Copyright Š 2012. Designed and Printed in Los Angeles, CA by Alexandra Yee Class: Creative Strategies Instructor: Fridolin Beisert Typface families: Replica and Adobe Caslon Pro All rights reserved. Some images used were taken without permission but is inteded to be used for educational purposes only.
CONTENTS week 01 02 03 04 05 06 07 08 09 10
Self-Portrait What’s your Problem? Art Center Souvenir Forces of Nature Forces of Nature continued Secret Santa Vision Calibration Balance- Mobile Full Circle Creative Remix
01
week
week 01: Self-Portrait
PROBLEM :
Who am I as a designer?
Alex Yee. Designer. Who?
Our challenge was to create a creative self-portrait. Not only do I need to portray attributes of myself, but also show how that shapes me into the designer I am today. My first question was “who am I as a DESIGNER?�. I chose to stick to the angle of design because while I could talk endlessly about how much I like the beach or dogs, I really wanted to discover how I ended up doing design, of all trades...
Some may call it loopy, but I prefer to call it non-linear thinking. I thought it was appropriate to start off defining myself by creating a mind-map. I labeled this mind map: ALEX YEE. DESIGNER.
What makes up a designer? What makes me unique from others? What do I enjoy best about designing?
week 01: Self-Portrait
ALEX YEE – DESIGNER
“connecting the dots”
+ explore and connect + adjacencies + tactile + interactive + playful + spontaneous v. meticulous + questions and answers + social change From the mind map I created a list of attributes that stood out the most to me. These key attributes are what guided me througout the whole development of the final. As I designed, I looked for ways to subtly incorporate more attributes so that the self-portrait would be “authentically me”. One of the main attributes that immediately caught my attention was my desire to “connect the dots”. But connect the dots to what? Next, I created a mind-map to portray who I am as an individual. What are my interests? My dislikes and likes? What makes me uniquely me? Upon the process of sketching my “ALEX YEE. PERSON.” mind-map, I realized the main core between everything I do is simply a quote from someone famous.
week 01: Self-Portrait
“
be the change you wish to see in the world.
”
– Mahatma Gandhi
IDEA #1
IDEA #2
connect the dots
combining strengths
I believe the role of the designer today is to take things that already exist, and make them work better by connecting totally unrelated items together to create harmonic and sustainable solutions.
Taking my strength of empathy and compassion, I searched for ways to tangibly convey this keen emotion that is used to create deep connections with people and scenarios.
week 01: Self-Portrait
IDEA #3
IDEA #4
interactive community
mad-lib ID card
My favorite game growing up was called Banana, a card game where the objective was to find the pairs the fastest. What if, in a deck of cards, players would work together to find the pairs to reveal a message, meanwhile all the single cards conveyed something special about me?
In my research on how to improve the productivity for designers, I came across many interesting tips. I noticed a few tips were similar throughout the articles. The productivity kit is an attempt to incorporate the key essential “helpers� for productivity.
FINAL SOLUTION :
THE ALEX WORLD WISH BOARD
After much deliberation, I decided to pursue “connecting the dots” by creating an interactive game that would represent me best. A dimensional pin board was created to convey the sense of who I am as a designer, but also begs for others to contribute. Illustrated on the backboard is a grid of dots, stick figured people, and symbols of values or entities we face in life. Each day we are faced with a diversity of choices in life, yet we are all kept structured with some sort of system– in this case it was the grid. The board presents the viewers with Gandhi’s famous quote and then asks him or her to answer the question themselves. “How do you wish to see the world?” Viewers are encouraged to take part in the sense of play and interactivity much of my design work boasts. Several strands of colorful thread are available for viewers to take and begin connecting points on the grid according to how they wish the world functioned. The board starts off with an intricate web of relationships and adjacencies according to how I wish to see the world. How would you connect the dots?
week 01: Self-Portrait
02
week
week 02 : What’s your problem?
PROBLEM :
What is the core problem? Reframe one of your classmate’s problems into a new one. Answer the reframed question.
Jeannie’s Problem
Q: How can I work faster in my projects? W: I waste a lot of time just thinking what I’m going to do and feel like I work too slowly.
When faced with questions, our natural instinct is to give it a “band-aid” solution to solve the problem quickly, without taking time to think about the core of the problem. With this excercise we were encouraged to re-frame a question by looking extensively around the reason of the problem and challenged to write a new and improved question.
Band-aid solutions: - Set an alarm clock to checkpoint hours passing while working. - Make the clock run slower - Get others to help you - Ease the decision process- make it black/white - Pick design directions of a jar - Listen to faster music - Set checkpoints in work - Schedule each hour of the day so you don’t go overtime - Reward system for working faster “that was easy button” go faster button.
week 02 : What’s your problem?
