Development Study Task 6 To what extent has culture jamming developed alongside the advancement of technology and the influence of Adbusters?
Influences • To begin my project I researched into culture jamming identifying where it originated and its influences. Key points; - Subcultures in the 1960s, mainly youth culture - The situationist Movement 1950s - Detournement - First things First Manifesto
Key Quotes • "Culture-jamming," a term I have popularized by articles in The New York Times and Adbusters, might best be defined as media hacking, information warfare, terror-art, and guerrilla semiotics, all in one" Mark Drury • "if we really want to end exploitation we have to question the underlying structure by which we produce and consume". Lucy Michaels, Corporate Watch • “Advertising and marketing create a hyper reality where happiness and success become external goals to be obtained through consumption,” Rodriguez De Gerada
Adbusters • "We are a global network of artists, writers, students, educators and entrepreneurs who want to launch the new social activist movement of the information age. Our goal is to galvanize resistance against those who would destroy the environment, pollute our minds and diminish our lives.” Kalle Lasn - founder of adbuster - I aim to discuss the influence the magazine has had on culture jamming, and have the advancement of technology has altered the original movement to culture jam. As well as influencing the whole aesthetic of the magazine.
Adbusters "They've commodified the notion of anti-consumption -- a delicious irony that seems entirely lost on them." Naomi Klein, No Logo "Somehow we've become a brand" I also intend to examine how adbusters in itself has become a brand, selling their own products and constructing campaigns with similar marketing strategies to corporate brands they appeal against.
Consumerism • “We sought, bought, spewed and devoured too much too fast” Kalle Lasn • Consumerism is primary issue in which culture jammers are trying to highlight. Therefore this will be a key area of research supporting my resources. • added value to commodities is created by our urge for status, identity, and materialism, an abstract value is also created by “branding”
Visual Journal • Dètournement; This term was created by the situationist movement in the 1950s, it means to lift an image to creating an opposing meaning. I aim to make this the key subject of my visual journal, by doing this I will be exploring the effectiveness of collage and mixed media. • I also intend to explore using text, for where visual imagery isn't clear adding cut out text will collate alongside collage aesthetically.
FURTHER RESEARCH • I plan to keep exploring and researching into my previously stated key points, however I also intend to research into; - original culture jammers - DIY movement - Society Spectacle – Guy Debord - Analysing culture jams