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1Z0-1031-20 Certification Detail Exam Code
1Z0-1031-20
Full Exam Name
Oracle CX Marketing Data Management Platform 2020 Implementation Essentials
Number of Questions
55
Practice Exams
1Z0-1031-20 Online Practice Exam
Passing Score
64%
Time Limit
85 minutes
Recommended Training
Oracle CX Marketing Learning Subscription
Syllabus Topics for Oracle 1Z0-1031-20 Exam Topic Name Data Discovery
Identity Mapping
Data Ingest
API Methods
Implementation and Configuration
Data Taxonomy
Audience Analytics
Data Classification
Case Studies
Audience Management
Data Activation and Vendors
Technical Overview of Data Ingest
Technical Overview of Data Activation
Oracle 1Z0-1031-20 Exam Questions
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01. An execution Partner provides you with a pixel that they would like you to use to deliver data to them. Where in the platform should you add this pixel? Option a) In the Target Selection area of the Create New Schedule prompt
b) In the Audience Delivery Criteria area in the Create New Target prompt c) In the Pixel URL field of the Campaign configuration d) In the HTML text area in the Create New Tag prompt
ANSWER c) In the Pixel URL field of the Campaign configuration
02. Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run? Option
a) Media Discovery Report b) Buyer Exchange Report c) Audience Discovery Report
d) Audience Usage Report e) Campaign Activity Report f) Funnel Analysis Report
ANSWER a) Media Discovery Report
03. Which two configurations are necessary to implement a JSON Return Tag? (Choose two.) Option a) Add phint ret=js to the CoreTag. b) Select JSON Return Tag in the Campaign Settings.
c) Select JSON Result in the Container Settings. d) Deploy the JSON Return Tag.
ANSWER b) Select JSON Return Tag in the Campaign Settings. d) Deploy the JSON Return Tag.
04. On an average, at what rate does data decay? Option a) 20% per week b) 2% per year
c) 12% per month d) 2% per month
ANSWER d) 2% per month
05. Identify the dependencies and data sources for a local campaign. Option a) Dependency: Custom audiences pixel, Data Sources: 1st party offline data b) Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data c) Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data
d) Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data e) Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data
ANSWER e) Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data
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