Alexandra Rausch Industrial Design Portfolio

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Personal Chair Deisgn Interior Structure: (2 x) 30 sided polygons CNC cut out of MDF material. Exterior Structure: 30 MDF panels cut on a percise angle on the table saw. Then nailed to the interior structure. Foam was later layered, glued together, and then shaved using an electric knife.



concept

From the start, ideation consisted of letter forms intersecting and changing angles.


logoprocess


Proposal: Create a logo design that can be used for the “Industrial & Interaction Design� program. The logo needed to be designed with high readability in color, black & white, and at a small scale. The logo was required to be constructed in 3-D prior to being photographed and taken into creative suite to create a poster capaign for the program.


The final poster campaign consisted of a sequence of the logo being flicked with color. This visual was supposed to represent the step-by-step process that design goes through. The three- dimentional letter forms were intended to represent the ‘blank canvas’ where all ideation processes begin.

The required information displayed to the left of the letterforms is subtle enough that it does not take away from the overall simplicity of the composition on the posters. This also allows for the logo to one day mature and be on its own once without any need for background information .

final products


concept

The shape of this piece allows you to combine up to four to make different shapes. Space surrounding is optimized because you can push them up against a wall.



Holes were drilled in the sides of the jig to allow for as many clamps as physically possible.

The veneer was glued together with Titebond wood glue.

Once the sheets were glued up, I set them on top of the jig and then set another piece of flexible plywood on top of them. Then clamped it all to together.

Since the casing of the light was to be painted, I taped off sections that would be active in the assembly in order to avoid wear damage. The casing was simply constructed from (2x) pieces of MDF material with a dado cut made parallel to the edge.


This photo was taken while there was very dim lighting without a flash.

final product

This photo was taken in a well lit room.


I kicked this project off with researching physical capabilities and restrictions of my own foot. This would lead me to find the best way to redesign an existing shoe.


This project was required to be done on Adobe Illustrator only. Drawn all with the pen tool and gradients.

final design


concept



d.

a.

d. The third screen asks if you are happy with the cupcake you have designed. If you select no, you are taken back to select different options. If yes, you continue onto the next screen.

a. The resting (on) home screen simply displays the title and an indication that you can touch anywhere to begin.

b.

e. b. The first screen that appears requires you to choose your preferred flavor of cupcake. Once this is selected, the icon illuminates.

c.

e. The fourth screen is where you are able to press print for a recipe to bake the cupcakes you designed here, at home. This screen gives you the option once again to go back and edit your choices.

f. c. The second screen features topping options to add to your cupcakes. If icing is selected, a subheading opens giving you the option to have either chocolate or vanilla icing.

f. This is the final screen. It is visible once your ingrient bundle is done being organized inside the machine, then reminds you to take your bundle along.


final product



The piece goes together and comes apart with a peg-in-hole system. Also allowing for easy assembly.

final product









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