Brand Manual
2
Table of Contents
05
•
Introduction
06
•
Logo
16
•
Typography
20
•
Communication Tools
35
•
Marketing and Advertisements
Full Radius Brand Manual
3
I ntroduction
Originally named Dance Force Inc., Full Radius Dance was founded in 1990 by professional dancer Douglas Scott. The company started as a “traditional” dance company for professional dancers without disabilities. In 1993, Douglas Scott began teaching dance classes for persons with physical disabilities; the dance classes were unique because the classes taught dance as art rather than dance as therapy. The Full Radius Dance identity is a powerful tool. By using all of its elements consistently across all touch points, we opt to build and strengthen the brand as well as display their core values. Power, Passion, and Innovation. Inside, this brand manual is a guide to implementing the Full Radius Dance Brand while staying within the reasonable bounds that we have set. Anything being used to express the brand or represent Full Radius Dance should fall under these guidelines.
Full Radius Brand Manual
5
Logo
Logo
Configurations
Configurations
Positioning & Proportions Color Application Restrictions
The Full Radius Dance logo defines the essence of the Full Radius brand. According to the CEO, the logo represents two main ideas: 1) the radius of a circle or sphere, which is the length of a line segment from its center to its perimeter; and 2) radii are also spokes— or rays—emitting out of a center. The two ideas tie back to our mission statement of exploring “the sweep of the human experience through physically integrated dance” by symbolically associating the spokes of a wheelchair with the ‘full radius’ of ‘being human’. This is Full Radius Dance standard Primary and preferred logo. It is designed to be used in all communications unless size or technical restraints effect legibility. The logo is customized artwork and type. DO NOT attempt to recreate it. The original artwork is available from the Lift Studios Design Department and the Full Radius Dance Artistic Director.
6
Mark
Logotype
Full Radius Brand Manual
7
Logo
Logo
Configurations
Positioning & Proportions
If the Mark stands alone, nothing may interact within the designated area. To ensure prominence and legibility, always reserve a clear space to the height of the “R” in the Logotype. Padding guidelines apply to the Primary Logo, the Mark Logo and the Type Logo.
Stand alone logomark
8
Stand alone logotype
Full Radius Brand Manual
9
Logo
Logo
Positioning & Proportions
Color Application
.75 in.
The Mark may not be scaled smaller than 0.75”.
The Logotype may not be scaled smaller than 1.5” wide.
The red color represents power, passion, and innovation. The red is the stem of the logo and is to be used accordingly in all print jobs. The black and grey pantones will serve as secondary and tertiary colors to be used in design projects and stationery. All colors can be lowered in opacity to create more colors in the same spectrum and create a more dimensional design.
Pantone 485 C 50% Opacity
Pantone 485 C
Pantone Black 6 C
1.5 in.
The Primary Logo should not be scaled smaller than 1” in width.
1 in.
10
Full Radius Brand Manual
11
Logo
Logo
Color Application
Restrictions
The Full Radius Logo is restricted to the opaque full color logo, solid white, solid red and black, and solid red and white. Depending on the application one should use an application that works best with the given options.
The logo is not to be altered or modified in any way. It is to be used in it’s entirety as defined in the previous guidelines. Shown here are examples of what not to do with the Full Radius Logo. Do not reposition, stretch, or rotate any of the elements, and do not change the typeface.
Mark: Flat Color Font: Black
Full Radius
Mark: Flat Color Font: Black
Full Radius
Mark: Flat Color Font: Black
Full Radius
Mark: Flat Color Font: Black
Full Radius
Full
Radius 12
Full Radius
Full Radius Brand Manual
13
Logo
ďťż
Restrictions
<Section Name>
Do not use the logo as a prop, do not add new effects to the Logotype and please refrain from color combinations such as the ones shown.
Full Radius
Mark: No Opacity Color Color: No Black/White/Non FRD Red Font: No Black/FRD Red/Non FRD Red
Full Radius
14
s Full R a d iu
Mark: No Opacity Color Color: No Red/Black/Non FRD Red Font: No Black/FRD Red/Non FRD Red
Full Radius
Mark: No Flat Color Color: No Black/White/Non FRD Red Font: No White/FRD Red/Non FRD Red
Full Radius
Mark: No Opacity Color Color: No Black/Non FRD Red Font: No Black/FRD Red/Non FRD Red
Full Radius
Full Radius Brand Manual
15
Typography
Typography
Primary Typeface
Primary Typeface
Secondary Typeface The designated primary typeface for use in all official Full Radius Dance communications is OPTIMUS PRINCEPS. The available weights are Regular and Semibold. The primary typeface is the preferred choice for headers and sub headers.
