Eterna CMF Design

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A Alexis Lanz



A About Alexis Lanz I was born and raised in San Diego, California into a close-knit Irish family who enjoys singing Irish songs and telling stories. This has inf luenced my love to create valuable content through a stor y behind a design. From a young age, creativity has helped shape my world. Growing up in a house of girls I learned about teamwork, independence, f ixing things and being a go get ter, but the most power ful tools that were given to me are the power and impor tance of integrity, honesty and the encouragement to use my imaginations to my advantage. Traveling, going on an adventures and avocado toast are just a few things that fuel and inspire my design work.


Eterna Eterna is a luxur y car brand that represent s eternal beauty. Specif ically designed for the active person in mind, Eterna uses only the most durable and f inely craf ted materials for a combination of luxur y fused with rugged functionality. Integrating new state of the ar t textile technology, Eterna is designed to keep the interior of the car looking like it came of f the factor y f loor for as long as an eternity.

Eternal Luxury.


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James Gray The Mogul.

Age: 35 y/o Income: $1,000,000 “Dressing well is a form of good manners.”

James is a 35 year old mogul. He’s a self-made millionaire and lives for the finer things in life. He likes when his car matches his lifestyle.


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Material Inspiration

Night Rider Blue #3b4b5b C79 M64 Y46 K31

Ox Blood #3d1a11 C47 M78 Y79 K71

Aged Brass #a38c68 C35 M40 Y63 K6

Taupe #8e8275 C45 M43 Y51 K8


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Materials

Aged Brass Primary metal

Aged Brass Mesh Primary Mesh

Blue Light Accent Light

Ox Blood Leather Primary Leather

Blue Seating Accent Seating

Cream Stitching Primary Stitch


CMF Board


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Infinite Series


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Bridget Rhodes The Entrepreneur.

Age: 28 y/o Income: $85,000 “I deeply believe that a beautiful decor can have a beneficial influence on our lives.�

Bridget is a 29 year old successful interior decorator. She likes taking the unconventional and out of the ordinary approach to functionality.


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Material Inspiration

Gray Blue #536a75 C79 M49 Y43 K15

Foggy Blue #323740 C76 M67 Y54 K49

Gold #c28b41 C22 M46 Y83 K6

Teal #0b92a3 C82 M26 Y32 K1


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Materials

Brushed Blue Steel Primary metal

Aged Brass Mesh Primary Mesh

Champagne Lighting Accent Lighting

Dark Tan Leather Primary Leather

Suede Accent Seating

Iridescent Teal Stitching Primary Stitch


CMF Board


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Performance Series


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Hailey King The Influencer.

Age: 25 y/o Income: $60,000 “Nothing BIG will happen in your life, until you build off of the many SMALL things�

Hailey is a 25 year old influencer. She lives for following trends and setting her own.


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Material Inspiration

Grey Blue #404e5a C76 M60 Y48 K31

Foggy Day #a1a7a3 C39 M28 Y33 K0

Foundation Nude #d6c6aa C16 M18 Y34 K0

Burnt Orange #a55945 C27 M71 Y74 K15


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Materials

Rose Gold Aluminum Primary Metal

Gold Lighting Primary Lighting

Sterling Vinyl Primary Seating

Light Tan Leather Primary Leather

Orange Suede Accent Seating

Burnt Orange Thread Primary Stitch


CMF Board


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Lux Series


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