Creating Loyal Customers

The Blogging Institute

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The Blogging Institute This eBook Is Brought To You By Alexis Kenne Dot Com This eBook Comes With Free Giveaways or Resale Rights, However You May Not Change The Contents In Any Way

“How To Create Loyal Customers�

LEGAL NOTICE The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet.

While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are unintentional.

In practical advice books, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly.

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The Blogging Institute My name is Alexis Kenne and I’m the owner of TheBloggingInstitute.com . Over the last few months I’ve gone from being a LOSER affiliate to finally starting on the path of becoming a SUPER AFFILIATE and Expert Blogger!

I shared some of my experiences on my blog I quickly realized how important was a mailing list in an online business. I then did everything to learn in the shortest time possible to send a ton of free targeted traffic to my main site at HomeBusinessFirePower.com and to my blog plus by making some small split tweaks to my conversions (opt-in rates) I’ve also managed to capitalize on the amount of traffic I do get.

More Traffic = More Opt-ins = More Sales If you are struggling to get traffic to your site and /or struggling to make money online then I can help. Check out my site for access to my free affiliate marketing success kit, or visit my blog for some of the hottest affiliate marketing and traffic driving tips.

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One last thing before you begin reading the rest of the guide, I actually offer a FREE 7 day ecourse on how to make money blogging. You can get access to it at theblogginginstitute.com

Additional Useful Links

My Facebook Fan Page My Twitter Page My Youtube Channel My Articles at ezinearticles

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The Blogging Institute Table of Contents Creating Loyal Customers

6

How To Build A Solid Relationship With Your Customers

7

How To Minimize Your Customer Service Issues

10

Starting An Online Business On A Shoestring Budget

13

How To Make Your Business Stand Out

17

How To Make Your Website Look More Appealing Without Spending A Dime

19

How To Find Quality Content For Your Blog

22

5 Ways To Boost Your Sales Without Increasing Marketing Expenses

23

How To Use Free Information To Increase Sales

25

How To Make More Sales Using Surveys

27

Recommended Resources

29

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Creating Loyal Customers Creating loyal customers will be the lifeblood of your business.

Customers who buy from you again and again are essential to your success. But how do you create customers who are loyal to you? Here are some tips.

Let Them Get to Know You People are loyal to those they know and have become "attached" to. They will attach themselves to you if they can relate to you and feel like they are a friend more than just a customer. Share some personal information with them and let them in on your thoughts, values and experiences. Share your stories with them.

Are you trying to decide on what your next car should be? Let them walk through the process with you by keeping them informed of your thoughts. Are you about ready to become an empty nester? Share with them the joys and sorrows you are experiencing with the situation.

Becoming a real person with real feelings goes a long way in building trust and customer loyalty.

Have Quality Products No matter how much someone likes and relates to you, they will not continue to buy from you if you do not offer quality products.

Make sure your product does exactly what you claim it will.

Also, it's a good practice to over deliver. Let them be surprised at how generous you are, and they'll become loyal buyers.

Offer Customer Only Discounts and Specials Download Your $97 Gift >>>> Here

The Blogging Institute Reward your customers by offering them discounts and special pricing from time to time. Make it worth their while to remain your customer.

Hold special pricing sales for a limited amount of time. And let your customers know that the special pricing is only available to them because they are your customer.

It's also a good gesture to offer them something free every so often. JC Penny's sends out a free $10 coupon to their past customers to use periodically. No other purchase is necessary - you can go into the store and spend $10 and not have to pay anything out of your pocket.

Offering this free coupon does two things. It makes you glad you are a customer of Penny's and it gets you in the store where you will most likely buy other items too.

Institute some of these practices and you will be creating longterm customer loyalty.

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How To Build A Solid Relationship With Your Customers Relationships are not built without communication.

Your communication should demonstrate genuine empathy for your customers' needs which will be the basis for building a solid relationship with them. Another aspect of building a solid relationship with your customers will be the mindset that you create in your thoughts about them and the attitude you display toward them.

Encourage all staff members and customer representatives to be considerate in the following:

service

1. Show appreciation. Everyone likes to be appreciated.

Showing appreciation to your customers will create a bond with them when they feel that you really care about their feelings as well as their needs. Show appreciation by constantly telling your customers that you appreciate them. Hearing it from you over and over again will make them believe it. Also show your appreciation by offering them some customer only appreciation sales. They'll love having such exclusive offers and will feel special.

