, vision. Color in nature, influences our daily lives through our visual sensory input of skies, flowers, trees, stones, and water. Color is produced by the light that we experience in the course of days and seasons: cloudy, overcast, wintry, hot and steamy, sunny, clear and cool.9 We reflect the colors of natures through our art, architecture, clothing design, graphic design and functional objects. Color guides our preferences in the appreciation of aesthetic objects and the acquisition of functional items for our daily living: cars, color in the interiors of our homes, clothing and food. Color is both a physical and emotional human phenomenon. We respond to color because of its associations. Each individual has personal preferences for distinct color combinations. Our experience of the world can be characterized by our observation of color.10 Color is not simply a decorative element in art, but a park of our inner consciousness. Color is life enhancing. There is now more color in our lives than ever before. For interior designers, color has the deepest complexity of any art element as well as being the most powerful and visually compelling formal and emotional factor in art creation. Color can soothe, disturb, express personality or culture, suggest or reflect reality, convey light or dark moods and emotions. People have personal preferences rooted in their life experiences, collective unconscious, physical surroundings and instincts.11 Interior designers need to know the art and science of color to create a welcoming environment for everyone.

image

home human behavior color color psychology market in market design

students choice works cited



color psychology Psychology can be broadly defined as the science of the conscious and unconscious mind and mental functions, behaviors, feelings, and dreams. Color is an external vision experience, but also part of our psychological makeup. Our ability to respond emotionally to color, and our ability to visualize color internally, demonstrates that color is part of our soul. For human beings, color is both a physical and an emotional experience. Color is a component of light, and our color perception light dependent. The effect of light on our psychological and physical wellbeing is profound. The amount, type, and variation of light in the day/ night cycle throughout the seasonal year is closely tied to human life. It has an acute effect on out cognitive and emotional well-being. In sunlight, there is a balance array of spectral colors that enters our body not only through our eyes but also into our skin through uv rays. Color psychology has been studied by documentation of human response to both strong colors and color environments.

feng shui Feng shui is the practice of shaping your environment to create and maintain positive, flowing energy. Feng shui practices use color, symbols and the five elements used in Chinese medicine to create balance and harmony. In business, feng shui principles can be used to shape and promote the energy of the space and send a positive brand message. One of the simplest ways to do this is with color. Signature feng shui colors for interior and exterior decor -- or company logo -- can support and enhance your business mission. In feng shui, color relates to five primary elements. These include wood, earth, metal, fire and water. In the creative cycle, water feeds wood, wood feeds fire, fire creates earth, earth creates metal, and metal holds water. In the destructive cycle, water extinguishes fire, fire melts metal, metal cuts wood, wood pierces earth, and earth dams water. The goal of feng shui is to bring balance and harmony between the elements.

Color also relates to the feng shui principle of yin and yang -- opposing characteristics in the world that balance each other out and exist in harmony. Yin qualities are feminine, passive and nurturing, and are associated with cool and dark colors like blue, green, gray and black. Yang qualities are masculine, aggressive and bright, and are associated with warm and vibrant colors like red, yellow, orange, brown and gold. Yin colors are associated with the elements of water, metal and earth, while yang colors are associated with fire and wood Red, for example, connotes energy and creativity. It also stimulates appetite, which is why it's so often used in restaurant logos and decor. Blue connotes trustworthiness and reliability, while green is calming and promotes relaxation. The colors one uses, both in branding and the market, should promote the primary energy of your business and either enhance or balance the main feng shui quality you wish to promote. 12

home human behavior color color psychology colors in market design

students choice works cited

market design There is really no "one size fits all" recipe for doing color design in food retail environments. It's really all about balance. Sometimes people have a favorite color they like but the real key is to study a bit about color theory to make sure it relates to the concept.13 It is about the guests feelings, not about the owner's favorite color. If the vibe is energetic, use bright colors, if it is casual, use warmer more relaxed tones. Color is a great way to help evoke a mood and create a more complete customer experience.

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home human behavior color color psychology colors in market design

students choice works cited

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red Almost all experts will say that red increases your heart rate, blood pressure, and stimulates impulse eating. While it provokes hunger, we mistake red for being a prosperous feng shui color for food- it is not. Red works well for fast food restaurants because their goal is volume; they want customers to come in and out quickly. The brighter the red, the more it will repel customers. Red connotes energy and creativity. It stimulates conversation and raises your heart rate, so people get excited, physically and emotionally, when they enter a red room. Using red accents aren't bad in food retail design.13 Warm earth tones like deep reds and rich tones combined with textures and woods are best for dining experiences.

