GIRL WITH SHOES
COMPANY PROFILE & MEDIA PACK + TEASER 2015
FASHION | LIFESTYLE | BEAUTY | BUSINESS GRATIS - Media publishing platform for blogging/vlogging content submitted by newbies through to season writers.
CONTENTS ; YOUR STORY NEVER ENDS KEEP CREATING
2
GWS | Blog & Bi-monthly magazine
C O M PA N Y PROFILE MEDIA GUIDE & TEASERS GWS
S 04. ABOUT
03
0 7. B L O G
08
08. MAGAZINE
12
10. ADVERTISING & SPONSORS
18
1 3 . W H AT YO U C A N L O O K F O R WA R D T O
30
2 9 . B E C O M E A B L O G G E R / V L O G G E R & C O N TA C T
35
GWS | Blog & Bi-monthly magazine
3
PUBLISHER’S NOTE
ALEXIS GREEN
FOCUSED ON SOUTH AFRICAN CONTENT - WITH AN INTERNATIONAL SPIN-OFF EVERY THIRD ISSUE.
4
GWS | Blog & Bi-monthly magazine
The theme for each month of the magazine will be decided annually. For the blog, it would be monthly/seasonal, trends based, according to each region the contributor is in. No one hired. Its contribution based – when you have a bang-up following, we will get you sponsors or advertisers for your featured blog. When GWS is more established and we have the means to hire skeleton staff we will be hiring: an editor, junior/ medium designer, social media PR & sales.
W H AT W E ARE ABOUT, WHERE WE ARE HEADED & WHERE WILL BE SEEN. ABOUT GWS is currently starting up in SA but we are aiming for a global community. How it will work on the blog is that each contributor has to tag the country they are in. This will provide a feed for each country. MAGAZINE: will be exclusive content that we have chosen to be included in the issue. Distributed bi-monthly, embedded on our website and affiliate websites. Published on ISSUU for free digital viewing or a print version at a phenomenal fee (for print and delivery in your country – price will vary according to each region). GWS will receive no money for prints or downloads. Only when we have an adequate following will we charge a monthly subscription for print or digital download from our app. BLOG: updated by contributors as regularly, as the contributors wish. Anyone can apply to be a contributor. We accept juniors & seasoned. Got your own blog? Submit and link off to your blog, no repeats. Regular viewers will be alerted to register for the newsletter – notifying them of what they will be gaining from GWS. Some content will have a pop-up for readers to sign-in, in order to view some as we will be having nudes/implied nudes (no porn). Plus this will be +18 restricted. BLOG & BI-MONTHLY MAGAZINE Fashion | Lifestyle | Beauty | Business
GWS | Blog & Bi-monthly magazine
5
MODEL OF THE MONTH
A MODEL WILL BE FEATURE IN THE MAGAZINE EACH MONTH Accompanied by a short bio with a blog post on the website. Full creitiation will be given for all involved with the photoshoot or Fil/Video.
6
GWS | Blog & Bi-monthly magazine
W H AT W E A R E ABOUT, WHERE WE ARE HEADED & WHERE WILL BE SEEN.
BLOG
CATEGORIES 1. 2. 3. 4.
Fashion Lifestyle Beauty Business
Each one of the above can lead off onto its own sub-category, relating to the main theme. If an article, truly belongs to more than one category, they may tag no more than two options. These are suggested by the
writers on submissions of their work. Other topics for categories are music, art, culture & nightlife. TAGS: the keywords that are associated with the category/subcategory, important for search engines and people linking to related content. Remember to separate each key word or phrase with a comma. OTHER CONTENT Either featured by GWS or submitted to be feature. FILM & VIDEOS: YouTube or Vimeo GALLERIES: Jpeg or gif Polaroids
GWS | Blog & Bi-monthly magazine
7
W H AT W E A R E ABOUT, WHERE WE ARE HEADED & WHERE WILL BE SEEN.
MAG
8
GWS | Blog & Bi-monthly magazine
FA S H I O N DESIGNER OF THE MONTH
CATEGORIES REMAIN THE SAME THEME TO MATCH THE BLOG 1. 2. 3. 4.
