Copyright Š 2015
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. Copyright Š 2015
Table of Contents
Chapter 1..…...............Article Marketing: What Is It and How to Get Started Chapter 2..............................................................Generating Organic Traffic Chapter 3.…..........................................Generating Traffic from Feeder Sites Chapter 4...................................................................High Traffic Linkwheels Chapter 5.......................................................................................Free Blogs Chapter 6..............................................................................Final Reminders
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Traffic Boosters The Wankster Way For any online business, driving people to your site is of paramount importance. Just like any other marketing campaign or initiative, your websites, landing pages and squeeze pages incurred costs on your end. It is your responsibility to ensure that this investment will translate to revenue. However, traffic in itself is not enough. To increase the conversion from site views and clicks to actual sales, traffic should be highly targeted and consistent. Without traffic, you will have to go through a number of nightmare scenarios, including difficulties in finding prospects, in building a customer base, in increasing awareness your brand awareness, and in increasing your ROI as well. Indeed, if you could do something to prevent these scenarios from happening, you will gladly do it. If you are not new to online marketing, then chances are that this is not your first time to read about strategies on driving online traffic. You may even have used some of them, but these strategies don’t seem to work. So, which techniques really work for my business, you ask. Online websites, blogs and e-books may flood you with more than a hundred ways to drive in targeted traffic to your site. Unfortunately, not all of these would work for you. To help you get the results you want in just a short span of time, Traffic Boosters will walk you through the different SEO techniques. These SEO tips are easy to follow, have been proven to work, and are applicable to any niche or industry. The best thing about our strategies here is that they are all free. Yes, you read that right. There are no hidden costs or miscellaneous charges to worry about. Read on and let’s start the ball rolling.
Top Traffic Boosters Article Marketing: What Is It and How to Get Started Since you are looking for a sure-fire yet easy-to-follow strategy for traffic generation, article marketing is one of your best bets. Article marketing allows you to generate high quality back links to your website and sends traffic from search engines results. Not only is it good to post the article on your website first; you have to ensure it's actually indexed on your website before submitting to an article directory. As an example, Google will index a page on Ezine Articles much, much faster than a page on your own website. Even if you post an article on your website on Monday, and the article directory on Tuesday, there's still a good chance that Ezine Articles would be indexed first. Then you're left standing in a puddle. Where to start? Here's a list of my top 5 article directories that I will submit to daily while on a campaign: 1. 2. 3. 4. 5.
Ezine Articles (Duh!) Go Articles (No Brainer) Article Dashboard Article Base Idea Marketers
I choose these not only because they have decent PR but also because creating accounts isn't a pain in the rectum like it is with some article directories. I'll also say that if you have the time go for 10 a day to really get a good diverse range of ip addresses. Whatever websites you choose, add them all to a folder in your bookmarks. Then once a day stay consistent and you'll see. The good news is that this does not even need complicated methods and techniques. Steps: 1. Keyword Research. One of the most important steps to doing this technique right is finding the right keywords. While there are paid keyword generators, you can’t go wrong with a free one--Google Adword’s keyword tool. With this tool, you can find relevant keywords to target and will also have an idea how much searches is made using the keywords.
Certainly, if you have an understanding on your niche and industry and you spend a little time doing research on your keyword, you never have to pay for an SEO Expert to provide you with keywords. 2. Quality Research. You don’t want that your articles are just the same as what other articles are saying. Your articles should provide interesting contents that your target readers would want to know or would be interested to share with their friends and business associates. Thus, research is vital prior to writing. Make sure that the information you provide are factual and interesting enough to catch your readers’ attention. 3. Write. Write a couple of articles and incorporate the keywords in the title, and the article body. 4. Proofread. Make sure all articles are well-written and are error-free. They should also be original unless you want to be bothered with plagiarism issues. Nevertheless, be aware that some article directories do not accept private label content. 5. Link It Back to Your Site. Each article should direct readers to your website through the resource box that appears at the bottom of the content. Some article directories do not allow links in the actual content so the resource box could be your best shot. To ensure that your reader will read on until they get to the resource box, your content should be compelling and valuable. If your article does not provide readers with any useful information, they will likely close the page before the end of the article or click on the back button. In short, you will lose the chance of leading them to your site through the backlink in the resource box.