Next, I broke down the question further: - Does she feel she is working too slow? - Why is her goal to be faster? - If she is faster, how is that solving her problem? - What is the real problem? - if she worked faster, what would she do with the extra time after? - if she worked faster, would she be willing to sacrifice quality of work? - If she worked faster, how would her projects benefit? - would it only benefit one project? or all her projects?
Then, I broke down “why” she wants to work faster by writing my own questions and observations: - Why does she consider “just thinking” as a “waste of time”? - Why is thinking slower considered a waste of time? Reflections: - She has trouble making decisions - She is thoughtful and thorough at the beginning of design process. - She feels she can work faster - Does she feel she can work faster because she thinks people around her are working faster than her? - She is comparing her work speed to something. - ... comparing to her peers? - What point would it take for her to feel she is faster? - She wants back the time wasted for something.
REFRAMING
finding and addressing the core problem
How can I feel like I am getting work done without feeling I’ve wasted my time? How can I monitor my time while working so I make sure I am making progress? (S) How can I work to my strengths (thoughtful decision process) and still manage to get work done? - How can I create quality work in a limited amount of time? - How can I get more bang for the buck each hour I work? - How can I make every hour I spend on work, worthwhile? - How can I work more efficiently to finish projects more quickly? How can I efficiently maintain a thoughtful decision process within a shorter working time to complete projects? How can I work efficiently to complete projects quickly? How can I work efficiently (not waste time) to create high quality work in a limited amount of time? How can I feel I am working faster?
week 02 : What’s your problem? FINAL RE-FRAMED QUESTION
How can I speed my working process without sacrificing quality of work? SUB-QUESTION
How can I work efficiently to create high quality work in a limited amount of time? This sub-question helped me keep in mind, the core goals of productivity and efficiency. It was this stage that I began to really personally relate to the problem. I also have trouble with completing my projects at the speed I desire. Jeannie is in Graphic Design. I am in Environmental. Is there a difference in the degree of the problem according to discipline? I found that languages may be slightly different, but the core problem is very similar.
week 02 : What’s your problem?
IDEA #1 A guide for efficiency & productivity
IDEA #3
IDEA #2 Set of visual reminders?
What if “fast” or “quick” is merely a mindset? If so, what simple triggers could stimulate the mind and body to think and move faster so that projects and tasts can be completed more quickly?
“Productivity Kit” - timer - CD of music - inspiring pictures - “to-do list” with priorities - aromatherapy sleep/relax aids
In my research on how to improve the productivity for designers, I came across many interesting tips. I noticed a few tips were similar throughout the articles. The productivity kit is an attempt to incorporate the key essential “helpers” for productivity.
FINAL SOLUTION :
PRODUCTIVITY HELPER
Of the tips for productivity I found online as well as through observation of my nearby efficient and talented peers, I decided to incorporate the most impactful tips into one element. Designed to fit comfortably on the desk, the Productivity Helper incorporates elements of time, priority, motivation and reward feedback. Jeannie can now start each day with writing down her to-do list according to priority on the paper roller, set a timer and begin working to complete each task. To keep on track, Jeannie also has motivational reminders, pushing her to focus, speed up, and drink in new perspective. Each sheet in the motivational paper pad has quick inspiring and motivational reminders catered to the language of her specific major. For instance, her major is Graphic Design, so some quick reminders will talk about saving her filles often, measuring twice cutting once, etc. This productivity kit was created to address Jeannie’s problem but can also be used by other designers just by changing the “quick reminder” note pack.
week 02 : What’s your problem?
Features; 1- Timer/Alarm Clock: stay on time, on track with the pressure of an alarm so Jeannie won’t spend too much time on one task. 2- To-Do List: Jeannie will be able to complete tasks mroe easily by prioritizing each task and focusing only on one at a time. 3- Quick Reminder: motivational sayings encourage Jeannie to work more quickly, move on, slow down, take a break, refresh her perspective, etc. 4- Progress Meter: provides Jeannie with visual feedback on her accomplishments and remaining tasks.
03
week
week 03 : Art Center Souvenir
PROBLEM :
What is the Art Center essence? Using the principles of Pattern Breaking, create a new concept for an Art Center Souvenir
This weeks challenge was to break waay from chiches while also capturing the ACCD essence. The goal was to create something that could be sold in the student sotre or be a give-away for guests or visitors.
What is Art Center? Off the bat, key things that stuck out to me... - coffee - tactility - energy - branded - adult - old - grown-up - mature - presentation - next level up - “prideful” yet the term “Art Center” is not unique
Principles of Pattern Breaking: + positive + enhance creative minds + The Act of dissecting a problem into its key elements, recognizing patterns and changing the criteria to find non-obvious solutions.
week 03 : Art Center Souvenir
Attributes to incorporate: - Professionalism - Perfection - Presentation - Great Body of Work - Prepared for the outside World - “Magically� High quality of work seen in Gallery
week 03 : Art Center Souvenir IDEAS THAT STAND OUT:
IDEA #1 “TINK” Fairy Dust - Quirky object that plays off of the outside perspective of Art Center work. Our work appears perfect, like we used magic but it was really hard work.
