Design WorkBook Muhammad Alfi Ravandhika

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Design Workbook Classeur de Conception

02


36

Pages

Vol. 2

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Selected Works 2016

2021

Graphic Design

Portfolio


THIS PORTFOLIO WILL TELL YOU ABOUT MY JOURNEY AS A GRAPHIC DESIGNER.


001

Muhammad Alf i Ravandhika My name Muhammad Alfi Ravandhika, most people call me “alfi”. I am a Graphic Designer based in Jakarta and i was graduated from State Polytechnic of Jakarta Majoring in Graphic Design. I really have interest in branding and layouting design. When it comes to design, I pay attention to details and try my best to be as responsible as i could.

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PERSONAL DATA

NAME

Muhammad Alfi Ravandhika

BIRTH

Jakarta, 26-08-1998

ADDRESS

Perumahan Nuansa Asri Cipadu Blok A4-15, Tangerang Selatan 15422

EDUCATION

EXPERIENCES

2016 - 2020

1.0

State Polytechnic of Jakarta

Intern GD - Shopee

GD

2013 - 2016

Sept 2021 - Present * Brand Creative

2.0

Jan 2019 - 2020

Freelance Photographer Popiro

SMAN 90 Jakarta

* Product Photography

2010 - 2013 3.0

SMPN 12 Jakarta

Intern Graphic Design Akaraya Collaborative

SKILLS

Software

Dec 2019 - Feb 2020

* Graphic Design

Personal

Adobe Illustrator

Willing to Learn

Adobe Photoshop

Adaptive

Adobe Indesign

Detail- oriented

Adobe After Effect

Explorative

4.0

2019

Graphic Design - Alamala * Graphic Design

5.0

2018

Motion Graphic - Pilarupa * Motion Graphic

Adobe Premiere Pro

6.0

Language Bahasa Indonesia

Native

English

Advance

French

Basic

Apr - Oct 2020

Graphic Design Madeena Moslem * Graphic Design

7. 0

2021

Freelance Graphic Design Akaraya Collaborative * Graphic Design


* Table of Conte n t s

CONTENTS 1.0

Branding Design

Conception de la marque

007

2.0

Editorial Design

Conception éditoriale

021

005


LE PLUS GRAND FAIBLE DES +200(6 &·(67 /·$0285 48·,/6 ONT DE LA VIE

Selected Works 2016

2021

Graphic Design

Portfolio

006


* Bran din g De si g n

ALAMALA Branding 2019

alamala

Alamala is a brand that i made with my friend ɈȌ ǏɐǶ˛ǶǶ ƧȌǶǶƵǐƵ ƊȺȺǞǐȁǿƵȁɈȺ‫ خ‬ǶƊǿƊǶƊ ǞȺ taken from the words of “Nature” and “Mala”, interpreted as a guardian of nature from all its damage. In order to reduce plastic, Alamala brand is here to provide solutions to the public.

1.1 - Alamala Logogram

1.2 - Alamala Product

007

Selected Works


A l am al a

*

Logo Story Alamala logo is inspired from a hand and a wave. The “Hand” is represents for a protection. and the “Waves” represents the Nature. 1.3 - Business Card Alamala

Alamala Product Alamala has an initial product which is bags and a straw pocket. Bag product has a 3 variants, which are Baleno Bag, Pinni Bag, and Chelonia Bag. Straw Pocket Product has a 2 Variant Baleno Straw Pocket and Pinni Straw Pocket. Those Variant we got inspired from some animals that are often affected by plastic waste. Whales, Seals, and Sea Turtle, they are the animals that feel the most impact from Plastic Waste. 1.4 - Soulcial Festival

2016

2021

008


* Bran din g De si g n

009

Selected Works


A l am al a

*

1.5 - Alamala Instagram

1.6 - Instagram Story

2016

2021

010


* Bran din g De si g n

MADEENA MOSLEM Branding 2020

1.7 - Madeena Logo

011

Madeena Moslem is a clothing brand that focuses on selling Muslim clothes. Starting in 2017 Darliyanti as the founder and also the owner of Madeena Moslem. Madeena Moslem has the motto “Let your Style, Tell the Story” which means that Madeena Moslem wants to let you know that wearing Muslim clothes when we carry out productive activities daily such as when going ɈȌ ɈǘƵ ȌǏ˛ƧƵ‫ ة‬ǘƊȁǐǞȁǐ ȌɐɈ ɩǞɈǘ ǏȲǞƵȁƮȺ ƊȁƮ ƊǶȺȌ traveling can still look stylish and trendy.

Selected Works


M a d e e n a M os l e m

*

L e t Yo u r S t y l e , Te l l T h e S t o r y Muslim clothing that has characteristics and can adjust and bring out the attractive and beautiful side of a woman’s ˛ǐɐȲƵ‫خ‬ 1.8 - Business Card Madeena

Madeena Product Madeena Moslem has 2 products, Muslim clothing and Mukena. The price offered for these two products is relatively cheaper than the others competitors.