home human behavior color color psychology feng shui colors in market design

students choice works cited

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green Greens are calming and refreshing. Casual restaurants often benefit from soft natural colors and tones that encourage folks to relax and enjoy themselves allowing them to feel comfortable to stay a while. Healthy food retail and restaurants have been focused on green and wood. But designers should take into consideration the use of green in bars and dark places because it turns bright fresh greens into a dark and dismal design.14 green Connotes eco-friendliness, and a healthy environment be careful as green can be also unappetizing. The eco side connection to green has been overdone, and it's no longer expected that eco products will actually be colored green since eco has become more the norm and less the exception.15

home human behavior color color psychology feng shui market design

students choice works cited



orange &yellow Orange and Yellow are neutrals and colors that represent vegetables work best- and despite red being on the blacklist, pumpkin oranges and squash colored yellows work great. Orange gives customers a strong sense of physical attachment to live and promote more cheerful overall responses to a space. The color orange makes people feel happy about what they are eatin. Orange hill restaurant mixes orange, black and brown to create an upbeat yet formal dining experience. A blend of red and yellow, naturally lends itself to food as another appetizing color. Orange has been a trendy color for some time now, so be aware of that when using these colors its popularity could either work for or against your product depending on its context and intent.16 The combination of orange and green can also create a sense of happy and fresh, which is popular in vegetarian and vegan restaurants. Restaurants that emphasize vegetables tend to use a lot of green, while meat-centric restaurants, use more browns and blacks.

home human behavior color color psychology feng shui market design

students choice works cited



blue & purple Blues are not common in food design because they don't evoke a feeling of hunger, but more of thirst. Blue provokes your kidneys, so it has more to do with elimination than digestion. Blue does not make food look appealing, which is one reason why it is not seen very often in designs. Moving water is associated with cash flow in a business and thus peeople often see a fish tank or water source to help evoke a feeling of relaxation. Purples are fun in cafe areas and give spaces a bohemian feel but aren't usually seen in a restaurant. Blue and purple can result in loss of appetite. Our subconscious mind connects blue or purples with toxins.

home human behavior color color psychology feng shui market design

students choice works cited



browns The use of brown evokes the feeling of health and sustainability. Warm earth tones are the best for dining. Brown suggests stability, reliability and comfort. It is timeless and classic, therefore brown never gets old.17

home human behavior color color psychology feng shui market design

students choice works cited



black & white Signifies elegant, sleek and high-end. It's been described as the presence of all color and it's an attention grabber. Black really makes food pop. For food packaging however, the color brown often takes the place of black as a more appetizing color which can still be portrayed with the same descriptors as black. When using black, take into consideration that when using too much the space will appear smaller then intended. Using black on high ceilings makes it almost disappear, making the space more intimate.18 Whites and gray connote a clean and pure environment. People can become tired or anxious by looking at large areas of bright whites or grays.20 Therefore, they are good to use as a primary color, but they shouldn't be used by themselves

home human behavior color color psychology feng shui market design

students choice works cited

silver & gold Silver is often added to market design to crete a "new age" feel, emphasizing the sense of freshness not only in taste but also in style.21

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works cited home human behavior color students choice works cited

1. Kopec, David Alan. Environmental Psychology for Design. New York:Fairchild, 2006. Print. 2. Kopec, David Alan. 3. Kopec, David Alan 4. Kopec, David Alan 5. Kopec, David Alan 6. Kopec, David Alan 7. Kopec, David Alan 8. Kopec, David Alan

9.Koenig, Becky. Color Workbook. Upper Saddle River, NJ: Prentice Hall, 2003. Print. 10. Koenig, Becky. Color Workbook. Upper Saddle River, NJ: Prentice Hall, 2003. Print. 11.Koenig, Becky. Color Workbook. Upper Saddle River, NJ: Prentice Hall, 2003. Print. 12."Feng Shui Business Colors." Small Business. Web. 05 Nov. 2014. 13. "The Best Restaurant Colors, According to Color Experts." The Best Restaurant Colors, According to Color Experts.Web. 05 Nov. 2014. 14. "The Best Restaurant Colors, According to Color Experts." The Best Restaurant Colors, According to Color Experts.Web. 05 Nov. 2014. 15. "The Best Restaurant Colors, According to Color Experts." 16."KIZER & BENDER's Retail Adventures: Color Psychology: The Use of Color in Store Design." KIZER & BENDER's Retail Adventures: Color psychology: The Use of Color in Store Design. N.p., n.d. Web. 05 Nov. 2014. 17."The Best Restaurant Colors, According to Color Experts." 18. "KIZER & BENDER's Retail Adventures: Color Psychology: The Use of Color in Store Design." 19."How Does Eating Healthy Affect Your Life?" Healthy Eating. Web. 05 Nov. 2014 20."The Best Restaurant Colors, According to Color Experts." 21. "How Does Eating Healthy Affect Your Physical, Mental & Social Health?" Healthy Eating. N.p., n.d. Web. 04 Nov. 2014.



images

1. http://theblueberrybison.files.wordpress.com/2013/09/imag0004.jpg 2. http://chelseamarket.com/uploads/SpiceNut.jpg 3. http://www.richardcadan.com/data/photos/119_1021.jpg Image 1: http://dlenglishdesign.com/wp-content/uploads/2014/02/TaverneRiverext1.jpg 4. http://assets.yellowtrace.com.au/wp-content/uploads/2014/11/The-Standard-Market-Company-Newstead-byRichards-and-Spence-Photo-by-Toby-Scott-Yellowtrace-20.jpg 5. http://vickys-style.com/wp-content/uploads/2014/02/downtown-seattle-photographer-film-stylish-coffee-shop. jpg