16
Full Radius Brand Manual
17
Typography
Secondary Typeface
<Section Name>
The designated secondary typeface for use in all official Full Radius Dance communications is CENTURY GOTHIC. The available weights are Regular and Bold, each available in Italic. Century Gothic, in varying weights, can be used in conjunction with Optimus Princeps as headers or sub headers. This typeface is the preferred choice for long bodies of copy such as letters.
18
Full Radius Brand Manual
19
Communication Tools
Communication Tools
Business Card Stationery Specialty Stationery Set Event Tickets Jeff Boortz Georgia State University 10 Peachtree Center Ave. Atlanta, GA 30303
October 9, 2013
Professor Boortz,
Professor Boortz,
Full Radius Dance could not be more excited about the branding redesign the BFA Graphic Design students organized and implemented for our organization. We believe the new identity presents Full Radius Dance with a renewed sense of vitality and energy that will captivate the community and excite individuals about modern integrated dance as an art form. Full Radius Dance will undoubtedly be able to further our cause thanks to the hard work and dedication of your students. We look forward to the official launch date of the new identity and expect to receive positive feedback from Atlantans and the national and international communities.
Full Radius Dance could not be more excited about the branding redesign the BFA Graphic Design students organized and implemented for our organization. We believe the new identity presents Full Radius Dance with a renewed sense of vitality and energy that will captivate the community and excite individuals about modern integrated dance as an art form. Full Radius Dance will undoubtedly be able to further our cause thanks to the hard work and dedication of your students. We look forward to the official launch date of the new identity and expect to receive positive feedback from Atlantans and the national and international communities.
Thank you for believing in the mission and vision of Full Radius Dance and selecting our organization as one worth promoting. As the date nears for our annual Modern Atlanta Dance Festival, we hope to discuss more marketing and campaign strategies with your students to further expand our brand and community outreach. We hope to combine our goals with your students’ talents to create several collateral pieces as promotion for the festival. I will be sure to contact you soon to schedule a meeting where we can begin collaboration on possible ideas and directions.
Thank you for believing in the mission and vision of Full Radius Dance and selecting our organization as one worth promoting. As the date nears for our annual Modern Atlanta Dance Festival, we hope to discuss more marketing and campaign strategies with your students to further expand our brand and community outreach. We hope to combine our goals with your students’ talents to create several collateral pieces as promotion for the festival. I will be sure to contact you soon to schedule a meeting where we can begin collaboration on possible ideas and directions.
As one final point of interest, I want to remind your students about our desire to expand and consolidate our online presence as a marketing tool; since the internet provides us with the ability to communicate with a wide audience at little cost, we wish to revisit the possibility of producing digital pieces for the web. Would the students be interested in producing a dance video of our artists to showcase the high caliber of their work?
As one final point of interest, I want to remind your students about our desire to expand and consolidate our online presence as a marketing tool; since the internet provides us with the ability to communicate with a wide audience at little cost, we wish to revisit the possibility of producing digital pieces for the web. Would the students be interested in producing a dance video of our artists to showcase the high caliber of their work?
Again, thank you for believing in Full Radius Dance and our organization. The rebrand whole-heartedly embraces our mission.
Again, thank you for believing in Full Radius Dance and our organization. The rebrand whole-heartedly embraces our mission.
All the best,
All the best,
Douglas Scott
Douglas Scott
Douglas Scott
October 9, 2013
Douglas Scott
Founder & Director 404•724•9663 P.O. Box 54453 Atlanta, GA 30308 fullradiusdance@aol.com
Full Radius Dance P.O. Box 54453 Atlanta, GA 30308
Jeff Boortz Georgia State University 10 Peachtree Center Ave. Atlanta, GA 30303
Founder & Director 404•724•9663 P.O. Box 54453 Atlanta, GA 30308 fullradiusdance@aol.com
Full Radius Dance P.O. Box 54453 Atlanta, GA 30308 Douglas Scott
Founder & Director
Full Radius Dance P.O. Box 54453 Atlanta, GA 30308 404•724•9663
Full Radius Dance P.O. Box 54453 Atlanta, GA 30308
fullradiusdance.org fullradiusdance@aol.com
20
Full Radius Brand Manual
21
Communication Tools
Business Card
3.75 in.
