Top 9 Blunders To Avoid When Developing A Business Website And What To Do Alternatively furnilly.com/business-website-and-what-to-do-alternatively/ April 15, 2020
Building a website for your business must be your first step to create a good impression among your customers. In this digital economy, there are many businesses that do not even have a physical office or store, yet they are thriving. The only point of contact for your customers is their website. Even though you have a physical office or store, a website will always remain the first point of contact for your customers. A good site will help you increase your outreach to more customers. It will connect you with the customers from specific locations or background you would have never imagined. A website is your best chance to win customers. However, if you screwup that chance, no one will help you win the customers whom you failed. 9 Common Mistakes Businesses do When Creating Website that Demolishes Customer Acquisition Not Creating a Responsive Website 1/4
Creating an irresponsive website will be one of the most significant mistakes a business can make. Business leaders must understand the fact that customers use a variety of devices to view their website. You have to provide them the best experience regardless of the device they are using. According to McKinsey, 61% of the visitors do not even refresh the page if they’re facing trouble accessing the site in their first attempt. Remedy: At the time of choosing a website builder and design, make sure you choose the responsive website design. Not Customizing Website Theme Business often makes a mistake of not customizing the default theme of the CMS according to their website design. You need to create a theme that matches your business style and brand recognition. Not creating a custom theme will create a bad impression among customers and build an image as an irresponsible brand. Remedy: Hire web developers to customize the theme of your website. Use high-quality, relevant images to increase customer engagement. Place content in such a way that makes sense and fits your design. Not Using Proper Language Having been working in the industry for years, you might have become an expert on what you do, but your customers aren’t. So, if you’ve used a lot of technical jargon in your website content, your customers will find it difficult to digest. This action can significantly ruin the customer experience. Remedy: Use simple language throughout the website. But, always make sure that the meaning remains the same. Not Creating Readable Content Speaking of content, creating simple sentences alone will not make much difference. You need to place the pieces of content in a readable way. This means that your content should not only have simple language but also have a beautiful look. Remedy: Choose an eye-pleasing font family. Maintain the consistency of fonts across the website such that a customer should be able to identify where to focus. Choose contrasting colors for backgrounds that help you make the content more readable. 2/4
Not Doing Search Engine Optimization Every unsuccessful business website on the internet will have either of the two flaws. Either the design is not intuitive, or the SEO is not done, which results in lower page ranking. SEO will help you increase traffic, and intuitive design will help you increase the conversion rate. Remedy: Select a target keyword for each webpage and write the content around that keyword for on-page optimization. Don’t try to stuff keyword in your content as it won’t help you get a high rank on Google. However, you must use the target keyword in all the title tags such as H1 and H2. Moreover, CTAs also help you to improve your website SEO. It allows Google to identify your service and niche focus. Not Thinking About the Number of Pop-ups Pop-ups are a necessary element of your website, but too much of anything is not good. If you consecutively throw pop-ups to follow you on social media, to share a post, to signup for a webinar, and so on then, you will do nothing but frustrate your visitors. Remedy: Before showing a pop-up, identify whether it adds value to what customers are looking for. The pop-up message and CTA should be irresistible for customers to click. Not Paying Attention to Server Response Times Even though you create a one-of-a-kind website but, if it does not load in time, then there is no reason for you to have a site in the first place. One of the primary reasons for a slow loading website is high server response time. Remedy: Make sure your servers are responding all the time. You can use various tools that help you increase the server response speed and load your website within 3 seconds. Not Having an Intuitive Navigation Navigation is one of the essential elements in website design. It is vital from both site optimization as well as user experience point of view. If your website does not help visitors to get what they want quickly, then it will completely ruin their experience. Remedy: Try to use standard navigations i.e., horizontal or verticle. Do not try to introduce a new way of navigation which visitors will be facing for the first time. Also, don’t overwhelm your customers by showing them more than five items on the menubar. Stick to the 3/4
standard, which is Products, Service, About, Blog, Contact, etc. Not Updating Design or Content Website design trends are changing faster now than they ever did. If you fail to cope with the latest trends, chances are you might get disregarded by your customers. Remedy: Before you hire web developer to build the website, do research about the latest website design trends. Check the design elements missing in your current site. While following trends also check the colors, themes, etc. is matches your brand proposition. Final Thoughts Mistakes mentioned above are pretty basic and are the ones that businesses often forget to consider. You’re all set to release your new website and business once you’ve optimized your website for search engine, designed it according to the latest trends and your brand proposition, and created relevant and readable content.
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