SEMINAR 15.07.10 / ALICE BOSC
Research question
HOW CAN AN INFORMATION BE FULLY EXPLAINED ON PAPER AND SCREEN?
COLOURS
CMYK RGB
CMYK RGB
◆ WHY?
◆ WHAT IS A QR CODE? QR code is used to transmit information from paper to screen. «A QR Code is a bar code that can be scanned using your camera phone and a QR Code Reader. You can easily create QR codes that serve as hyperlinks to mobile content. In many parts of the world the scanning of a QR Code has become the door to the mobile Internet for the average mobile user…»
◆ WHAT IS A QR CODE? QR code is used to transmit information from paper to screen. «A QR Code is a bar code that can be scanned using your camera phone and a QR Code Reader. You can easily create QR codes that serve as hyperlinks to mobile content. In many parts of the world the scanning of a QR Code has become the door to the mobile Internet for the average mobile user…»
◆ WHAT IS A QR CODE? QR code is used to transmit information from paper to screen. «A QR Code is a bar code that can be scanned using your camera phone and a QR Code Reader. You can easily create QR codes that serve as hyperlinks to mobile content. In many parts of the world the scanning of a QR Code has become the door to the mobile Internet for the average mobile user…»
◆ SOME QUESTIONS? How to change the use of the QR code? What a QR code can give in terms of information? Is it only for mobile users? How to use the QR code to give some other types of information? A QR code as a pipette? A QR CODE AS A LINK BETWEEN PAPER AND SCREEN A QR code to?
• to inform? • to guide? • to explain? • to show? • to animate a process? • to help the understanding of a process?
What are the main differences between printed colour and colour on screen?
◆ FROM WHERE TO WHERE? ◆ REFERENCES ◆ TO DO WHAT?
◆ LOOKING AT?
◆ FROM WHERE TO WHERE? FROM
• a book? • a paper installation? • a serie of slides? As a Pantone?
◆ REFERENCES ◆ TO DO WHAT?
◆ FROM WHERE TO WHERE? AND HOW? FROM
• a book?
◆ REFERENCES ◆ TO DO WHAT?
◆ FROM WHERE TO WHERE? AND HOW? FROM
• a book? • a paper installation?
◆ REFERENCES ◆ TO DO WHAT?
◆ FROM WHERE TO WHERE? AND HOW? FROM
• a book? • a paper installation? • a serie of slides? As a Pantone?
◆ REFERENCES ◆ TO DO WHAT?
◆ FROM WHERE TO WHERE? AND HOW? FROM
• a book? • a paper installation? • a serie of slides? As a Pantone?
TO
• a projection on the installation?
◆ REFERENCES ◆ TO DO WHAT?
◆ FROM WHERE TO WHERE? AND HOW? FROM
• a book? • a paper installation? • a serie of slides? As a Pantone?
TO
• a projection on the installation? • videos / animations on screen?
◆ REFERENCES ◆ TO DO WHAT?
◆ FROM WHERE TO WHERE? AND HOW? FROM
• a book? • a paper installation? • a serie of slides? As a Pantone?
TO
• a projection on the installation? • videos / animations on screen?
◆ REFERENCES
• http://www.volumique.com/blog/
◆ TO DO WHAT?
◆ FROM WHERE TO WHERE? AND HOW? FROM
• a book? • a paper installation? • a serie of slides? As a Pantone?
TO
• a projection on the installation? • videos / animations on screen?
◆ REFERENCES
• http://www.volumique.com/blog/ • Julien Vallée
◆ TO DO WHAT?
◆ FROM WHERE TO WHERE? AND HOW? FROM
• a book? • a paper installation? • a serie of slides? As a Pantone?
TO
• a projection on the installation? • videos / animations on screen?
◆ REFERENCES
• http://www.volumique.com/blog/ • Julien Vallée • http://juliatsao.com/
◆ TO DO WHAT?
◆ FROM WHERE TO WHERE? AND HOW? FROM
• a book? • a paper installation? • a serie of slides? As a Pantone?
TO
• a projection on the installation? • videos / animations on screen?
◆ REFERENCES
• http://www.volumique.com/blog/ • Julien Vallée • http://juliatsao.com/
◆ TO DO WHAT?
• a colour palette?
◆ FROM WHERE TO WHERE? AND HOW? FROM
• a book? • a paper installation? • a serie of slides? As a Pantone?
TO
• a projection on the installation? • videos / animations on screen?
◆ REFERENCES
• http://www.volumique.com/blog/ • Julien Vallée • http://juliatsao.com/
◆ TO DO WHAT? • a colour palette? - with RGB references and color hex (#BDB9AA) - with CMYK references
◆ FROM WHERE TO WHERE? AND HOW? FROM
• a book? • a paper installation? • a serie of slides? As a Pantone?