6.http://www.cellz.com/blog/wp-content/uploads/2014/01/healthy-living.jpg 7.http://1.bp.blogspot.com/-V8DkSPn5sws/TpcKSPB9JVI/AAAAAAAAADg/upPR3uUOwrg/s1600/8. Life+Cycle+of+Design.jpg 8.http://www.homegue.com/wp-content/uploads/2011/06/greenwalls_by_greenworks_02-1024x768.jpg 9. http://www.lib.utexas.edu/maps/world_cities/philadelphia.jpg 10.http://healthyliving88.com/wp-content/uploads/2014/03/Healthy-lifestyle-3.jpgb 11. https://secure.static.tumblr.com/c1c3227d7bc03991593b1b7396fb713e/hsc5zf6/cmFnf0523/tumblr_static_ tumblr_static_b0hkpb8udy8kcskk4gkwsssgc_1280.jpg 12.http://woodgatesview.files.wordpress.com/2013/09/working-together.jpg 13.http://www.farmersonthesquare.com/wpcontent/uploads/2013/09/oldmarketbuildingonmarketsquare.jpg 14. http://cdn.phillymag.com/wp-content/uploads/2014/02/Travel_03-seattle-farmers-market.jpg 15. http://3.bp.blogspot.com/-2GLQ3XKgsKE/UYqsoaNAuNI/AAAAAAABeNQ/U9PkM5VTLdw/s1600/186.jpg 16.http://paulrutherfordcreative.files.wordpress.com/2013/03/reading-terminal-5419.jpg 17.http://renaissancegardens.files.wordpress.com/2013/02/peasants-in-herb-garden.gif 18. http://2.bp.blogspot.com/--VpjgoM2MfI/TyLdxYIWtRI/AAAAAAAAEAc/PmM8LB2wUKU/s1600/Aertsen+Market_ Scene.jpg 19.http://jcb.lunaimaging.com/media/Size4/D0268/02684002.jpg?userid=2&username=jcbadmin&resolution=4&server type=JVA&cid=1&iid=JCB&vcid=NA&usergroup=JCB-ADMIN&profileid=1 20.http://4.bp.blogspot.com/-Kr2PngTA33Y/UvfuOogPXSI/AAAAAAAAR7c/9tsX7n9suKQ/s1600/medieval-merchantguild.jpg 21. https://www.lumixgexperience.panasonic.co.uk/wp-content/uploads/gallery/Daveross/1006_073.jpg Modern - http://www.visitcardiff.com/wp-content/uploads/2014/10/Cardiff-Market-Invest.jpg

home context existing site climate zoning site analysis works cited



context, site, climate and zoning

home context existing site climate zoning site analysis works cited

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philadelphia Once the original capital of America, Philadelphia has a history enriched with culture, history, and symbolism. The city is a melting pot of races, traditions and immigrant cultures and also possess amenities that only the city's own heritage can provide.1 It is the home to national symbols such as the Liberty Bell, the Betsey Ross House and Independence Hall. The city is brimming with relics from many of the nation's most significant milestones. From the city's 18th century architecture to the countless institutions bearing Benjamin Franklin's namesake.2 Thanks to William Penn's simple grid system, Philadelphia is east to navigate. Many historic sites in Philadelphia have been restored or rebuilt to help preserve the nation's culture.

context demographics Widely known as Philly but formally known as the city of Philadelphia, it is the largest city in the state of Pennsylvania. It holds the following statistics, it is the sixth most populous city in the U.S., the fifth largest city area by population in the U.S, the US's fourth largest consumer media market and ranks 49th as the most populous city in the world. There are nearly 1.5 million people in the city alone. Philadelphia is culturally diverse; 41.6% of the city are black, 36.4% white, 13% Hispanic, 6.4% Asian, 2.2 biracial, .2% American Indian, .2% other race, and .05% Native Hawaiian.3

attraction Today the vibrant city is modernized yet still pieces of history are evident. Philadelphia is known for some of its outstanding features such as, restaurants, five star hotels, shopping, and its historical visit attractions.4 Some of the city's best known tourist attractions are Love Park, Rittenhouse Square, City Hall, The Philadelphia Museum of Art, South Street, Old City, and Penn's landing. The artistic and inviting ambience of the city keeps the city going.

ing land 's

city



penn

old

home context existing site climate zoning site analysis works cited

society

penn's landing Pier 9 is located on the Delaware River in an area called Penn;s Landing. Most of the buildings were destroyed along the river when I-95 crashed through the historic waterfront wards. In specific areas like, Old City and Society Hill, warehouses, factories, piers and other industrial buildings still stand.5 Old City Philadelphia is a neighborhood known as America's most historic square mile. Old City District's service area consists of the neighborhood bounded by Florist Street to north, Walnut Street to the south, Front Street to the east and 6th Street to the west. Unofficially, the old city neighborhood also includes that waterfront area along Delaware Avenue from Race Street to Walnut Street.6 Society Hill is a neighborhood in the Center City section of Philadelphia, Pennsylvania. The neighborhood, loosely defined as bounded by Walnut, Lombard, Front and 8th Streets, contains the largest concentration of original 18th- and early 19th-century residential architecture of any place in the United States. Society Hill is noted as a charming district with cobblestone streets bordered by brick row houses in Federal and Georgian style.7 Penn's Landing has evolved over the years into one of Philadelphia's main tourist attractions. There are parks, museums, an aquarium landmarks and plenty of dining in the area.8 Old city and Society Hill are in walkable distance making it easy for tourists and residents to navigate their way around one of the nicest parts of the city.

