T H E WAY O F T H E S W O R D
Renée Isabel Alfonso ∙ MA Exhibition Design Thesis ∙ Spring 2012
T H E WAY O F T H E S W O R D
EXHIBITION CONCEPT Kendo: The Way of the Sword seeks out the role of martial arts in contemporary culture through the practice and principles of kendo.
2
RenĂŠe Isabel Alfonso |
MA Exhibition Design Thesis
|
Spring 2012 |
Corcoran College of Art + Design
EXHIBIT CONCEPT
T H E WAY O F T H E S W O R D
INTENDED AUDIENCE •
•
3
Renée Isabel Alfonso |
MA Exhibition Design Thesis
|
Spring 2012 |
Corcoran College of Art + Design
Non–Japanese adults who do not practice kendo with at least a high school education. Kendo practitioners of all levels from countries with a small kendo population.
INTENDED AUDIENCE
T H E WAY O F T H E S W O R D
KEY MESSAGES •
•
•
•
4
Renée Isabel Alfonso |
MA Exhibition Design Thesis
|
Spring 2012 |
Martial arts are traditional practices that apply to contemporary culture. Kendo evolved from a method of warfare into a competitive sport. Self-cultivation, respect, and discipline drive every aspect of kendo practice. Kendo forges communites and cultivates dialogue between nonJapanese and Japanese cultures.
Corcoran College of Art + Design
KEY MESSAGES
SITE AND SITE CONTEXT
T H E WAY O F T H E S W O R D
Traveling Exhibition The exhibition will travel to countries that have an active kendo population but are not members of the International Kendo Federation (FIK). Timeframe Three years per location Destinations • • • •
5
Renée Isabel Alfonso |
MA Exhibition Design Thesis
|
Spring 2012 |
Ireland Macedonia Mozambique Uzbekistan
Corcoran College of Art + Design
SITE CONTEXT
• Sri Lanka • Vietnam • Philippines
SITE STRUCTURE
T H E WAY O F T H E S W O R D
Container Architecture • • •
•
cost-effective · modular pre–fabricated · sustainable can be configured to suit spatial and structural needs. easily assembled and disassembled for transport.
Transportation Sea freight carriers Estimated Assembly Period Eight (8) weeks Structure • Retrofitted freight containers • 2–story structure
6
Renée Isabel Alfonso |
MA Exhibition Design Thesis
|
Spring 2012 |
Corcoran College of Art + Design
SITE CONTEXT
STANDARD CONTAINER SPECIFICATIONS
T H E WAY O F T H E S W O R D
CONTAINER MODULES TYPES IN USE:
Type A High Cube: 40’–0” x 25 Type C High Cube: 20’–0” x 5 DIMENSIONS
LENGTH WIDTH HEIGHT
Type A Type C
40’–0” 20’–0’
8’–0” 8’–0”
Modular structure Total combined floor area: 8, 800 sq ft. First floor: 4,800 sq. ft. Second floor: 4, 000 sq. ft.
7
Renée Isabel Alfonso |
MA Exhibition Design Thesis
|
Spring 2012 |
Corcoran College of Art + Design
SITE ARCHITECTURE
9’–6” 9’–6”
SITE ARCHITECTURE
8
RenĂŠe Isabel Alfonso |
MA Exhibition Design Thesis
|
Spring 2012 |
Corcoran College of Art + Design
T H E WAY O F T H E S W O R D
SITE ARCHITECTURE
VISITOR EXPERIENCE
T H E WAY O F T H E S W O R D
CONCEPTUAL FRAMEWORK
10
Renée Isabel Alfonso |
MA Exhibition Design Thesis
|
Spring 2012 |
正
Tadashiku
厳
Kibishiku
楽
Tanoshiku
Corcoran College of Art + Design
ACCURACY
RIGOR
DELIGHT
VISITOR EXPERIENCE
CONCEPTUAL FRAMEWORK
I. TADASHIKU – Accuracy B. Martial Arts in Popular Culture C. Martial Arts in the Japanese Tradition D. Kendo Origins and Modernization II. KIBISHIKU – “Rigor” B. Principles and etiquette C. The Kendo Journey D. Kendo Techniques E. Competitions – Kendo as a sport III. TANOSHIKU – “Delight” A. Meaning in Kendo - Fun B. The Kendo Community C. International Kendo D. Kendo as Cultural Exchange
Content Outline
11
Renée Isabel Alfonso |
MA Exhibition Design Thesis
|
Spring 2012 |
Corcoran College of Art + Design
CONTENT OUTLINE
T H E WAY O F T H E S W O R D
EXTERIOR
EXTERIOR GRAPHIC APPLICATION T H E WAY O F T H E S W O R D
