FARM RICH FOODS CASE STUDY:
PROGRAM: Farm Rich Foods Sampling Tour Markets: Texas, California, New York, Seattle and Portland DURATION: 3 Months AGENCY: Moroch Farm Rich Foods came to us with an idea, and motivated by the new found lunch truck craze to create a Farm Rich lunch truck for sampling their line of chicken products to consumers at supermarkets and Wal-Marts stores in Texas, California, New York, Seattle and Portland markets. So we created two Farm Rich Foods lunch trucks. The two lunch trucks had a custom vinyl wrap and toured Five States, and set-up at area supermarkets along with local radio stations “Consumers ate it up” we gave away free samples of hot chicken strips and coupons with recipe books, Farm Rich Foods also had an opportunity to let consumers sign up for a chance to win $10,000 from Farm Rich Foods. Consumers couldn’t get enough Farm Rich Foods Chicken strips and kept coming back for more. We handed out over 28,000 samples during the 3 month tour. The client reported a significant increase in sales inside each targeted location, and an overall increase was reported for each market over the 3 month tour. 890.000 impressions were generated across all five states.
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