2. Show concern. When customers feel that you do not care about their problems or issues, they'll look for someone else who does. A good policy is to make yourself accessible where they can have their concerns heard and get a caring response.

Do not belittle any issue that a customer presents. Show concern for each customer's situation and you'll build a good, solid relationship with them. Continue to keep your sole focus on meeting the needs of your customers and making sure they're satisfied.

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The Blogging Institute 3. Show humility. Businesses make mistakes. When that happens, admit to your mistakes and do what you can to compensate your customers for their inconvenience.

Customers respond warmly to humbleness and are repulsed by businesses who refuse to budge or admit wrong. At times, the customers are in error. When this may be the case, you may have to humbly apologize for their inconvenience and then direct them to the page where you state your policy or where specific details are shown regarding your products or services.

Again, keeping a humble spirit and not a haughty spirit can help your customers respond better while dealing with such situations that arise.

4. Show generosity. At times, refunds must be made. Don't make your customers beg for their money back. If a refund is due, do it in a timely manner that shows your customer that they can trust your business. Some businesses purposely try to make it difficult for their customers to get a refund.

Customers do not forget such experiences and will not be so willing to spend more money with businesses like that in the future. There are many other creative ways to show generosity to your customers. Doing so will be just as rewarding to your business as it is to them.

5. Show respect. Avoid thinking about your customers as just a “group� of people. Don't let dollar signs be your focus by viewing your customers only as people who spend money with your company. Keep a humble mentality toward your customers by realizing that your business thrives because of them. Use their name frequently when you communicate. Care genuinely about your customers' feelings and be courteous to them in all your business dealings.

By displaying real human emotions of concern and humility and by showing appreciation, generosity and respect you'll build a good, solid relationship with your customers. When you build a Download Your $97 Gift >>>> Here

The Blogging Institute solid relationship, you'll also build a solid foundation for your business success.

How To Minimize Your Customer Service Issues Managing customer service issues can be very time consuming, yet it is an extremely important part of running your online business. Without responding to customers in a timely manner and meeting their needs, your online business will not thrive successfully. Just as word of mouth marketing can benefit in a positive manner from happy customers, people also speak their mind when they're unhappy with their experiences from a business.

In fact, according to statistics, 68% of customers leave because they feel poorly treated. (Source: TARP) The best way to make sure that you offer great customer service to your customers and clients is to make a high priority when you do your business planning. Planning in advance how you will effectively meet and maintain issues will make a real difference in dealing with customer issues in a timely manner as well as assuring that your business continues thriving successfully.

Here are some tips and ideas for managing your customer service: 1. Automate as much as possible. It's important to automate everything that you possibly can as long as your quality of service will not be diminished. Autoresponders are most efficient in delivering information automatically.

A good shopping cart software can automate the total sales process of delivering digital products that were just purchased and sending Download Your $97 Gift >>>> Here

The Blogging Institute the customers receipts. There's also software that can help you maintain an online support desk where customers can create personal tickets to submit their issues, and is very handy for keeping track of all dialogue between customers and service representatives. You'll find a few open source software downloads available online for maintaining a help desk: osticket.com and eticketsupport.com are just a couple among many that are available.

2. Communicate effectively. Many customer complaints are caused by a simple misunderstanding of what they thought they would receive.

When you communicate effectively and represent your products and services clearly you can avoid many misunderstandings. Express exactly what they will receive in detail and be honest about what they will NOT receive if you've had other past issues of wrong assumptions.

If there are many customers who feel shortchanged because other businesses have included a service that your company does not, consider pleasing your customers by implementing the additional service.

3. Create an FAQ page. An FAQ (frequently asked questions) page is your friend indeed and can save you hours of personally responding to customers' questions. Many online users are accustomed to consulting with a business's FAQ page, relieving them the time of having to write an inquiry email.

For this reason it benefits both parties. As you take note of common questions that you are receiving from customers, add them to your FAQ page to continue optimizing the benefits of your page.

4. Hire a customer service representative. If your business has been growing quickly, you may soon need to hire someone who Download Your $97 Gift >>>> Here

The Blogging Institute can quickly respond to customers questions and complaints.