Fashion Lifestyle Beauty Business
Magazine section inside (this will be some of the subcategories on the blog) ALL magazine featured content will not be featured on the website, only a blog
post as a teaser that is written casually about the person we are featuring. So informal pics from Instagram, notes, fan pics or shout outs. Video snippets. This add on, is for the MAIN article. In the magazine we will direct the reader to the blog post for further reading/ viewing. Any videos will be accompanied with a link or QR code.
viewer will have the option to have the magazine printed & delivered to their door. No cost from us – just printing. In the future we ae planning on doing the printing ourselves. LINK HERE TO GO TO CONTRIBUTORS SECTION FOR SUBMISSION GUIDELINES
Initially this will be free to all readers through ISSUU, the GWS | Blog & Bi-monthly magazine
9
ADVERTISING & SPONSORS
10
GWS | Blog & Bi-monthly magazine
W H AT W E A R E ABOUT, WHERE WE ARE HEADED & WHERE WILL BE SEEN.
01
HOTTEST PRODUCT REVIEWS ADVERTISING
1. Advertising will be free for 6 months from date of launch.
2. Advertorials free for 1 year from date of launch.
3. Content to be supplied for approval,
4. 5.
02
we have the right to reject any artwork. If we believe we can supply you with more relevant or artwork that meets our standards, a nominal fee will be charged for: design, concept and execution. This then maybe used in other publications/ platforms after publication on GWS. Designed by our publishing and branding house Cèst bien. ADVERTISING RATES: will be evaluated on our performance after 6 months and revised after a year. Sponsorships & donations for development are welcome.
SPONSORS GWS will be scouting for top talent, by the ratings from viewers and if we see potential in you we will pitch for a sponsorship. This means you get your highlighted section in the blog… In other words a featured Blogger/Vlogger: driving more traffic to you than a regular contributor. If you are selected to write for a sponsor, the brief will be given to you by Alexis from the client. Plus if you have an idea for GWS submit it – we always ready to improve, be for frontiers. Remember to tag, share or #hashtag GWS – so we can retweet or share your content driving traffic to you.
PRODUCT REVIEWS WILL BE DONE BY LOCAL COMPANIES OFFERING THE BEAUTY/TECH PRODUCT Ucia et acepuda estinis inihitat
GWS | Blog & Bi-monthly magazine
11
GWS
FA S H I O N DESIGNERS SUBMIT YOUR FAVOURITE SOUTH AFRICAN DESIGNERS. NOT MATTER WHERE IN THE WORLD THEY ARE BASED. LATEST CAMPAIGNS, LOOKBOOK OR BEHIND-THE-SCENES. Seasoned or beginngers, we would love to see their work! The best will be featured in an exclusive gallery on the blog and directoy, free.
A PRINTED VERSION DIRECTLY FROM US AND AN APP FOR ON THE GO. WHAT WE ENVISAGE FOR THE FUTURE… Subscribers around the world When a fair amount of readers have subscribed, GWS will approach agencies, companies to do paid for advertisements or sponsorships for the company as a whole and individual featured bloggers. The reader will be able to print on beautiful paper & be carbon friendly with an awesome app designed for just GWS – when achieving enough financial security to cover these costs. TARGET MARKET 18-35, female, LSM: 6-10
12
GWS | Blog & Bi-monthly magazine
FA S H O N ON THE SPOT
W H AT Y O U CAN LOOK F O RWA R D TO.
W H AT W E A R E ABOUT, WHERE WE ARE HEADED & WHERE WILL BE SEEN.
GWS | Blog & Bi-monthly magazine
13
FROM CELEBS, TO BUSINESS WOMAN, OR A GIRL NEXT DOOR DOING GOOD.
THE MAIN INTERVIEW WILL BE FEATURED IN THE MAGAZINE WITH A FUN, CASUAL VIDEO BLOG ON WHAT THEY WANT YOU TO KNOW... SUGGEST ANYONE THAT YOU WANT INTERVIEWED AND SUBMIT QUESTIONS YOU WANT ANSWERED. Podcasts will eventually be made, if in South Africa, Johannesburg for now. Images will need to accompany the interview. If you do not have a photoshoot, we will try arrange one. Ultimately if its a product/service interview on your about your company, one portrait image accompanied by images of your products, services.
