The Key TO A SUCCESSFUL PROPERTY SALE
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Buy or sell with Blair Cadell... just call or click to get you there www.blaircadell.com
0800 515 626
Contents WHY BLAIR CADELL?
01
BLAIR CADELL SERVICES
02
PREPARING TO MARKET
03
GOING LIVE!
04
MARKETING
05
LEGALS
07
Solicitors & Estate Agents | Edinburgh
Why Use Blair Cadell? MAKE OUR UNIQUE SELLING POINTS YOUR OWN! Blair Cadell are one of the most well established and respected professional estate agents in Edinburgh. We sell hundreds of properties every year in the Edinburgh, the Lothians and beyond, ranging from one and two bedroom properties to large family homes
We have excellent contacts through our property sales client database to ensure your property is promoted to as many prospective purchasers as possible
We know the market
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Our charges are competitive and fixed, with no hidden extras Your property is one of your biggest assets. Our role is to help you to optimise its value. These days it is not enough to simply market without thorough advice on value, property presentation and market review. Blair Cadell’s Marketing Plan will set you on your way Blair Cadell are professional estate agents, with experienced sales negotiators and dedicated contacts providing regular updates and feedback We provide a range of services for sellers to suit their specific requirements We promote our clients’ properties at our prominent sales centre, with quality marketing materials and resources, through our own high visibility website, and through the ESPC – the most powerful property selling platform in East Central Scotland
With Blair Cadell’s expertise you will have the benefit of: A dynamic marketing strategy Market insight Your property presented in the best possible light to the maximum number of potential purchasers
Blair Cadell’s conveyancing specialists co-ordinate and advise on all of your legal arrangements and queries from the word go. Blair Cadell uses the most up to date IT systems to maximise efficiency and minimise cost for you, including subscription to the Registers of Scotland state of the art on-line Automated Registration of Title to Land system (ARTL). Blair Cadell are also members of The Law Society of Scotland giving you the added benefits of a combined solicitor and estate agent: + A separately designated client account meaning your money is always 100% safe. + We adhere to strict codes of practice under money handling regulations + We abide by strict rules of professional conduct + We carry Professional Indemnity Insurance cover + We subscribe to a thorough complaints handling procedure
ONE.
Blair Cadell Services +
A free property sales valuation to assess the value of your property and to provide you with a no obligation quotation for our services
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Marketing assessment. Price comparisons. Analysing the demands of the current market, advising on timing and projected marketing timescales
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Arrangement of competitively priced professional surveyor’s Home Report
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Advice on the presentation of your property and recommendations including reference to the Home Report
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Maximising your sales potential with professional photos, web marketing, signage, first class sales particulars, floor plans and prominent window display
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Professional house viewings to give prospective buyers every opportunity to view. All viewings can be accompanied by one of our team or out of hours team
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Highly experienced sales team guiding you through and answering your questions, and the questions of viewers and prospective buyers
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An outstanding conveyancing team, experienced and well regarded in the market. Blair Cadell are a well known, high quality, conveyancing firm which will guide you through the process and protect your interests at every step
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Completion of sale and coordination of related house purchase transactions
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We are with you every step of the way. That is why so many clients return to us for advice and assistance, time and time again.
TWO.
Preparing to market On instructions to proceed, Blair Cadell will arrange and discuss your Home Report and agree your Marketing Plan Questions to be addressed will include: whether any alterations or other works been carried out at the property. Whether the necessary local authority consents been obtained for this work. The whereabouts of consents documentation which will need to be produced during negotiation of a sale If any specialist treatment or other works have been carried at the property, possibly with the support of a guarantee, again this documentation will be needed Repairs or other works may be being contemplated by you, a neighbour or possibly the local authority under statutory powers in relation to the property or any larger building of which the property forms part and there will need to be disclosure to prospective buyers
Details on the whereabouts of the title deeds to your property will also be required, plus current mortgage information Following instruction, Blair Cadell will issue you with a questionnaire covering these and other relevant aspects of the sale. You will also receive details of Blair Cadell’s Terms of Business, including detailed guidance on estate agency, conveyancing procedures and essential ID and anti money laundering requirements
Home Reports in a nutshell Marketing cannot commence without a Home Report on your property The report comprises a pack of three documents: a Single Survey, an Energy Report and a Property Questionnaire The Home Report will be made available on request to prospective buyers + The Single Survey contains an assessment by a surveyor of the condition of the property, a valuation and an accessibility audit for people with particular needs + The Energy Report contains an assessment by a surveyor of the energy efficiency of the property and its environmental impact. It also recommends ways to improve its energy efficiency + The Property Questionnaire is completed by the seller. It contains additional information about the property, such as Council Tax banding and factoring costs that will be useful to prospective buyers
THREE.
