2020
Brand Guidelines A complate guidlines of Swiss Dental
INTRODUCTION
Introduction
This document contains the rules for our visual communication system. Follow these rules strictly to maintain brand consistency. This includes all of the elements you may need - logos, typefaces, colors, and more. We invite you to absorb this information and reference it often to become an informed keeper of the brand.
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LOGO DESIGN
Mark Origins
+ Swiss Flag Symbol
= Tooth
Logo Mark
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LOGO DESIGN
Logo Mark
Basic Variant
Dark Background Variant
LOGO DESIGN
Mark Construction
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LOGO DESIGN
Horizontal Logo The logo consists of a symbol and a typeface. When the width is much greater than the height (form-strip), the logo of this design is used. Logomark
Logotype
Logo
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LOGO DESIGN
Logo Construction
X
X
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LOGO DESIGN
Logo Versions
Horizontal version
Vertical version
Circle
version
LOGO DESIGN
Mono Color Logo Sometimes only one color applicaton is available due to cost effciency Swiss Dental logo must be reproduced using only one color. In this scenario, the logo, logotype, or symbol must be used following the convention of using a light color type on a dark background or in a dark color type on a light background. The logotype and/or symbol outline must be clearly ditinguishable from the backgroud color. Swiss Dental color pallete when possible, or using black and white color.
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LOGO DESIGN
Background Logo Alternatives color combos. Here different color ways you can do with the logo
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ICON DESIGN
Thumbnail Mark Compressed mark use for small scale and where applicable
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LOGO GRID
Minimum Size When significantly reduced the logo will become illegible. These are the pixel size units we recommend staying within to preserve the quality of the logo 130 px
63 px
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LOGO GRID
Safe Zone It’s important to maintain proper spacing around the logo to avoid overcrowding. Also the use of whitespace keeps the brand feeling clean X
X X
3X
X
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LOGO USAGE
PRIMARY USE
SECONDARY USE
WHITE BURN IN
ALTERNATIVE USE
ALTERNATIVE USE
ALTERNATIVE USE
ALTERNATIVE USE
ALTERNATIVE USE
Correct Logo Application
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LOGO USAGE
AVOID USING
AVOID USING
AVOID STRETCHING
AVOID ROTATING
AVOID USING ON BUSY BACKGROUNDS
AVOID ADDING STROKES
AVOID USING OFF BRAND COLORS
AVOID BOXING IN LOGO
Incorrect Logo Application
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BRAND COLOR
Colors These are the core pallete that will cover PRIMARY
SECONDARY
HEX:
#03658C
SMYK:
90 50 26
RGB:
1 101 140
#FF0000 10
255 0 0 0 95 91
#C2F9FF
0
194 249 255 26 0 6
0
#5AB7D4
90 183 212 63 8 14
0
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BRAND COLOR
Brand Color Red stands for love and emotion. It’s the color of life, blood and passion. It is also associated with power and danger. Traditionally this is a strong colour in Islam and in China the red colour is associated with good luck POWERFUL
ACTION
ENERGY
BRAND COLOR HEX
FF0000
COURAGE
Swiss Red
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BRAND COLOR
Colors Usage
60%
25%
5% 10%
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TYPOGRAPHY
Typography Primary Gill Sans
Aa
Gill Sans is a humanist sans-serif typeface designed by Eric Gill and released by the British branch of Monotype from 1928 onwards.
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TYPOGRAPHY
Secondary Euclid Flex
Aa
Euclid Flex is a geometric sans-serif typeface released by Swiss Typefaces in 2013. It has an impressive five weights available with matching italics.
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PATTERN
Pattern The pattern created to support the visual brand language
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PATTERN
Pattern Usage Light background options
Dark background options
BRAND STUFF
Trophy
For the
best year 22
BRAND STUFF
T - Shirt
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STATIONERY
Business Card
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STATIONERY
Stationery Items
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WEB DESIGN
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