Brand Manual by Alexandra Soranescu

BRAND MANUAL 2014

MAKING ACTIVE MANAGEMENT COUNT www.norrep.com

INTRODUCTION THE NORREP INVESTMENTS BRAND MANUAL IS DESIGNED AS AN EASY-TO-FOLLOW GUIDE WHICH COMMUNICATES THE BRAND IDENTITY. THE VARIOUS ELEMENTS OF THE IDENTITY SYSTEM ARE ILLUSTRATED, AND THEIR SPECIFIC USAGE IS DESCRIBED FOR A WIDE RANGE OF COMMUNICATION APPLICATIONS. THE EFFECTIVENESS AND SUCCESS OF THE CORPORATE IDENTITY, DEPENDS ENTIRELY ON A CONSISTENT APPLICATION OF THE BRAND ELEMENTS. THE MANUAL ALSO CONTAINS INFORMATION ON THE CORRECT USE OF COLOUR AND TYPOGRAPHY. IT IS IMPORTANT NOT TO DEVIATE FROM THESE GUIDELINES TO ENSURE THAT THE BRAND CONTINUES TO CONVEY ITS MESSAGE EFFECTIVELY TO ITS AUDIENCE.

CONTENTS

IDENTITY

• Mission • Vision • Values 8

APPLICATIONS

Stationery Packaging Signage

22 24 25

GUIDELINES

DISCLAIMER

The Mark Spacing Variations Improper Use Colour Typography

Regulatory Content

12 13 16 17 18

IDENTITY

• MISSION • VISION • VALUES

IDENTITY

• MISSION • VISION • VALUES

MISSION

To be an invaluable partner to our clients’ financial well-being, exceeding expectations in performance, service and quality of products.

VISION To be a leading global investment manager, providing unrivalled investment solutions, delivering exceptional long-term performance and being a trusted partner to our clients.

VALUES • INNOVATIVE • PERFORMANCE-FOCUSED

• DEDICATED • COLLABORATIVE

• INTEGRITY

INT

ICA TED

EGR

ORA TIVE

ITY

LAB

OVA TIVE

CO L

INN

DED

ANC E-B ASE D

ORM

PER F

GUIDELINES

• THE MARK • SPACING • VARIATIONS • IMPROPER USE • COLOUR • TYPOGRAPHY

The Logo Symbol

> Logotype Visual Design

Brandmark Symbol+Type=Lock Up

GUIDELINES

• THE MARK • SPACING • VARIATIONS • IMPROPER USE • COLOUR • TYPOGRAPHY

GUIDELINES

• THE MARK • SPACING • VARIATIONS • IMPROPER USE • COLOUR • TYPOGRAPHY

Clear Space To maximize the brand’s visual presence

Original To be used for web and gloss print material

Full Colour To be used for Textiles and matte paper print

Gradient Colour

Full Colour

Noir To be used when print is black and white

Reversed To be used when background is black

Noir

Reversed

GUIDELINES

• THE MARK • SPACING • VARIATIONS • IMPROPER USE • COLOUR • TYPOGRAPHY

GUIDELINES

• THE MARK • SPACING • VARIATIONS • IMPROPER USE • COLOUR • TYPOGRAPHY

Fund Logos

Energy Class

II Class

Short Term Income Fund

Entrepreneurs Class

Income Growth Class

Strategic Income

Global Class

Market Neutral Income Fund

Tactical Opportunities Class

Global Income Growth Class

Premium Growth Class

US Dividend Plus Class

High Yield Class

Resources

All Cap Quant Class

Nebulae Logos

Canadian Small Cap

Canadian Quant

Canadian High Yield

Canadian Resource

Norrep Short Duration FTLP

Short Duration 2014 FLOW THROUGH FLOW THROUGHLIMITED LIMITEDPARTNERSHIP PARTNERSHIP

Regulatory Document Use

CAPITAL M A N A G E M E N T LT D

GUIDELINES

• THE MARK • SPACING • VARIATIONS • IMPROPER USE • COLOUR • TYPOGRAPHY

GUIDELINES

• THE MARK • SPACING • VARIATIONS • IMPROPER USE • COLOUR • TYPOGRAPHY

The spacing and positioning of the core identity and its key elements have been created to maintain consistency throughout the identity. It is essential that the brand mark is never altered or redrawn in any way.

Primary

Highlight

Secondary

Pantone 7687C RGB 36, 64, 142 HEX # 24408e

Pantone 361C RGB 63, 174, 42 HEX # 42ad48

Pantone 1665C RGB 226, 67, 1 HEX # e04726

Pantone 641C RGB 0, 101, 161 HEX # 0c65a1

Pantone 267C RGB 97, 39, 158 HEX # 61279e

Pantone 7409C RGB 245, 179, 36 HEX # f5b324

Pantone 1945C RGB 171, 11, 61 HEX # ac0b3d

GUIDELINES

• THE MARK • SPACING • VARIATIONS • IMPROPER USE • COLOUR • TYPOGRAPHY

GUIDELINES

• THE MARK • SPACING • VARIATIONS • IMPROPER USE • COLOUR • TYPOGRAPHY

Primary ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+<>?:”;’

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+<>?:”;’

Regular

Bold

MONTSERRAT Secondary ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+<>?:”;’

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+<>?:”;’

Regular

Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+<>?:”;’ Italic

CALIBRI

APPLICATIONS

• STATIONERY • PACKAGING • SIGNAGE

BRAND APPLICATIONS THE FOLLOWING PAGES ARE DEDICATED TO THE NORREP INVESTMENTS BRAND IN USE AS STANDARD APPLICATIONS SUCH AS STATIONERY, PACKAGING AND SIGNAGE.