1.9 - Product Madeena

2016

2021

012


* Bran din g De si g n

013

Selected Works


A l am al a

*

1 .1 0 - M a d e e n a We b s i te U I

1.11 - Brochure Madeena

2016

2021

014


* Bran din g De si g n

REVEN CUP XI Branding/Festival 2021

SMAN 87 Jakarta is presenting their Competitive Cup in a different way, they make a competitive scene goes to viritual. As a youth they have a motto for their event “Make Fear as the power to deal with change”, that represents youthful to make movement and to be free.

1.12 - Reven Cup XI Logogram


R EVE N CU P XI

*

S t e p u p To g e t h e r to Achieve Sucess As a young generation must have a sense of solidarity and good cooperation to achieve success in realizing a change.

1.13 - Prof ile Picture Instagram

Instagram Reven Cup XI One of the branding strategies that I did was to bring it to the social media platform Instagram, because among young people social media is one of the things they use the most.

2016

2021

016


* Bran din g De si g n

017

Selected Works


M a d e e n a M os l e m

*

1.14 - T-Shirt Reven CUP

1 .1 5 - To te b a g & Wr i s t B a n d R e ve n C U P

2016

2021

018


* Bran din g De si g n

LOGO FOLIO

Tereng Dendeng SECOND OUT

TERENG DENDENG

Logo

Logo & Branding

2021

2020

CYRA

019

ASTONISHED

Logo & Branding

Logo

2021

2020

Selected Works


LOGO FOLIO

Rada pagi TWENTY FIVE PER.CENT

RADA .PAGI

Logo & Branding

2020

Logo

2020

LOKAPROSA Logo 2020

2016

2021

020


KIMIA FARMA ONLINE STORE

Social Media Design

Ye a r

:

2020

Type

:

Internship

Scope

:

Social Media

When I did an internship at Akaraya this was one of the brands I worked on, namely Kimia Farma online store, here I am working on digital posts like on Instagram.

021

Selected Works


2016

2021

022


PROTECAL

Social Media Design

Ye a r

:

2020

Type

:

Internship

Scope

:

Editorial & Social Media

Protecal is one of the brands that I worked on when I was an intern at Akaraya, in this project I don’t only work on Instagram digital posts. such as posters and banners are also done in this brand project ƦƵƧƊɐȺƵ §ȲȌɈƵƧƊǶ ȌǏɈƵȁ ǘȌǶƮȺ ȌǏ˜ǞȁƵ ƵɨƵȁɈȺ

023

Selected Works


Brochure Protecal Brochure 2020

2016

2021

024


Pr o te c a l “ We A r e S t r o n g ” B a n n e r Banner 2020

Daily Post Protecal Instagram Post 2020

025

Selected Works


Daily Post Protecal

Daily Post Protecal

Instagram Post

Instagram Post

2020

2020

Daily Post Protecal Instagram Post 2020

2016

2021

026


SHOPEE

Ye a r

:

2021 - Present

Type

:

Internship

Zcope

:

Branding & Online Marketing

Shopee is one of the largest E-Commerce company that i work for they branding especially in TV show also in they Online Marketing.

027

S el ec ted Wo rks


KV Al te rn a t i ve 3.15 TV Sh ow 202 2


KV Al te rn a t i ve Big Rama dan S ale TV S h ow 202 2


2 . 2 CO D S a l e Fille r Fi l l er St at ic A nim ati o n 202 1


S M S M idni gh t S al e Fi l l e r Fi l l e r S t a t i c A n i m a t i on 202 2


O n l i n e M arketin g B ann er 202 1 - 202 2


PR & Eve n t Bann e r & Present at i o n Cove r 2021 - 202 2


ALLERGAN

Social Media Design

Ye a r

:

2020

Type

:

Internship

Scope

:

Social Media

Handling a brand that targets women in my opinion is a new ƧǘƊǶǶƵȁǐƵ ɈǘƊɈ ǞȺ ȱɐǞɈƵ ǞȁɈƵȲƵȺɈǞȁǐ‫ ة‬ƦƵƧƊɐȺƵ X ǘƊɨƵ ɈȌ ɈȲɯ ɈȌ ˛ȁƮ ȌɐɈ the perspective of a woman in general. In this Allergan brand I work on Instagram digital posts.

031

Selected Works


2016

2021

032


M I T R A S E H AT I : Makin Sejahtera

Social Media Design

Ye a r

:

2021

Type

:

Freelance

Scope

:

Social Media

Mitra Sehati is my latest project when I freelance at Akaraya, in this project I only work on digital posts on Instagram. but this project is quite interesting because Mitra Sehati is an organization that houses several MSMEs in Indonesia aiming to help them in selling their products

033

Selected Works


Mitra Sehati #Campaign Post Banner 2020

2016

2021

034


Mitra Sehati 1st Post Banner 2020

035

Selected Works


2016

2021

036


THANK YOU Merci Beaucoup

027


CONTACT ME : 0XKDPPDG $OÀ 5DYDQGKLND #DOÀUYQGKN DOÀUDYDQGKLND#JPDLO FRP 0821 2546 1577 028


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