TO
• a projection on the installation? • videos / animations on screen?
◆ REFERENCES
• http://www.volumique.com/blog/ • Julien Vallée • http://juliatsao.com/
◆ TO DO WHAT? • a colour palette? - with RGB references and color hex (#BDB9AA) - with CMYK references • a guide color (combinations)?
◆ FROM WHERE TO WHERE? AND HOW? FROM
• a book? • a paper installation? • a serie of slides? As a Pantone?
TO
• a projection on the installation? • videos / animations on screen?
◆ REFERENCES
• http://www.volumique.com/blog/ • Julien Vallée • http://juliatsao.com/
◆ TO DO WHAT? • a colour palette? - with RGB references and color hex (#BDB9AA) - with CMYK references • a guide color (combinations)?
◆ FROM WHERE TO WHERE? AND HOW? FROM
• a book? • a paper installation? • a serie of slides? As a Pantone?
TO
• a projection on the installation? • videos / animations on screen?
◆ TO DO WHAT? • a colour palette? - with RGB references and color hex (#BDB9AA) - with CMYK references • a guide color (combinations)?
◆ LOOKING AT? ‣ electronic environments that are sensitive and responsive to the presence of people.
• Ambiant Intelligence
◆ LOOKING AT? ‣ electronic environments that are sensitive and responsive to the presence of people.
• Ambiant Intelligence
‣ networked interconnection of everyday objects.
• Internet of Things
◆ LOOKING AT? ‣ electronic environments that are sensitive and responsive to the presence of people.
• Ambiant Intelligence
‣ networked interconnection of everyday objects.
• Internet of Things
‣ a neologism that refers to extending the Internet to objects and locations in the real world
• Object hyperlinking
◆ LOOKING AT? • Ambiant Intelligence • Internet of Things • Object hyperlinking • Colour names
◆ LOOKING AT? • Ambiant Intelligence • Internet of Things • Object hyperlinking • Colour names • Medical imaging
◆ LOOKING AT? • Ambiant Intelligence • Internet of Things • Object hyperlinking • Colour names • Medical imaging • Pantone
◆ LOOKING AT? • Ambiant Intelligence • Internet of Things • Object hyperlinking • Colour names • Medical imaging • Pantone
◆ LOOKING AT? • Ambiant Intelligence • Internet of Things • Object hyperlinking • Colour names • Medical imaging • Pantone
http://photoinf.com/Image_Balance/Michael_Reichmann/Colour_Theory_as_Applied_to_Landscape_Photography.htm
Colour Theory as Applied to Landscape Photography From Academia to "Gut Feel" Unlike painters, most photographs have little if any training in colour theory. This is a pity, since unless one understands the physiological as well as psychological basis of formal colour theory it's hard to understand why some photographs work and some don't, except on a "gut feel" basis. I find it remarkable, but over the years I have never seen a comprehensive article in any photographic magazine about colour theory. A thorough search of the web has also come up short. Since most landscape, nature and wildlife photographers work in colour it is important we understand the underpinnings of our art. This is not a simple topic. It intertwines the physics of light, the physiology of vision and our psychological perceptions. With this essay I hope to assist you in appreciating why we see colour the way we do and what can be done to improve our photography using this knowledge.
RGB is used by most electronic and transmissive-light technologies such as TV and film, and CMY (actually CMYK including Black) is used with reflected light technologies such as printing inks. The primaries traditionally taught in art school for painters, and for this reason the ones we'll be discussing here, are YRB (Yellow / Red / Blue). There's no point in arguing over which primary system is best — they each have their place in a specific discipline.
The Colour Spectrum
RGB RED / GREEN / BLUE CMYK CYAN / MAGENTA / YELLOW / BLACK YRB YELLOW / RED / BLUE
First and Second Order Colours Any colour of the spectrum can be made by mixing the Yellow, Red, and Blue primaries. This is why they are called First-Order colours. These are pure colours and are not created though mixing any other colours. If you look at the Colour Spectrum at the top of this page you'll notice that while there are an infinity of additional colours, convention has it that there are in fact 9 additional Second-Order colours, for a total of 12 in the two groups combined. All other colours are considered Third-Order and won't be discussed here much.
These 12 colours, starting at the top of the colour wheel with Blue and moving clockwise are: Blue-Violet, Violet, Red-Violet, Red, Red-Orange, Orange, Yellow-Orange, Yellow, YellowGreen, Green and Blue-Green.
THANK YOU.