the shift d e s i g n ed by alex i s at ki n s
Discussing differing views on gender and sexuality is no longer taboo. A movement for universal acceptance has inspired a change in the way we perceive our identities. Soft pinks and neutral browns indicate that The Shift has begun.
en t i r ely
myself 1
the shift by a l e xis at k ins
silk hair scarves
staple fur coats
ornate heels
camel high-waist suits 2
boxy kimonos
visual store report
Alexis Atkins introducing
kendra scott
Kendra Scott is an e-commerce and brick-and-mortar accessories retailer. The most unique feature of their stores is their Color Bar which allows customers to design their own jewelry using digital LCD screens. In addition to some of their top-selling products, they have themed seasonal collections. Within the company, Kendra Scott locations have a community outreach program that enables each store to have a strong, localized presence. In the upcoming years, Kendra Scott will continue its expansion into the Home and Beauty categories.
3
product direction
mustard up c ura te d by ale x is at k ins
hermĂŠs
calvin klein
erdem 4
getty