The faster you deal with customer service issues, the happier your customers will be and will remain as loyal customers.

Keep track of your response rate and the rate of which you are able to deal with issues so that you can easily evaluate when more workers are needed for hiring.

5. Invite feedback. Listen carefully to complaints and deal with them quickly to cut down on future problems. Use customers' complaints for the benefit of evaluating your products and services. Customer feedback can help you improve any areas that need improvement and can supply you with new ideas of adding additional products and services. Caring about your customers' concerns is the backbone of keeping a business running successfully.

As you seek to continually improve any weak areas of your business, your customer service issues will also be reduced and kept at a minimum. By keeping your customers a top priority and keeping a good attitude while dealing with them, they'll more than likely be more patient because they know that they can trust your business in taking care of their needs as quickly and efficiently as possible.

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Starting An Online Business On A Shoestring Budget Starting an online business is an extremely affordable option when you use the right resources. Doing thorough research before choosing a niche will save you from wasting your time and financial funds on unprofitable niches. You can use Wordtracker.com or even Google's free external keyword tool to perform some simple keyword searches.

Your goal during research is to closely watch the statistic results to help you choose a niche with a fairly high demand but not overly competitive. You will also want to consider choosing a targeted audience that's willing to spend money. Many marketers think of it in simple terms as this: What are people's problems and how can you offer them a solution? Most are willing to pay for those solutions.

What can I start selling online without a big investment?

Selling information is an extremely low-budgeted way to start your online business. For those who are on an extremely tight budget or do not have time to develop their own products, affiliate marketing can be a very good option. Many marketers have started off promoting affiliate products and as they gain revenue, they reinvest their money back into their business by either developing their own product or outsourcing it to someone who has adequate skills.

Another way to start your own online business with very little startup expense is to offer your own expertise. Many people are seeking coaches or mentors to help them succeed in financial budgeting, losing weight, learning computer skills, writing skills, developing their business plans, making money online, etc. You can quickly build your portfolio by offering to help a few people at no cost. Let them know you would like to Download Your $97 Gift >>>> Here

The Blogging Institute include their testimonial on your site. Offering testimonials on your site will be very effective in helping you kick-start your online business and gaining new customers.

If you're not interested in selling information online, but would rather make money from a hobby or selling other tangible products, you have a world of resources at hand by using the internet to find thrifty resources for gathering items to sell or supplies you'll need for your projects, shipping and packaging equipment, etc.

What are the main essentials for starting my online business?

Your main expenses for starting your online business will be registering your domain name (select carefully using your keywords if possible) and signing up for a hosting company (look for Hostgator's coupon code online for your first month hosting) for your website.

By installing Wordpress (most hosting companies have software that automatically installs Wordpress at no cost) you can save money on costly web design expenses. There are thousands of free Wordpress themes available to choose from.

After your business starts earning revenue, you can easily update your site with a premium Wordpress theme without affecting any of the content already on your site.

You'll also need a shopping cart. If you're selling digital products, you'll want one that will automatically deliver your digital files to your customers after their purchase. Again, Wordpress comes in handy because you'll easily find shopping cart plugins that can handle this job. (Don't worry, Wordpress plugins are easily installed. If you need help, search YouTube for a tutorial.) If you're not using Wordpress, you can consider using some budget resources such as Paydotcom.com or DigiResults.com (no software installation required.)

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The Blogging Institute One other recommended tool is an autoresponder. Although a little more costly, an autoresponder is a very handy tool that many marketers depend upon for their success.

Autoresponders help you collect leads from your visitors and deliver a free report or information automatically, making it hands-free for daily maintaining your site. Aweber.com is one of the most respected resources by online marketers and currently for just one dollar you can get started with your first month.

What are some ways to market my site on a budget?

You can gain free traffic to your site by taking time to learn some simple SEO (search engine optimization) tactics. There are also many other options that can help you kick-start your marketing campaign at no cost: article marketing, forum marketing, social bookmarking and social networking (such as Facebook and Twitter) are a few basic ones that require very little skill to learn.

You can also gain some cheap traffic to your site by using payper-click (PPC) advertising offered through many search engines such as Google or Yahoo! Search. However, you should proceed with caution and take time to learn the ins and outs of finding low-cost keywords to bid on. PPC advertising can quickly become quite costly if not managed and maintained properly.

