2
3
INDEX
01 02
ALEXIS JEUFFRAIN’S PREFACE meaning of his work
03
THE VANDALS AND THE ETHICAL EXPERIENCED making the difference between scums and brothers in our society
WHAT IS ADBUSTERS EXACTLY? realized in lino
4
5
6
Preface As you may have noticed the consumer society and visual communication are undisputed allies of our generation. in this case is it the shadow of the ethical lifestyle of each? It is by this theme that I have decided to respond to the issue of the boundary of ethics and vandalism. Adbusters pro anarchist Canadian Magazine denounces consumerism in the association against the welfare of the eastern society. I always felt concerned on ADBUSTERS's fight against the meaningless decisions of our government and multinationals. They might say: we are in a free country, in my opinion freedom stops when it disagree with the one of the others. As I agree with the culture jamming movement I tried to really understand what could makes you the perfect culture jammer, here my answer. the perfect jammer is the one that would be socially responsible for himself and for the others such as respecting marginals people, trying to do fair actions for the environment, making decision in everyones way after all. Thats what you will be lucky to see on the following contain of the magazine. But the reason why I really choosed to work on the wild frontier of the ethical experience and vandalism is that I know that somehow people of my profession has a part of responsibilities in the success of the corporations that comite so many excesses. We are the one that try to make things look beautiful and afterwords we end up making works for companies that are filthy and dirty. It is in order to fix that, that you will join me in a journey threw the
wild frontier of ethical experience and vandalism.
3
What is ADBUSTERS exactly?
AD Buster is an edition that promotes the culture Jamming« anarchist mouvement » that makes the populations realizing in what kind of economic world we are living in, by some choking images replacing the original advertising on billboards, the independence that our multinational equal imprisons us behind a landmark bar code it got us by adhering to their consumerism to mass .
that is creating these posters has Wherever possible you will be more or less sensitized to the border as there are a vandal universe and an ethical one.
4
THE VA
6
NDALS
7
Malboro can be considered as on of the corporation that has done the biggest excesses in the corporations history, As a matter of fact, Marlboro had some vicious commercial practicality around the 80’s, one of them was to creates a business plan that could incite young boys and girls at the age of 5 to 10 to get there Marlboro packs at a sweet shops, placed at the bottom of the shelves to let them think that smoking is « cool ». You might say « well no one knew this could arms your health back in these days » in fact the tabaco industrie knew it but in order to keep their auctioneers they had to keep it secret. Anyway this short story isn’t the one I wanted to illustrate the one that interested my curiosity was this one: from the early 50’s to the late 90 Marlboro had launched an iconic advert campaign that they called « MalboroMan » the goal was to let the average american man that smoking was great and nearly healthy, well it turns out that this was just paradox compare to the reality around 12 Marlboro mans had operates during these 40 years on tv, radio and billboard posters, all of them had died of cancers or issues due to the tobacco
consumption, now about my work you can clearly understand what being consumed by little fires means.
8
Optime odores eam rea jam aliquo rum unquam passim vulgus. Quin hac dico quo sit meis.
7
C Coca Cola is more or less the kind of companies that is describes as the bad student in the corporations classroom. The company has multiplied bad moves since its creation in the late 1880’s. Originaly made out of coca leaf the world wild known soft drink has for major adversaries the vacuum water. evan thought today the company has launched Coca Cola Life made out of natural sugar, it is still widely known that the company isn't really carrying about the human being. I actually have a tell for you/ one of my father’s friend has lived in south africa for almost 4 years. Near his area of living was a coca cola production center operating at all time, one day he has been award that one of his neighbor that was working at the production has been reportedly lost but hasn’t left the factory since, still unfound after two days of researched the leaders of the plan had called the employees too fill out the liquid barrels. what happen after that will ice your bones. they finally founded out what happened to him. evan thought it was known that the man knew how to swim he had fled trying to clean the container, the only thing that as been left of him was his skeleton white has snow. Now that you have listen my charming little story, let’s debates the illustration on the left. Okotal town mainly populated by farmers based in Mexico has welcomed one of Coca Cola’s biggest facility plan, before the venue of their new neighbor, the people of Okotal had plenty of water for them an there animals after that things had literally been gone upside down, the people don’t evan have a water access for themselves and what is cheaper than water in Mexico? Well Coca Cola. Has an homage for those that has to support their enemy here is an
8
steal happiness
7
8
Tapez pour saisir le texte
7
MACDONALDS Inside america’s biggest fast food chain, things as always been great for them, not quit for us, low quality meat made out of cows beveraged as real production chains items or vegetable only made as OGM, any responsible nutritionist will tell you how bad the difference elements that makes your sandwich is bad for your health. Now talking about the conditions in the kitchens, sometimes they’re perfect and sometimes they are absolutely distrusting, burger left for hours at the shelves, vermites everywhere and unchanged oil are all at the rendez vous. the Chain is also good at covering the different accidents it creates over the years wish more or less gives me difficulties to look at excess done by the company now one thing that you tubers had proved is that macdonalds meals seems to barely outdates, founding out that the food looks good as new after months is quite worrying. Anyway I couldn’t do better than a skull to show my feelings.
8
IT KILLIN IT
7
ETHICALE
8
EXPERIENCED
9
Scandinavia and also sweden has been considered as examples in terms of society, and as a corporation that really represent its own country MAX could be the best in terms of example. its systems works on three links: core values (karnavarderingar), social sustainability (social hallbarhet) and ecological sustainability (ekologisk halbarhet). To explain that Max employs peoples from any social situation, owns solar panels on its rooftops and has electric car’s charger available for its costumers, basically the kind of company that operate with 20 years advance from the others. Also Max worries a lot on the qualities of its products, burgers are not made before but after your order wish makes the swedish companies one of the leaders in therms of qualities and taste in the age of the fast fooding and that counts for the swedes as well 8 out of ten would more likely go to Max instead of a concurrent. So what you can see in this illustration made for the most visited MAX of sweden in T cenrtalen Stockholm is that each lines represents one of the value of the company, the arms are mades out of the Swedish and the Norwegian flag showing the co-operation between the Scandinavians countries. all I have to say to the them is Tack sa mycket (thanks a lot)
10
7
when we talk about Nespresso and its business plan, there is the same things coming each time about it’s coffee shoots, a bag is given to recycle them every time you’re making an order to nestle most successful brand. Nespresso is the perfect example that let us understand that if we are willing to be eco-friendly, it is our responsibility to make sacrifices to reach that goal. having an electric car is a pain in therms of charge accuracy but driving it is better for the environment. Now Nespresso might be one of the small amount of companies that does ethic market, environment respect in a business that is considered as really luxurious. Now what I tried to show and represent is the fairness of the companies to the people of peru and elsewhere, protecting the amazon forest and other places is unusual for a companies that is worth billions of dollars
10
7
10
thanks for reading 7
10