LeadDog Marketing Group Soccer Experience & Agency Overview
LEADDOGMARKETING.COM
501 Cesar Chavez St., Ste. 115 San Francisco, CA 94124 !
LeadDog & Soccer !
We play soccer. We work everyday in soccer. We are soccer. Soccer is our life source. It isn’t just IN our blood, it IS our sustenance. Soccer is our nature. !
There are scores of people on LeadDog staff who, when we were young, chose to make soccer our life; on the field for those gifted players and off the field for those with equal determination to imprint it in bold on our character. !
FUTBOL CLUB
Our staff has worked on every major soccer event in the USA since the 1984 Olympics through the 1994 FIFA World Cup, the 1999 FIFA Women’s World Cup, the launch of Major League Soccer and the creation of our own national program, Alianza de Futbol. We’ve worked for events, for professional teams, elite clubs, and professional leagues. We’ve worked for celebrity athletes and we’ve worked for brands. But really, we’ve always worked for the millions of players in the US and proudly claim to be slaves to their soccer desires. !
We love our work and that’s why we feel lucky to have produced more soccer event days in the past 10 years than any agency in the country including Soccer United Marketing.
© LeadDog Marketing Group San Francisco | New York City
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Who Is LeadDog? STRATEGIC MARKETING AGENCY Fully-integrated with all services in-house !
EXPANDED WEST COAST PRESENCE Recently opened San Francisco office !
BOSTON COLUMBUS SAN FRANCISCO NEW YORK
LOS ANGELES
INTEGRATED STORYTELLERS 165+ passionate, creative minds !
MEXICO CITY
INTERNATIONAL PRESENCE Founded in NYC with international presence !
BOGOTA
INDEPENDENT & PASSIONATE Independent in ownership & spirit
© LeadDog Marketing Group San Francisco | New York City
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Big Agency Services, Boutique Agency Service
Sponsorship Strategy
Experiential Marketing & Events
Sports Marketing
Talent Management
Š LeadDog Marketing Group San Francisco | New York City
Launch Campaigns
Strategic Partnerships
Social Media Platforms
PR & Communications
Digital & Interactive
Sweepstakes & Contests
Design & Branding
Hospitality
B2B Campaigns
Strategic Business Planning
Revenue Generation
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Diverse Client Base MEDIA & TECHNOLOGY
© LeadDog Marketing Group San Francisco | New York City
FOOD & BEVERAGE
CAUSE
MULTI-CULTURAL
SPORTS & ENTERTAINMENT
GOVERNMENT
RETAIL
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SOCCER EXPERIENCE
Alianza de Fútbol Hispano
LARGEST AMATEUR HISPANIC SOCCER EVENTS IN THE UNITED STATES LeadDog Owned Venture | Sponsorship Development | National Media Partnerships | Community Activations
© LeadDog Marketing Group San Francisco | New York City
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Store Events, On-Site Activations, Alianza U
BRINGING THE SOCCER COMMUNITY IN-STORE In-Store Production | Sponsorship Development | Drive-to-Retail | Community Activations
Š LeadDog Marketing Group San Francisco | New York City
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The Chance
PRODUCED NIKE’S GLOBAL SCOUTING PROGRAM IN THE USA 5-City Tour | Event Operations & Logistics | Creative Development | Player Recruitment
© LeadDog Marketing Group San Francisco | New York City
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Rafa Marquez Representation, Foundation
REPRESENTING MEXICO’S MOST SUCCESSFUL ATHLETE Player Endorsements | Foundation Sponsorships | Event Production | Strategic Development SP EC IAL
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“MÉXICO ES UN PAĂ?S CONFORMISTA, TENEMOS QUE CAMBIAR Y BUSCAR LA EXCELENCIAâ€?
