1
ANTI-WILDFIRE CAMPAIGN AD CAMPAIGN | BANNER ADS | INTERACTIVE DESIGN
2
PIX PALS APP
3
UNSUNG HEROES BRANDING | PACKAGING DESIGN | ILLUSTRATION
4
RIO CAMUY CAVERN PARK RE-BRANDING | ENVIRONMENTAL | PRINT DESIGN
5
ESPY TYPEFACE DESIGN TYPE DESIGN | EVENT BRANDING | ILLUSTRATION
6
SPOKE BIKES BRANDING | PACKAGING DESIGN
7
THE SPADE LOUNGE BRANDING | ENVIRONMENTAL | PRINT DESIGN
8
HALF PAST DEAD CAFE BRANDING | PRINT DESIGN | WEB DESIGN | ANIMATION
TABLE OF CONTENTS
INTERACTIVE DESIGN | ILLUSTRATION
ANTI-WILDFIRE CAMPAIGN
1
AD CAMPAIGN | BANNER ADS | INTERACTIVE DESIGN
Anti-Wildfire is an advertising campaign designed to spread wildfire awareness without the use of pre-existing characters like Smokey Bear. The campaign strives to emphasis that when wildfires occur because of neglect it is more than just human beings who experience the effects. The design solution was to create a juxtaposition between the ideal habitat that animals had before the wildfire occurred and what happened to their homes after the fires occured. This was done by creating a silhouette of the animal which contains an illustration of the ideal home they once possessed and placed it against a contrasting photograph of a charred forest. The advertisements and other components possess a bold, illustrative appearance that is similar to forestry advertisements from the 1960s and 1970s.
MAGAZINE | POSTER
YOU WOULDN’T WANT TO LOSE YOUR HOME
PUT OUT THE FIRE SAVE A HOME ALWAYS HOLD MATCHES TIL COLD
YOU WOULDN’T WANT TO LOSE PUT OUT THE FIRE SAVE A HOMEYOUR HOME CRUSH ALL SMOKES DEAD OUT
YOU WOULDN’T WANT TO LOSE YOUR HOME
PUT OUT THE FIRE SAVE A HOME BE SURE TO DROWN ALL FIRES
PARK BANNERS
APP DESIGN
PIX PALS APP
2
INTERACTIVE DESIGN | ILLUSTRATION
Pix Pals is an app designed to help teach children the best way to react in any given situation. The app’s purpose is to show young children how to recognize and interact with authority figures, as well as how to build strong, positive relationships with other people both at home and at school. The design of the app uses an 8 Bit illustration style to create a unique visual presence. The exercises are given to the user as short stories where the child must choose which of the given answers best solves the problem at hand. This approach allows the user to relate to the characters and situations and in doing so, assist them in gaining a better understanding of how they should act if they are ever in a similar situation. The secondary component includes collectible trading cards that have codes printed on them allowing parents to add more content to the app.
APP DESIGN
BOUNCY BENNY
CHOMPY CHARLIE
SLOTHFUL SLOAN
WHAT TO DO? PERSONAL SPACE
BOUNCY BENNY
PIX
PALS HFGG77G
SMA67OIU
PIX
PIX
PALS
PALS GHAH455
PRINT DESIGN - TRADING CARDS
WHO AM I? FIREFIGHTER
UNSUNG HEROES
3
BRANDING | PACKAGING DESIGN | ILLUSTRATION
Unsung Heroes is a fictional winery that is inspired by aviation and nose art. Nose art was decorative paintings and designs that were put on the fuselage of aircrafts during World War II. Unsung Heroes is a project that takes its inspiration from history and strives to showcase influential people that have been overlooked by history even though their achievements were great. In the case of these components the individuals featured are all under appreciated women in history. In order to draw attention to the design, a unique label shape is used that features each person styled as a pin up with graphical elements that relate to the accomplishments that each person was responsible for featured in the design. Unsung Heroes appropriates nose art in a unique way to showcase the strength and beauty of the figure.
UNSUNG HEROES
UNSUNG HEROES
UNSUNG HEROES
ROSALIND’s Rose
Bessie’s Caberne t
MURASAKI’s Mer lot
LABELS
UNSUNG HEROES
PACKAGE GRAPHICS
UNSUNG HEROES
UNSUNG HEROES
UNSUNG HEROES
ROSALIND’s Rose
MURASAKI’S Mer lot
Bessie’s Cabernet
RIO CAMUY CAVERN PARK
4
RE-BRANDING | ENVIRONMENTAL | PRINT DESIGN
This project is a re-branded design for Rio Camuy Cavern Park. Located near the Camuy River in Puerto Rico, Rio Camuy is connected with the cultural history of the people. It is one of the first places explored by Puerto Rico’s indigenous peoples, the Taino. The current logo relies heavily on public domain symbols that do not create any form of distinction that allows the park to stand out from the crowd. To create a unique feel for the a park, I took inspiration from cave drawings and the Nazca Lines to form a minimalist design that feels modern but distinct, while also relating back to the culture of the area and the nature of the park. I used organic greens and blues along with a slate texture in order to create a look that fits with the aesthetic of the park and caves while being visually pleasing as well as easy to recognize.