2.25 in.
22
Communication Tools
Communication Tools
.25 in.
Stationery
1.875 in.
2.125 in.
2.125 in.
2.125 in.
Stationery .75 in.
.61 in.
2.17 in.
3.25 in.
1.08 in.
7.25 in.
4 in.
1.5 in.
24
9 in.
Standard Long Letter Guidelines: • Logo must retain brand standards, specifically padding standards • Letter date and addressee information must start at least 1.5” down • Folds must hit at 3.25” down and 7.25” down • Salutation must be above 3.25” fold line • Baseline of date must align with ascender line for addressee information • Last character of date must align .75“ away from the right side margin • Letter content must begin under the 3.25” fold line • Letter content must align within and span the two middle 4ths of the page • Letter copy (including closing and signature) may not run longer than 9” down • Salutation must formally address addressee by name: no “dear”, “hello”, “greetings”, etc. • May not vaguely name addressee (i.e. no “To Whom It May Concern”) • Closing of the letter must read “All the best” • Five soft returns must be left between closing to allow for inked signature • Sender information must align .25” away from left side margin • Red rectangle accent must remain in bottom left corner and may not be altered in any way • Red accent dots must remain red in sender information • Sender name in information must be Optimus Princeps in red • Body copy of letter must be Century Gothic Regular with: • Size = 8pt ; Leading = 10pt ; Tracking = 28pt • All copy must be left justified • When discussing Full Radius in the letter, it must be referred to as “Full Radius Dance” + May be printed on a standard laser printer + May be printed with All-Purpose Letter Back or remain blank if printed with white computer paper
Full Radius Brand Manual
25
Communication Tools
Communication Tools
.25 in.
Stationery
1.875 in.
2.125 in.
2.125 in.
2.125 in.
Stationery .75 in.
.61 in.
2.17 in.
3.25 in.
1.08 in.
7.25 in.
4 in.
9 in.
VIP Letter Guidelines: • Logo must retain brand standards, specifically padding standards • Letter date and addressee information must start at least 1.5” down • Folds must hit at 3.25” down and 7.25” down • Salutation must be above 3.25” fold line • Baseline of date must align with ascender line for addressee information • Last character of date must align .75“ away from the right side margin • Letter content must begin under the 3.25” fold line • Letter content must align within and span the two middle 4ths of the page • Letter copy (including closing and signature) may not run longer than 9” down • Salutation must formally address addressee by name: no “dear”, “hello”, “greetings”, etc. • May not vaguely name addressee (i.e. no “To Whom It May Concern”) • Closing of the letter must read “All the best” • Five soft returns must be left between closing to allow for inked signature • Sender information must align .25” away from left side margin • Red rectangle accent must remain in bottom left corner and may not be altered in any way • Red accent dots must remain red in sender information • Sender name in information must be Optimus Princeps in red • Body copy of letter must be Century Gothic Regular with: • Size = 8pt ; Leading = 10pt ; Tracking = 28pt • All copy must be left justified • When discussing Full Radius in the letter, it must be referred to as “Full Radius Dance”
1.5 in.
26
Full Radius Brand Manual
27
Communication Tools
Communication Tools
.5 in.
Stationery
1.625 in.
2.125 in.
2.125 in.
2.125 in.
Stationery
All-Purpose Letter Back: • Logo must retain brand standards, specifically padding standards • Folds must hit at 3.25” down and 7.25” down • Full Radius wordmark must be at least .5” away from left margin • Full Radius wordmark may not extend past the middle of the page • Full Radius wordmark must remain on left side of the page • Full Radius wordmark may not be exist above the 3.25” fold line or below the 7.25” fold line • Wordmark must be left justified • Additional copy may not be added • Flood color must remain red and wordmark and accent design must remain white
3.25 in.
7.25 in.
4 in.
28
Full Radius Brand Manual
29
Communication Tools
Communication Tools
Stationery
Specialty Stationery Set
This is a specialty card set. It can be used for anything from sending thank you notes to supporters to sending out special event invitations. In the example shown there is a ticket included.