existing site

home context existing site climate zoning site analysis works cited TWENTY TWO STORY HOTEL THREE STORY AQUARIUM

LOW

BUILDING

MID-RANGE HIGH-RISE



HEIGHT

BUILDING

HEIGHT

BUILDING

TWO WAR

O STORY REHOUSE

columbus boulevard NINE STORY BUILDING

TWO STORY WAREHOUSE

PIER 9 ONE STORY WAREHOUSE

Much of the Delaware River's industrial landscape has been lost, but there is still much to preserve for the future generations. The buildings on Penn's landing, which are lesser known industry related landmarks on the Delaware might not have architectural grandeur, however, they are worth saving because they are tangible reminders of the livelihoods of thousands of ordinary Philadelphians,9 who toiled in factories, piers and power plants, back when the waterfront was the proud gateway to a city once known as the "Workshop of the World". Pier 9 is located on Columbus Boulevard, the north-south thoroughfare closest to the Delaware River in Philadelphia. In the 1900s the street played a significant role in the development of Philadelphia's nautical activity, particularly food distribution for the city. The road is paved and ornamented with greenery on both sides of the road. It is a busy road with multiple lanes on both sides.10 Not many buildings sit on Columbus Boulevard but most of them are low to the ground keeping an open view to the River. One of the highest buildings on the street is the Hyatt Regency hotel which is 22 stories high. Aside from that, most of the buildings range from 3-10 stories. Some industrial waterfront structures have found new uses, such as condominiums, playgrounds, and storage facilities. Many surrounded by newlyrenovated row homes, restaurants, and small businesses. Penn's landing has an aquarium, museums and landmarks that are special features walking down the street. Race Street Park is on the Pier to the left of Pier 9 and the Delaware River Park makes up a large majority of this part of the street or river. Pop-up parks like, Spruce Street Harbor Park, have been showing up along the River as well.11

home context existing site climate zoning site analysis works cited

climate temperature types

weather throughout the year



Philadelphia is located at the meeting of the Delaware and Schuylkill rivers on the eastern border of Pennsylvania. Having the Appalachian Mountains to the west and the Atlantic Ocean to the east moderate the climate, eliminating extreme hot and cold weather. Occasionally during the summer months the city becomes engulfed in ocean air that bring high humidity. Precipitation is fairly evenly distributed throughout

the year, with maximum amounts during the summer months occasionally flooding the Schuylkill River. Snowfall is usually higher in the northern suburbs than in the city, where snow often turns into rain. High winds prevail during the winter months. 12The average temperature in January is 32 degrees, and in August, 75.3 degrees. The annual average temperature is 53.6 degrees. The city expects 45.7 inches of

precipitation

fraction of time spent with wind directions

precipitation types throughout the year

wind directions throughout the year

home context existing site climate zoning site analysis works cited



philadelphia zoning

markets in philadelphia

parking

zoning icmx, industrial commercial mixed-use 1-2, medium industrial residential multi-family 1-2 cmx-3, community commercial mixed use cmx-4 center city commercial mixed-use sp-po-a, active parks and open spac rsa, residential single family attached 1-5

penn's landing and the surrounding environment

home context existing site climate zoning site analysis works cited



site analysis

Pedestrian and vehicular traffic are both prominent ways of transporting around the Penn's Landing area. Columbus Boulevard, as mentioned previously, is the major road that runs parallel with the Delaware River. This road connects to I-95, which joins with major expressways that lead to the outskirts of the city. The Boulevard also connects to city street making driving and walking easy to navigate. Pedestrians have to opportunity to walk to Penn's Landing from the surrounding city by sidewalks and crosswalks. Public transportation is very easy to use, a Septa bus travels down the boulevard and other parts of the nearby area. Public parking is available along both sides of the street, however it is not free. There are spots on the street, and lots available to vehicles. Neighboring Pier 9 is Race Street Park. This is an experience

key traffic

direction

wind directions views sun

direction

p a r k i n g green space sidewalks bus

stops

that is added to one of Philadelphia's amazing outdoor spaces. Race Street is located in the shadow of the Benjamin Franklin Bridge, the Pier features two levels for riverside recreation. The pier is picnic-friendly and open to the public at all times of the day. At night, extensive lighting including fully lighted rail and over 200 LED Solar Light Blocks embedded into the paving. The sun's natural light hits the building at an angle where a lot of natural lighting can be exposed inside the building. Providing more windows in the structure will help light up the space naturally. The building is located on the water, therefore there are no grade or slope that needs to be considered in the design. Having said that the building is on the water, wind or breeze coming off the water can cool the temperature of the market. This can also be an asset because markets need good circulation, this location gives the market opportunity to breathe if done correctly. The building takes up the whole pier, meaning, surrounding the building on three of the four sides is water. As mentioned the Race Street Park is the neighboring pier with green plantation and sustainable materials used. The boulevard runs right in front of Pier 9 where a lot of greenery was planted on both sides.

