e c n e l l e c x E f o n o i t i d A Tra
R A B C h t i w t s i Why L www.Alfonso.com
Your Listing Goes Far With CBAR Welcome to Coldwell Banker Alfonso Realty’s Home Seller Guide, the latest edition in the CBAR Cares Publications. We hope that the information provided will give you peace of mind when selling your home. When you choose CBAR to sell your home, you are getting experience, knowledge and a team who are passionate about customer care and delivering results. In this edition you will find the following:
MEETING YOUR NEEDS A TRADITION OF EXCELLENCE THE LOCAL ADVANTAGE PROVEN. POWERFUL. PERSONAL. WHERE THE BUYERS ARE LOOKING POWERFUL PLAN PRINT ADVERTISING BRING MORE BUYERS STEP BY STEP PRICE IT RIGHT THE FIRST TIME
MARKETING OPTIONS PROTECTING YOUR INVESTMENT COMMITMENT TO EXCELLENCE POSITION YOUR HOME TO SELL PRICING RIGHT FIRST IMPRESSIONS DISTRIBUTION STAGING TO SELL TOP REASONS YOUR LISTING WILL GO FAR WITH CBAR
Please feel free to contact us with any questions. Thank you from all of us at Coldwell Banker Alfonso Realty.
www.Alfonso.com
MEETING YOUR NEEDS Selling your home requires more than just finding a buyer and closing the sale. It’s a complicated process made much easier by selecting the right real estate company and sales professional to represent you. We appreciate you giving us the opportunity to be that company and to present you with the marketing plan and pricing strategies needed to achieve your home sale objectives. We have asked thousands of home sellers what is most important to them in the sale of their property. Each had these five priorities on the top of their list:
The Best Price - The Shortest Time on the Market - Convenience - Frequent Communications - Diligent Effort by Us In responding to these five priorities, this presentation covers information on everything from our company to services available to how we plan to meet and exceed your expectations.
A TRADITION OF EXCELLENCE THE NATIONAL BRAND Established in San Francisco in 1906 by Colbert Coldwell and Arthur Banker, Coldwell Banker has become recognized as the industry leader with hundreds of billions of dollars in sales volume transacted each year. The resources of Coldwell Banker, along with the stability of a century of experience, provide the foundation for the most personalized service in the industry.
“WE NEVER STOP MOVING” BECAUSE... We have a global presence in 51 countries and 3,100 offices worldwide. We have 106 years of real estate experience. We are #1 in Brand Awareness in the industry, ranking at 96%. We are reaching out to a new generation of buyers…
THE LOCAL ADVANTAGE ABOUT US In 1958, Carl Alfonso opened Alfonso Realty. Tommye joined the team and became a top REALTOR on the coast. In 1984, Carlene Alfonso, CEO of Coldwell Banker Alfonso, became the second generation to operate the #1 Coldwell Banker company in the entire state of Mississippi. We are also the largest full-service company on the Mississippi Gulf Coast. With six locations covering the coast from state line to state line, our knowledge of the coastal communities and neighborhoods is extensive.
When asked what differentiates CBAR from the competition, Carlene states, "We consistently offer customer service that exceeds expectations. This is the number one priority of our management team, sales associates, and the entire staff of Alfonso.
PROVEN. POWERFUL. PERSONAL. Selling your home is a big deal. The company that helps you should be, too. The Coldwell Banker® brand is one of the world’s best known and trusted names in real estate, giving you advantages most other brokerages can’t.
Proven Success - Innovative Culture Online Impact - Strategic Marketing Full Service - Market Know-How Your CBAR agent will guide you every step of the way—making sure you know what to expect, answering your questions and helping you determine the right price to attract buyers and sell your home quickly. The strength of our company lies in the strong foundation we have built. There is power in numbers and CBAR is more than 150 agents strong!
WHERE THE BUYERS ARE LOOKING While buyers use a variety of resources to research properties for sale in their area, the vast majority find their new home online and with the help of a real estate professional.* How Buyers Search for Homes: Online 95% Real Estate Agent 92% Mobile Sites and Apps 72% Open House 50%
Yard Sign 49% Online Video 36% Print Newspaper Ad 16%
POWERFUL PLAN We offer one of the most powerful and comprehensive marketing programs for attracting buyers and getting homes sold. In addition to our industry-leading online strategy, we use a proven combination of traditional and cutting-edge methods to showcase your home. National brand advertising Online advertising Social media Direct print and email marketing Media relations/public relations Coldwell Banker Global LuxurySM program Yard signs MLS (multiple listing service) Professional photography
PRINT ADVERTISING While online advertising remains the most effective way of reaching home buyers today, in some instances it may be beneficial to incorporate print advertising as well. We have relationships with key regional and local publications that enable us to showcase your property in the most effective way and generate maximum interest.
