ARK Brand Book by alfafch

AR K VIS UA L ES P ORTS

B RAND BOOK

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BRAND BOOK

AR K VIS UA L ES P ORTS

B RAND BOOK

C H A PT ER 1

01.

02.

0 3.

04.

About

Services

Partners

Believe

05 .

Spirit

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WHO WE ARE

B RAND BOOK

IN T RO D UCT IO N

ARK which means Bahtera in

We also do a research in visual

Bahasa. We want to collaborate with

innovations to support the

esports industry players, including

development of the esports

Professional Teams, Event

industry which is increasingly in

Organizers, Game Developers, and

demand, especially in Indonesia.

Sponsors to navigate the vast ocean of the esports industry.

We are a motion and design studio that focus on developing visual content for promotions and events in the esports industry.

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WHAT WE DO

IN T RO D UCT IO N

We pay attention to your needs, we apply it to the production of visual content and ensure that messages are conveyed correctly to end-users, through online or offline media.

We create a story, shape the ambience, and set it into motion.

AR K VIS UA L ES P ORTS

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IN T RO D UCT IO N

WHO WE SERVE

We serve to players, teams, event organizer, game developer, and brands that want to engage in esports community.

AR K VIS UA L ES P ORTS

WHAT WE BELIEVE

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IN T RO D UCT IO N

OUR VISION

OUR MISSIONS

As a leader of Visual Esports

Integrated visuals from A to Z.

in Indonesia.

Innovating visual types to suit the esports industry.

Up to date about the development of the Esports World in general, Indonesia in particular.

We bring together our story to meet the needs of our partners, at every moment in the battle.

AR K VIS UA L ES P ORTS

B RAND BOOK

S P IR IT

In the process of designing ARK visual identity we analyze our spirit as keywords to seek the direction of the visual shape and style.

ARK

MODERN

YOUNG

CHAMPION

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01.

02.

0 3.

Concept

Mark

Construction

05 .

06.

0 7.

Clearspace

Placement

Partnership

09.

Guidance

C H A PT ER 2

LOGO

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04.

Overview

08.

Sponsorship

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LOGO CONCEPT

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LO GO

ARK logo is the ark itself, we embrace its name as the identity.

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LOGO MARK

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LO GO

The logo symbolizes “ARK” type in the ark shape like. This mark is used for informal media such as poster and social media toolkit.

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LOGO CONSTRUCTION

LO GO

ARK logo is based on basic geometric shapes. It is carefully constructed to maintain the consistency and characteristics while allowing for perfect legibility at any size for any application.

0.5 X

Connect

0.17 X

550

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LOGO OVERVIEW

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LO GO

This logo combination (mark+type) is used for the formal purpose only such as letter, sponsorship, and partnership.

Symbol X

0.5 X Type

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LOGO CLEARSPACE

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LO GO

The clear space around the logo is equal to the height of the logo. (*)

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LOGO PLACEMENT

LO GO

ARK logo placement depends on the type of communication and use.

brand BOOK

The quick brown fox jump over the lazy dog.

Po r tra i t

Lands ca pe

Ty pe C om bi n a ti on

Top center

Top left

In Grid

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PARTNERSHIP LOGO

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LO GO

Aligning partnership logos should follow clear space rules. The separating line between the logos is the same height as the logo height.

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SPONSORSHIP LOGO

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LO GO

Aligning sponsorship logos should follow clear space rules.

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LOGO GUIDANCE

LO GO

The following is ARK logo usage guide.

Don’t add outline

Don’t add any glow or shadow

Don’t strech

Don’t adjust any kerning

Don’t rotate

Don’t pair with any object/symbol

Don’t change logo composition

Make it always visible

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C H A PT ER 3

01.

02.

0 3.

04.

Overview

System

Mirorring

Box

05 .

06.

Cropping

Guidance

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MOTIF OVERVIEW

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V IS UA L M OT IF

ARK visual motif develops from the form of the logo itself as the extension to express the brand character and identity.

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MOTIF SYSTEM

V IS UA L M OT IF

The main visual motif comes from the extension of the logo that developed by cropping system in diagonal style.

Crop

Extend

Crop

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MOTIF MIRRORING

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V IS UA L M OT IF

The visual motif can use both diagonal direction or by mirroring.

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MOTIF BOX

V IS UA L M OT IF

The secondary visual motif is the extension of the horizontal part of the logo. This motif is used by combining it with typography to add highlights.

Extend & Resize

BROWN FOX

CHAMPION

BROWN FOX esport

2-0

BROWN FOX

#VISUALESPORT

PINK CAT

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MOTIF CROPPING

Primary

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V IS UA L M OT IF

The visual motif can be cropped into some types according to application uses.

Box

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MOTIF GUIDANCE

Keep it simple

V IS UA L M OT IF

The following is ARK visual motif usage guide.

Don’t make it overlapped

Don’t strecth and rotate

Don’t add outline

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01.

02.

0 3.

Typeface

Combination

Guidance

C H A PT ER 4

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TYPE FACE

T YP O G R A P H Y

JUMP

ARK used a wide range of typeface style to combine in order to create ﬂexibility and more creative options to express band voice.

SYEMOX italic // accent

20 20

jump over the lazy dog .

The quick brown fox

jump over the lazy dog .

The quick brown fox

jump over the lazy dog .