images home context existing site climate zoning site analysis works cited

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1. http://i.huffpost.com/gen/1177015/thumbs/o-PHILADELPHIA-facebook.jpg 2http://www.nacua.org/meetings/ac2013/images/philadelphia5.jpeg 3. http://www.mayo.ie/dnn/portals/0/Town%20Photos/TownCollage%20 Philadelphia_edited-1.jpg 4.http://www.djc.com/stories/images/20100915/RaceStPier_AERIAL_big.jpg 5. http://www.railwaypreservation.com/vintagetrolley/Columbus_ Blvd_2009.jpg 6. http://www.centercityrealestate.com/wp-content/uploads/2013/10/newpenns-landing.jpg 7. https://weatherspark.com/averages/31282/Philadelphia-PennsylvaniaUnited-States

8. http://2.bp.blogspot.com/-9o2NGDw37U/TngtyXkEwBI/AAAAAAAAAsY/D0gfVxqWJ10/s1600/ Philadelphia%252C+Pennsylvania+climate+data+Average+temperature+rainfall.png 9. https://weatherspark.com/averages/31282/Philadelphia-Pennsylvania-United-States 10. https://weatherspark.com/averages/31282/Philadelphia-Pennsylvania-United-States 11. http://www.marcmanley.com/wp-content/uploads/2013/06/farm-market-bam-density-1.png 12. . http://www.marcmanley.com/wp-content/uploads/2013/06/farm-market-bam-density-1.png 13. http://issuu.com/pennadmin/docs/pier_9_small#signin 14. http://upload.wikimedia.org/wikipedia/commons/d/d2/Municipal_Pier_No._9_N._Christopher_Columbus_Blvd_street_ level.jpg

works cited 1. "Philadelphia." Information about USA, City of Pennsylvania Holidays and Travel Info. Web. 12 Nov. 2."About Philadelphia - Drexel University." Drexel University. Web. 12 Nov. 2014 3."Philadelphia." Information about USA, City of Pennsylvania Holidays and Travel Info. 4."Philadelphia." Information about USA, City of Pennsylvania Holidays and Travel Info. 5."Delaware River WATERFRONT." DRWC: Places to Go. Web. 12 Nov. 2014. 6."Philadelphia: Geography and Climate." Philadelphia: Geography and Climate. Web. 12 Nov. 2014. 7."Delaware River WATERFRONT." DRWC: Places to Go. 8."Delaware River WATERFRONT." DRWC: Places to Go. 9."Delaware River WATERFRONT." DRWC: Places to Go. 10."Encyclopedia of Greater Philadelphia." Delaware Avenue (Columbus Boulevard). Web. 12 Nov. 2014. 11."Delaware River WATERFRONT." DRWC: Places to Go. 12."Philadelphia: Geography and Climate." Philadelphia: Geography and Climate. 13."Temperature - Precipitation - Sunshine - Snowfall." Climate Philadelphia. Web. 12 Nov. 2014.

home program diagrams works cited

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PROGRAM & DOCUMENTATION

home program diagrams works cited

REQUIRED SPACES

QUANITY

SQ. FT.

TOTAL SQ FT

OFFICE

120

240

LOCKER ROOMS

240

SECURITY OFFICE

126

MAINTENANCE

RESTROOMS

200

400

JANITORS CLOSET

150

CLEANING ROOM

AIR HANDLER

110

8,000

220

WALK-IN FRIDGE

700

GARBAGE COMPACTOR

175

150

2,400

VENDOR STORAGE GARBAGE

PRODUCE OFFICE

SEATING



ENTRY

300

SHIPPING

880

RESTAURANT

2,100

1,600

16,450

800

19,881

CIRCULATION VENDORS TOTAL

47,000

ADJACENCIES

VISUAL / ACOUSTICAL PRIVACY

LOCKER ROOMS

BOTH

EMPLOYEE ENT.

BOTH

LOCKERS

OFFICE

BOTH

COMPUTER

VENDORS

VISUAL

WIPEABLE

VENDORS

BOTH

WIPEABLE

RESTROOMS

VISUAL

WIPEABLE

RESTROOMS

VISUAL

WIPEABLE

BACK OF HOUSE

BOTH

HVAC SYSTEM

BACK OF HOUSE

VISUAL

FRIDGE/FREEZER

BACK OF HOUSE

VISUAL

WIPEABLE, DURABLE WIPEABLE

BACK OF HOUSE

VISUAL

DURABLE

BACK OF HOUSE

BOTH

WIPEABLE

PRODUCE

BOTH

VENDORS

NONE

WIPEABLE

SOFT&HARD

OPEN/ COMFORT

ENTRANCE

NONE

DURABLE

SOFT&HARD

OPEN

PRODUCE

NONE

WIPEABLE

SOFT&HARD

OPEN

VENDORS

NONE

WIPEABLE

SOFT&HARD

COMFORTABLE

SOFT&HARD

SIMPLE

SOFT&HARD

CLEAN

EQUIPMENT

FINISHES

NONE

PERCEPTION PRIVATE

WIPEABLE

PRIVATE

KITCHEN EQU.