Front Facade Lenticular graphic application or media facade using Greenpix zero energy technology
13
RenĂŠe Isabel Alfonso |
MA Exhibition Design Thesis
|
Spring 2012 |
Corcoran College of Art + Design
VISITOR EXPERIENCE
FIRST FLOOR
FIRST FLOOR
T H E WAY O F T H E S W O R D
3D Axonometric View Not to Scale
15
RenĂŠe Isabel Alfonso |
MA Exhibition Design Thesis
|
Spring 2012 |
Corcoran College of Art + Design
VISITOR EXPERIENCE
FIRST FLOOR Schematic and Circulation Plan Scale 3/32” = 1’
T H E WAY O F T H E S W O R D
Dojo (Practice Hall)
Multi-Purpose
Changing
Space
Rooms
Entrance 16
Renée Isabel Alfonso |
MA Exhibition Design Thesis
|
Spring 2012 |
Corcoran College of Art + Design
VISITOR EXPERIENCE
ENTRANCE EXPERIENCE T H E WAY O F T H E S W O R D
17
RenĂŠe Isabel Alfonso |
MA Exhibition Design Thesis
|
Spring 2012 |
Corcoran College of Art + Design
VISITOR EXPERIENCE
SECOND FLOOR
SECOND FLOOR
T H E WAY O F T H E S W O R D
3D Axonometric View Not to Scale
19
RenĂŠe Isabel Alfonso |
MA Exhibition Design Thesis
|
Spring 2012 |
Corcoran College of Art + Design
VISITOR EXPERIENCE
SECOND FLOOR Schematic and Circulation Plan
T H E WAY O F T H E S W O R D
2
2
OPEN TO BELOW 1
1
TADASHIKU (Accuracy)
2
KIBISHIKU (Rigor)
3
TANOSHIKU (Delight) 1
20
Renée Isabel Alfonso |
MA Exhibition Design Thesis
|
Spring 2012 |
Corcoran College of Art + Design
1
VISITOR EXPERIENCE
3
TADASHIKU
ćŁ
ACCURACY
01 Martial Arts in Popular Culture 02 The Japanese Martial Arts 03 Kendo Origins and Modernization
01 Martial Arts in Popular Culture INTRO WALL
T H E WAY O F T H E S W O R D
Precedents
RELEVANT MARTIAL ARTS CONCEPTS MEDIA INSTALLATION ENTRANCE
ACCURACY SECTION INTRODUCTION
POPULAR DEPICTIONS OF MARTIAL ARTS
22
Renée Isabel Alfonso |
MA Exhibition Design Thesis
|
Spring 2012 |
Corcoran College of Art + Design
VISITOR EXPERIENCE
01 Martial Arts in Popular Culture
T H E WAY O F T H E S W O R D
Perspective
23
RenĂŠe Isabel Alfonso |
MA Exhibition Design Thesis
|
Spring 2012 |
Corcoran College of Art + Design
VISITOR EXPERIENCE
02 The Japanese Martial Arts
T H E WAY O F T H E S W O R D
IAIDO
Precedents
NAGINATA
WEAPONS SYSTEMS
KYUDO
AIKIDO JUDO
KARATE
24
Renée Isabel Alfonso |
WEAPONLESS SYSTEMS
MA Exhibition Design Thesis
|
Spring 2012 |
Corcoran College of Art + Design
VISITOR EXPERIENCE
02 The Japanese Martial Arts Perspective
25
RenĂŠe Isabel Alfonso |
MA Exhibition Design Thesis
|
Spring 2012 |
Corcoran College of Art + Design
T H E WAY O F T H E S W O R D
VISITOR EXPERIENCE
02 The Japanese Martial Arts Graphic Elevations
T H E WAY O F T H E S W O R D
8'-0"
柔 道
Ut aut ulleseque ex eatemqui aci sitiasped es eum vendit earchit volorepudam et ommolo bea sant officaecta volupti squias etur Title Caption Credit
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6'-8"
vitatur aut aut voluptur simus eostem hillacculpa doluptur, ut et officipsanim volores ecaborepudi
explibus int experi re, qui simo berfercia ea cuptate nditiis pa aut
tem qui recea voluptam unducia
pore exeriaeste omnis voluptate pa qui ne et faceprae laccupi
voluptatam rem untem. Vendestis
enecabo. Itate sendiam quam faccum harit, officipsanim volores
et viti occat quis ero tem lant prae
ecaborepudi tem qui recea voluptam unducia voluptatam rem
porem eos di aut quasinihilit
untem. Vendestis et viti occat quis ero tem lant prae porem eos di
voluptatem qui alitae. Cerum
aut quasinihilit voluptatem qui alitae. Cerum vernam re et
vernam re et fugiasped ut
fugiasped ut magnimusant etur reribus, totatur raturiae
magnimusant etur reribus, totatur
explaborro beaque voluptis explignis et omnihillore vellendicit
raturiae explaborro beaque
est, sum et est et dunt.
voluptis explignis et omnihillore vellendicit est, sum et est et dunt.