IDEA #3 Magic Microwave - Art Center is a “catalyst for change”, our impact on the design world is great. With designmatters, our impact is greater on social change. Art Center takes ideas and people, runs them through the ACCD process and the idea or person comes out a great masterpiece.
IDEA #2 Art Center Sour Patch Kids - Candy plays off the idea that it is much harder to stay in ACCD than it is to get in. However, the reward for finishing the program is fabulously sweet.
I spent a lot of my time trying to focus my ideas on manifesting the word “CATALYST”. Art Center being a catalyst for design, for impact, for change, and ultimately to shape the world, now and into the future.
However, in order to simplify the idea so that anyone who picked up the souvenir object quickly understood its meaning, I chose to direct the design towards something quirky and playful on the ironies of the inside perspective vs. outside perspective.
FINAL SOLUTION :
TINK Design Dust
Often times when visitors come through Art Center, they walk through the student gallery in complete awe of the high caliber work that students produce. Art Center has worked diligently in creating a careful conception of the programs in the school, by using the student gallery as testament to current and prospective students. I still vividly remember my first time walking through the gallery. It was then that the work of the Environmental Design program captured my heart. The idea of producing such beautiful work was romanticized until my very first week of school.
It didn’t take me long to realize that it was a lot easier to get in, then it would be to stay here and graduate.
<<<<< << < The Edward A. “Tink” Adams’ Design Dust, plays off the outsider’s conception of student work, combined with the harsh truth gained only from an insider’s point of view. Often times, the work in the student gallery appears so perfect, the process of making gets lost in it’s presentation. However, if you look back, even only 24 hours before it’s completion, there is a lot of hard work, sleepless nights, and tons of sketches, notes and revisions. The process itself is not pretty, but the outcome is stunning. The Design Dust can be sold in the student store for visitors and prospective students to buy while on campus. The surprise is hidden in its consumption and within the completion of the consumption. Filled with Pop-Rocks, the explosion inside the mouth signifies the slightly pleasant and unpleasant experiences of being a student. Upon clompletion, the pserson becomes away that there is not magic or secret ingredient. It is truly the dedication, perseverence, and all-round hard work that enables Art Center students to achieve such magnificent design solutions.
week 03 : Art Center Souvenir
04
week
week 04 : Forces of Nature
PROBLEM :
How can I upcycle scrap wood to achieve the highest price? Using the supplied wood from the Arboretum, create a concept that will be auctioned at a curated exhibit to benefit the tree fund. This exhibit is entitiled “Forces of Nature” and commemorates the over 200 trees lost during the great windstorm of ‘11.
Arcadia Arboretum Tour with Resident Artist She shows us the great loss of trees from the big storm. Most previously beautiful and grandeur fallen trees are turned to mere mulch.
This weeks challenge spans over two weeks in order to execute the most valuable and meaningful design solution that will elevate the percieved value of devastated wood from the December 2011 Santa Ana Windstorm. The end result will be auctioned in November 2012 in hopes of benefiting the Arboretum tree fund.
The exhibit, â&#x20AC;&#x153;Forces of Natureâ&#x20AC;? aims to commemorate the over 200 trees lost during the great windstorm. Using wood pieces from the fallen trees, designers are challenged to make meaningful pieces that will auction to the highest bid. Challenge #1- How can I elevate the percieved value of a piece of scrap wood? - integrate multiple materials such as ceramics, glass, metal, etc. - Curate a meaningful story that relates the origin of the fallen tree back to the event. - Show the juxtiposition between elements: - Man + Nature - Dependency + Independency - Reliance + Resiliency - Give + Take - Nature + Nurture - Create value and desire to own object and showcase in the home. Challenge #2- How can I quickly create and execute the design solution in a week? - Utilize Art Center shop tools and machinery - Look for outside manufacturers which specialized in unique material crafting - Minimize hand-work (like carving), yet make piece unique and special.
week 04 : Forces of Nature
Original Tree Piece Tree species unknown
IDEAS THAT STAND OUT:
IDEA #1 Log Shelves - second purpose - natural and sustainable shelving adds texture in living or work space.
IDEA #2 Book ends. - log cut in half, slightly hollowed inside to create lip to hold books down. - creates a sturdy, yet natural aesthetic for the home- perfect for a wooden or all-metal bookcase.
week 04 : Forces of Nature
As quickly as the force of nature took away itâ&#x20AC;&#x2122;s life, a force of man-made nature gives it itâ&#x20AC;&#x2122;s second life.