NONE CENTRAL

ACOUSTICS

KITCHEN EQU.

WIPEABLE

REMARKS

home program diagrams works cited VENDORS CIRCULATION MEAT VENDOR

major adjacency secondary adjacency

SEATING WALK-IN FRIDGE VENDOR STORAGE JANITORS CLOSET RESTROOMS SECURITY OFFICE OFFICE ENTRANCE MAINTENANCE LOCKER ROOMS CLEANING ROOM AIR HANDLER GARBAGE GARBAGE COMPACTOR PRODUCE OFFICE PRODUCE RESTAURANT



ADJACENY MATRIX

DIAGRAMS PIER 9 IS A LONG RECTALINEAR BUILDING ON THE RIVER THAT NEIGHBORS RACE STREET PARK. CONNECTING THE BUILDING TO THE PARK IS SOMETHING I WOULD LIKE TO ADD TO THE DESIGN AND CIRCULATION OF THE MARKET

BUBBLE DIAGRAM

BLOCK PLANNING

home program diagrams works cited

IMAGE IMAGE 1 :http://www.pier3.net/history_of_pier_3

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home building analysis building codes works cited



home building analysis existing drawings structural systems materials building codes works cited



existing drawings

home building analysis existing drawings structural systems materials building codes works cited



structure & materials

home building analysis building codes works cited

building codes 1.PROJECT DATA PROJECT NAME: SUSTAINABLE AND HEALTHY LIVING MARKET ADDRESS: 121 NORTH COLOMBUS BOULEVARD DATE OF COMPLETION OF ORIGINAL AND ADDITIONS: NUMBER OF STORIES: ONE STORY TOTAL GROSS SQ. FT.: 47,600 SQUARE FEET 2.APPLICABLE BUILDING CODE INFORMATION IN PHILADELPHIA ZONING ORDINANCE: C3, GENERAL COMMERCIAL DISTRICT FIRE CODE: IFC 2009 BUILDING CODE AND DATE: INTERNATIONAL BUILDING CODE 2012 ELEVATOR CODE: ENERGY CODE: 2009 ENERGY CONSERVATION CODE 3.USE GROUP CLASSIFICATION MERCANTILE - M ASSEMBLY - A2 - RESTAURANT BUISNESS - B STORAGE - S-1

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4.MEANS OF EGRESS SPRINLKERED: DEAD END LIMIT: 50'-0" NET SQUARE FEET - 35,722 SQUARE FEET MERCANTILE: 550 OCCUPANTS ASSEMBLY - 76 OCCUPANTS BUISNESS- 7 OCCUPANTS STORAGE- 23 OCCUPANTS

MINIMUM CORRIDOR WIDTH- 44 INCHES NUMBER OF EXITS- 3 MIN. EXIT ACCESS TRAVEL DISTANCE- 200 FEET WITHOUT SPRINKLER SYSTEMS / 250 FEET WITH SPRINKLER SYSTEM 5.SANITATION WC MALE: 3 WC WOMEN: 3 LAVATORIES MALE: 2 LAVATORIES WOMEN: 3 DRINKING FOUNTAINS: 4 6.FIRE PROTECTION REQUIREMENTS FIRE EXIT ENCLOSURES: 2 HOURS SHAFTS AND ELEVATOR HOLSTWAYS: 2 HOURS TENANT SPACE SEPERATIONS: 2 HOURS SMOKE BARRIERS: ASSUME 30 MINUTES CORRIDOR FIRE-RESISTANT RATING: 1 WITHOUT SPRINKLER SYSTEM / 0 WITH SPRINKLER SYSTEM INCIDENTAL USE AREAS: REFRIGERANT MACHINE ROOMS: 1 HOUR WITH AUTOMATIC SPRINKLER SYSTEM STORAGE OVER 100 SQUARE FEET: 1 HOUR, PROVIDE AUTOMATIC FIRE EXTINGUISHING SYSTEM 7.BUILDING LIMITATIONS NATIONAL HISTORIC REGISTRY- OLD CITY HISTORIC DISTRICT HEALTHY DEPARTMENT/ FOOD SERVICE - CITY OF PHILADELPHIA DEPARTMENT OF PUBLIC HEALTH REGULATIONS GOVERNING FOOD ESTABLISHMENTS URBAN REDEVELOPMENT REQUIREMENTS - PHILADELPHIA REDEVELOPMENT AUTHORITY - REQUIRED TO SUBMIT A PROPOSAL.

