ABM is a strategy in which you direct your marketing resources to engage a specific set of individuals or accounts. Instead of casting a wide net based on guesswork and oblique personas, ABM helps you identify key prospects so that you can carry out highly targeted and focused marketing campaigns for them.
The general perception is that ABM is good for B2B companies, but even for B2C businesses, ABM can work wonders provided targeting is strategic and research-based. The availability of big data allows you to create highly specific segments and then customize your marketing accordingly. To learn more visit: https://www.dotcominfoway.com/blog/infographic-on-account-based-marketing/
