IDENTITY GUIDELINES
INTRODUCTION
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Logo safety When the symbol is used by itself, a safety area around the symbol must ensure the minimum measures 1/4 the width of the symbol. Use the safety area zone (1/4 x) between the symbol and other graphic elements such as type, images, and other logos.
1/4x
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x
PANTONE 2767 C
PANTONE 2140 C
PANTONE 7685 C
PANTONE 2143 C
Color Palette Our primary colors are strong and straightforward to represent our natural essence and high technology. In fact, these are the only colors that may be used for Sleipnir rebrand to link the new identity to the old one.
PANTONE 2171 C
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Familiar Pro
ABC DE FGHIJ KLMNOPQRSTUVW XYZ ab cd efghijklm nopqr s tuvw xyz Helvetica Nue
AB CD EFGHIJKLM NOPQRS T UVW X Y Z ab cd efg hijklm nopqrstuv w x y z
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Typography We chose Familiar Pro as our primary typeface to enhance the strong and friendly identity. It also helps us reveal high-tech signature in a straightforward, confident manner. The secondary font Helvetica Nue is available with many styles that suits for typesetting with long copy.
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ALEX DANG GRAPHIC DESIGNER 200 Lakeshore Blvd, Etobicoke
Business Card
Ontario, Canada, M4V 1K9
3.5” x 2”
E: alex.dang@sleipnir.com M: +39.416.910.5400
Color
F: +39.416.910.5500
Pantone 2767 C, Pantone 2140 C, Pantone 2143 C, Pantone 2171 C, Pantone 7685 C and Black
Stock
Cover Stock, Fluorescent White 90lb
Type Specifications
Employee name: Haettenschweiler 20pt Employee title: Familiar Pro 7pt Another Information: Helvetica Nue 6.5 pt
.375”
.5”
ALEX DANG GRAPHIC DESIGNER 200 Lakeshore Blvd, Etobicoke
1”
Ontario, Canada, M4V 1K9 E: alex.dang@sleipnir.com M: +39.416.910.5400 F: +39.416.910.5500
.5” .5”
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.75”
.1875”
1.8125”
.5” .5”
1.25”
.5”
1”
.375”
2”
.75”
200 Lakeshore Blvd, Etobicoke Ontario, Canada, M4V 1K9 .875” M: +39.416.910.5400 F: +39.416.910.5500 W: fenrir-inc.com/ca/sleipnir/
Letterhead 8.5” x 11”
Color
Pantone 2767 C, Pantone 2140 C, Pantone 2143 C, Pantone 2171 C, Pantone 7685 C and Black
Stock
Paper Stock, Fluorescent White 24lb
Type Specifications
Information in letterhead beside the Sleipnir logo use the font Helvetica Nue with 9pt size.
Type Format
All letters should be typed in Baskerville 10pt, with 12pt line spacing. Margins for typing are limited on the example shown to the right.
Electronic Letterhead
A Microsoft Word Template, with the logo and address embedded, is available for use when an emailable letter is necessary or when printing in-house.
2.5”
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W: fenrir-inc.com/ca/sleipnir/ E: info@sleipnir.com Ontario, Canada, M4V 1K9 200 Lakeshore Blvd, Etobicoke
1.25”
Envelopes 4.125” x 9.5”
Color
.25”
.375” 200 Lakeshore Blvd, Etobicoke Ontario, Canada, M4V 1K9 E: info@sleipnir.com W: fenrir-inc.com/ca/sleipnir/
.75”
.25”
.625” .25”
1.75”
.625”
Pantone 2767 C, Pantone 2140 C, Pantone 2143 C, Pantone 2171 C, Pantone 7685 C and Black
Stock
Paper Stock, Fluorescent White 24lb
Type Specifications
Information in letterhead beside the Sleipnir logo use the font Helvetica Nue with 8pt size.
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Second Signage Sleipnir logo and pattern can also be applied on many secondary signages. The example for the vehicle that applied our identity shows the high usability of new rebranding.
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