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project research summary and conclusion Through my research and programming I am able to say I know feel confident when designing a marketplace. It was interesting to see how much effort actually goes into researching project types, and also figuring out a program. I also found that the site and context you are designing on matter just as much as the actual project itself. Markets started off as outdoor markets and have grown into so much more than just that. The history behind markets was fascinating to learn about and see how much they have progressed to modern day markets today. Designing a modern, sustainable and healthy living market remains my goal for this project. I want people to come into the market and leave feeling healthy and happy. Like the Reading Terminal Market, Di Bruno Bros, Java Port and Melrose Market I want my market to hold he historic significance that it once has been, but become a new and comfortable place to come. The design and technical criteria section will be very helpful when it comes to space planning. Having this to look back on the ergonomics, visual and

acoustical controls, way finding, and ADA requirements will be really convenient. Topical explorations, human behavior and of course color will play a role in the designing part of the project. Learning about the particular color psychology for markets was very interesting to me and I would like to incorporate it into my concept. The next section really gave me an idea on where I was in Philadelphia and what was going to be around my building that could have positive and negative impact on my building. This was really fascinating and I feel that a market in this location would be perfect. I used the programming from the case studies I did to help me when designing my program. The size of my building is almost half the size of Reading Terminal Market which made things easier. As for Pier 9, the building is very straight forward and perfect for a market. It is a large warehouse on the river, with lots of windows which will bring lots of light and good ventilation. As mentioned, I think that a healthy and sustainable marketplace would be perfect for the Pier 9 location, and am very happy I picked it.

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bibliography Brown, Allison. "Counting Farmers Markets." Geographical Review 91, no. 4 (2001): 655. Carr, Stephen. Public Space. Cambridge: Cambridge University Press, 1992. Color Experts.Web. 05 Nov. 2014. Community Recreation Office Commercial Residential. Web. 17 Sept. 2014. <http://fridayarc.com/reading-terminal/>. Di bruno bros. named city's retailer of the year. (2006). Gourmet News, 71(4), 10. Retrieved from http://ezproxy.philau.edu:2048/login?url=http://search.proquest.com/ docview/224804754?accountid=2840 Differences and Potential Development, September/October, 2009. Accessed September 9, 2014. doi:10.2307/3594724. Feng Shui Business Colors." Small Business. Web. 05 Nov. 2014. Gillespie, Gilbert, Duncan L. Hilchey, C. Clare Hinrichs, and Gail Feenstra. "Farmers'Markets as Keystones Grow, Lawrence. Waiting for the 5:05: Terminal, Station, and Depot in America. New York: Main Highsmith, Carol M., and James L. Holton. Reading Terminal and Market: Philadelphia's Historic Gateway How Does Eating Healthy Affect Your Life?" Healthy Eating. Web. 05 Nov. 2014. How Does Eating Healthy Affect Your Physical, Mental & Social Health?" Healthy Eating. N.p., n.d. Web. 04 Nov. 2014. in Rebuilding Local and Regional Food Systems." In Remaking the North American Food System: Strategies for Sustainability: University of Nebraska Press. 2007. P.65. Jaffa Port Market / Jacobs-Yaniv Architects." ArchDaily. N.p., n.d. Web. 15 Oct. 2014. Jennifer Meta Robinson, J. A. Hartenfeld. "The Farmers' Market Book." Google Books. Johns Hopkins University Press, 2002. KIZER & BENDER's Retail Adventures: Color Psychology: The Use of Color in Store Design." KIZER & BENDER's Retail Adventures: Color Psychology: The Use of Color in Store Design. N.p., n.d. Web. 05 Nov. 2014. Koenig, Becky. Color Workbook. Upper Saddle River, NJ: Prentice Hall, 2003. Print. Local Markets and Regional Trade in Medieval Exeter (9780521333719): Maryanne Kowaleski: Market - Great Public Spaces | Project for Public Spaces (PPS). Accessed September 15, 2014. http://pps.org/great_public_spaces/one?public_place_id=102&type_id=0.Markets Today, June 2009, 31-37. Accessed September 10, 2014. Melrose Market Adaptive Reuse Is a Perfect Fit." RetailRemix Melrose Market Adaptive Reuse Is a Perfect Fit Comments. N.p., n.d. Web. 06 Oct. 2014. Melrose Market Studios: 1532 Minor Avenue Seattle, WA 98101." Melrose Market Studios. O'Neal, David, Senior Associate, Project for public Spaces. Personal Interview by Joshua Zade. December Old Jaffa Port & Market - Shalom Holy Tours." Shalom Holy Tours RSS. N.p., n.d. Web. 15 Oct. 2014.Philadelphia Association. Web. 16 Sept. 2014. <http://globalphiladelphia.org/news/photo- essay-reading-terminal-market-international-food-mecca-philadelphia>. Photo Essay: Reading Terminal Market, The International Food Mecca of Philadelphia." Global Potential Development." European and United States Farmers’ Markets: Similarities, Reading Terminal Market - Great Public Spaces | Project for Public Spaces (PPS)." Reading Terminal Reading Terminal Market." Personal interview. July 2014. Reading Terminal Renovations." Friday ArchitectsPlanners Inc Philadelphia Architecture Firm Rittenhouse Square." - Di Bruno Bros. Web. 28 Sept. 2014. <http://www.dibruno.com/rittenhouse-square>. Shapiro, Scott. Seattle Daily Journal of Commerce: Slobodzian, Joseph. "The Big Cheese Di Bruno Bros.' New Emporium on Chestnut Street Hopes to Feed Street/Universe Books, 1977. Tangires, Helen. Public Markets and Civic Culture in Nineteenth-century America. Baltimore: The Best Restaurant Colors, According to Color Experts." The Best Restaurant Colors, According to the Demand for Specialty Foods While Keeping the Company s Italian Market Charm." Philly.com. N.p., 12 May 2005. Web. 27 Sept. 2014. <http://articles.philly.com/2005-05-12/food/25440473_1_artisanal-cheese-zingerman-shropshire-blue>. The Jaffa Port Market - Interview with One of the Founders." Time Out Israel. N.p., n.d. Web. 15 Oct. 2014. The Taste of the Sea: Jaffa Port Market by Jacobs-Yaniv Architects." Lancia TrendVisions. N.p., n.d. Web. 15 Oct. 2014. Tracking the Light." Tracking the Light. Web. 17 Sept. 2014. Vecchio, Riccardo. "European and United States Farmers’ Markets: Similarities, Differences and Zade, Joshua. "Public Market Development Strategy: Making the Improbable Possible." Public