APPLICATIONS

• STATIONERY • PACKAGING • SIGNAGE

With Compliments

Toll Free 877.531.9355 Fax 403.508.6120 email info@norrep.com web www.norrep.com

CALGARY Suite 1100, 606 - 4th Street SW Calgary, Alberta T2P 1T1 Phone 403.531.2650

TORONTO Suite 3730, TD North Tower 77 King Street West Toronto, Ontario M5K 2A1 Phone 416.640.6718

Suite 1100, 606 - 4th Street SW Calgary, Alberta T2P 1T1

MAKING MAKING ACTIVE ACTIVE MANAGEMENT MANAGEMENT COUNT COUNT CALGARY Suite 1100, 606 - 4th Street SW Calgary, Alberta T2P 1T1 Phone 403.531.2650 TORONTO Suite 3730, TD North Tower 77 King Street West Toronto, Ontario M5K 2A1 Phone 416.640.6718

www.norrep.com www.norrep.com

9355 877-531Toll Free 508-6120 Fax 403- @norrep.com email info.norrep.com web www

Y et SW CALGAR , 606 - 4th Stre Suite 1100 rta T2P 1T1 Albe Calgary, 531-2650 Phone 403-

O er TORONT , TD North Tow Suite 3730 et West Stre M5K 2A1 77 King Ontario Toronto, 640-6718 Phone 416-

APPLICATIONS

• STATIONERY • PACKAGING • SIGNAGE

APPLICATIONS

• STATIONERY • PACKAGING • SIGNAGE

CHELSEA DILL

Marketing Manager

Chelsea Dill Alexandra Soranescu Marketing & Design

APPLICATIONS

• STATIONERY • PACKAGING • SIGNAGE

OUR MISSION IS TO BE AN INVALUABLE PARTNER TO OUR CLIENTS’ FINANCIAL WELL-BEING, EXCEEDING EXPECTATIONS IN PERFORMANCE, SERVICE AND QUALITY OF PRODUCTS.

DISCLAIMER

• REGULATORY CONTENT

REGULATORY CONTENT Important note: All disclaimers must appear in size 10, Calibri font.

FOR MUTUAL FUNDS (NOC/STIF/NORREP FUND/PREMIUM PORTFOLIOS) â&#x20AC;&#x201C; WITH PERFORMANCE DATA The material contained in this presentation is for information purposes only and does not constitute an advertisement or an offer to sell or a solicitation to buy any securities in any jurisdiction. Such an offer can only be made by prospectus. MUTUAL FUND SHARES AND UNITS OF THE NORREP GROUP OF FUNDS ARE OFFERED FOR SALE BY WAY OF PROSPECTUS ONLY IN THE PROVINCES OF ONTARIO, SASKATCHEWAN, ALBERTA, BRITISH COLUMBIA, MANITOBA, AND THE ATLANTIC PROVINCES. Every effort has been made to ensure that the information contained herein is accurate, complete and up-to-date. However, no guarantee, either express or implied, is made in that regard and the opinions and information contained herein may change without notice. The contents of this presentation are for informational purposes only and are not intended to provide financial, legal, accounting or tax advice and should not be relied upon in that regard. Commissions, trailing commissions, management fees and expenses all may be associated with mutual fund investments. Please read the prospectus before investing. The indicated rates of return are the historical annual compounded total returns including changes in share or unit value and reinvestment of all dividends or distributions and do not take into account sales, redemption, distribution or optional charges or income taxes payable by any securityholder that would have reduced returns. Mutual funds are not guaranteed, their values change frequently and past performance may not be repeated. The rate of return is used only to illustrate the effects of the compound growth rate and is not intended to reflect the future values or returns in any Fund.

FOR MUTUAL FUNDS (NOC/STIF/NORREP FUND/PREMIUM PORTFOLIOS) â&#x20AC;&#x201C; WITHOUT PERFORMANCE DATA The material contained in this presentation is for information purposes only and does not constitute an advertisement or an offer to sell or a solicitation to buy any securities in any jurisdiction. Such an offer can only be made by prospectus. MUTUAL FUND SHARES AND UNITS OF THE NORREP GROUP OF FUNDS ARE OFFERED FOR SALE BY WAY OF PROSPECTUS ONLY IN THE PROVINCES OF ONTARIO, SASKATCHEWAN, ALBERTA, BRITISH COLUMBIA, MANITOBA, AND THE ATLANTIC PROVINCES.

Every effort has been made to ensure that the information contained herein is accurate, complete and up-to-date. However, no guarantee, either express or implied, is made in that regard and the opinions and information contained herein may change without notice. The contents of this presentation are for informational purposes only and are not intended to provide financial, legal, accounting or tax advice and should not be relied upon in that regard. Commissions, trailing commissions, management fees and expenses all may be associated with mutual fund investments. Please read the prospectus before investing. Mutual funds are not guaranteed, their values change frequently and past performance may not be repeated. This presentation is the property of Hesperian Capital Management Ltd., and may not be used, copied, reproduced or distributed without our express written permission.

Should you have any questions regarding the brand, please contact: MARKETING

DESIGN

Chelsea Dill 403.537.5710

Alexandra Soranescu 403.539.9579