IDEA #3 Log Lamp - log provides a sturdy, yet natural lamp base to bring a bit of nature into the workspace - juxtiposition of growth and energy. - could be a solar lamp in which log charges and provides light at night. - lamp part can hide inside hollowed log while charges outside of the home in the sunlight.
FINAL SOLUTION :
“I wish that I could give you something... but I have nothing left. I am an old stump. I am sorry...” “I don’t need very much now,” said the boy, “just a quiet pleace to sit and rest. I am very tired.” “Well,” said the tree, straightening herself up as much as she could, “well, an old stump is a good for sitting and resting. Come, Boy, sit down. Sit down and rest.” And the boy did.
And the tree was happy.” – Shel Silverstein, The Giving Tree
THE NURTURE VESSEL
Using the unique and characteristic form of the original wooden piece, my design solution is to combine the natural beauty and texture of the branch and integrate an equally beautiful natural material. By subtly and humbly integrating natural ceramics into the piece, the percieved value will increase. The piece plays on the poetics of “nature & nurture”, as well as “give & take”. The fallen tree’s history consists of providing shade over a large area of land, naturally nurturing the soil, animals and insects below it’s vast leaf spread. However, after the December 2011 Santa Ana Windstorm, the nurturing tree has lost its purpose. In an effort to regain it’s purpose to nurture the things around it, this little log has transformed into a subtle water pitcher for anyone that owns it. The naturally ergonomic forked branch to the side of the cut piece allows for easy and instinctive handling.
<<<<< << < Convergence of different materials By melding the naturalness and organic form of the wooden log with a refined, man-manipulated object, an interesting and beautiful juxtiposition is created.
week 04 : Forces of Nature
Digital Rendering of Concept Ceramic x Wood
MATERIAL INSPIRATION
wood + metal
week 04-05 : Forces of Nature
wood + ceramics
PROCESS DOCUMENTATION
week 05 : Forces of Nature contin. FINAL OUTCOME
PRICE TO MAKE Ceramic Vase: $4.99 from Acts Thrift Store, Pasadena CA. Tools: Free Hours to Craft: 7 hours
The Forces of Nature Auction presents...
FINAL AUCTION PIECE
The
Nurture Vessel
Made from reclaimed wood from the 2011 Santa Ana Windstrom that killed hundreds of trees at the Arboretum.
The Forces of Nature Auction presents...
The
Nurture Vessel
Made from reclaimed wood from the 2011 Santa Ana Windstrom that killed hundreds of trees at the Arboretum.
Designed and created by Alexandra Yee.
06
week
week 06 : Secret Santa
PROBLEM :
Gift giving can be an Artform... Using the collections as a starting point, create a unique gift for the person you have been assigned. While the idea behind your gift should be “priceless”, limit the physical production cost to below $20.
In class, each person brought in a collection of items, collected by us on a regular basis. These provided unique glimpses as to who we are as designers and individuals. Taking inspiration from one particular collection, I was challenged to create a meaningful and “priceless” gift.
First off, I’d like to say: I LOVE GIVING GIFTS, and even better, giving a gift that I made by hand! However, I am terrible and giving gifts and never have the time to handmake a gift for someone. Given this weeks project, I decided to take advantage of the opportunity to improve my skills at gift giving to a man. Due to a lucky draw of cards, I got
Simon Davey, Product Designer + enhance creative minds + The Act of dissecting a problem into its key elements, recognizing patterns and changing the criteria to find non-obvious solutions.
Eveything was great, but I had no idea who Simon really was...
week 06 : Secret Santa SIMON MINDMAP:
Since I donâ&#x20AC;&#x2122;t know him much, I decided to consult a few sources to help me: - Facebook - Personal Website - Friends
For research purposes, I took on the role of stalker to gain insight on a type of meaningful gift my classmate, Simon, would like. FACEBOOK
Through Facebook, I learned that Simon is a twin, used to draw illustrations in his sketchbook, is dating an illustrator, and has an extensive list of music.
One of his profile pictures is an illustration he created in his old sketchbook and digitalized it into a unique graphic print piece.
week 06 : Secret Santa
PERSONAL WEBSITE
From his personal design website, I was able to catch a glimpse of his work process, style and attitude as a designer. Simon is a very clean, intelligent, and multi-faceted designer. I found the contrast between his old sketchbook illustrations and his clean and graphic work as an industrial designer to be the most surpising aspect in which I decided to use as the inspiration to creating a meaningful gift for him.
INTERVIEWS WITH FRIENDS
JOSH WONG
DEVLYN KORNEGAY
If you could describe SIMON, what would you say?