JUDO
26
Renée Isabel Alfonso |
MA Exhibition Design Thesis
2|
Martial Arts Case Front Elevation Scale: 1/2" = 1'-0"
Spring 2012 |
Corcoran College of Art + Design
VISITOR EXPERIENCE
03 Kendo Origins and Modernization Precedents
MODERNIZATION MODERN KENDO ARMOR
JAPANESE SWORDS
SAMURAI ARMOR
ORIGINS
27
Renée Isabel Alfonso |
MA Exhibition Design Thesis
|
Spring 2012 |
Corcoran College of Art + Design
VISITOR EXPERIENCE
T H E WAY O F T H E S W O R D
03 Kendo Origins and Modernization Perspective
28
RenĂŠe Isabel Alfonso |
MA Exhibition Design Thesis
|
Spring 2012 |
Corcoran College of Art + Design
VISITOR EXPERIENCE
T H E WAY O F T H E S W O R D
刀
doloria dendebisquam etus.
03 Kendo Origins and Modernization
Graphic Elevations Origins and Modernization
T H E WAY O F T H E S W O R D
4" = 1'-0"
12'-0 1/2"
日 本 刀
THE JAPANESE SWORD
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鍔 TSUBA
Sword guard
Opening for mounting fixture
2 29
Renée Isabel Alfonso |
鎬 SHINOGI Sculpted ridge
刃文 HAMON
Tempering pattern
もの打ち MONOUCHI Tempering pattern
Kendo History Case Front Elevation Scale: 1/2" = 1'-0"
MA Exhibition Design Thesis
|
Spring 2012 |
Corcoran College of Art + Design
VISITOR EXPERIENCE
6'-0"
目釘穴 MEKUGI-ANA
厳 KIBISHIKU RIGOR
04 Kendo Principles 05 Technique and Practice
04 Kendo Principles
T H E WAY O F T H E S W O R D
Precedents KI KEN TAI ICHI ZANSHIN READINESS
MUSHIN EMPTY MIND
RIGOR: SECTION INTRODUCTION
YUKO DAOTSU MAAI SPACE REI RESPECT
31
Renée Isabel Alfonso |
MA Exhibition Design Thesis
|
Spring 2012 |
Corcoran College of Art + Design
VISITOR EXPERIENCE
04 Kendo Principles
T H E WAY O F T H E S W O R D
Perspective
32
RenĂŠe Isabel Alfonso |
MA Exhibition Design Thesis
|
Spring 2012 |
Corcoran College of Art + Design
VISITOR EXPERIENCE
05 Technique and Practice THE KENDO JOURNEY
RANKS
T H E WAY O F T H E S W O R D
THE PATH TO 8 DAN
COMPETITIONS
TECHNIQUES INTERACTIVES
Precedents
33
Renée Isabel Alfonso |
MA Exhibition Design Thesis
|
Spring 2012 |
Corcoran College of Art + Design
VISITOR EXPERIENCE
05 Technique and Practice
T H E WAY O F T H E S W O R D
Perspective
34
RenĂŠe Isabel Alfonso |
MA Exhibition Design Thesis
|
Spring 2012 |
Corcoran College of Art + Design
VISITOR EXPERIENCE
05 Technique and Practice Target Practice Interactive
T H E WAY O F T H E S W O R D
23'-2 3/8"
5'-9 5/8"
11'-7 1/4"
TARGET
5'-9 5/8"
TARGET
PRACTICE
PRACTICE
面
MEN A basic strike to the top or sides of the head
突き
Can be combined with other strikes
TSUKI
One of the first things one learns in kendo
A thrust to the throat or top of the chestplate
9'-6"
More advanced technique Difficulty due to small target area
1
Technique and Practice: View looking to dojo below Scale: 1/2" = 1'-0"
Touchscreen interactive: – Visitors are prompted to touch each target illuminated on the screen – When selected correctly the target displays information about the target and technique that was just performed
35
Renée Isabel Alfonso |
MA Exhibition Design Thesis
|
Spring 2012 |
Corcoran College of Art + Design
VISITOR EXPERIENCE
05 Technique and Practice
T H E WAY O F T H E S W O R D
Shout it Out Interactive SHOUT IT OUT! Are you Louder than a Kendo Champion? – Using kendo champions’ kiai as a benchmark, visitors are challenged to give the loudest kiai – Each visitor’s kiai is recorded and the loudest are displayed on a screen inside the pod
い 合 ！ 気 せ SHOUT IT OUT! 大 だ
Pod 3D view
KIAI
きい 声！
Donec blandit rhoncus purus eu varius. Quisque nec nunc tellus, eget placerat
Is your voice bigger than a kendo champion’s?