To keep your business thriving on a shoestring budget, keep in mind other thrifty resources. Vistaprint allows you to get free business cards printed. Fiverr.com is a helpful resource for outsourcing services for only five dollars. You can outsource simple services such as getting ecovers or logos made, articles written, videos created, etc.

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The Blogging Institute One other option that's super thrifty is swapping services. For example, if you're good at writing, but do poorly at graphic creation, contact another marketer who is good working with graphics and offer to write some articles for his article marketing project in exchange for his services with graphics. If you simply can't swap services and you can't afford to outsource needed projects for your online business, consider using YouTube for learning some DIY projects. There's tons of computer and software tutorials available.

As you can see, you don't need a wealth of resources or money to start an online business, but realize that your customers are the true source of wealth. It cost much more to gain new customers than keeping the ones you have already. So, although you may be starting off on a shoestring budget, with every customer you get, treat them like royalty and you'll gain their loyalty...and establish a successful online business.

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How To Make Your Business Stand Out Every business needs something that will set you apart and differentiate you from your competitors. That is where a USP comes in.

A USP refers to a unique selling point and every business needs one! Otherwise, you will be lost in the crowd of similar businesses. Think about what your business offers that others don't. That will be your USP. If you're stuck on what your unique selling point can be, consider the following.

• Excellent Customer Service - There may be many businesses offering what you do, but what is their customer service like? You can stand out by offering service that goes above and beyond the normal expectations.

• Free Shipping - Does your business offer free shipping while others in your niche charge to have the product delivered? Make it known!

• Quick Delivery - If you are shipping physical items, do you ship them the fastest way possible?

• Do you offer a product that your competitors do not? Or do you offer a product in a version that others don't? For example, if you are selling an ebook on Internet marketing, can you offer it as a video course instead? Or a home study course that is delivered right to someone's door? Be creative here and check out what your competition is offering. Offer yours in a different format.

• Do you offer coaching/consulting along with your products?

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The Blogging Institute Those are just a few examples to help you get thinking. Let's go through a short process to help you create your USP. Know Your Market What is it that your market needs or wants? Do they need their merchandise fast? Are they a busy bunch who needs their product on audio so they can listen to it in the car? Get to know them and find out their needs. Then offer it to them and make it your unique selling point.

Competition Study your competition. Know what they have and how they offer it. Find a hole in what they have - something that is lacking and then offer it to your market. You will already be way ahead of the game because a lot of folks just start into business without ever checking out their competition.

Deliver!

A USP is no good if you don't follow through on what you have said. Make sure you deliver what you stated you would. Don't say you can get their product there in one day if you can’t.

Create your USP, make it known and deliver on it!

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How To Make Your Website Look More Appealing Without Spending A Dime Running a successful online business requires having a site that is appealing and professional in appearance. Although some businesses pay hundreds of dollars to web designers to acquire a professional theme for their site, you can actually do quite a bit on your own to make your own site more appealing without spending extra money.

First, consider what you “don't” need for your site. Many webmasters try to “have it all” leaving their site cluttered and unattractive. Choose a few simple topics to feature on your home page and keep your navigational buttons to a minimum.

Don't have hundreds of categories on your home page.

Organize your content under major categories leading to smaller categories if necessary. Too many choices can overwhelm your visitors and again make your site look cluttered.

Less can often mean more when constructing your site's layout.

Keep some white space here and there to avoid the impression of being overcrowded. Put your most important information above the fold (the top part that your visitors sees before scrolling downward). Also try to keep outbound links and advertiser links to a minimum. Place them below the fold if possible in order give your visitors time to see what your site has to offer before clicking on a link that will lead them away from your site.

To keep a professional appearance, take off any flashing graphics and keep graphics to a minimum. (Too many graphics will slow down the loading time of your site.) Keep your theme colors pleasing to the eye and the text dark. Avoid bright and blinding colors that make it hard to read and difficult to focus on the content of your site. Another consideration is making sure Download Your $97 Gift >>>> Here

The Blogging Institute that those who are color blind can view your site without difficulty. You can use colorfilter.wickline.org to test out your site to see how a color-blinded user might view your site.

