The Blogging Institute
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The Blogging Institute
This eBook Is Brought To You By Alexis Kenne Dot Com This eBook Comes With Free Giveaways or Resale Rights, However You May Not Change The Contents In Any Way
“How To Pitch Your Product Using Video�
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The Blogging Institute My name is Alexis Kenne and I’m the owner of TheBloggingInstitute.com . Over the last few months I’ve gone from being a LOSER affiliate to finally starting on the path of becoming a SUPER AFFILIATE and Expert Blogger! I shared some of my experiences on my blog I quickly realized how important was a mailing list in an online business. I then did everything to learn in the shortest time possible to send a ton of free targeted traffic to my main site at HomeBusinessFirePower.com and to my blog plus by making some small split tweaks to my conversions (opt-in rates) I’ve also managed to capitalize on the amount of traffic I do get. More Traffic = More Opt-ins = More Sales If you are struggling to get traffic to your site and /or struggling to make money online then I can help. Check out my site for access to my free affiliate marketing success kit, or visit my blog for some of the hottest affiliate marketing and traffic driving tips.
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The Blogging Institute
One last thing before you begin reading the rest of the guide, I actually offer a FREE 7 day ecourse on how to make money blogging. You can get access to it at theblogginginstitute.com
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The Blogging Institute
Introduction Web users have a low tolerance for lengthy video, which means that you have 2 to 3 minutes max to engage your audience and pitch your product, service or brand to them. That's not a whole of time to get your message across in a way that convinces your viewers that both you and your product are truth-worthy and worth buying. So how can you best engage your audience while also pitching your product or service? The easiest way to alienate your viewers and send them off to your competitor's video is by coming on too early and too strong with your pitch. Sure, the whole point of making your video is to pitch your product, right? Whether it's a landing page, blog post, special offer or whatever, you want your audience there. But timing is crucial. Think of the sales guy who rushes over to you eagerly letting you know about the latest deals and offers. Kind of off-putting, isn't it? Though the information could be useful to you, the delivery is everything. And when we suspect somebody is trying too hard to sell, the alienation process kicks in.
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The Blogging Institute So here are five quick tips to avoid coming across with the hard sell while still making your pitch. 1. Always begin your video by introducing yourself in a friendly and warm manner. Think of it as your handshake. Introducing yourself gets the relationship that you want to establish with your viewer off on the right footing. We engage far more readily with Mr Friendly, who has introduced himself, than we do with his counterpart Mr. Anonymous (a.k.a Mr Aloof!) 2. Have a story to tell. Not just any random story, of course, but something relevant to the problem that your product (and video) is addressing for the audience. Story telling is a great way to bond and is one of the easiest ways to engage a viewer, particularly if they relate to the problem or topic in the story. Use language that empathizes ... "I was like you, I had a terrible time trying to ... train my puppy ... learn html ... write my speech ... and so on ". You get the idea! 3. Emphasize positive outcomes. Your viewer is most likely watching your video looking for a solution. Let your audience know how things changed for you once you had finally figured out how to fix your issue. If you can't talk personally, tell the story of somebody you know or have helped find the solution. Emphasizing the positive outcome will invoke an emotional response in your viewer who will also want to find a fix and will associate you with it.
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The Blogging Institute 4. Time for the pitch. Now that you have established a relationship by introducing yourself and getting personal with a story from your own experience, you can safely make your pitch. Avoid cliched sales lines ... "Do you too want to solve your problem. I have the the perfect solution" type phrases! Keep those for sales pages. Instead, continue the friendly tone you have established and casually invite your viewer to take a quick look at the product that worked for you. 5. Finally, thank your viewer for watching. Let them know that you enjoyed sharing your knowledge and wish them the very best with their quest for a solution. Remind them to check out any links you have in your description for further information.
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All done! You have successfully warmed your visitor, engaged them and pitched your product without coming across as the hard nosed hustler who would trample on grandmas to get a sale.
Thank You
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