“Quirky & Cool” “Hmm... Simon is a hipster so ... Cigarettes? Music?”
week 06 : Secret Santa GIFT IDEAS Using findings from the research, I explored how the use of a graphic print applied on a variety of objects could create a personal, meaningful, and “priceless” gift for Simon. Graphic print applied to: – headphone covers – a tie or bow tie – cigarette box – vinyl clock (he shared that he used to collect vinyls) What graphic could I use as a print on these objects? One of the illustrated comic books Simon brought into class was Anders Nilsen’s Dogs & Water. Looking at the illustrations, I saw how minimal the drawings were and knew my object would have to be clean and simple.
What if I made a backpack for his Headphones out of the little doll from Dogs & Water?
FINAL SOLUTION :
SIMON-iD Headphone Bag
Through thorough strategic research into the life of Simon Davey, I came up with the solution to sew an on-the-go headphone carrying case for his collection of headphones. The case is made more meaningful and unique through the graphic addition of his own illustration sewn into the front of the bag. Made out of rip-stop nylon and a warm grey felt lining, the SIMON-iD Headphone Bag is the perfect accessory to compliment Simon’s constant On-the-go lifestyle being a designer and student, while also catering to his behavioral pattern of endlessly listening to music. The water-resistant nylon and easy-handle sports zipper allows Simon to store his expensive and high quality headphones in a easy carrying case. The bag can also be used to protect and store an iPad, notebook, pens or any other on-the-go items Simon frequently uses. The SIMON-iD Headphone Bag is boldly tagged with his name and personalized brand. The name was taken from his website domain which stays consistent to his personal brand and style as a designer. The headphone case can be an opportunity to create a line of products catered to Simon’s personal needs.
week 06 : Secret Santa
week 06 : Secret Santa
07
week
week 07: Vision Calibration
PROBLEMâ&#x20AC;&#x2030;:
Save the POPSICLES! The company Unilever has been seeing sharp declines in the sales of one of their main products: Popsicles! They have hired me as a creative director to calibrate their vision with a concept that will bring their sales back up.
Challenge: Come up with a new concept in the system that will boost popsicle sales. Concepts can spawn new opportunities for more product lines.
“People don’t buy what you do, they buy why you do it.” – Simon Sinek
Why do people buy ice pops? – to make people emotionally happy and the body physically happy Why do people buy ice pops from the POPSICLE brand? – It’s a trusted brand – it’s a classic – It is refreshing and works to cool – It brings back nostalgia for an adult – It brings joy to a child in the form of reward. New Concept: Popsicles is the only ice pop that never fails to deliver a classically trusted reward. Popsicles: Still cool. Still good. What are examples of other “classically trusted rewards”? - Biological: - If you eat something hot in a hot climate, your body will get hot, but then ultimately cool down… as a reward. - If you workout, your body will become sore, but ultimately become healthier… as a reward. Psychological: - If you study hard, despite the sacrifice, you will reap the rewards of new knowledge and opportunities.
week 07 : Vision Calibration
What is a different way to look at a POPSICLE?
seasonal summer treat
melts fast cold
frutiy
ICE POP
colorful fun
young tasty
senses touch
smell hear
see What if I could change the way POPSICLES were sensed?
What if you could “touch” POPSICLE longer? Opportunity to develop hard case products that will allow people to experience the POPSICLE brand longer than it takes a ice pop to be either melted or consumed. - phone covers - laptop covers - cooler bags - soap products Widen the brand touchpoints, literally.
What if you could “hear” POPSICLE better? Opportunity to create brand awareness by staying relevant to changees in society, like social media. - create branded playlists - explore music, sound The word POPSICLE can become a verb, or part of lnaguage. For example, “OMG that’s so POPSICLE!”
What if you could “see” POPSICLE differently? Opportunity to create art that invites kids and parents to get involved in projects in fine art, on canvas, can draw on something with the ice pops, can dye with the colors OR Develop an established color palette that drives branding and can be applied to many different medias. POPSICLE = the new PANTONE.
week 07 : Vision Calibration What if you could “smell” POPSICLE? Opportunity to develop a new fragrance line that is... - fruty, tasty, perfume for teens - spa scents - nostalgic - room scents ... because cold things tend not to have scents, opportunity to improve brand touchpoints through activating the sense of smell. Highest point of memory recognition.
What if you could “taste” POPSICLE differently? Opportunity to develop new line of taste products that are still -sicles, but perhaps aim towards a different target audience, like adults, post-op patients, athlethes, senior citizens, etc. - spice-sicles - herbisicles - winesicles OR By changing the form of the original ice pop, people can experience the brand in new, unexpected ways. - slushies - ice cream - cotton candy - candy, like colorful skittles - fruit bars - sodas - sauces
- garnishes - smoothies - powder - lolicpops - cupcakes - cookies
NEW PRODUCT LINE IDEAS
1/ SweetSpicesicles is the only ice pop that perks your appetite and cools you off so you’re ready to feast.
GOAL: to be consumed/enjoyed before every meal and thus make each meal more enjoyable. Before-meal digestive for every household and restaurant.