PRINT DESIGN - BROCHURE
SIGNAGE
SOCIAL MEDIA | SNAPCHAT
ESPY TYPEFACE DESIGN
5
TYPE DESIGN | EVENT BRANDING | ILLUSTRATION
Espy is a typeface concept made with the Criterion Collection and the National Film Registry in mind. These organizations conserve and restore classic contemporary films that are significant to film history around the world. The challenge was creating a typeface that could be used for an event that showcases what these two organizations are all about. Based on the appearance of vintage lighthouse bulbs Espy was designed to appear as if someone is casting a light towards the typeface revealing an intricate shadow that defines the typeface’s appearance and gives it personality while also representing the act of rediscovery. Along with the typeface itself, I created components for a fictional film festival called Lost Film Found which uses the typeface to advertise new films that have been rediscovered and preserved.
POSTER
LOST FILM
LOST FILM
LOST FILM
LOST FILM
LOST FILM
Rediscover these classic contemporary films that were lost to time and ignorance and have been found and restored to their original brilliance
Rediscover these classic contemporary films that were lost to time and ignorance and have been found and restored to their original brilliance
Rediscover these classic contemporary films that were lost to time and ignorance and have been found and restored to their original brilliance
Rediscover these classic contemporary films that were lost to time and ignorance and have been found and restored to their original brilliance
Rediscover these classic contemporary films that were lost to time and ignorance and have been found and restored to their original brilliance
The Manchurian Candidate (1962) Directed by John Frankenheimer
The Kid (1921) Directed by Charlie Chaplin
3:10 to Yuma (1957) Directed by Delmer Daves
Che (2008) Directed by Steven Soderbergh
The Devils Backbone (2001) Directed by Guillermo Del Toro
Rear Window (1954) Directed by Alfred Hitchcock
The Graduate (1967) Directed by Mike Nichols
Man Bites Dog (1992) Directed by Remy Belvaux, Andre Bonzel & Benoit Poelvoorde
The Third Man (1949) Directed by Carol Reed
Inside Llewyn Davis (2013) Directed by Joel & Ethan Coen
Seven Samurai (1954) Directed by Akira Kurosawa
Day 1 - November 15
@ The Film Forum In Greenwich Village, New York
Presented by the Criterion Collection in collaberation with the National Film Registry
day da ay 2 - November November 16
@ Thee Fil Film Forum oru Inn Gr Greenwich reenwich nwic Vill Vil Village, lage, Ne NNew ew Yo York orkk
Presented by the Criterion Collection in collaberation with the National Film Registry
DAY 3 - November 17
@ The Film Forum In Greenwich Village, New York
Presented by the Criterion Collection in collaberation with the National Film Registry
Traffic (2000) Directed by Steven Soderbergh Cronos (1993) Directed by Guillermo Del Toro
Day 4 - November 18
@ The Film Forum In Greenwich Village, New York
Presented by the Criterion Collection in collaberation with the National Film Registry
Scanners (1981) Directed by David Cronenberg Dr. Strangelove (1964) Directed by Stanley Kubrick
DAY 5 - November 19
@ The Film Forum In Greenwich Village, New York
Presented by the Criterion Collection in collaberation with the National Film Registry
GUEST | STAFF PASSES
STAFF T-SHIRTS
GUEST T-SHIRTS
SPOKE BIKES
6
BRANDING | PACKAGING DESIGN
SPOKE is an original branding and packaging project that is designed to showcase different bicycles and bicycle accessories. Spoke is envisioned as a community development project that provides people with valuable skills and experience while creating unique items that bicycle lovers would want. The packages were designed to showcase the item and their hand crafted quality. The graphics are minimal in order to showcase the item. The packages rely on mountain scape die-cuts and illustrations that give the packages personality while relating to the brand. The packages themselves are designed to allow the target audience the chance to see and feel the product first hand while also creating lasting impressions through the use of subtle visuals.
FOOT PUMP DIE-LINE
HELMET DIE-LINE
ACCESSORIES DIE-LINE
THE SPADE LOUNGE
7
BRANDING | ENVIRONMENTAL | PRINT DESIGN
The Spade Lounge is a branding and signage concept for a high-end but small independent cinema and cafe. The concept for the Theater was to create a unique and classy space where people could get together and watch a range of films while also being apart of a intriguing dining experience. Named after the famous movie protagonist Sam Spade, the art style of The Spade was created to reflect the 1920’s golden age of cinema. The design challenge was to create an aesthetic that contained an art deco feel but possesses qualities that would differentiate it from other projects. In order to create that quality, I used toned down colors that are not common with the art deco movement and I relied on an equal balance between designed patterns and typography to create signage and materials that would go with this little independent cinema.