Art on the Beltline
“End of the Line”
Date: October 13 Time: 5:15 pm Seat: 39A Price: $0.00 Location: Fourth Ward Park
NO REFUNDS/ NO EXCHANGES
Full Radius Dance Presents
Art on the Beltline
“End of the Line”
13
October
05:15 P.M. Start Time
Choreographed by Shawn Evangelista Presented at
Historic Fourth Ward Park
680 Dallas St NE, Atlanta, GA 30308 General Admission Sunday, October 13th, 5:15pm
39A Seat
Free Admission
Thank you for your continuing support.
#10 envelope
A2 envelope
30
Full Radius Brand Manual
31
Communication Tools
Communication Tools
Event Tickets
Event Tickets
Full Radius Dance
Event Name
“Dance Number”
Presents
Event Name
“Dance Number”
Date Month
00:00 P.M. Start Time
Choreographed by Choreographer Presented at
Venue Name Venue Address
Ticket/Event Price Weekday, Month Date, 00:00 a.m./p.m.
#
Seat
Ticket Price
, a , lista the Line of ngen is the re End wn Eva aw St, and s; mie ShaThe locatio tzcl HolTriu mber will pre mph Loft ace,the y methe area. pany pan on Terrand com ding Fult oun it surrma history of d by com pm, the Drive, Station king the be the phe in will per at 5:15 andn ns aboutthe reogra Memorial ilable ess wee n H Har er 13th avaand weany acc k cho questio s of Trai wor full Octob y of Art on l betent king is ed, me er betwee On cific Par the have courtes -spe tside mo the rial, ck out the not tpav nd, site g tracks). if you Eas us lorin l but ed(fro to atte w the m Me exp lop tac , and che is leve follo free eve by out , con n Ave on are und ace atio Line ase es rno ster loc Terr ple anc This Che 's railroad Fulton End of the n an afte per form eral ways; rhood. from ds, pla hboble ation of and Atlanta in sev cre neig forming! site. Theser frien essi the the areapp. ted the ut acc else is per ter suppor re with you ess to acc Dan Kna tion abo line. Sha to see who ation Cen Belt informa Tour Guide schedule nta Preserv orical s to APC to histgoe Atlang access The vidi cial thanks pro history. Spe
us
adi lR
Ful
Line”
Beltline
CHANGES DS/ NO EX
NO REFUN
Art on the
Information about the event. Include date, time, and name of the event. Include spcial thanks to supporters, donors, and sponsors.
“End of the
1.95 in.
ber 13 Date: Octo m Time: 5:15 p Seat: 39A Price: $0.00 Park urth Ward Location: Fo
Full Radius
Important: •All colors must stay the same. •No one is to alter “Full Radius Dance Presents” on the front of the ticket unless the company’s name is changed or rebranded. •All ‘Presents”, “Presented by” is also not to be changed. •“No Refunds/No Exchanges” is not to be changed or moved. •All icons must remain unchanged unless a new ticket is produced for a special event.
Date: Month Date Time: 00:00 a.m./p.m. Seat: Seat Number Price: $Price Location: Venue Name
This ticket can be used for any and all events presented by Full Radius Dance. A new ticket can be designed on request for special event purposes. This ticket may not be resold or used by any company except Full Radius Dance.
NO REFUNDS/ NO EXCHANGES
Tickets Description:
Full Radius Dance Presents
Art on the Beltline
“End of the Line”
Choreographed by Shawn Evangelista Presented at
Historic Fourth Ward Park
13
October
05:15 P.M. Start Time
39A Seat
680 Dallas St NE, Atlanta, GA 30308 General Admission Sunday, October 13th, 5:15pm
Free Admission
5.5 in.
32
Full Radius Brand Manual
33
M arketing & Advertisements
<Section Name>
Merchandise Pop-up Shop Concept Social Media Web Ad Print Media Vehicle Studio Concept
34
Full Radius Brand Manual
35
Merchandise
ďťżM erchandise
Tote Bags
Shirts
The Full Radius Dance canvas totes are sturdy enough to carry all Full Radius dance gear and stylish enough to use while running errands. The totes are a great way for both dancers and supporters to market the Full Radius Dance name. These should be sold at Full Radius Dance events.
The Full Radius Dance shirts should be sold at all performance events.