2/ Change the “touch” of a popsicle by launching a new line of foodUNrelated products using a “Popsicle” color palette, like PANTONE. (ie. phone covers, laptop covers, cooler bags, soap products)
3/ Change the “smell” of a popsicle by giving popsicles a scent. Usually cold things don’t have scents. What does a popsicle smell like? Could it bring up memories from the past? “Smells like rain” = Smells like Popsicle.
week 07 : Vision Calibration GOAL AS CREATIVE DIRECTOR ASSIGNED TO CALIBRATE A NEW VISION: The goal is to offer a new perspective on the current brand perception through utilizing what people already know and amplifying it into an uncharted area. * What does adding a “touch” of popsicle in everyday life help with the branding? - increased brand checkpoints - brings the classic and popular brand out of its original context - invites longer interaction than a melting popsicle - encourages expression of identity and taste when choosing a flavor to choosing a color - “popsicle. still cool. why not enjoy it in everything you do?” POSSIBLE OTHER PRODUCT LINE IDEAS: 4/ “Protein Popsicles are the only ice pops that helps rebuild muscles after a workout.” Still cool. 5/ “Popsicle covers are the only laptop covers that work hard to keep your computer as cool as you.” Still cool. 6/ Popsicles is the only ice pop that helps you keep your cool in tough times (its very difficult to eat popsicle angry) 6b/ Popsicles is the only ice pop that aims to resolve conflict through delivering joy. (double popsicles) Kept cool. 7/ Energysicles is the only ice pop that supercharges your day so you can keep doing what you’re doing. Still cool.
* “... the sustainable aspect is one that offers a new perspective, however I enjoy the idea of utilizing what we know and amplifying it into uncharted areas.” A quote from teacher’s assistant, Ian Abinoja.
FINAL SOLUTION :
POPSICLE is the only ice pop that never fails to deliver a classically trusted reward.
As the newly hired creative director, I decided to re-calibrate the POPSICLE brand’s overall vision to >>> New Concept: POPSICLE is the only ice pop maker that continues to deliver happiness to people wherever they go. Popsicles: Still cool. Still good. Since 1905, when 11 year-old Frank Epperson accidentally invented the first ice pop on a stick, the ice pops made by Popsicle, has continually delivered the same trusted product throughout generations of consumers. I wanted to respect and celebrate the fact that since it’s discovery over 100 years ago, children continue to grow up eating Popsicles on hot sunny days. However, we grow from child to adult, we often forget the playfulness and extreme satisfaction that Popsicles gave us. By introducing a new line of products branded by POPSICLE, people who grew up eating Popsicles will now be able to indulge in their favorite nostalgic flavor, as well as express themselves through diferent mediums, such as Popsicle flavored iPhone cases, laptop cases, and reusable bags. Not only is this increasing brand awareness, but it also manifests the perception of POPSICLE, outside of a frozen treat on a stick, to a bright, colorful and playful color palette the can be used to brighten up people’s days no matter the weather. POPSICLE products can be launched in the summer because of it’s vibrant colors and resemblance to the season. When people wear these colors, they will feel more connected to the brand and will serve as a reminder to jealous on-lookers, of all the sweet times POPSICLES has been there in people’s lives.
week 07 : Vision Calibration
New proposal campaign poster and tagline.
EXISTING PACKAGING AND AESTHETICS
Looking at the the packaging, it is obvious the main target audience is children, and it has been this way for over 80 years. The saturated and bright colors have become nostalgic for bringing back memories of a young childhood in the midst of the summer heat. Perhaps there is away to extract this rich and fun color palette, and sophisticating it so that these colors can be applied to new mediums. EXISTING PACKAGING AND AESTHETICS
week 07 : Vision Calibration NEW POPSICLE COLOR PALETTE
NEW WEBSITE PRODUCT CONCEPT
week 07 : Vision Calibration
Introducing a new line of products to brighten your day. Indulge in your favorite flavor without it melting away.
NEW WEBSITE PRODUCT CONCEPT
week 07 : Vision Calibration
08
week
week 08: Balance- Mobile
PROBLEM :
Design from someone else’s eyes. Design a Mobile/Windcatcher using a perspective that is different from your own view point. This “perspective shift” can be from another designer, a fictional character, an animal, etc or any other element that allows for a rich source of inspiration and creativity.
Challenge: Create a meaningful yet beautiful, balancing mobile that represents the perspective of someone or something new, by channeling them as inspiration.