Here is your other checklist:
Complement the momentum created by your title with a first paragraph that provides an overview of what the article will be talking about.
The body of the article should tell a story. The content should sustain the attention and interest of the reader so he or she will continue reading until the end.
End the article with a closing statement that summarizes the story while leading the reader to the resource box.
In the resource box, provide the readers with free useful information to compel them to click on your backlink. The information should be related to your topic. It could be through a free e-book, tutorial, report or video.
In article marketing, there is no limit to the number of articles you should write. The more articles you have that are linking back to your site, the wider your website’s exposure will be. Then, you can earn more traffic from the resource boxes and from your article directory profiles as well. Once finished with writing the articles, the next thing you need to do is to start looking for article directories. To get you started, here are our top recommendations: 1. 2. 3. 4. 5. 6. 7. 8.
http://www.Buzzle.com http://www.GoArticles.com http://www.ArticlesFactory.com http://www.WebProNews.com http://www.ArticleDashboard.com http://www.ArticlesBase.com http://www.ArticleWheel.com http://www.ArticleFriendly.com
If you need someone else to do the writing for you, there are also freelance marketplaces you can go to find the right talent. These include:
http://www.Guru.com http://www.WriterLance.com http://www.GetAFreelancer.com http://www.Scriptlance.com http://www.eLance.com
This is a good way to go if writing is not your forte. Instead of spending a lot of time in writing, you can just hire a professional to do the job for you so that you can focus on other SEO strategies. Generating Organic Traffic Aside from relying on article directories for backlinks, you could also optimize your entire website though on-site SEO. On-site SEO involves the entire setup of your website, from the content to the site structure. Since all SEO strategies are done on your website, you are in full control of whatever is going on. Nevertheless, to do it right, there are certain factors you should not miss out.
Keywords. Keyword prominence and proximity will play a crucial role in the effectiveness of your on-site SEO campaign. Keyword prominence is measured according to where it is placed in the article. Keywords that are placed at the beginning of the article are considered to be more critical than those placed at the later portion. Thus, primary keywords should never be placed towards the end of the article. Meanwhile, keyword proximity describes the interrelatedness among the different keywords in the article.
Title tags. For SEO, the title tags should also incorporate your primary keyword.
Header tags. Header tags signal search engines on which texts are important and should be given more attention.
Site maps. Site maps guide readers and search engine spiders in finding their way throughout your site.
It is also important to note that the quantity of backlinks is not the end of the deal. The quality of the backlinks should be treated as priority. Backlinks from solid, reputable websites are of bigger weight than those coming from unverified blogs. You can also take advantage of directory backlinks. By including your website in specific directories, you will already be entitled to automatic backlinks. However, refrain from excessive directory backlinks as they could also hurt your ranking in search engines. Here are some directories you can check out:
http://www.DMOZ.org http://www.Lii.org http://www.Info-Listings.com http://www.Buzzle.com http://www.MasterMOZ.com Social bookmarking websites have also provided internet marketers the avenue to drive traffic to their site. By enrolling your site to these social bookmarking platforms, you are already guaranteed with valid and recognized traffic. You can never go wrong with starting with any of the following social bookmarking websites:
http://slashdot.org http://digg.com http://technorati.com http://www.furl.net http://www.backflip.com http://www.hugg.com http://www.mixx.com http://ma.gnolia.com
http://www.connotea.org http://mystuff.ask.com
Your website can also benefit from backlinks from blogs. However, not all links from all blogs can be counted as a valid link back. You can use the free Firefox plug-in at http://www.quirk.biz/searchstatus to help you avoid wasting your time with invalid blog backlinks. The anchor text feature is also one of the most underutilized portions of the blogs. Incorporating anchor text in your blog comments would be especially helpful if you want to hit more than one keyword phrase. Here a few reminders you should bear in mind in using blogs for backlinks:
Choose blogs that incorporate a ‘do follow’. Otherwise, the links back to your site will not be honored.