*2016 National Association of Realtors Profile of Home Buyers and Sellers
BRING MORE BUYERS Have you ever wondered who handles transferring employees when a corporation needs to move them? We do! Our dedicated relocation department helps thousands of relocating, transferring and other special groups of buyers each year. CARTUS Broker Network Cartus Relocation is one of the largest relocation service providers in the world, providing services in 165 countries and to more than half of Fortune 500 companies. As a principal broker in the Cartus Broker Network, we receive thousands of incoming buyer referrals annually. USAA Real Estate Reward Networks Thousands of active and former military members and their families rely on us for real estate services through our status as a preferred USAA Real Estate Rewards Network broker. While buyers use a variety of resources to research properties for sale in their area, the vast majority find their new home online and with the help of a real estate professional.*
STEP BY STEP Selling a home is a complex process, but your Coldwell Banker® affiliated agent will guide you through it every step of the way.
STEP ONE Your agent prepares a comparative market analysis (CMA) Review market conditions Review other homes on the market Discuss your home-sale goals Determine the optimal listing price
STEP THREE Install distinctive Coldwell Banker® yard sign Promote your home on the MLS Present your home’s listing online Respond promptly to buyer inquiries Arrange showings Hold open house Communicate feedback Market your property via email, direct mail, and social media Provide market updates
STEP TWO Remove clutter and organize Clean and make repairs Stage your home for sale Consider a home protection plan Complete listing documents and disclosures
STEP FOUR Evaluate offers and negotiate best price and terms Facilitate inspections Coordinate closing date, time, location and contacts Monitor buyer financing and home appraisal Follow up on details Review closing statement Close the sale Provide copies of all closing documents
PRICE IT RIGHT THE FIRST TIME Pricing your home correctly from the beginning allows us to negotiate the best price, as quickly as possible. A Market Analysis provides you with details about what buyers are willing to pay for properties similar to yours in the local market. Market Analysis takes into consideration:
Prices paid for recently sold comparable properties Similar properties currently on the market that are competing for the attention of buyers Comparable homes that did not sell showing what buyers have not been willing to pay in today’s market Statistics that show market trends Activity is greatest in the first two weeks after a property is listed. The prospective buyers during that period are both new buyers in the market and buyers who have been looking but have not yet found what they want. After that initial period, the only prospective buyers are the new buyers in the market. The others have gone on to other properties. It is important to PRICE RIGHT in the beginning.
MARKETING OPTIONS As the Seller of a property, you control many of the strategies that affect the ultimate marketing and desirability of your home to both Buyers and showing agents. Pricing and condition of the property are the major considerations in selling your home, but not the only ones. Other opportunities to help your home sell quickly are as follows: Marketing to Agents to make your home stand out from competing properties. Offer a financial incentive to the agent. Provide flexibility in showing instructions. Marketing to Buyers to make your home stand out from competing properties: 1. Contribute to buyer closing costs, prepaid items, discount points or other fees allowed by the lender. 2. Provide a Home warranty for the buyer. 3. Obtain a Pre-inspection by a professional home inspector. 4. MAKE YOUR HOME BUYER READY: * Market Analysis made available to the buyer * Home pre-inspection made available to the buyer * Seller Property Disclosure * Home Warranty
PROTECTING YOUR INVESTMENT The way home buyers look for information has changed dramatically over the past several years. This graphic from 2012 is a great example. The Internet percentage was 39%. It is higher now, some suggest that 95% of home buyers go online to preview the homes before deciding which to see. With this in mind, it has never been more important to have a professional on your side to ensure you receive the best and highest amount for your home.
COMMITMENT TO EXCELLENCE New listings are previewed by company agents and each offer suggestions on pricing, needed repairs, staging, etc. Agents are committed to assisting you throughout the entire sales process, from the first contact to after closing, providing an explanation of all steps and answering all questions. Agents will: *Provide an accurate Competitive Market Analysis. *Provide an Approximate Seller’s Proceed sheet. *Place as many as allowed exceptional photos in MLS and web portals. *Attach Seller Property Disclosures and other pertinent documents in the MLS system for electronic access by Buyer agents.
POSITION YOUR HOME TO SELL In real estate, knowledge is power, and your Coldwell Banker Alfonso agent is a local-market expert. By sharing current market data, trends and a comparative market analysis (CMA), we will help you make an informed decision about your home’s market value and ideal asking price. Factors That Impact Your Home’s Value: 1. Market Conditions: the current supply (or inventory) of homes for sale, buyer demand, interest rates and availability of financing, prices of recently sold properties, economic factors and seasonal demand. 2. Your Home’s Condition: location, age, size of the home and lot, floor plan and architectural style. 3. The Competition: the number of similar properties for sale and their prices, condition, location and financing terms. Factors That Do Not Impact Your Home’s Value: 1. Original Price: what you paid for your house 2. Needed Proceeds: the net cash proceeds you want or need 3. Opinions: what friends and neighbors say your home is worth
PRICING RIGHT While you and your agent will set your home’s asking price, the buyer will set the sales price. If you price your home too high, you’ll miss out on potential buyers. Pricing your property at fair market value from the start will generate the most activity from real estate agents and home buyers. The price must attract enough attention to result in showings and offers.
