Rosewood Brand Manual

Page 1

brand manual 2011



primary

2 colors including black w/ dimension

inverse

full color

primary w/ dimension

full color w/ dimension

one color

full color w/ dimension


2011 ALL NEW SPRING OUTFITS


C: 24 M: 59 Y: 50 K: 3 R: 1 9 0 G: 1 2 1 B: 1 1 4 C: M: Y: K:

43 26 47 1

R: 1 52 G: 1 65 B: 1 42 C: 24 M: 59 Y: 50 K: 0 R: 2 1 6 G: 203 B: 1 8 6

PANTONE 695 C BF7973

PANTONE 5635 98A68F

PANTONE 7529 C 4755 C


vintage inspired


Secondary Typeface: Bellrose Light ABCEDFGHIJKLMNOPQRSTUVWXYZ abcedfghijklmnopqrstuvwxyz 1234567890

There is only one typeface that goes with this logo and that is the secondary. The logo is a handmade typeface. Bellerose doesn’t change widths at all. Everything is simple and stays them same.


Rosewood is a vintage inspired line made for women. The style of Rosewood is fun, funky and fresh. All of our clothing is meant for you to mix and match making your modern vintage lifestyle effortless and affordable.


Tagline: VINTAGE INSPIRED Typface: Bellerose Light The size in comparison is about 8:1 The logo is about 90 pt and the tagline is 12 pt. The tagline is able to move around the logo. It is not meant to stay in one spot. It can also be used in the different colors

vintage inspired vintage inspired vintage inspired


This is one style of photography that is used for the Rosewood brand. It is a little more commerical and can be used for many different types of advertisement.


This is the other type of photography used for Rosewood and it is more raw and candid. Rosewood uses different types of photography so they can be more versital.



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