Brand Book 2013-14

Page 1


original路singular路ingenious路handmade


We are a group of people brought together by a common bond. A special bond that runs through the DNA. The DNA of the people in the group and the products that we make. A common bond which produces simple products that simply look good and work. And carry on working. Our curiosity allows us to connect in a special way, we innovate and then incubate ideas over time perfecting every detail. We then create the product and make it ourselves, proud of the finished result. Our products are original. They are simple visually and in the way that they are made. Ingenious in the way that they can be adapted and customised in their function. Each one is different, singular, made by hand to be reliable and sustainable. Used by individuals with a strong sense of identity. Adventurous and energetic. Free and active. Confident and capable. Actively seeking new adventures. Cherishing and valuing their possessions, conscientious of their impact on the future. Life is busy, our products are made for that life. You work. You play. You travel. You need products that work with you and that are dependable and mould to you. We make these products.



alfie one

Rigid construction in case leather with polished raw edge and hand-stitched reinforced corners.


ALFIE ONE - LRG - TOTE - BLACK



ALFIE ONE - SML / LRG - TOTE / SHOULDER BAG / BACKPACK - TAN / BLACK



ALFIE ONE - SML / LRG - SHOULDER BAG / BACKPACK - TAN / BLACK





Soft elegant and adaptable, available in shoulder bag and backpack versions.


alfie two



ALFIE TWO - SML - SHOULDER BAG / BACKPACK - BLACK



AL FI E TW

O

-L

RG

-B

AC

KP AC

K

-B

LA

CK





ALFIE TWO - MED / MINI - BACKPACK - WHITE


ALFIE TWO - SML - BACKPACK - TAN




alfie three

Stylish slim case expandable and perfect for work and travel.


ALFIE THREE - 11/13” MACBOOK - SHOULDER BAG / BACKPACK - TAN




alfie four

Soft pouch range with multiple functions and uses.


ALFIE FOUR - SML - SIMPLE POUCH - BLACK / WHITE



AL PO FIE UC FO H UR -B L A VA CK RI SU OU ED S E T

EC

HN

OL

OG

Y



ALFIE FOUR - SML - UTILITY ROLL - NATURAL / BLACK




alfie five

Chic minimalist tote with understated elegance.


ALFIE FIVE - LRG / MED - SHOPPER / SIMPLE TOTE - BLACK / WHITE




AL FI E FI VE -L

RG

-S

HO

PP

ER

TO

TE

-

BL

AC

K




Robust utility range hand-stitched and adaptable to carry all types of gear.


alfie six


ALFIE SIX - CAMERA CASE - BLACK ALFIE SIX - GLASSES CASE - BLACK ALFIE SIX - SML - SQUARE CASE - BLACK






ALFIE SIX - MED / LRG - SHOULDER BAG / BACKPACK - BLACK



ALFIE SIX - CAMERA CASE + STRAP - BEIGE


ALFIE SIX - SADDLE BAG - BEIGE ALFIE SIX - MED - SHOULDER BAG / BACKPACK - BEIGE



alfie seven coming soon


alfie eight

Our duffle bag, simple, practical and traditional.




ALFIE EIGHT - MINI - DUFFLE - WHITE



ALFIE EIGHT - MED - DUFFLE SHOULDER BAG / BACKPACK - BLACK




ALFIE EIGHT - LRG - DUFFLE SHOULDER BAG / BACKPACK - BROWN / BEIGE


With an elegant aesthetic, our hand stitched accessories are designed to compliment our ranges.


alfie nine


ALFIE NINE - BI-FOLD / COIN POUCH - NUDE




ALFIE NINE - GLASSES / PHONE POUCH - BLACK ALFIE NINE - PHONE / NECK POUCH- BLACK / NUDE


H TC

I ST D CK AN LA H - -B E S IN RIE N IE SSO F AL CCE A

ED



ALFIE NINE - BELT - BLACK / BEIGE




our process

Handmade in England


OUR PROCESS

Our approach to the design and the manufacturing of our products is innovative and original. From our initial designs to the finished products. Made in England, each item is made and finished by hand, with many being completely hand stitched. As a result all of our products are as individual as the makers and the people that use them. Our team of ‘Alfie Creatives’ are constantly learning new skills used for raw material processing the assembly and finishing of products. We place high emphasis on provenance and all of our processes are as ethical and sustainable as we can make them, traceability key to our regime. We use the finest materials available to us, each piece of leather is selected and many pieces are manufactured to our own specification.

Handmade in England



OUR PROCESS

All of our hardware is cast from solid brass which we then have plated to copper and nickel finishes. Well worn areas will remain shiny and over time will develop a unique patina reflecting their use.


OUR PROCESS

Each of our copper rivets and burrs are set by hand. They are rustproof and form an incredibly strong and permanent fastening. As with all our hardware they are left untreated and so will naturally dull with age.


OUR PROCESS

We use the traditional ‘saddle stitch’ technique. It is the best method of stitching two or more pieces of leather together and lasts a very long time. Hand sewing with ‘saddle stitch’ will not unravel if one loop is broken.



OUR PROCESS

Handmade in England


Leather is a remarkable natural material. Leather breathes and has characteristics which make each hide unique. With time each leather develops its own patina enhancing its texture and appearance. Characteristics of real leather include wrinkles, variations in grain and minor blemishes. We source the finest leathers available. The hides we use are tanned using both organic and mineral processes. The tanning and finishing process determines the final characteristics of the leather in terms of suppleness and structure and we choose the appropriate leather to suit each particular application.


www.alfiedouglas.com

www.alfiedouglas.tumblr.com info@alfiedouglas.com / @alfiedouglasuk / Facebook: Alfie Douglas Š Alfie Douglas Ltd. 2013


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