The quick brown fox

jump over the lazy dog .

The quick brown fox

jump over the lazy dog .

The quick brown fox

jump over the lazy dog .

SORA FAMILY // primary

The quick brown fox

ETH TH E

QUICK BROWN FOX

BEBAS NEUE // secondary

ESPORT VISUAL ESPORT VISUAL ESPORT VISUAL ESPORT VISUAL ESPORT VISUAL ESPORT VISUAL ESPORT VISUALT ESPORT

THE

OVER LAZY

RANDOM BRUSH // accent

VERSE VERSA // secondary

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TYPE COMBINATION

B RAND BOOK

The type combinations are based on the font height in horizontal style, and font weight in vertical style. Title type style always uses all caps.

QUICK BROWN fox Horizontal Title

quick brown Fox Horizontal Paragraph

T YP O G R A P H Y

QUICK BROWN

fox Vertical Title

AR K VIS UA L ES P ORTS

B RAND BOOK

The following is ARK typography usage guide.

quick b r o w n

QU ICK BROWN

fox

QUICK

BRO WN

TYPE GUIDANCE

Horizontal and vertical orientation only

T YP O G R A P H Y

Don’t use lowercaps for title

Don’t adjust any kerning or tracking

QUICK BROWN Don’t add any effect

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C H A PT ER 5

01.

02.

0 3.

04.

Base

Extended

Theme

Logo

05 .

06.

Motif

Typography

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BASE COLOR

B RAND BOOK

C O LO R

ARK primary brand colors are dark blue and pure black as the base color and white as foreground to create high contrast and consistency.

Acce nt

P r ima r y Backgro und

Se c ond ar y B ac kgroun d

P r i a m r y Foreg rou n d

#2B007F

#05001C

#000000

#FFFFFF

43 / 0 / 127

5 / 0 / 28

0/0/0

255 / 255 / 255

97 / 100 / 12 / 12

82 / 78 / 58 / 78

75 / 68 / 67 / 90

0/0/0/0

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EXTENDED COLOR

C O LO R

The secondary colors pull from the colors of our partners, and should be used sparingly throughout all applications and media.

Re d

Yel l ow

Gre e n

B lue

P u r pl e

Pink

#FF3333

#FBB040

#00EA75

#02C0FF

#761FFF

#F414A4

255 / 51 / 51

251 / 176 / 64

0 / 234 / 117

2 / 192 / 255

118 / 31 / 255

244 / 20 / 164

0 / 92 / 83 / 0

0 / 35 / 84 / 0

64 / 0 / 79 / 0

63 / 5 / 0 / 0

71 / 78 / 0 / 0

4 / 92 / 0 / 0

Every team has their own color, so we embrace all of them.

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COLOR THEME

3 dominant colors

B RAND BOOK

C O LO R

This method is used thematic purpose ex: events, by generating three most dominant colors of the event as the color palette.

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LOGO ON COLOR

B RAND BOOK

C O LO R

The following is ARK logo usage on colored backgrounds.

AR K VIS UA L ES P ORTS

MOTIF ON COLOR

B RAND BOOK

C O LO R

The following is ARK visual motif usage on colored backgrounds.

AR K VIS UA L ES P ORTS

B RAND BOOK

TYPE ON COLOR

jump jump jump

C O LO R

The following is ARK typography usage on colored backgrounds.

jump jump jump

QUICK BROWN QUICK BROWN QUICK BROWN QUICK BROWN

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C H A PT ER 6

0 1.

02.

0 3.

04.

Proﬁle

Highlight

Feed

Composition

0 5.

05.

Story

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SOCIAL PROFILE

B RAND BOOK

(*) ARK logo for icons are an exception to the clear space guideline and are sized optically to best ﬁt each shape. The proﬁle logo colors are designed to match the theme.

S O C IA L TO O L K IT

AR K VIS UA L ES P ORTS

SOCIAL HIGHLIGHT

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S O C IA L TO O L K IT

Social media highlight used a combination of photo, picture, grading, and visual motif with a range of different colors.

AR K VIS UA L ES P ORTS

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SOCIAL FEED

Feeds design use portrait and landscape orientation only, square ratio is not allowed.

4:5

Portrait (1080 x 1350)

S O C IA L TO O L K IT

16 : 9

Landscape (1920 x 1080)

1:1

Square

AR K VIS UA L ES P ORTS

B RAND BOOK

SOCIAL COMPOSITION

S O C IA L TO O L K IT

Design composition divided into 3 areas: logo area, accent area, and working area.

Working Area

VISUAL ESPORTS

Logo Area

VISUAL ESPORTS

Accent Area

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B RAND BOOK

SOCIAL STORY

S O C IA L TO O L K IT

Story composition is almost the same as feed with some adjustment using resolution 1080 x 1920 px.

Logo Area

Clear Area

Negative Area

Accent Area

9 : 16

VISUAL ESPORTS

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SOCIAL TV

S O C IA L TO O L K IT

There are two orientation style for TV format with different format for the cover.

9 : 16

1 : 1.55

VISUAL ESPORTS

16 : 9

VISUAL ESPORTS

Portrait (1080 x 1920)

Portrait (1920 x 1080)

Cover 1 : 1.55 (420 x 645)

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C H A PT ER 7

EDIA

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M ED IA A P P L ICAT IO N

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B RAND BOOK

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BRAND BOOK