14
GWS | Blog & Bi-monthly magazine
INTERVIEW WITH ...
GWS | Blog & Bi-monthly magazine
15
TRENDY WA N D E R LU S T PLACES
16
monja | multipurpose magz template
TRAVELS YOU HAVE BEEN TO, CAFE/ EATING SPOTS, YOUR FAVOURITE HANGOUT OR INFAMOUS NIGHTLIFE. GWS contributors will be able to send through their reviews and views of their trendy wonderlust places. Readers will be able to vote on best pics. Must be well taken photos/videos, need not be professional. Potential Instagram meets maybe had - INVITE ONLY, so be sure to apply before cut-off times. One Company will be featured in the bi-monthly magazine, The contributions/blog posts will be available on the blog.
GWS | Blog & Bi-monthly magazine
17
STYLE AND TRENDY
18
monja | multipurpose magz template
EVERY MONTH WE WILL FEATURE A LOCAL ONLINE STORE/FASHION DESIGNER FOR THEIR COLLECTION/ RANGE. PICKING OUR FAVOURITES.
GWS | Blog & Bi-monthly magazine
19
20
monja | multipurpose magz template
GWS | Blog & Bi-monthly magazine
21
CHOW DOWN ...
FEATURES A FOODIE BLOGGER
ONE FEATURE A MONTH IN GWS MAGAZINE AND ON THE BLOG
22
GWS | Blog & Bi-monthly magazine
A DELICIOUS ROUND UP OF OUR FAVOURITE FOODIE BLOGGERS FROM AROUND SA & THE WORLD. GWS contributors/readers will be able to send through their favourite blogs or recipes that could be selected to be featured in the latest magazine issue. Every week we will select one recipe to be featured on the blog. Whether its professional or your homemade treats.
GWS | Blog & Bi-monthly magazine
23
F E AT U R E D HOTTIE
24
GWS | Blog & Bi-monthly magazine
CRINGE/DROOL WORTHY MATERIAL IN EVERY ISSUE! GWS will be featuring one SA hottie every issue (apart from when we do an international issue)., Look forward to a spread in the magazine and a blog post including our fav selection from their instagram accounts. plus where to follow them for more yummy pictures.
GWS | Blog & Bi-monthly magazine
25
26
1 GWS | Blog & Bi-monthly magazine
A DELICIOUS ROUND UP OF OUR FAVOURITE FOODIE BLOGGERS FROM AROUND SA & THE WORLD. GWS contributors/readers will be able to send through their favourite blogs or recipes that could be selected to be featured in the latest magazine issue. Every week we will select one recipe to be featured on the blog. Whether its professional or your homemade treats.
GWS PICKS OF THE MONTH
2 3 4 GWS | Blog & Bi-monthly magazine
27
28
GWS | Blog & Bi-monthly magazine
BECOME A BLOGGER / VLOGGER
LOVE CHATTING, SHOPPING, INTERACTING WITH OTHER LIKE MINDED PEOPLE? GWS is recruiting contributors for blogging & vlogging. Not a paid gig BUT when you have accumilated a sizable regualar following we will be getting sponsors & advertisers to spoil our best featured blogger/vlogger. Just starting or havent got the resources? Sign-up is free we provide the platform for you to flourish, gain experience or just have fun. Email GWS on how you would like to get involved... info@girlwithshoes.com
CONTRIBUTORS Still need to update list Models: Kirsty Jena Lexi Marc Buckner Muzi Lisa Photographers: Bruce K. Cantrell GIRL WITH SHOES JHB
Companies: Stitch and Steel, Linda Fugo Samantha Louise Zando
info@girlwithshoes.com http://www.girlwithshoes.com
CONTACT
HEY ! DON’T FORGET TO FOLLOW US facebook : girlwithshoes twitter : mademoiselleGWS Tel : +27 (84) 097 1670 Skype: alexisvert
GWS | Blog & Bi-monthly magazine
29
GIRL WITH SHOES WWW.GIRLWITHSHOES.COM COMING SOON