Converting your site to Wordpress can give you a world of choices as far as free themes that are available (just Google “free Wordpress themes”). There are numerous themes that are professional in appearance at no cost whatsoever. You can hire someone to change your theme if time is not available, but overall, installing a theme requires very little skills. Check out YouTube.com for some quick tutorials on installing Wordpress themes.

For those who aren't necessarily using Wordpress, you can check out oswd.org for some free website templates or do a further search on Google for “free website templates”. You'll be surprised at some of the nice, professional ones that you'll find with enough diligence of searching. Some Wordpress theme and template sites will also allow you to pay a very small fee (or simply ask for a small donation) to remove the author's link in the footer if this is distracting.

As you can see, giving your site a more professional appearance without spending a dime is very possible. A quick overview: 1. Use a simple, clean layout design.

2. Use pleasing colors that are easy on the eyes.

3. Don't overcrowd your site.

4. Keep your content organized.

5. Use easy navigational and search features.

6. Keep banners and graphics to a minimum.

7. Look for an updated template for your site if necessary.

Take time browsing other sites and take note of what looks appealing to you and what doesn't. Jot down any ideas that Download Your $97 Gift >>>> Here

The Blogging Institute you really like. Also take note of what seems annoying to you.

Finally, don't depend solely on your own taste in design. Ask for feedback from others in your social network. Opinions may vary, but take note on what the majority likes or doesn't like. If you design your site to be pleasing to your visitors, they'll enter your site with a positive feeling, which can mean more leads and sales for your online business.

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How To Find Quality Content For Your Blog You will most likely agree that having a blog can be very beneficial to your business. It can open up the lines of communication between you and your potential customers, and let them get to know you better. However, finding quality content for your blog can be an ongoing challenge.

To keep your blog fresh and active, you must be writing new posts on a regular basis. That will bring readers back for more.

So, how can you continue to add new quality content? Here are some ideas for you.

Write a Series Come up with some topics that would be of interest to your market. Instead of writing just one post on each of the topics, make it into an entire series, either for a few weeks or a month.

One word of caution: Don't let it drag on too long. If there are readers that don't happen to be interested in that particular topic, you don't want to lose them, so the series should not go on longer than a month.

Make an outline of the topic, breaking it down into sub-topics.

Then cover each sub-topic in a post.

It may also be helpful to write several posts at one time, scheduling them to come out at a later date. That way, you don't break your train of thought, and the series will flow more naturally.

Guest Bloggers By inviting others to write some guest blog posts, you are getting help with the content and offering your market new fresh Download Your $97 Gift >>>> Here

The Blogging Institute ideas and information. Your guest bloggers would gain some exposure and get a link back to their blog or website, your market would love the new content, and you wouldn't have to write every post. Everyone wins!

PLR PLR can be a lifesaver when you are stuck on what to write about. Grab some PLR topics that would interest your market, edit them somewhat and post them on your blog. You can pick up ten articles for a small amount of money, and you will have at least ten posts covered - even more if you expand on the topics.

Or grab a longer PLR report and use it to post a series on your blog.

Visit Other Blogs Visit other blogs in your niche and see what they're talking about. Don't copy them, but reading other posts can bring inspiration and get the wheels turning on other things to write about.

You can find related blogs by doing a Google search or signing up for Google Alerts. With Google alerts, just enter in some keywords that relate to your niche and you will get email updates on blogs that post content related to those keywords.

Don't let your blog just sit there collecting dust. Use some of these ways to get some fresh quality content and make your readers happy!

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5 Ways To Boost Your Sales Increasing Marketing Expenses

Without

We all are looking for ways to increase our sales. That's a given. But we don't necessarily want to spend more marketing dollars to do it. Many times people will start additional businesses or switch over to a new niche because they weren't making enough in the niche they were in. However, that may not be necessary.

Let's look at some ways you can boost your sales without increasing your marketing expenses.

• Upsells/Cross-Sells - Using upsells and cross-sells in your business can bring in a higher amount of money. When someone buys one of your products, offer them a higher-priced version of the same product or a related product. The higher priced version of the same product might include coaching. An example: someone buys an ebook from you on eating healthy.

Before the final check out, offer them the same ebook plus coaching for a higher price. Or, offer them a related product, such as a cookbook of healthy recipes. Many times people will take you up on your upsell offer, and you have just increased your sale amount.