Full Radius
Powe r fu l
Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Danc
Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Da Dance D Dance
Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Danc
ive
Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Da Dance D Dance
Full
Full Radius
Inno va t
s Full Radiu
Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Danc
nate ssio Pa
Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Dance Da Dance D Dance
Full Radius
Powe r fu l
Full Radius
nate ssio Pa
Inno va t
ive
36
F u l l R adi u s
Full Radius Brand Manual
37
Hats
Gloves
The Full Radius Dance hat designs should be sold at all performance events.
The Full Radius Dance wheelchair glove designs should be sold at all performance events. The gloves are equipped with padded palms for gripping and are securely fitted with a stretch material.
Full Radius
ďťżM erchandise
Full Radius
ďťżM erchandise
Full Radius
F u l l R a d iu s
38
F u l l R a d iu s
Full Radius Brand Manual
39
M erchandise
M erchandise
Water Bottles
Fridge Magnet
The Full Radius Dance 21-oz. sports water bottle should be sold at all performance events.
The Full Radius Dance magnet should be sold at all performance events. The magnet functions as a word cloud that can be rearranged to make different word combinations.
Full Radius passion love
is
will
your
of
power
fill
life
a
strength
40
I
heart
the
Full s Radiu
my
dance
Full Radius
song can
our
soul
innovation
passion
my
dance
I
heart
love
is
will
your
of
power
fill
life
a
the strength
song can
our
soul
innovation
Full s Radiu
Full Radius Brand Manual
41
M erchandise
Car Magnets
The Full Radius Dance car magnets should be sold at all performance events. The car magnets must be placed in the center of the passenger or driver’s door. The car magnets must not be positioned crooked, upside down, or sideways. The car magnet must not be obscured by or advertised with any other car decals including, but not limited to, other car magnets, bumper stickers, or any sort of decorations made with car paint markers. The two different car magnets may not be shown on the car together at the same time. The wordmark magnet may be used for any general purpose occasion. The abstract mark logo must be used for official business such as recruiting new c ontracted donations and meetings with other dance agencies about event planning.
42
Full Radius Brand Manual
43
Pop-Up Shop Concept
The Full Radius Dance Pop Up shop is ideal for portability. It is light weight and breaks down into 4ft wide pieces for easy transportation. All pillars may be unhinged, providing easy installation. The Logo Mark may be detached from the backdrop. Hooks are provided for easy decoration and light display for any merchandise setup. Additional floor pieces may be made upon request for a larger spaces. The shop is handicap accessible. Special hinges are built into the ceiling for the Full Radius Dance 2” x 8” Vinyls.
44
Full Radius Brand Manual
45
S ocial Media
The Full Radius Dance Facebook page is another way of increasing public awareness through engagement marketing. This type of social media allows a constant interaction between FRD’s brand and the public. It keeps your brand connected to your existing fans while developing potential fans along the way. By utilizing this facebook page you are building a stronger relationship with your public while keeping them updated with upcoming events, shows, new dancers, photos, videos, etc. It also allows direct access to your Full Radius Dance website which then provides more information, more awareness, and sparks more interest in your company.
46
Full Radius Brand Manual
47
Web Ad
The Web Ad Viral is an engagement based piece for Full Radius. The ad is designed to animate the Full Radius Mark into the ad space when the page loads to pull the attention of the viewer. Upon mouse-over the ad will expand into a rectangular form and load short video that showcases the dancers revealing the logo mark. After the final reveal there will be a link to the Full Radius website for further inquiry. The Ad is meant to engage the viewer and provide a way to get the viewer quickly to the Full Radius website. This ad is meant to live on sites that are relevant to the art community. This way one can target an audience of people interested in performance art. The ad in the proper context will generate a bigger awareness of Full Radius Dance in the online art community. The ad can be reproduced for different size formats on the web upon request.
48
Full Radius Brand Manual
49
P rint Media
P rint Media
Newspaper
Magazine
The newspaper advertisement is an awareness piece designed to promote Full Radius’ signature annual events such as the Modern Atlanta Dance Festival. The benefit of advertising in the Newspaper--particularly in the Atlanta Journal Constitution--is that the ad targets a larger audience of individuals located around metro Atlanta. The newspaper ad is meant to target older individuals interested in attending cultural events for leisure that do not routinely attend events around town due to busy work schedules, families, etc. Because the ad targets audiences outside of Full Radius’ typical demographic, the ad has the ability to acquire new patrons and art enthusiasts--which furthers and contributes to Full Radius Dance’s mission. The benefit of advertising for specialty events such as the Modern Atlanta Dance Festival is that attendees unfamiliar with Full Radius are first exposed to the high caliber professional talent of Full Radius instructors--leaving the audience in awe and with a strong, positive consumer experience that can result in more monetary and contracted donations.