“You never know how important life or the person close to you is, until someone you love is affected – Popular phrase by cancer.” Earlier this year, my old high school classmate, Jack Chin was diagnosed with Leukemia, immediately in desparate need of a bone marrow transplant. Along with other classmates, we spread the word about Jack and encouraged people to get on the Bone Marrow Registery so Jack would have a better chance at finding a match. This wasn’t the first time I’ve been exposed to someone who struggled with this blood disease. In 2006 my distant cousin was diagnosed with Stage Two Hodgkin’s Lymphoma. I had always seen her as an upbeat girl, life of the party. She is now in remission and living life to the fullest. I always see her Facebook posts, doing amazing things and going to inspiring places. These two particular people have made me aware and sensitive to the difficult topic of Cancer. However there is no way I will be able to fully understand how they felt or are feeling througout the fight against their disease. What I can do is learn more about these diseases and be inspired daily by the inner and outer strength of cancer survivors. Becuase of this, I chose to focus my “perspective shift” on that of a cancer paitient and survivor.
week 08: Balance- Mobile
Through which unfamiliar perspective shall I channel while designing a balancing mobile?
Of this extensive list, the word â&#x20AC;&#x153;SURVIVORâ&#x20AC;? resonated most with me.... so I went onto explore...
What is a SURVIVOR?
What is SURVIVORSHIP?
Attributes – Resiliency – Perseverence – Determination – Strength – Humbleness – Re-prioritization – Dignity, Grace, Pride
“mylifeline.org fuels my fire to eradicate cancer from my body.” – Jacqueline, Cancer Surivor from mylifeline.org
week 08: Balance- Mobile What is a wind mobile? Preliminary sketches.
FINAL SOLUTIONâ&#x20AC;&#x2030;:
A revealing and poetic look at the challenges and triumphs of overcoming cancer, through the lense of Survivorship.
Throughout my research, digging deep into personal experiences, as well as online blogs, I realized that in this short amount of time, there would be no way for me to fullly grasp the gravity of Cancer and the emotions it brings forth. However, I will not let my inexperience from this particular perspective stop me from making a beautiful object that can evoke emotion, poetry, beauty and reflection. Refined Challenge: Create a balanced and poetic mobile that represents the dependency of the patient on the experience of having fought and conquered Cancer, and dependency on others. No one should fight cancer alone. The mobile I created tells a story between the delicate balance of emotions from the time of diagnosis to the achievement of remission. On one side of the mobile is an ugly representation of an unwelcome abonormalty- cancer cells. Inside the form is a red LED which represents the undeniable reality that cancer can take life away to anyone. No one is safe. No one can assume they wonâ&#x20AC;&#x2122;t get it. When lit, it reminds the viewer of the harsh reality of emotions at the time of diagnosis. However, in contrast, and in harmony in order to balance the mobile, are paper planes. These planes represent the beautiful and joyous freedom from cancer at the point of a doctor telling a cancer patient they have reached the stage of Remisison and cancer is no longer present in the body. Paper planes also signify asipirations in the form of flight. Reflecting on the concept of Survivorship, there is a flood of memories you wish you had created and feelings of regret from not having done them before your cancer diagnosis. After triumphing and reaching remission, survivors want to live life to the fullest and explore the world, as well as take time to appreciate what really matters.
week 08: Balance- Mobile
The concept of balance comes to play when one entity is removed or added. The memory and power of the cancer skews the perspectives of anyone who was affected by the experience of the disease. Forgetting about the cancer also skews the direction of aspirations.
week 08: Balance- Mobile
The Balancing Act of Survivorship
Paper Planes Cluster: The battle of cancer is one of the most difficult challenges one may face and should never be faced alone. The cluster represents the community and support of others that helps keep the balance in tact. With one plane missing, the cancer will get stronger.
Cancer cell: Ugly and intrusive form represents the evil reality of cancer and how it organically manifests with no sense of logic or reason in its origins. The cell is lit by a red LED to symbolize the grand power cancer can have on life. In the dark, the red cancer form boldy demands the attention, leaving the paper planes to fight harder to maintain balance.
Paper Planes: Dreams & aspirations of cancer patients before and after the battle. Symbol of flight represents freedom. If the cancer is forgotten by the patients, the direction of the aspirations are skewed and off-course. One can never forget the cancer that made them into the strong person they are today.
09
week
week 09 : Full Circle
PROBLEM :
Hack into Art Center’s reality.
For the last one-week assignment, we were challenged to “hack” into Art Center’s reality. Immediately, questions arise and excitement stirs as we anticipate next week’s mind-boggling trick. How can I shake up Art Center so people reactively take a second look or shift perspectives of their realities?
What is Art Center’s reality? - powerful alumni go out and conquer the world, or so we think - we are sleepless - we spend a lot of time doing work and not living it up - this is a 24/7 school - we often don’t get to eat a lot over the night - we all drive our cars here - the school is filled with people above average age of a college student - the school is a lot “older” - the school is very expensive so mostly everyone has student loans - some people are here for selfish reasons and some are here to make a real change in the world. - we run on caffeine and coffee - many students are able to come here because of scholarship that has been donated by alumni OK, to simplify: - mostly everyone drives their cars here. - by living in LA we are accustomed to getting parking tickets - we are a sleepless school that runs off caffeine and coffee - alumni’s give back and enable future students to attend
With these elements in mind, what action can I start that will ripple on in hacking reality?
week 09 : Full Circle REALITY-HACKING MINDMAP:
Why parking ticket? - Most everyone has a car. - Shock value in approach. - Common for LA drivers.