Post a relevant comment that the blog administrator will likely approve. It would help to read the blog so you would know what you should talk about. Your comment should make sense.
Place an anchor text in your backlink.
Generating Traffic from Feeder Sites Feeder sites provide you another avenue for generating traffic for your online marketing purposes. Feeder sites refer to websites remotely hosted by third-party service providers. These websites are offered to those who wish to create webpages and blogs and share information throughout the cyberspace. Why should you use these feeder sites? The answer is simple – these sites are considered as ‘authority sites’. Submitting content to these sites with the corresponding link to your site could bring value to your online marketing initiatives. If you are already familiar with backlinking, you would surely agree that linking sites are not created equal. It could be quite tricky most especially when choosing those that could help you and those that could not. Fortunately, you can never go wrong with using feeder sites to link back to your main website because of the authority connection they are endowed with.
The good news is that there is no shortage of feeder sites online. You would certainly not have to worry about finding one. You can easily find tons of them in just a few clicks. Utilizing these feeder sites give you traffic in a two-pronged approach – from search engines and from the feeder site communities. If you want a sure-fire way to achieve results in no time, the highest authority sites would be perfect for you. These are the sites that could generate the most online traffic in a short span of time. As of this writing, the leader of the pack is Hubpages. Other sites may also be as popular as Hubpages but this is the one we would personally recommend. Hubpages does not only generate the highest amount of traffic but also the highest revenue through the site’s revenuesharing scheme. Yes, you read it right! The value that these feeder sites could give you goes beyond the traffic you can generate. How? Through ads. Advertisements usually flourish in feeder sites, especially in Hubpages. Through AdSense, your content could make you earn a percentage of the earnings based on the ad clicks. With feeder sites as good as Hubpages, you get to hit two birds in one stone! If that is still not enough for you, you will surely be convinced with this one – its userfriendliness. It is very easy to set up an account with hubpages. Then, just create around 6 to 8 hubpages. All the links in your hubpages will be counted as valid backlinks and will already make your rankings in search engines more favorable. With the solid backlinks from an authority site, you would definitely see your site on top of the search list in no time at all. Squidoo is also another authority website that is recognized by leading search engines such as Google. Every lens you build gives you the opportunity to rank your content for specific keywords that you integrated both in article title and main body. The backlinks you get to create through your Squidoo lenses are a very effective mechanism for generating traffic to your main site. To optimize Squidoo, here are a couple of guidelines that can help you out: 1. Choose a good topic. Your topic should be relevant and timely so you can get readers to click on the article. It is highly advisable to choose a specific topic for your lenses to focus on instead of spreading them among different niches or categories. Once traffic
starts to come in for your Squidoo lenses, you can already expand by creating lenses for other topics. 2. Create articles on interesting topics related to your business/niche. Your articles should be written well and not just stuffed with the keywords. Your readers will know if the articles are keyword-stuffed or not. At the same time, your lenses could end up blacklisted or penalized. Integrating keywords into your content is a must but the value and quality of your content should be prioritized first. 3. Create a Squidoo lens for every article. Recommended article length is between 500 to 800 words. It would be best to break up one lengthy article into shorter segments. Squidoo even allows you to incorporate content boxes within your lens. Always remember to include relevant images for your content to be more appealing. Images could also help give emphasis and attention to certain information. 4. Assign relevant keywords to each of your Squidoo lenses. Utilize Squidoo’s tagging system. Make sure your keyword tags should be less than 10 for every lens you have created. 5. Create internal links among your Squidoo lenses. This will optimize the potential of every lens to drive traffic to other lenses. 6. Never forget to link each of your lenses to your sales page. 7. Make your lenses interactive and engaging for visitors. Integrate modules and solicit your readers’ opinions. You can also post questions and ask for comments to trigger participation. The more engaging your content is, the more it could attract readers. 8. As soon as traffic has already stabilized for your existing Squidoo lens, start expanding by creating new lenses weekly. Your goal should be to have your lenses indexed quickly by Google and other prominent search engines. This would not be a problem at all since Google’s new approaches in updating web indexes make it possible in just a couple of hours. Yes, you do not have to wait for a lifetime to see initial results! You should also take advantage of bookmarking each of your Squidoo lenses. As soon as you’ve got a few high-quality lenses with 2 to 3 well-written articles for each lens, check out
http://www.Mixx.com. Always remember to include an anchor text, the text used to link to your main site.
