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Leeds College of Art Level BA (Hons) ILLUSTRATION OUIL505 ILLUSTRATION 2: Applied Illustration Credits 30 Module Brief Title: Product, Range & Distribution
STUDIO BRIEF 1: Project Proposal Project Rationale What do you intend to do and why?
I want to communicate the effects and impact that we society are having on the environment and all its habitats through applying illustrations, displayed on a variety of homeware items; ceramics, wallpaper, interiors, fabrics. Ideally I would intend to apply the designs to sustainable, eco friendly products. Communicating these issues through homeware will create more awareness in day to day lives. Specifically, I want to relate my practice to promoting vertical forests. Stefano Boeri an Italian architect has designed and has further ambitions to enforce the presence of these O2 admitting towers. Not only are they creating a more sustainable environment, but bringing nature into the city.
THEMES / SUBJECTS What Themes/Subjects will form the content of your work for this module? This should include theoretical and non-creative based content and concerns. This section should identify your consideration of the social, cultural, ethical and creative concerns of contemporary Illustration practice. GENERAL THEMES: Nature Environment Forest cities Impact Pollution Green SPECIFIC SUBJECTS:
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Interior Design Homeware Fabrics/Ceramics Green living Vertical Forests
PRACTICAL & CONCEPTUAL APPLICATION What areas of Illustration do you intend to investigate in relation to the practical and conceptual, production/ distribution of work in response to selected briefs? SPECIFIC DISCIPLINARY AREA: Retail and Packaging; Homeware – sustainable and informative AUDIENCE/CONTEXTS: -
Society – more sustainable eco friendly living Younger and older – awareness City – reconnecting with nature Environmentalist – people who love nature
PRODUCTION/DISTRIBUTION METHODS: Digital mockups, design billboards, Mono, Lino, screen print, fabric printing, ceramics, interior design
CONTEXTUAL REFERENCES Identify areas of professional/creative practices that will inform the contextualization of the work that you produce. This should include specific illustrators, studios, practitioners and products as well as broader creative disciplines and methods of Production /Distribution. ILLUSTRATORS / DESIGNERS / STUDIOS: Daisy Emerson Sarah Dennis Felicity Marshall Louise Madzia Lisa Junis Emilou Makes Kristjana J Williams Studio Anthropologie
CREATIVE SKILLS What practical skills do you intend to further develop and apply during your project? What do you intend to use the skills for? Consider extending the use of skills that you already have in order to deliver work of a higher standard as well as identifying new skills that you will need to develop.
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Developing software skills for mock ups Printing/ Lino onto cloths/fabrics Communicating effectively Displaying understanding of trends and purpose Identifying symbols using shape Creating patterns and making textures
KEY TEXTS List a selected number of books, articles and texts that are central to your proposed area of practice. These should include a combination of design and non-practice based books, theoretical texts as well as visual publications. You should include a list of relevant websites.
Illustrators
http://www.daisyemerson.com/shop/ http://www.felicitypmarshall.com/ http://louisemadzia.com/ http://lisajunius.tumblr.com/ https://www.behance.net/gallery/9622313/(getting-a-bit-serious)-and-talkingabout-environment http://www.emiloumakes.co.uk/shop/ http://www.centralillustration.com/illustrators/aitch http://www.kerrylemon.co.uk/HOME Licensing http://www.brightartlicensing.com/our_approach http://www.pureillustration.co.uk/content/portfolio/pureartlicensing/ http://www.image-source.co.uk/is/ http://www.creativebloq.com/design/license-your-designs-9134535 eco-friendly homeware https://www.bambeco.com/ http://www.bluepatch.org/en/directory/category/c/homeware https://www.artisanlife.co.uk/ HTTPS://WWW.AMARA.COM/LUXPAD/INTERIOR-DESIGN-TRENDS-2017/
ADDITIONAL INFORMATION
OUIL 505 - Project Planner 1 Module Briefing Studio Brief 1 Research & Proposal 2 Proposal Planning & Research 3 Proposal Submission/Studio Development week 4 Studio Brief 2 Development & Production 5 Studio Development week 6 Progress Tutorials
7 Group Feedback
8 Studio Brief - 3 Presentation & Evaluation 9 Interim Crit
10 EASTER BREAK
11 EASTER BREAK
12 EASTER BREAK
13 Group Feedback
14 Assessment Briefing & Final Crit 15 Module Submission 09/05/2017
09/05/2017