What’s the message I want to spread or the emotion I want to evoke?
In the midst of our work we often forget to... ... laugh
... be nice
... socialize ... be playful
... take a break
... be supportive
... be young
... encourage others ... reward ourselves ... smile ... have fun
INSPIRATION- PAY IT FORWARD The banker reached into the folds of his gown, pulled out a single credit note. “But eat first — a full belly steadies the judgment. Do me the honor of accepting this as our welcome to the newcomer.” His pride said no; his stomach said YES! Don took it and said, “Uh, thanks! That’s awfully kind of you. I’ll pay it back, first chance.” “Instead, pay it forward to some other brother who needs it.” Between Planets by Robert A. Heinlein
Using the idea of “Pay it Forward”, how can I inspire a movement of positive encouragment around campus?
week 09 : Full Circle
GOAL: To shake up Art Centerâ&#x20AC;&#x2122;s day by evoking joy from the unexpected. To release a callto-action of spreading positive encouragment around campus!
FINAL SOLUTION :
The Friendly Compliments Movement
We all know the feeling you get, when your gut drops and heart starts beating faster as you see a bright piece of paper embedded into your dashboard. Ugh, another parking ticket! How much is it going to cost me this time? I wanted to take this opportunitity to shake up reality by using the feelling of dread as you approach your car, and pleasantly surprising people when they realize that instead of being charged for a violation, they are given a compliment. They also are equipped with the opportunity to not pay a compliment back to the original person, but in essence, “pay it forward” to someone else. We all work really hard at Art Center and sometimes it’s nice to hear some encouraging appraisal. So I created...
Friendly Compliments Aiming to shake up the day by evoking joy from the unexpected. I designed a “fake ticket” using colorful bright memo paper and simple envelopes. When a person approaches their car they will see a compliment like: “Nice job on that crit!”
“You have a lot of talent!”
“I can see you enjoy learning.”
“You have a beautiful smile.”
“You are very intelligent.”
“I admire your passion.”
“You really outdid yourself!”
“Your work is impressive!”
week 09 : Full Circle
FRIENDLY COMPLIMENT CONTENTS:
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week 09 : Full Circle PROCESS: 8 different compliments, two per enevelop. One keep, one give.
HOW IT WORKS:
1 Friendly Compliments Fellow implants â&#x20AC;&#x153;ticketsâ&#x20AC;? onto the cars in Art Center the parking lot.
2 After a hard day of crits, Deanna returns to her car only to find what looks like a parking ticket on her dashboard!
Ji A got one too!
week 09 : Full Circle
3 Looking closely at the envelope, she realizes that itâ&#x20AC;&#x2122;s not a parking violation but a nice compliment instead!
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Joyously she opens the envelope to reveal an explaination and call-to-action to keep spreading the positive encouragement around.
SOCIAL MEDIA PRESENCE: facebook/FriendlyHey @FriendlyHey
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On her way out, Deanna peels off the extra compliment and plants it onto a neighboring car, making another personâ&#x20AC;&#x2122;s day a bit happier.
Curious about these notes, both Deanna and her unsuspecting recipient go online and checkout the facebook and twitter page. There they share about their story of how Friendly Compliments brightented their day!
In order to spread the word about Friendly Comments, I created a Facebook page and Twitter account to document the influence...
ABOUT: Shaking up your day by evoking joy from the unexpected. Pass it on! If you got a ticket- please share about your experience here!
http://www.facebook.com/FriendlyHey
ABOUT: Hacking into reality by evoking joy from the unexpected. Pass it on!
@FriendlyHey
DESCRIPTION: Either you are here because you received a pleasantly surprising gift on your dashboard this morning or you have seen compliments around school... but for whatever reason, Friendly Compliments welcomes you! Created for Frido’s Creative Strategy class, Friendly Compliments aims to hack into Art Center’s reality and cause a stir in the system. What is Art Center’s reality? We work long, late nights and often forget to smile.
In order to break this nasty bug, Friendly Compliments takes the concept of “pay it forward” or “pass it on” in order to spread joy around the campus. The sticky notes are only a part of the movement. I challenge you to take this positive energy and use your awesome creativity to help brighten more peoples’ days for not only today, but way into the future (yes, even throughout week 14). :) Good luck and we wish you a thousand smiles for each and every day!!
week 09 : Full Circle PROCESS:
IN 12 HOURS
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compliments
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photos
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likes
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comments DAY 2
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compliments
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photos
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likes
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comments