50
The newspaper ads must be advertised in the “Living & Arts” section of the Atlanta Journal Constitution and must always remain 5”x5” in dimension.
This Magazine campaign goes one step further than the simple magazine ad marketing. Potentially you as a company are trying to get the magazine and audience more involved. Having a feature story in a magazine, and owning that cover can create greater traffic. Especially with your demographic and the beautiful imagery that Full Radius Dance has of their dancers, there will be sure to be twice as much interaction with not only looking at the magazine but taking a look inside.
cover spread of a magazine is instant recognition, awareness, and authenticity.
This magazine spread is a great way to market the company and raise awareness of future events and of how to get involved. Any form of marketing or renaming the company name and mission is a great way for the reader to remember what they are learning. The kind of information you want to add in these spreads besides the current even being covered, or feature story, is a brief history of the company, the mission, and the logo. A very important benefit of sending information, or being recognized for a feature story and
Full Radius Brand Manual
51
Print Media
P rint Media
Poster
Vinyl Banners
This city-wide campaign utilizes large scale Full Radius posters to promote awareness and boost audience attendance and support. Strategic placement of these posters at bus and train stations/terminals located within a 5 mile radius of major arts centers in Atlanta such as The High Museum, The Ferst Center for the Arts or The Rialto will ensure we reach the demographic currently attending and supporting fine arts and cultural events. The simple yet elegant design of these posters accurately express the Full Radius mission while showcasing the dynamic dancers themselves.
The vinyl banners are designed to stand out in a busy environment. The banners command attention at 2’x 9’ but are easy to set-up, collapse, and transport. Two banners highlight some of Full Radius Dance’s core values while the other two decorative banners create visual interest. Arrange all four banners for full impact or use the info banners alone for smaller presentation spaces.
Full Radius
Full Radius
Join us in the studio! Your body: is perfect has undiscovered movement should experience dance
physically integrated modern dance technique partner stretching contact improvisation choreography
Full Radius
Full Radius FullRadiusDance.org
52
FullRadiusDance.org
Full Radius Brand Manual
53
Vehicle
Tour Bus
The bus is meant to provide transportation for the dancers in between shows around town. Branded in Full Radius colors and logos, the bus is a prime tool for advertisement. The bus also is handicap accessible to accommodate the disabled dancers.
54
Full Radius Brand Manual
55
Studio Concept
The Full Radius Dance Studio is ideal for their performance style. This ‘Pop-Up Studio” is a stage that may be easily assembled and disassembled for any and all performances. It is light weight and breaks down into 4ft wide pieces for easy transportation. All pillars may be unhinged, providing easy installation. The Logo Mark may be detached from the backdrop in case a banner or other sign is made for the dance number being performed. Hooks are provided for easy decoration and light display for any performance. Additional floor pieces may be made upon request for a larger group of dancers. The studio is Handicapped accessible and may be substituted at any time as a “Pop-Up Store” for merchandise sales. Special hinges are built into the ceiling for the Full Radius Dance 2” x 8” banners. The Full Radius Dance Pop-Up Studio has a red floor to reinforce the passion of the brand. The ceiling is white for the purpose of showing off the colors of the lights hanging for each and any performance. The backdrop is a light chestnut wood, continuing with the theme of the Full Radius Dance Studio design, and an attached 3D Logo Mark from the Full Radius Dance Logo.
56
Full Radius Brand Manual
57
U niforms
The instructor uniforms consist of a fitting red Full Radius branded shirt and black shorts/pants/leggings/ capris/skirt of the wearer’s choice. It is recommended that the clothes covering the lower portion of the body to be fitting in order to prevent potential snagging of the clothing and ensure safety during dance sessions. The name tags are adhesive and must be positioned upright and placed over the heart of the wearer. Name tags should not be worn by people that are not currently instructing, or providing service or assistance.
1.5 in.
Emily 3 in.
58
Full Radius Brand Manual
59