THE
LOUNGE
outside mockup
THE
LOUNGE
OPEN THE WELLS ROOM THE
LOUNGE
THE BERGMAN ROOM
ADMIT ONE
CLOSED
EXIT HERE
SIGNAGE
THE GRANT ROOM
WOMEN
HOURS
PROJECTION ROOM EMPLOYEES ONLY
TICKET BOOTH
OPEN
9 AM to 11 PM CLOSED
11 PM to 9 AM
SIGNAGE
HOURS
MEN
RESTROOM
DO NOT ENTER EMPLOYEES ONLY
lobby mockup
theater mockup
DIGITAL MENUS
HALF PAST DEAD CAFE
8
BRANDING | PRINT DESIGN | WEB DESIGN | ANIMATION
The Half Past Dead Cafe is an original branding project that showcases a Coffee Shop themed after the Grateful Dead and other similar music. The cafe is mainly targeted towards young adults and is designed to appeal to coffee lovers who want to experience a brand that is both mellow while also incorporating the distinct style of The Grateful Dead and the 1970’s music aesthetic. In order to create a brand that has both energy and a relaxed quality, the logo was modeled after a Pai Sho tile and has colors that are indicative of 1970’s psychedelia. The components also use natural textures and earthy colors to relate the brand back to coffee. Half Past Dead was designed to create an atmosphere that blends the energy of 70’s music with the calmness of getting a fresh cup of coffee at a crazy time in the day.
CAFE
CA
CAFE
spe cia ls
specials
FE
iced iced espresso Frappes Bee Gee’s Coconut Colada floyd’s hot chocolate fleetwood cream soda
teas
Sho Cub a
Co rta dit o Co rta do
Caf Ca Mo cha
eC on
ppu cci no
Lon gB
rt B
lac k
no
lac k( Str
espresso
Esp res so)
Short Black (Straight Espresso)
2.4 0 Long Black
2.5
0
Lec he
2.7
0
3.15
3.4 0 3.2 5 3.9 0 4.2 0
3.6 0 3.4 5 4.4 0
3.7 0
3.15 3.8 0
ppes
espresso Fra
4.05
4.40 t Colada ee’s Coconu
Bee G
chocolate floyd’s hot 4.35
cream soda fleetwood 3.75
4.35
4.05
3.95
3.75
3.95
teas
3.50 3.75 ) k c a l b / en organic iced (green/black) 3.50 ic iced (gre organ3.75 4.35 .85 4.15 3 chai tea lattes 3.85 4.15 4.35 tes chai tea lat 3.75 organic loose leaf 3.75 f a e l se organic loo 4.35 green tea lattes 3.85 4.15 4.35 .85 4.15 3 s atte green tea l
esp res so
aig ht
4.40
2.40 2.50
Cubano
2.70
Cortadito
3.15
Cortado
3.15
Cafe Con Leche
3.40
3.60
3.80
Cappuccino
3.25
3.45
3.70
Mocha
3.90
4.20
4.40
munchies
munchies
MENU CARDS
CAFE
espresso Frappes
892 124 4 ill, MD 2 Windsor M
std ww w.h alf pa
ward Joownhern/ maHnagoer
iced
specials
3 43 908 8He9w4es A4venu e
ead .com
4.40
Bee Gee’s Coconut Colada
4.05
floyd’s hot chocolate
4.35
fleetwood cream soda
3.75
3.95
organic iced (green/black)
3.50
3.75
chai tea lattes
4.15
4.35
teas 3.85
Long Black
2.50
Cubano
2.70
Cortadito
3.15
Cortado
3.15
Cafe Con Leche
3.40
3.60
3.80
Cappuccino
3.25
3.45
3.70
Mocha
3.90
4.20
4.40
CA
3 43 4 . com 894 d ead 908 lf past a w.h
2.40
ww
Short Black (Straight Espresso)
FE
3.85
munchies
4.15
4.35
nue Ave 21 244 es Hew l, MD 892 r Mi l dso
A RD
green tea lattes
espresso
3.75
Win
organic loose leaf
PU NCH C
om @gmail.c jhoward 60-5350 407-4
CA FE
C A FE
CA FE
Original Roast Coffee Made from 100% Arabica Beans Vacuum Packed Exotic Coffee
Whole Bean Coffee - 16 oz
Organic Espresso
PACKAGING
CA FE
ANIMATION SCREEN CAPS
WEB DESIGN
WHO AM I ?
A DESIGNER IS SOMEONE WHO INNOVATES AND INSPIRES. Someone who looks upon the threshold of thought and brings life to the intangible. Designers are creators, thinkers, and observers who live their life with a sketchbook in one hand, a pencil in the other, a laptop in their bag and a mind brimming with creative possibilities A DESIGNER IS AN OUTSIDER WHO FITS IN AND SEES THE WORLD THROUGH THEIR OWN SPECIAL LENS. Ever since I was young, the visuals have always inspired me. What I create is an extension of myself and I am proud to be an outsider, a thinker, a creator, a captivator. I am proud to call myself a designer. I thank all of those who have supported me and who have cared enough to guide me with love and care. Thanks for everything. - ALEXIS VALLADARES
THANK YOU