Monetising LTE: Capitalising on the Growth of Mobile Handset Data by Analysys Mason No of Pages: 20 Published: Aug 2014
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Monetising LTE: Capitalising on the Growth of Mobile Handset Data Operators that can bring 4G tariffs to low-end smartphone users will be winners because of a higher potential ARPU uplift. The number of 4G (LTE) handset connections worldwide will increase from 178 million in 2013 to 1.4 billion in 2018 – a growth of 670% – while mobile handset data service revenue will only grow by 64% during the same period. This presents a major challenge for operators – how to monetise LTE services. Operators are deploying a variety of strategies including price premiums, reserving LTE for premium tariffs, bundling content and broadening connectivity to a wider range of devices through multi-device tariffs.
This report addresses the following topics and provides recommendations for operators.
The challenges of monetising mobile data: Analysing mobile revenue forecasts, assessing the revenue impact of LTE launches, and the impact of this on mobile ARPU.
View Complete Report @ http://www.rnrmarketresearch.com/monetising-lte-capitalising-on-the-growth-of-mobile-handset-data-market-report.html .
Monetising LTE: Capitalising on the Growth of Mobile Handset Data
LTE bundling strategies: Evaluating operators’ value-added services and connectivity extension (that is, multi-device tariffs) bundles for LTE tariffs.
The broader market opportunity: Assessing the impact of LTE on the prepaid market, data allowance overage and the MVNO market.
Company coverage
AT&T
EE
FreedomPop
Free Mobile
Hutchison Whampoa
KDDI
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Monetising LTE: Capitalising on the Growth of Mobile Handset Data
LG Uplus
NTT DOCOMO
Orange
SFR
SK Telecom
Telefónica
Telekom Deutschland
(T-Mobile)
Telenor
TeliaSonera
Telstra
Yuilop
Verizon Wireless
Vodafone
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