alexjm.meyer@gmail.com 143, rue de Rennes 75 006 Paris, France +33 6 88 39 88 36 Nationalities: French and Canadian Driving License: B1 http://www.twitter.com/alexrio
Alexandre MEYER
Brand management, Strategic Planning EDUCATION /MARKETING, COMMUNICATION & INTERCULTURAL MANAGEMENT UNIVERSITY OF PARIS SORBONNE-CELSA (www.celsa.fr) Post-Graduate Degree in Communication, Marketing and Management • Magistère of Communication (equivalent to a high-level Master’s degree) • Master in Management and Intercultural Communications (MBA) (2006-2007)
2004-2007
Main works: How to use trends in a communication strategy / Essensis (Danone): Brand strategy analysis / Defining efficient & relevant global communication strategies in intercultural context UNIVERSITY OF PARIS, NANTERRE Paris-X Pre-PhD year in Information and Communication Sciences (MPhil) Main work: Space, technology & mobility; integrating technologies into consumers’life
2003-2005
/HUMAN AND SOCIAL SCIENCES (Sociology, Geography Economics, Geopolitics) UNIVERSITY OF PARIS SORBONNE Paris-I Undergraduate Degree and M.A. equivalent in Geography Main works: Brand showroom; experiences, representations & recommendations / Geopolitics study
2001-2003
LYCEE MADELEINE DANIELOU and LYCEE JEANNE d’ALBRET, Paris 1999-2001 Hypokhâgne, Khâgne: Two-year post-secondary studies preparing for competitive exams leading to the French Grandes Ecoles Studies in Human and Social Sciences. Option: Political Sciences
PROFESSIONAL EXPERIENCE /HARRISON & WOLF (a TBWA Group Company) Since Jan. 2008, Paris (France) • Consultant As strategist, accompany clients in communications (advertising, interactive communications in all media -on line and offline-) - Understanding & creating meaning for brands in the context of their consumers’lives - Developing a strategic planning which focuses on brands and their imaginaries - Working as strategic planner on corporate brands and digital communications (social networks, e-crm, e-commerce…) Clients: Société Générale, Total, Air France, Le Groupe La Poste, Lafarge, Arkema, Essilor, Bel, Sperian... /JUNIOR COMMUNICATION (www.junior-communication.com) – Junior Enterprise within CELSA Sept. 2004-Dec. 2007 • Study and Account Manager Undertook assignments in Marketing and Communication including: brand study, identity creation, audit, online institutional strategy. Clients: Renault, Microsoft, Areva, Bouygues, and Elluminate. /AXA MEDITERRANEAN REGION, Communication and Brand Department, Madrid (Spain) • Assistant to the Department Head (internship) Participated in: - management of AXA/Winterthur merger (marketing, communication, advertising) - conception of the communication strategy - writing news for internal & external communication
Sept-Dec 2006
/EURO RSCG C&O, Corporate and Crisis Communication, Paris (France) March-June 2006 • Consultants’ Assistant (internship) Participated in: - brand strategies conception - defining insights to enrich brands Competitive intelligence, benchmark, creating and promoting new proposals for clients (Bnp Paribas, Altran, Yves Rocher, Exalead) /UNIVERSAL McCANN, Media Planning (Press Department), Paris (France) • Media Planner Assistant (internship) Participated in the design of the media-planning strategy and managed commercial negotiations with media and clients such as Microsoft, Bayer, and L'Oréal.
OTHER EXPERIENCES
• Journalist: -JOURNAL DU NET (Benchmark Group), Paris (France), daily digital business newspaper and magazine: July-Sept. 2003 -LE COURRIER SAVOYARD –weekly newspaper- Annecy (France): August 1998
LANGUAGES & COMPUTER SKILLS French Mother tongue English Advanced, with 9 years of specialization in communication
Spanish Advanced German Basic
Computing Use of Pack Office/ Advanced knowledge and use of Internet. Mac computer owner. Motion Design skills: After effect, Flash, Cinema 4D, Illustrator, Photoshop…
April-June 2005
OTHER INTERESTS & ACCOMPLISHMENTS /HOBBIES Sports (swimming, surfing, volley-ball, tennis), music (piano during 7 years & DJ), literature, art exhibitions, and cinema. /TRAVEL Expatriation: 1984-1986, Muscat (Sultanate of Oman); 1986-1990, Stavanger (Norway); 1994-1997, Douala (Cameroon). Linguistic and cultural travels to Canada, Brazil, and Iceland. /OTHER EXPERIENCES Drawing, print, videos and ads creations for personal, professional goals. President (since 2005) and Project manager (2004-05) of the Alumni Association (BDE) of CELSA. Citizen representative at Paris 6th city hall assembly (2004-2005). Work with young people –scouting- (2004). Tour de France 1999 volunteer in a stopover town (2 weeks). Participation in an at-risk youth assistance program in Douala, Cameroon with the OSER Association (1995-1997). Scouting in Pau (1992-1994).