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appendix Reading Terminal market survey Paul Skeine -General Manager Who designed the building and when? Wilson Brothers, 1893 What was the concept in the design of the building? Public market hall on first floor with single span train shed above. Does the building fit within a particular architectural style or period? Late Victorian What is the main use of the building? Does it have additional or ancillary uses also? Still a public market on first floor with convention meeting and banquet space above (instead of train station) Who is the owner of this building? Is it publicly or privately owned? Owned by the Pennsylvania Convention Center Authority. Who are the main users of this building (demographics- age group, socio-economic class, gender, etc.) Public market open to the public. Former train shed used by paying convention and trade show clients.

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About how many people work in this facility? How many people visit this facility from the outside? Daily, weekly, or yearly? We have about 400 employees who work in the Market. Also more than 6 million visitors per year.

How is this building used on a daily, weekly, monthly, yearly basis? What do people do here? Describe use patterns. Shopping and eating. Were any additions/renovations made? What and when? How did it change the character or functions? Major renovation to the Market in 1992-3. Additional renovations in 2011-12. What works best about the building? What does not work? Why? Great social gathering place, much commerce transacted, mix of vendors and customers makes it a very lively place. What do you consider the buildings best characteristics or features? Why? Historic tile floor, original wooden ceilings, many historic fixtures and furnishings. What is the culture, mood, or atmosphere that the space is trying to express . Does it work? Vibrant marketplace welcoming to all. Works very well. Would you change anything about the building? why? More loading/unloading space.

If so, what and

Is the natural and artificial lighting appropriate for the building? How is it achieved? Mostly artificial lighting with natural lighting through windows on the perimeter.

Are the materials and color selections appropriate? Are any wearing poorly, hard to clean, exceptionally good for their use, etc. Materials regulated by Tenant Design Criteria and Philadelphia Historical Commission. Most work well. What makes the facility unique - why would someone choose this over another? It is unusual to have this density of food and retail uses in such a condensed space. People choose it for the variety and vitality. Are the sq. footages appropriate for each space. Are the assigned functions appropriate? Average merchant stall space is only 550 sf, but somehow they make it work. Is there a sense of place and orientation within the building? How easy is it to navigate and find ones way? What are the visual cues?

Somewhat confusing at first. Can be overwhelming. But the layout is a basic grid, so with some practice, people do manage.

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appendix di bruno brothers survey william mignucci - owner Who designed the building and when? Agoos & Lovera Design Studio - 2004 What was the concept in the design of the building? Specialty Food Store Does the building fit within a particular architectural style or period? Not sure What is the main use of the building? Does it have additional or ancillary uses also? Specialty retail Store, Cafe and Di Bruno's Corporate offices Who is the owner of this building? Is it publicly or privately owned? My family owns the building, privately owned Who are the main users of this building (demographics age group, socio-economic class, gender, etc.) Not sure what you mean?

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About how many people work in this facility? How many people visit this facility from the outside? Daily, weekly, or yearly?

75 people work in it daily, on average 15k customers shop in it weekly. You can do the math annually How is this building used on a daily, weekly, monthly, yearly basis? What do people do here? Describe use patterns. The building is used a retail store, cafe and catering venue & Corporate Office. People shop, eat, cook, work - Not sure what you mean by patterns. How did it change the character or functions? Yes the property was completely gutted and fitted to the store it is today in 2004. I believe it revitalized the property and the surrounding adjacent block of Chestnut St. What works best about the building? What does not work? Why? It location to Center City business district and residential Rittehouse Sq. What do you consider the buildings best characteristics or features? Why? I love it's facade and open floor plan. What is the culture, mood, or atmosphere that the space

is trying to express? Does it work? A Food European Food Market. Yes I think it works.

Would you change anything about the building? If so, what and why? I wish it was bigger so we could expand our business. Is the natural and artificial lighting appropriate for the building? How is it achieved? Yes, pendant and track lighting.

Are the materials and color selections appropriate? Are any wearing poorly, hard to clean, exceptionally good for their use, etc. Yes, not really all buildings What makes the facility unique - why would someone choose this over another? Not sure how to answer the question. Great store, great central location, great building & architecture Are the sq. footages appropriate for each space. Are the assigned functions appropriate? Building is approx. 27,000 sq. feet including the

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appendix Alexander A. Messinger, AIA, AEE, IES, R.A. capstone and research professor 215-951-5345 Barbara Macauley interior design professor 401-521-4877

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