References

References “The Four Domains of Sport Marketing: A Conceptual Framework” (Sport Marketing Quarterly, 2008) “Strategic plan for the development of Fusal in Ireland 2008-2011” “The significance of Sponsorship as a marketing tool in sport events”, Oladunni Roselyn Abiodun, 2011.

Torkildsen’s Sport and Leisure Management, Chapter 15, 6th Edition, 2011 “Strategic marketing planning in the sport sector”, Thanos Kriemadis, Christos Terzoudis, Volume 3, 2007 “How athletes build their brands” Marie-Agnès Parmentier, 2012