If The Asking Price Is:
15% Over Market Value 10% Over Market Value 5% Over Market Value Current Market Value
FIRST IMPRESSIONS The largest number of potential buyers will view a newly listed home within the first 14 days on the market, and the number will decrease as the days on the market increases. This pool of buyers includes home buyers just entering the market and, more importantly, buyers working with Realtors® who have already seen the existing inventory and have not found a home, making them eager to make an offer. To take advantage of this increased level of traffic and buyer interest, your property should be priced to sell at fair market value from the very start.
The Property Appeals To:
20% Buyers 30% Buyers 50% Buyers 95% Buyers
WE DISTRIBUTE YOUR PROPERTY INFORMATION BROADLY & EFFECTIVELY THE GROWTH OF A LISTING
3 DAYS Over 300 different sites
2 DAYS ListHub.net
1 DAY ColdwellBanker.com
THAT DAY MLS– Realtor.com
THE INTERNET 94% of Home Buyers Start Their Search on the Internet. It’s vital your home is listed on all the most popular real estate websites. We have partnerships with these websites to display your home with multiple photos to ensure your home receives the broadest marketing possible.
STAGING TO SELL A home that looks its best is more likely to sell faster and for a better price. Here are a few tips from the experts for preparing your home for market and staging it for showings.
OUTSIDE Repaint or touch up trim Make needed repairs Wash windows and screens Trim trees, hedges and shrubs Weed and feed lawn and maintain mowing
ENTRANCE Check doorbell and replace light bulbs Put out new welcome mat Clean/repair/repaint front door Sweep walkway
GENERAL Replace burned-out light bulbs Clear out closets Eliminate clutter Neutralize and depersonalize
ROOMS Touch up or repaint walls, trim and ceilings Clean or replace carpeting Clean curtains, shutters and blinds Clean fireplace, mantle and surrounding areas Update dĂŠcor: throw pillows, bedspreads, towels
KITCHEN & BATH Clean appliances inside and out Clear out and clean cabinets, drawers and pantry Clean, repair or replace faucets and fixtures Declutter counters Regrout sinks, tubs and showers
BEFORE EACH SHOWING Pick up toys and clutter Clear off counters and tabletops Turn on lights Make beds Make sure home smells inviting Set thermostat to comfortable temperature
WE DO EVERYTHING BUT PACK!
TOP REASONS YOUR LISTING WILL GO FAR WITH CBAR 1. Founded in 1906, Coldwell Banker® has a legacy of stability and reliability. As the first national real estate brand, Coldwell Banker has grown and remained the trusted source of innovation in real estate while continuing to create exceptional experiences. 2. One of the founding principles of Coldwell Banker is that of utmost honesty and integrity. Parent company to Coldwell Banker, Realogy Holdings Corp., is designated as a 2014 World's Most Ethical Company by Ethisphere Institute.® 3. Coldwell Banker offers ongoing education to stay current with industry and legal issues and is the only real estate company whose educational platform has been ranked by Training Magazine in the Top Ten for all industries for three consecutive years. 4. Nationally, Coldwell Banker is the #1 real estate company. In Mississippi, Coldwell Banker Alfonso has the largest volume in the entire state. 5. Coldwell Banker has a global reach, with offices in 49 countries and territories, including the US and Canada. There are 3,100+ Coldwell Banker offices and 84,000 independents sales associates worldwide. 6. Assuring powerful and rapid representation HOMEBASE intouch is proprietary technology that allows your independent sales associates to receive and respond to online inquiries about your home from prospective buyers within 60-90 seconds. 7. Coldwell Banker is the most visited real estate brand on the web and is also recognized as the most influential real estate brand on social media. Additional, Coldwell Banker syndicates your home's marketing to the top real estate websites around the world. 8. As a national brand, Coldwell Banker continues to add and improve marketing strategies daily. This forward-thinking approach ensures your home is getting the best exposure in the regions. 9. As a full-service brokerage, Coldwell Banker Residential Brokerage offers you the services needed throughout the entire home selling and buying process, with in-house affiliations including escrow, title, mortgage, home warranty, and concierge services. 10. Coldwell Banker is positioned to help buyers find homes anywhere in the country through an affiliation with CARTUS, the works largest relocation network, and a USAA MoversAdvantage® Preferred Broker.
SIX CONVENIENT LOCATIONS ACROSS THE COAST BAY SAINT LOUIS 1188 Highway 90 Bay Saint Louis, MS 39520 228.467.0244
DIAMONDHEAD 4300 Gex Road Diamondhead, MS 39525 228.255.3550
OCEAN SPRINGS 2003 Bienville Boulevard Ocean Springs, MS 39564 228.875.1272
BILOXI 1966 Popps Ferry Rd. Biloxi, MS 39532 228.207.2308
GULFPORT 9153 Lorraine Road Gulfport, MS 39503 228.295.0262
PASCAGOULA 934 Jackson Avenue Pascagoula, MS 39567 228.769.7777
www.Alfonso.com
Revised
2-11-18