Note: Home Report, ESPC and initial marketing costs are payable on instruction to proceed with sale
Going Live! 10 WAYS TO IMPROVE THE PRESENTATION OF YOUR PROPERTY Nothing improves the atmosphere of a home more than bright, light spaces - mirrors can help, and strategic “day-light” lighting Each room needs a clear function to help viewers visualise their needs, and remember the property after they have gone Make the most of your outdoor space. Trim trees and bushes to maximise light. Tidy the garden You don’t have to spend big money. Buyers will have their own desires and ideas Sort out minor repairs people will feel confident that you have looked after the property Welcome your audience. Viewers may form an opinion of your home just from the outside, without even crossing the threshold, and if they don’t like what they see, they may not even come in
De-clutter. Emphasise the feeling of space. Tidy cupboards - put things away, and watch your house expand. Make the beds, do the washing up, clean the sink, and clear the kitchen work surfaces. Empty the kitchen bin. Tidy away children’s toys and pets belongings. Make sure bathrooms are clean, and tidy Light, sound and temperature Get the lighting right. Optimise natural light, electric lights, blinds and curtains. Your home should be inviting - cool in summer and warm in winter. Turn off the TV and put the radio or CD player on softly. The scent of success. Your home will be enhanced by the smell of a cake baking, or freshly brewed coffee. How about a vase of fresh flowers? Often the effect is subliminal: days later viewers don’t always realise exactly why they got such good vibes from your home Viewing. Be on time. Make your viewers feel at home. Show them round, then let them look round the property again on their own so that they can gather their own thoughts and impressions
FOUR.
Marketing The Blair Cadell sales team will coordinate your Marketing Plan, deal with and follow up enquiries and viewings and keep you advised of all developments. Progress in the sale will be regularly reviewed, discussed and adjusted according to need
OFFER PRICE This is the price that you will be advertising your property at. This price may be expressed as: “offers over” indicating that the seller seeks to achieve a price in excess of the figure specified. An offers over price may encourage interest from more than one prospective purchaser in which case a closing date for the submission of competing offers may be fixed “offers in the region of/offers around” indicating a possible degree of flexibility in the seller’s expectation “fixed price” essentially the seller would accept an offer at the amount specified.
0131 337 1800
FOR SALE
FIVE.
PROSPECTIVE PURCHASER’S “NOTES OF INTEREST” When someone is interested in purchasing your property they will contact their agent who will then “note interest” with us on their behalf. This advises the selling party that someone may be interested in submitting an offer. It does not commit that person to proceeding to offer for or purchase your property. The sales team will advise you of this and discuss tactical implications arising
OFFERS RECEIVED Blair Cadell will advise you on any offers received including price, entry date and other conditions, and will guide you on your decision as to whether and/ or which to accept. You are not obliged to accept any offer. If you decide to accept an offer, this will be intimated to the offeror’s agent. The sale will not be contractually binding until the missives contract is concluded. Your case will at this point be passed to your designated conveyancing contact for conclusion
SIX.
Legals MISSIVES CONTRACT Missives are formal letters passing between Blair Cadell on your behalf, on your instructions, and the purchaser’s solicitors, adjusting the details of the contract up until the point that a full consensus on all points had been reached. At this point, and only then, the missives contract will be concluded and comprise a binding legal contract which both parties are bound to implement. Failure to do so would constitute a breach of contract for which the purchaser would be entitled to exact contractual penalties and thereafter raise court proceedings for recovery of damages
TITLE DEEDS AND CONVEYANCING Possibly during the missives process, or if not, directly afterwards, the purchaser’s solicitors will check the title deeds to the property to ensure that you have a good title etc and raise any queries with us. They will look at the certificates, searches and other documents concerning matters such as (a) local authority issues that may affect the property (including statutory notices for repair, water and drainage responsibilities, and zoning), (b) local authority and title consents to alteration or any other works carried out and (c) guarantees and specifications for any specialist work carried out. You will be required to sign the property transfer document (Disposition) in favour of the purchaser
SETTLEMENT (COMPLETION) The sale price will be received from the purchaser’s solicitors on the date of entry, in exchange for delivery of the transfer of title and other settlement documents Blair Cadell will arrange for the repayment on your behalf of any mortgages secured over the property and then remit free proceeds to you Full details of the conveyancing process will be provided in our Terms and Conditions of Business
SEVEN.
Agreed fee, always knew we could call you without any extra costs and you were so easy to deal with. Will be back.
I am confident that I can trust Blair Cadell to protect my interests. Concise information and advice was provided at all times.
Leah and Ryan Kennedy
Mary Newman
Blair Cadell are friendly and professional and I always speak to the person I am looking for on the day I call. Nothing is ever too much trouble.
I was new to buying and really appreciated the guidance and assistance provided to me. I was looked after all the way through and Blair Cadell made the process seem easy!
Wilma Reid
Suzanne Knox
Bonnington Office The Bond House 5 Breadalbane Street Edinburgh EH6 5JH T F
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0131 555 5800 0131 555 1022
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Property Centre 1 Harrison Gardens Edinburgh EH11 1SJ T F
0131 337 1800 0131 337 1118
office@blaircadell.com