2017-2018
The Every Day WWW.ALEXISDRAKE.COM
EFFORTLESS STYLE, EVERY DAY
about us 2003 - Designer Alexis Garrett’s concept of creating a fashion forward company with Wyoming roots begins to take shape — the story of Alexis Drake LLC begins! The first “trunk show” in Wyoming offered six pieces of jewelry. It was a surprising success; the orders had us working through Spring Break. We continued to build. 2005 – Life took us to Chicago for a few years. The big city opened a lot of doors and provided some amazing experiences. Our jewelry collections were in over thirty boutiques in and around the Midwest. We were growing. 2007 – Designer and founder Alexis and her husband had their first bundle of joy — Jackson (named after Jackson, WY). The company continued to climb, making a debut of a few pieces with Macy’s on State Street downtown Chicago. But, Alexis decided to slow things down with the company and rock parenthood. 2009 – The family moved back to the wild west of Cheyenne, Wyoming (their hometown) to raise a family. The company kept simmering and Alexis kept scheming when the next collection would appear and launch the company back into the light. 2013 – Alexis Drake relaunched a new jewelry collection that captured the big city influence coupled with western roots. Demand ensued. Expanding our collection and diversifying product offerings was in the sights. 2014 – Our first handbag was designed. Rough and unrefined aside, the prototype sold while she wore it while in line getting coffee. Our belief in new fresh handbag designs became an obsession. 2015 – The company made its first major investment to keep all production in-house. We purchased “Bertha” — our first industrial leather sewing machine. The amazing adventure of designing and handcrafting handbags began. Pop up shops are now on our mind as a way of sharing our goods in different locals. 2016 – After many popups in cool vacant buildings, we decide that a mobile popup ought to be the next step. Amelia, a 23’ vintage airstream, joined our adventure and we took the following year renovating and remaking her into a rolling show room. 2017 – Launched a new (and best selling) handbag collection — The Every Day series, consisting of seven versatile styles that are customizable. They wear effortlessly. Production needs to double, so we purchased “Helga” — Bertha’s twin. We also hire several amazing employees, who are some of the strongest and most talented women we have ever come across. Today, our excitement is in sharing our designs with everyone and offering a high quality affordable luxury product. Our ethos is classic in style and effortless in how you wear it — every day.
EFFORTLESS STYLE, EVERY DAY | AFFORDABLE LUXURY
The Every Day Handbag COLLECTION
THE DRAKE - HOBO HANDLE
THE DRAKE -DOUBLE HANDLE
THE TOURIST - SALLY STRAPS
THE TOURIST
THE CLUTCH
ROCKY BROWN
FALL /WINTER COLORS 2017
TURQUOISE
BUTTER
RUBY
BLACK
LINING
EFFORTLESS STYLE, EVERY DAY | AFFORDABLE LUXURY
The Every Day Jewelry COLLECTION
SIGNATURE TAG
RIBBON TAG
HANDMADE BEAD
RECTANGLE TAG
PRINTED LEATHER WRAP BRACELET
BEE, HEART, BISON POSTS
EYELET TEARDROP
SIGNATURE TAG