Interior Front
36
Renée Isabel Alfonso |
MA Exhibition Design Thesis
|
Spring 2012 |
気 合 い
felis. Sed non urna metus, et pharetra dolor. Proin urna magna, scelerisque vel ultrices eu, vestibulum ac arcu.
Curabitur vitae aliquam nunc. Morbi
non risus leo. Praesent eu arcu sit amet purus tempus hendrerit.
Exterior
Corcoran College of Art + Design
Interior Left
VISITOR EXPERIENCE
大 HOW LOUD ARE YOU?き い な 声 Top Kiais: RINA
CHRISTIE OSAMU FRED
Interior Right
це╜ TANOSHIKU DELIGHT
06 Tanoshiku “Delight” Floor Plan
THE KENDO COMMUNITY
T H E WAY O F T H E S W O R D
Precedents
INTERNATIONAL KENDO KENYU FRIENDS THROUGH THE SWORD CULTURAL EXCHANGE
38
Renée Isabel Alfonso |
MA Exhibition Design Thesis
|
Spring 2012 |
Corcoran College of Art + Design
VISITOR EXPERIENCE
06 Tanoshiku “Delight”
T H E WAY O F T H E S W O R D
Perspective
39
Renée Isabel Alfonso |
MA Exhibition Design Thesis
|
Spring 2012 |
Corcoran College of Art + Design
VISITOR EXPERIENCE
06 Tanoshiku “Delight” Graphic Elevations
T H E WAY O F T H E S W O R D
33'-2 3/8" 6'-2 3/4"
12'-3"
THE KENDO COMMUNITY
INTERNATIONAL KENDO Maecenas ornare pellentesque urna,
Nulla faucibus molestie risus eu
9'-6"
14'-8 5/8"
volutpat ultrices tortor aliquam id. In
ultrices. Phasellus laoreet sollicitudin
hendrerit diam at odio lobortis
lacus, in fringilla libero vehicula sit
pellentesque. Sed tempor nibh urna. Sed
amet. Maecenas ornare pellentesque
tincidunt facilisis tellus vel tempus.
urna, volutpat ultrices tortor aliquam id. In hendrerit diam at odio lobortis pellentesque. Sed tempor nibh urna. Sed tincidunt facilisis tellus vel tempus.
1
The Kendo Community Scale: 1/4" = 1'-0"
33'-2 3/8" 14'-8 5/8" 40
Renée Isabel Alfonso |
MA Exhibition Design Thesis
To practice and learn
12'-3" |
Spring 2012 |
Corcoran College of Art + Design
6'-2 3/4" VISITOR EXPERIENCE
Maecenas ornare pellentesque urna,
9'-6"
Nulla faucibus molestie risus eu
volutpat ultrices tortor aliquam id. In
ultrices. Phasellus laoreet sollicitudin
hendrerit diam at odio lobortis
lacus, in fringilla libero vehicula sit
pellentesque. Sed tempor nibh urna. Sed
amet. Maecenas ornare pellentesque
tincidunt facilisis tellus vel tempus.
urna, volutpat ultrices tortor aliquam id. In hendrerit diam at odio lobortis pellentesque. Sed tempor nibh urna. Sed tincidunt facilisis tellus vel tempus.
06 Tanoshiku “Delight” Graphic Elevations 1
T H E WAY O F T H E S W O R D
The Kendo Community Scale: 1/4" = 1'-0"
33'-2 3/8" 14'-8 5/8"
12'-3"
6'-2 3/4"
To practice and learn
KENDO
9'-6"
P R O P E R L Y, it is important to consider E T I Q U E T T E
In
EXHIBITION CREDITS Duis tempus turpis in eros
other person’s feelings. AND the
CONTEMPORARY SOCIETY ,
KENDO
has the role of developing people
who can
SELFLESSLY
contribute to
bibendum lectus tristique.
41
tristique senectus et netus
KENDO
et malesuada fames ac
has this wonderful potential.
turpis egestas. Quisque quis dapibus neque.
DEVELOPING WORLD PEACE.
2
Pellentesque habitant morbi
This may sound exaggerated, but I BELIEVE
– SHOZO KATO SENSEI, KENDO KYOSHI 8 DAN
Kendo and cultural exchange Scale: 1/4" = 1'-0"
Renée Isabel Alfonso |
MA Exhibition Design Thesis
|
Spring 2012 |
Corcoran College of Art + Design
VISITOR EXPERIENCE
THANK YOU! ありがとうございました！