• Joint Ventures - Find some joint venture partners that will promote your product to their subscribers for either a share in the revenue earned, or for a reciprocal promotion of their product to your email list.

• Start an Affiliate Program - Recruit your own sales force in the form of affiliates. Set up an affiliate program where people who sign up will receive commissions on any sales of your products they promote. You have the potential to make a huge increase in sales when you're not doing all the work alone.

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The Blogging Institute • Keep in Contact with Previous Customers - People who are already customers are much more likely to buy from you again. Keep in touch with them and let them know when you come out with any new products that relate to their previous purchases.

• Offer a Guarantee - People are much more apt to buy a product if they know they can get their money back if they are unhappy with it. How will this increase sales? Most likely, you will gain many more sales than the few refunds you have to make. People want assurance before they buy.

If you notice, none of the above strategies cost you any more money, except for the basic cost setting up an affiliate program.

Here's to more sales!

How To Use Free Information To Increase Sales Did you know that you can increase your sales by giving out free information? It's true! When you give something away for free, people's guards go down and they are open to seeing what you have to offer.

Free information can be given in one of various ways: • • • • • •

A report An audio A video An ebook A blog post An article Download Your $97 Gift >>>> Here

The Blogging Institute The great thing about sharing information in any of these ways for free is that you get to introduce yourself to people who might not otherwise pay to see if they like what you sell. They can get to know you in a non-pressured situation. They can also see how knowledgeable you are about your topic. That goes a long way in winning their trust.

There are a lot of scenarios where offering free information can work to your advantage.

• As a bonus for signing up for your email list - offer a free report in exchange for their email address.

• As a viral report which shares information about a certain topic and promotes a paid product relating to that topic within the report.

• As a joint venture opportunity - your freebie can be included in a partner's promotion. That way, you are able to get your information in front of a new audience.

• As a paid product bonus - in the freebie, you can promote another one of your products - it's a great way to introduce other related products.

People love free things, and when they are see that you are willing to share some information with them, it will help build their trust in you.

The key to sharing free information is to not tell everything they need to know; otherwise, there will be no need to buy your products. The information should be valuable to them but incomplete in some way. That way, they will need to purchase your product if they want to find out more.

Another important aspect to the success of giving away something for free is to include a clear call to action. If you are sharing a free report, make sure you tell them specifically what you want them to do - sign up for a list, buy a product, etc.

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The Blogging Institute People are busy and like to know what their next step should be.

Free information, if done right, can increase your sales and warm people up to what your business is all about.

How To Make More Sales Using Surveys Many businesses make the mistake of assuming they know what their customers really want. After doing a survey they're often surprised that results were much different than what they had expected. Businesses who fail to pay attention to their customers' personal opinions are missing out on attracting more sales from their customers.

Through the process of your newsletter or email marketing campaign, you can also engage your subscribers in sharing feedback about your products and services to help you improve them. Some email marketing managers already come with the utilities to create surveys; if yours doesn't, you will be able to find many resources online to help you easily create your survey forms.

One fairly popular resource is SurveyMonkey.com. Once you've created your survey, you can contact your subscribers and encourage them to fill out your quick survey form.

When you create your survey, keep in mind that your customers' time is valuable. Try to ask questions that are more focused on one or two products or services and keep the number of questions to a minimum. You can send out separate surveys on a quarterly basis or at least spread them out so that your customers are not overwhelmed with meeting your demands of feedback. If you can offer some type of reward for their time, you'll find that more customers will participate.

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The Blogging Institute Here are some good reasons to do surveys for your business: * Asking for feedback builds trust and loyalty from your customers. They feel that you have their best interest in mind. * You will be able to improve your products and services by asking for your customers' opinions on what you can do to make them better. * You may be able to eliminate products or services that are wasting time or money for your business. After receiving your survey results, you might discover that you can scale back on products or services that the customers feel are not really that important. * New ideas are often generated from the direct opinions that the customers share. * You can stay ahead of your competitors by offering frequent surveys. Most customers would prefer to stay with their current providers, but leave because competitors are offering something more up-to-date with trends or technology. * Surveys can help businesses make many detailed decisions such as pricing of products, colors, added features, etc.

Gathering information from surveys will allow you to know what your customers want and be able to offer it to them. And that's really good for business!

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