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LEANDRO, EL HIJO PRĂ“DIGO REGRESA A SU CASA MĂ“NICA PUIG, LA NUEVA CARA DEL TENIS LATINOAMERICANO
RAFAEL MĂ RQUEZ
AÑO 10 | VOLUMEN 1 Ţ 64" www.espndeportes.com/larevista
Š LeadDog Marketing Group San Francisco | New York City
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Giovani Dos Santos, Pibe Valderrama, Jorge Campos, Jurgen Klinsmann
TOP ATHLETE REPRESENTATION Talent Management
Š LeadDog Marketing Group San Francisco | New York City
Marketing Endorsements | Player Appearances
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Women’s World Cup Viewing Parties
ENGAGING FANS THROUGH LIVE SCREENING EXPERIENCES Times Square Viewing Parties | Partner Activation | Social Media Integration
© LeadDog Marketing Group San Francisco | New York City
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Jimi Cup 2012, 2013
BRINGING MEXICO & USA SOCCER LEGENDS TO TEQUILA, MEXICO Event Operation | Stadium Built | Talent Management | Legends Game
Š LeadDog Marketing Group San Francisco | New York City
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Turnkey Design of New Brand Identity
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REFRESHING AN ICONIC BRAND
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© LeadDog Marketing Group San Francisco | New York City
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Typeface designed the “Trajan’s Colum alphabet
Typography
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Contrast and resolution
Trajan ABCDEFG MNOPQRS
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Represent excellence and the city of rome
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Represents club’s history and colors
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Represents club’s history and colors
Laurels, Stars and Roman Ornaments
Vintage Logo
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Represents club’s history and colors
Laurels, Stars and Roman Ornaments
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OTHER HIGHLIGHTED EXPERIENCE
2014 NY/NJ Super Bowl Host Committee
BRINGING ICONIC BRANDS TO LIFE WITH A YEAR OF ACTIVATIONS 2.5 Years of Strategic Development | Integrated Campaigns | Signature Event Series
Š LeadDog Marketing Group San Francisco | New York City
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Citi's Sochi Experience in Support of Team USA
BRINGING BRAND SPONSORSHIPS TO LIFE 7 VIP Hospitality Events | Talent Engagement | Environmental Design | Employee Engagement
Š LeadDog Marketing Group San Francisco | New York City
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Championship Drive
DRIVING BRAND AWARENESS THROUGH PARTNERSHIPS Nine-Year Partnership | Revenue-Generating Sponsor Activations
Š LeadDog Marketing Group San Francisco | New York City
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Reebok ZQuick Launch
CREATING BUZZ AROUND A NEW PRODUCT LAUNCH Integrated Launch Campaign | National Tour | Talent Integration | Drive-to-Retail
Š LeadDog Marketing Group San Francisco | New York City
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Fan Axxess
ENGAGING PASSIONATE FAN BASES THROUGH ANNUAL PROPERTIES Eleven-Year Relationship | Multi-Market Events | Turnkey Sponsor Integration
Š LeadDog Marketing Group San Francisco | New York City
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The Americans
DRIVING PREMIERE RATINGS THROUGH PR INITIATIVES/STUNTS 20,000,000+ PR Impressions | Creative Development | Event Production
© LeadDog Marketing Group San Francisco | New York City
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CES Activations | Visual Life Global Pop-Ups | Experience Intel: Look Inside Global Tour
CONNECTING CONSUMERS ON A GLOBAL LEVEL Global Tour | Immersive Experience | Talent Integration | 12+ Countries
© LeadDog Marketing Group San Francisco | New York City
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Social Media AOR & Experiential AOR
BRAND ACTIVATIONS ACROSS 50 STATES & ONLINE Consumer Engagement | Fully Integrated Campaign | Signature Events | Website Development | 2 Billon+ Impressions
Š LeadDog Marketing Group San Francisco | New York City
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Re-Brand & Club de Noveleras National Activations
MEDIA BRAND LAUNCHES & ENGAGING A CORE FAN BASE Secured Ringing of NASDAQ Bell | 10-City Mobile Tour | 330,000,000+ Impressions
Š LeadDog Marketing Group San Francisco | New York City
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Thank you!
LEADDOGMARKETING.COM
501 Cesar Chavez St., Ste. 115 San Francisco, CA 94124 Š LeadDog Marketing Group San Francisco | New York City
!
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