High Traffic Linkwheels Linkwheels serve as conglomeration of a number of feeder sites hosted by remote servers. In building your linkwheel, your focus should be on ‘Web 2.0 properties’, a combination of free feeder sites. The diagram below explains the basic structure of a linkwheel:
Yes, it is generally similar to how a wheel looks like. Your money site serves as the hub or the core. The money site is the specific site you want to direct traffic to. It could be your website or your sales page. The spokes are the sites that will link readers to your money site. The rim, located on the outside of the wheel, includes the sites with the backlinks. Here are the basic steps you need to follow in creating a linkwheel: 1. Create keyword-optimized content with 200 to 500 words per article. Never miss out on the keywords since these would be the key to your target of being ranked high in search engines. 2. Choose 6 to 8 feeder sites as spokes for your linkwheel. Then, develop content for the feeder sites you have chosen. 3. For every page you have created in those feeder sites, including 2 links is a must. One should point to your money site and another to direct readers to another site within the linkwheel. This will ensure that both your main page and your Web 2.0 pages will receive good traffic. If you are confused on where to start, here are a couple of highly-recommended linkwheel platforms:
www.Quizilla.com
http://www.Wordpress.com
http://www.HubPages.com
http://www.Blogger.com
http://www.Squidoo.com
http://www.Vox.com
http://www.Ever.com
http://www.Wetpaint.com
http://www.Flickr.com
http://www.Blogsome.com
Manually create an account for each site you have chosen and submit content to each one of them. Truthfully, this will take a huge chunk of your time. But, if you get it right, the results would pay for it. If you wish to save time, you can choose the automated method through http://www.SocialMarker.com. Free Blogs Other web platforms you can also take advantage of include Blogger and Wordpress. Blogger allows you to create high-quality blogs that can integrate links to your websites and, as a result, generate traffic. Wordpress also operates in the similar function. Both blog platforms assure you of quick results in a short time. The key to success in utilizing Blogger and Wordpress is the attention you put into creating your blog. If you do not want your efforts to be in vain, then you should invest your time on it. The blog will not fly on its own. At least three articles should be posted in your blog. Then, include links to your sales or squeeze page. You can also take advantage of a wide range of optimization strategies to ensure your blog page will get a good ranking in search engines. Initial results will be in the form of clicks and views of your blog.
Final Reminders
1. Never lose the momentum. For best results, fresh content should be added regularly to your website and supporting platforms. If your exposure is already doing great, then it’s about time to expand. 2. Build targeted lists of subscribes to better leverage your traffic. Through your list, you can easily and effectively send out broadcasts, announcements, updates and communications to your target audience. 3. Never be limited on your traffic strategies. Implement a new one every now and then and improve on those that are already in place. 4. Stay updated with the latest techniques. Google and other search engines change their algorithms every now and then. To avoid getting blacklisted or penalized by the search engines, make sure that you are knowledgeable of the new updates. 5. Always avoid using blackhat techniques. These are techniques that are designed to fool search engines so that they will regard your site as authority site. Don’t think that you can outsmart search engines. While it used to be possible, search engines of today are smarter than before. It’s best to stay away from such no-no techniques to avoid throwing away all your efforts. With these tips and inputs, you and your site will surely end up on top in due time. Cheers to unlimited traffic and unlimited profits the wankster way! The Force Is With You,
Alex Rendon
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